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Jan-2025
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Overview
Market Insights Snapshot
In the British Columbia market, DEALR has shown a notable performance in the Flower category. Starting from a rank of 31 in October 2024, the brand ascended to 15 by November, although it experienced a slight decline to 21 by January 2025. This movement indicates a strong initial push in sales, followed by some stabilization. The sales figures reflect this trend, with a peak in November 2024 before a decrease in the subsequent months. In the Pre-Roll category, however, DEALR has struggled to maintain a top position, only breaking into the top 30 in November 2024 and remaining mostly outside the competitive top 30 range. This suggests that while DEALR has made inroads in Flower, it faces challenges in gaining similar traction in Pre-Rolls.
Shifting focus to New York, DEALR's presence in the Flower category is less pronounced, as it failed to make the top 30 rankings in the observed months. Despite this, there was a significant improvement from October to November 2024, with a leap from rank 96 to 52, suggesting some growing acceptance or strategic changes that momentarily boosted their market position. However, the subsequent months saw a slight decline in rank, indicating that maintaining momentum in this competitive market remains a challenge. DEALR's sales in New York, while not as high as in British Columbia, show a positive trend from October to November, hinting at potential growth opportunities if the brand can capitalize on its initial success.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, DEALR has shown a dynamic shift in its market position over recent months. After not ranking in the top 20 in October 2024, DEALR made a significant leap to rank 15th in November 2024, indicating a strong surge in sales momentum. This upward trajectory, however, saw a slight decline as DEALR settled at 18th in December 2024 and 21st in January 2025. This fluctuation suggests a competitive market environment where brands like Highly Dutch, which consistently maintained a higher rank, and Grasslands, which improved its position to 20th by January 2025, are formidable competitors. DEALR's initial rise in rank and subsequent stabilization reflects both the brand's potential to capture market share and the challenges posed by established brands in maintaining a top-tier position.
Notable Products
In January 2025, the top-performing product for DEALR was Private Party (3.5g) in the Flower category, reclaiming its number one position after falling to second place in December 2024. The Sweet Jesus Pre-Roll 5-Pack (2.5g) maintained its strong performance, securing the second spot with sales of 2782 units, despite a slight decrease from the previous month. A new entry, Gastopia Pre-Roll 5-Pack (2.5g), emerged in the rankings at third place, indicating a rising trend in consumer preference. Cloudberry Drizzle (3.5g) also made its debut in fourth place, suggesting potential growth within the Flower category. Notably, Jelly Beanz Pre-Roll 5-Pack (2.5g) dropped to fifth place from its previous consistent third position, reflecting a decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
