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Sep-2024
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Overview
Market Insights Snapshot
Dealer Cannabis Co. has shown a notable upward trajectory in the New York market, particularly within the Flower category. Starting from a rank of 60 in June 2024, the brand made a significant leap to rank 18 by September 2024. This impressive climb within four months indicates a strong and growing presence in the New York Flower market. The sales figures corroborate this upward trend, with a consistent increase over the months, highlighting the brand's expanding market share and consumer acceptance. However, it is important to note that Dealer Cannabis Co. was not within the top 30 brands in many other states, suggesting a potential area for growth and expansion.
The performance of Dealer Cannabis Co. in categories outside of Flower is not as prominent, as they did not appear in the top 30 rankings in those categories across various states. This absence could be seen as a gap in their market strategy or an opportunity to diversify their product offerings to capture a broader audience. The brand's focus and success in New York's Flower category could serve as a model for penetration into other states and categories. This strategic emphasis on a high-performing category in a key market like New York might be a deliberate approach to establish a strong foothold before expanding further.
Competitive Landscape
In the competitive landscape of the New York flower category, Dealer Cannabis Co. has demonstrated a remarkable upward trajectory in its market position from June to September 2024. Initially ranked 60th in June, Dealer Cannabis Co. surged to 18th by September, showcasing a significant improvement in its market presence. This upward movement is particularly noteworthy when compared to competitors such as Hudson Cannabis, which experienced a decline from 9th in June to 20th in September, and &Shine, which only appeared in the rankings in September at 19th. Meanwhile, Veterans Choice Creations (VCC) maintained a relatively stable position, hovering around the mid-teens, and Live (NY) showed a slight improvement from 19th to 16th. Dealer Cannabis Co.'s rapid ascent is indicative of a strong sales growth trend, positioning it as a formidable player in the market and suggesting a potential for continued expansion and influence in the New York flower category.
Notable Products
In September 2024, Dealer Cannabis Co.'s top-performing product was Kiwi Kush x Lemon Cherry Gelato (3.5g) in the Flower category, maintaining its rank as number one for the fourth consecutive month with impressive sales of 10,710 units. The Hybrid (3.5g) product also held its position steadily at rank two, indicating consistent consumer preference. Sativa (3.5g) remained at the third position, showing steady demand since July 2024. Indica (3.5g) continued to be ranked fourth, with a gradual increase in sales over the months. Gorilla Glue (3.5g) secured the fifth position consistently for three months, starting from July 2024, with a slight increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
