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Nov-2024
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Overview
Market Insights Snapshot
Daze Off has shown varied performance across different categories and states, reflecting a dynamic market presence. In Arizona, the brand's Flower category experienced fluctuations, with a notable drop in October 2024, where it fell out of the top 30 rankings, before recovering to 29th in November. This suggests a potential challenge in maintaining consistent market share in Arizona's competitive Flower category. On the other hand, in Illinois, Daze Off has maintained a strong presence in the Flower and Pre-Roll categories, consistently ranking within the top ten. This indicates a robust consumer base and effective market strategies in Illinois, particularly in these segments.
While Daze Off's Flower and Pre-Roll categories in Illinois show strength, the brand's performance in the Edible and Vapor Pens categories tells a different story. In Illinois, Edibles have seen a gradual decline from 21st to 24th place over the months, indicating potential challenges in this segment. Similarly, the Vapor Pens category saw an improvement in October, moving up to 16th place, but then dropped back to 19th in November. This highlights an inconsistent performance in Vapor Pens, suggesting room for strategic adjustments. The absence of top 30 rankings in certain months for some categories underscores the competitive nature of the market and the need for continuous innovation and adaptation by Daze Off.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Daze Off has experienced some fluctuations in its market position over the last few months. While maintaining a relatively strong presence, Daze Off saw its rank drop from 6th in August and September 2024 to 8th by November 2024. This decline in rank is notable, especially as competitors like &Shine consistently held the 5th position, and Savvy improved from 8th to 7th place over the same period. Despite these shifts, Daze Off's sales figures indicate a significant decrease in November compared to previous months, suggesting potential challenges in maintaining its competitive edge. Meanwhile, Cresco Labs and Midweek Friday have shown resilience, with Cresco Labs climbing to 9th place and Midweek Friday stabilizing at 10th. These dynamics highlight the competitive pressures Daze Off faces in the Illinois market, emphasizing the need for strategic adjustments to regain its footing.
Notable Products
In November 2024, Blue Radberry Gummies 10-Pack (100mg) emerged as the top-performing product for Daze Off, climbing from the third position in October to first, with a notable sales figure of 4,887 units. THC/CBN 2:1 Moondrop Grape Gummies 10-Pack held the second position, having dominated the top rank consistently from August to October. Pot Rockets - Petit Dejeuner FSHO Infused Pre-Roll 3-Pack made a strong showing, securing third place despite no previous rankings in September and October. Fruit Plunge Sugar Free Gummies 10-Pack maintained a steady fourth place throughout the months, while Indica Blend Shake (7g) debuted in November rankings at fifth. This analysis highlights a dynamic shift in consumer preference, particularly for Blue Radberry Gummies, which saw a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
