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Dec-2024
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Overview
Market Insights Snapshot
In the British Columbia market, DEALR has shown significant improvement in the Flower category. Starting from a rank of 30 in September, DEALR climbed to 15 by November, indicating a notable upward trajectory in this category. However, the Pre-Roll category presented a different story as DEALR failed to break into the top 30 in September and only managed to reach rank 30 in November before slipping to 40 in December. This suggests that while DEALR is gaining traction in the Flower category, the Pre-Roll segment may require strategic adjustments to improve market presence.
In New York, DEALR's performance in the Flower category experienced fluctuations. The brand started at rank 30 in September, plummeted out of the top 30 in October, and then rebounded to rank 43 by December. This volatility highlights potential challenges in maintaining consistent market performance in New York's competitive landscape. Despite these challenges, DEALR's ability to bounce back into the top 50 by December is a positive sign that could indicate future growth opportunities in this key market.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, DEALR has demonstrated a remarkable shift in its market position over the last few months. After starting at a low rank of 30 in September 2024, DEALR made a significant leap to rank 15 by November, before slightly dropping to 18 in December. This upward trajectory in rank is indicative of a strong increase in sales performance, particularly between October and November, where sales nearly doubled. In contrast, Redecan experienced a decline, dropping out of the top 20 in October, while Highly Dutch showed consistent improvement, maintaining a steady position around rank 16. Meanwhile, Parcel and Versus have shown more stability, though Parcel's slight decline in rank suggests a potential vulnerability. DEALR's rapid ascent highlights its growing influence in the market, suggesting that it is successfully capturing consumer interest and potentially gaining market share from its competitors.
Notable Products
In December 2024, the top-performing product for DEALR was Private Party (3.5g) in the Flower category, maintaining its first-place ranking from September and November, with sales of 4732 units. Sweet Jesus Pre-Roll 5-Pack (2.5g) held the second position, slightly improving from its rank of five in September and maintaining its position from November, with consistent sales growth over the months. Blue Tartz Pre-Roll 3-Pack (3g) ranked third, showing a decline from its second-place position in October but improving from November. Drippin' Ain't Easy (3.5g) emerged as a new contender in the fourth position, marking its debut in the rankings for December. Jelly Beanz Pre-Roll 5-Pack (2.5g) rounded out the top five, experiencing a drop from its third-place ranking in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
