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Sep-2024
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Overview
Market Insights Snapshot
In Arizona, Daze Off's performance in the Flower category has seen some fluctuations over the past few months. Starting at rank 28 in June 2024, the brand improved its position to 22 by August, only to slip back to 25 in September. This movement suggests a competitive market where Daze Off is striving to maintain its presence. Despite the ups and downs in ranking, the brand experienced a notable spike in sales in August, indicating a potential strategy or market event that temporarily boosted its performance.
Meanwhile, in Illinois, Daze Off has maintained a consistent presence across multiple categories, with particularly strong showings in the Edible and Pre-Roll segments. The brand held steady in the Pre-Roll category with a rank of 6 throughout the summer, only dropping slightly to 7 in September. In the Edible category, Daze Off remained within the top 16, suggesting a stable consumer base. However, the Vapor Pens category presented challenges, as the brand hovered around the edge of the top 30, indicating potential areas for growth or reevaluation of market strategies.
Competitive Landscape
In the competitive Illinois flower market, Daze Off experienced notable fluctuations in its ranking and sales over the past few months. Starting from a strong position in June 2024 at rank 10, Daze Off saw a dip to rank 13 in July, before rebounding to rank 8 in August, and then slipping back to rank 13 in September. This volatility contrasts with competitors like UpNorth Humboldt, which showed a steady improvement from rank 18 in June to rank 14 by September, and FloraCal Farms, which maintained a consistent mid-tier position. Despite these rank changes, Daze Off's sales remained relatively strong, peaking in August. Meanwhile, Paul Bunyan and Bedford Grow showed more stable rankings and gradual sales growth, suggesting a more consistent market presence. These dynamics indicate that while Daze Off has the potential for high sales, its market position is less stable compared to some competitors, highlighting an opportunity for strategic adjustments to sustain its competitive edge.
Notable Products
In September 2024, the top-performing product from Daze Off was the Taste Buds - CBD/THC 2:1 Sour Water mellow Gummies 10-Pack, which reclaimed the number one rank with sales reaching 6744 units. The Taste Buds - Blue Radberry Gummies 10-Pack maintained its position as the second best-seller, while the Taste Buds - THC/CBN 2:1 Moondrop Grape Gummies 10-Pack slipped to third place from its previous top rank in August. The Taste Buds - Strawberry Lemon Fade Gummies 10-Pack consistently held the fourth position. Notably, the Pot Rockets - Brainteaser FSHO Infused Pre-Roll 3-Pack entered the rankings in September at fifth place, showing a positive trend in the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
