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Oct-2024
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Overview
Market Insights Snapshot
Deep Creek Gardens has demonstrated a notable performance in the Oregon market, particularly within the Flower category. Over the months from July to October 2024, the brand has shown significant upward movement, peaking at rank 3 in September before slightly dropping to rank 6 in October. This fluctuation suggests a strong presence and competitive edge in the Flower category, even though the brand did not maintain its top 3 position through October. The sales figures corroborate this trend, with a peak in September, indicating a successful period for the brand in terms of consumer demand and market penetration.
In contrast, the performance of Deep Creek Gardens in the Pre-Roll category within Oregon has not been as robust. The brand consistently ranked outside the top 30, with positions ranging from 60 to 67 over the same period. This consistent lower ranking highlights a potential area for growth or strategic reevaluation for the brand. Despite these challenges, the sales data in this category show some recovery, with an increase from August to September, although it slightly declined again in October. This indicates that while Deep Creek Gardens is a strong player in the Flower category, there is room for improvement in Pre-Rolls to enhance their market standing and capitalize on growth opportunities.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Deep Creek Gardens has experienced notable fluctuations in its ranking over the past few months. Starting from July 2024, Deep Creek Gardens was ranked 8th, climbing to an impressive 3rd place by September, before slipping to 6th in October. This indicates a dynamic performance, with sales peaking in September before a slight decline in October. In comparison, Chalice Farms showed a strong upward trend, maintaining a consistent 4th place in September and October, suggesting a stable market presence. Meanwhile, Self Made Farm demonstrated significant growth, moving from 17th in July to 8th in October, reflecting a substantial increase in market share. Eugreen Farms and Kaprikorn maintained relatively stable positions, with Eugreen Farms consistently ranking around 7th and Kaprikorn holding steady at 5th. These shifts highlight the competitive nature of the market and suggest that while Deep Creek Gardens has shown strong performance, there is a need for strategic initiatives to maintain and improve its ranking amidst rising competitors.
Notable Products
In October 2024, GMO (Bulk) from Deep Creek Gardens maintained its position as the top-performing product in the Flower category, with notable sales of 2,724 units. The Omega (Bulk) climbed to the second position, improving from third place in September, reflecting a strong sales increase. Grape Pie (Bulk) moved up to third place from fourth, indicating a consistent upward trend in sales. Dogwalker (Bulk) entered the top rankings for the first time, securing the fourth position. Megafauna #4 (Bulk) experienced a drop in ranking from second in August to fifth in October, suggesting a decline in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
