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Oct-2024
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Overview
Market Insights Snapshot
Dealer's Choice has shown notable performance shifts across different states and product categories in recent months. In the Michigan market, the brand's presence in the Edible category has been improving steadily. Starting from a rank of 66 in July 2024, Dealer's Choice climbed to 54 by October 2024, indicating a positive trend. This rise in rankings is accompanied by an increase in sales, suggesting growing consumer interest and acceptance of their edible products. However, it's important to note that despite this upward trajectory, Dealer's Choice is still not within the top 30 brands, highlighting room for further growth and market penetration in this category.
In contrast, the Missouri market tells a different story for Dealer's Choice, particularly in the Pre-Roll category. The brand's ranking improved from 44 in July 2024 to 29 in October 2024, successfully breaking into the top 30 brands. This significant leap is reflective of a strong performance and increased consumer demand for their pre-roll products. The substantial jump in sales from September to October further reinforces this upward momentum. This positive movement in Missouri could serve as a strategic advantage for Dealer's Choice, potentially setting a benchmark for performance in other states and categories where the brand is currently less visible.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, Dealer's Choice has demonstrated a notable upward trajectory in recent months. Despite starting at rank 44 in July 2024, Dealer's Choice climbed to rank 29 by October 2024, reflecting a significant improvement in market positioning. This rise is particularly impressive when compared to competitors like Kaviar, which fluctuated between ranks 29 and 34 during the same period, and Twenty20 Inc, which saw a dramatic leap from being outside the top 20 to rank 27 in October. Meanwhile, Timeless remained outside the top 20 until October, when it reached rank 30. Dealer's Choice's sales growth aligns with its improved ranking, suggesting a strong market response to its offerings, and positions it favorably against these competitors, indicating a promising trend for continued success in the Missouri Pre-Roll market.
Notable Products
In October 2024, Dealer's Choice saw Tropic Strawberry Gummies 10-Pack (200mg) maintain its top position in sales, continuing its lead from September with a notable increase to 6,405 units sold. Tart Berry Gummies 10-Pack (200mg) consistently held the second spot, showcasing robust sales figures of 5,096 units. Watermelon Punch Gummies 10-Pack (200mg) climbed up to third place, improving from its fourth-place ranking in September. Blue Slush Gummies 10-Pack (200mg) slipped to fourth despite a steady sales performance, while Frozen Limes Gummies (200mg) secured the fifth position, showing a consistent upward trend since July. Overall, the edible category dominated the sales for Dealer's Choice, with minimal shifts in rankings compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
