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Oct-2024
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Overview
Market Insights Snapshot
Deep Roots Harvest has shown varied performance across different categories and states, with some noteworthy trends in recent months. In the Edible category in Nevada, the brand maintained a consistent ranking in July and August 2024, holding the 26th position. However, there was a slight dip to the 27th position in September, and by October, the brand had dropped out of the top 30 entirely. This decline in ranking, despite a slight increase in sales from August to September, suggests increased competition or shifting consumer preferences in the Nevada market.
The absence of Deep Roots Harvest from the top 30 rankings in October in the Edible category in Nevada could be a point of concern, indicating that the brand needs to reassess its strategy to regain its foothold. While sales figures showed a positive trend from August to September, the inability to sustain a top 30 position suggests that other brands may be capturing market share more effectively. Analyzing these dynamics could provide insights into potential areas for improvement, such as product innovation or marketing efforts, to enhance their competitive positioning in the marketplace.
Competitive Landscape
In the competitive landscape of the Nevada edible cannabis market, Deep Roots Harvest has experienced fluctuations in its rankings over the past few months, reflecting a dynamic market environment. In July 2024, Deep Roots Harvest was ranked 26th, maintaining this position in August before slipping to 27th in September and dropping out of the top 20 by October. This trend indicates a potential challenge in maintaining market share against competitors. Notably, Cheeba Chews consistently hovered around the 23rd to 25th ranks, suggesting a stable presence, while Vert showed significant volatility, dropping from 22nd in July to 28th in August but recovering slightly to 26th in September. Meanwhile, Encore Edibles maintained a strong foothold in the top 10, underscoring its dominance in the market. These shifts highlight the competitive pressures Deep Roots Harvest faces, particularly from brands with more stable or improving trajectories, and suggest a need for strategic adjustments to regain and sustain higher rankings in this competitive category.
Notable Products
In October 2024, Helix Freestone Peach Gummy 10-Pack (100mg) emerged as the top-performing product for Deep Roots Harvest, maintaining its number one rank from August. Helix Twist Key Lime Gummies 10-Pack (100mg) followed closely in second place, despite a drop from its top position in September, with impressive sales figures reaching 401 units in that month. Helix Twist Sour Cherry Gummies 10-Pack (100mg) held steady at the third position, showing consistent performance over the months. Helix Blood Orange Gummies 10-Pack (100mg) experienced a decline in rank, moving to fourth place after leading in July. A new entry, Gello Cured Resin Infused Pre-Roll (1g), made its debut at fifth place, indicating potential growth in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
