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Nov-2024
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Overview
Market Insights Snapshot
Deep Creek Gardens has shown a commendable performance in the Oregon market, particularly in the Flower category. Maintaining a consistent presence in the top 10, the brand ranked 5th in August 2024, improved to 4th in September, and then settled at 6th for both October and November. This stability in rankings, despite a slight dip in sales from September to November, indicates a strong brand presence and consumer loyalty within the state. The Flower category is highly competitive, and Deep Creek Gardens' ability to remain within the top 10 highlights its significant market influence and potential for growth.
In contrast, the Pre-Roll category presents a different scenario for Deep Creek Gardens in Oregon. The brand's rankings have fluctuated, starting at 64th in August and improving to 56th by November. Despite not breaking into the top 30, the upward trend in rankings from October to November suggests a positive trajectory and growing consumer interest. The Pre-Roll category is challenging, and while Deep Creek Gardens has not yet achieved a top-tier ranking, the recent improvements indicate strategic movements that could further enhance their market position in future months.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Deep Creek Gardens has experienced notable fluctuations in its ranking and sales performance. Despite a strong start in August 2024 with a rank of 5, the brand saw a slight dip to 6 by October and November. This decline coincides with the impressive rise of Culture Farms, which surged to the top position in October, indicating a potential shift in consumer preference. Meanwhile, High Tech demonstrated a remarkable recovery from a rank of 10 in September to 4 in November, suggesting increased competition for Deep Creek Gardens. Additionally, Oregon Roots showed consistent improvement, climbing from 14 in August to 7 by November, which could pose a further threat to Deep Creek Gardens' market share. These dynamics highlight the need for Deep Creek Gardens to innovate and adapt its strategies to maintain its competitive edge in the Oregon flower market.
Notable Products
In November 2024, the top-performing product for Deep Creek Gardens was Megafauna #4 (Bulk) in the Flower category, which ascended to the first rank with impressive sales of 1552 units. Lift Ticket (Bulk), also in the Flower category, made a notable entry directly into the second position. The Omega (Bulk), previously the top seller in October, dropped to the third rank, indicating a shift in consumer preferences. Firebird (Bulk) maintained a steady presence, ranking fourth, while Super Boof (Bulk) entered the top five for the first time. These changes suggest a dynamic market with fluctuating consumer interests and competition among products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
