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Nov-2024
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Overview
Market Insights Snapshot
In the New York market, Dealer Cannabis Co. has shown a dynamic performance in the Flower category over the past few months. In August 2024, the brand was ranked 20th, improving to 14th in September, which indicates a strong upward momentum. However, October saw a significant drop to 37th, suggesting potential challenges or increased competition in the market. By November, Dealer Cannabis Co. rebounded to the 21st position, reflecting a partial recovery. This fluctuation highlights the competitive nature of the cannabis market in New York and suggests that Dealer Cannabis Co. must continuously adapt its strategies to maintain a strong market presence.
The sales figures for Dealer Cannabis Co. in New York reveal interesting trends. September was a particularly strong month with sales peaking, which coincides with the brand's highest ranking in the top 30. The subsequent decline in October, where the brand fell out of the top 30, suggests that the decrease in sales directly impacted its market position. The recovery in November, although not back to September's peak, shows resilience and potential for future growth. The absence of a top 30 ranking in October serves as a reminder of the volatility within the cannabis industry and the importance of maintaining consistent performance to stay competitive.
Competitive Landscape
In the competitive landscape of the New York flower category, Dealer Cannabis Co. has experienced notable fluctuations in its market position over recent months. Starting from a rank of 20 in August 2024, the brand showed a promising climb to 14 in September, indicating a positive trajectory in sales performance. However, October saw a sharp decline to rank 37, suggesting a significant drop in sales, before recovering to 21 in November. This volatility contrasts with competitors like Florist Farms, which consistently maintained a presence in the top 20 until October, and Zizzle, which improved its rank from 26 in August to 16 in October, before slightly dropping to 19 in November. Meanwhile, Live (NY) and Splash! (NY) have shown more stable rankings, with Live (NY) maintaining a steady position around the 20th rank and Splash! (NY) making a significant leap from 30 in September to 19 in October. These dynamics highlight the competitive pressure Dealer Cannabis Co. faces, emphasizing the need for strategic adjustments to stabilize and enhance its market position amidst fluctuating sales trends.
Notable Products
In November 2024, the top-performing product for Dealer Cannabis Co. was Kush Mints x Gelato #41 (3.5g), which climbed to the first rank with a notable sales figure of 4086. Hybrid (3.5g) also showed strong performance, moving up to the second rank with consistent sales growth. Kiwi Kush x Lemon Cherry Gelato (3.5g), previously the top product, slipped to third place, indicating a shift in consumer preference. Sativa (3.5g) entered the rankings at fourth place, showing an increase in demand compared to previous months. Private Party (3.5g) made its debut at fifth place, marking its entry into the competitive product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
