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Oct-2024
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Overview
Market Insights Snapshot
In Arizona, Daze Off experienced a noticeable decline in their Flower category, dropping from a rank of 27 in July 2024 to 34 by October 2024. This indicates a significant shift in consumer preferences or competitive dynamics within the state, as they fell out of the top 30 brands by October. This decline is mirrored by a decrease in sales, which might suggest challenges in maintaining market share. The absence from the top 30 could be seen as a setback, highlighting the need for strategic adjustments to regain traction in this market.
Meanwhile, in Illinois, Daze Off has shown resilience and growth across multiple categories. Notably, their presence in the Flower category remained strong, consistently ranking in the top 10, with a slight dip from 6th to 7th place from September to October 2024. The Pre-Roll category also maintained a stable position, ranking 5th in both July and October. In the Vapor Pens category, Daze Off improved its position from 26th in July to 17th in October, reflecting a positive trend in consumer acceptance or product innovation. The Edible category saw a slight drop from 14th to 15th place, suggesting a need to reassess strategies to maintain competitiveness in this segment.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Daze Off has demonstrated notable resilience and adaptability, particularly in the face of fluctuating market dynamics. Over the past few months, Daze Off has experienced shifts in its ranking, moving from 8th place in July 2024 to a peak at 6th in August and September, before settling at 7th in October. This fluctuation is indicative of a competitive environment where brands like Savvy and Nature's Grace and Wellness also vie for higher positions, with Savvy notably reclaiming the 6th spot in October. Despite these changes, Daze Off's sales trajectory shows a positive trend, with a significant increase from July to August, suggesting effective marketing strategies or product offerings that resonate with consumers. Meanwhile, &Shine consistently maintains its 5th position, underscoring the challenge for Daze Off to break into the top five. The brand's ability to sustain and grow its sales amidst such competition highlights its potential for further market penetration and consumer loyalty.
Notable Products
In October 2024, the top-performing product for Daze Off was Taste Buds - THC/CBN 2:1 Moondrop Grape Gummies 10-Pack, which regained its number one rank from July after a slight dip in the previous months. This product had notable sales figures of 5060 units. Taste Buds - Strawberry Lemon Fade Gummies climbed to the second position, showing consistent improvement from its fourth place in August and September. Pot Rockets - Things Yet to Learn FSHO Infused Pre-Roll debuted strongly at the third spot, despite having no ranking in the previous months. Meanwhile, Taste Buds - CBD/THC 2:1 Sour Water mellow Gummies, which held the top position in August and September, fell to fifth place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
