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Nov-2024
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Overview
Market Insights Snapshot
In British Columbia, DEALR has shown a significant upward trajectory in the Flower category. From being ranked 28th in August 2024, DEALR's position improved to 18th by November 2024, reflecting a notable increase in sales from 185,707 to 332,898. This suggests a growing consumer preference for DEALR's Flower products in the province. Conversely, the Pre-Roll category, while not initially in the top 30, saw a dramatic rise in rankings, moving from 89th in August to 31st in November. This improvement indicates that DEALR is gaining traction in the Pre-Roll market, possibly due to increased product availability or enhanced consumer marketing strategies.
In New York, DEALR's performance in the Flower category presents a mixed picture. The brand maintained a steady 28th position in August and September, but by October, it fell out of the top 30, dropping to 84th. However, by November, DEALR managed to climb back up to the 33rd position, suggesting a recovery phase. The fluctuation in rankings could be attributed to market saturation or competitive pressures, which may have impacted sales momentum. DEALR's ability to rebound in November indicates potential strategic adjustments that may have helped regain consumer interest or market share.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, DEALR has demonstrated a notable upward trajectory in recent months. While initially not ranking within the top 20 brands from August to October 2024, DEALR made a significant leap to 18th place in November 2024. This rise contrasts with brands like Redecan, which fell from 9th to 20th place over the same period, and Palmetto, which showed a slight improvement from 21st to 19th place. Meanwhile, Highly Dutch improved its rank from 46th to 16th, indicating strong competition. DEALR's significant sales increase in November suggests a successful strategy that has allowed it to gain market share, positioning it as a rising contender in the province's Flower market.
Notable Products
In November 2024, DEALR's top-performing product was Private Party (3.5g) from the Flower category, maintaining its number one rank from August and September, with sales reaching $5,148. Sweet Jesus Pre-Roll 5-Pack (2.5g) climbed to the second position, a notable rise from its fifth place in September and first in October. Jelly Beanz Pre-Roll 5-Pack (2.5g) secured the third spot, showing steady improvement from its fourth place in October. Blue Tartz Pre-Roll 3-Pack (3g) dropped to fourth place, after holding the second position in October. Honeycomb Pave (3.5g) rounded out the top five, experiencing a slight decline from its third position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
