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Dec-2024
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Overview
Market Insights Snapshot
Dealer Cannabis Co. has shown interesting fluctuations in its performance across different categories and states. In the New York market, the brand experienced a significant drop in the Flower category rankings from September to October 2024, falling from 16th to 46th. However, the subsequent months demonstrated a recovery trend as they climbed back to 29th in November and 26th in December. This suggests that while October was a challenging month, Dealer Cannabis Co. managed to regain some of its standing towards the end of the year, indicating potential resilience and adaptability in their strategy or product offerings.
It's noteworthy that Dealer Cannabis Co. did not feature in the top 30 brands in some months, which could be seen as a setback in maintaining consistent market visibility and competitiveness. Despite this, the brand's ability to re-enter the rankings by November and December is a positive sign of their capacity to bounce back. While specific sales figures are not detailed here, the overall directional movement in rankings provides insight into the brand's performance dynamics in New York. For a more comprehensive understanding of their market strategy and category performance, further exploration into other states and categories would be beneficial.
Competitive Landscape
In the competitive landscape of the flower category in New York, Dealer Cannabis Co. has experienced notable fluctuations in its market position from September to December 2024. Initially ranked 16th in September, Dealer Cannabis Co. saw a significant drop to 46th in October, indicating a sharp decline in sales performance. However, the brand rebounded to 29th in November and further improved to 26th in December, suggesting a recovery trend. Meanwhile, Hudson Cannabis, a key competitor, experienced a steady decline in rank from 12th in September to 25th in December, reflecting a consistent decrease in sales. Alchemy Pure maintained a relatively stable position, hovering around the 22nd to 26th ranks, while Live (NY) showed a slight decline from 20th to 28th. Interestingly, Gypsy Weed demonstrated a remarkable rise, moving from 52nd in September to 27th in December, indicating a significant increase in market traction. These dynamics highlight the competitive pressures Dealer Cannabis Co. faces, emphasizing the need for strategic adjustments to maintain and improve its market position amidst fluctuating competitor performances.
Notable Products
In December 2024, the top-performing product for Dealer Cannabis Co. was Kiwi Kush x Lemon Cherry Gelato (3.5g) in the Flower category, reclaiming its number one rank from September after a dip in the previous months. It achieved notable sales of 4,386 units, marking a significant recovery from its November position. Kush Mints x Gelato #41 (3.5g), also in the Flower category, dropped to second place after leading in November, showing a slight decrease in sales figures. Hybrid (3.5g) maintained a consistent performance, holding the third rank for December, indicating stable demand. Additionally, Private Party (3.5g) improved its standing to fourth place, while Kiwi Kush x Lemon Cherry Gelato Pre-Roll (1g) debuted at fifth, highlighting its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
