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Dec-2024
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Overview
Market Insights Snapshot
Deep Roots Harvest, a notable player in the cannabis industry, has shown fluctuating performance across different categories and states. In the edible category within Nevada, the brand made a comeback to the top 30 rankings in December 2024, securing the 26th position after being absent from the list in October and November. This rebound could indicate a strategic adjustment or a seasonal uptick in consumer preference for edibles. The brand's sales in this category also reflect a positive trend, with December's sales figures showing an increase from September, suggesting a potential growth trajectory that merits attention.
However, the absence of Deep Roots Harvest in the top 30 rankings for October and November in the Nevada edible category might raise questions about competitive pressures or market dynamics affecting their performance during those months. The brand's ability to re-enter the rankings in December highlights a resilience that could be driven by product innovation or targeted marketing efforts. While the specific factors behind these movements remain undisclosed, the brand's fluctuating presence in the rankings underscores the volatile nature of the cannabis market and the importance of strategic agility in maintaining a competitive edge.
Competitive Landscape
In the Nevada edibles market, Deep Roots Harvest has experienced fluctuations in its rankings, indicating a competitive landscape that presents both challenges and opportunities. Notably, Deep Roots Harvest was ranked 27th in September 2024, but it did not make the top 20 in October and November, before reappearing at 26th in December. This suggests a volatile position compared to competitors like Cheeba Chews, which also experienced rank fluctuations but managed to climb back to 20th in November, and Vert, which improved its rank to 24th by December. Meanwhile, Encore Edibles and Hippies have shown more stable performance, with Encore Edibles maintaining a strong presence in the top 10 in September. These dynamics highlight the need for Deep Roots Harvest to strategize effectively to enhance its market position amidst such competitive pressures.
Notable Products
In December 2024, the top-performing product from Deep Roots Harvest was Helix - Blood Orange Gummies 10-Pack (100mg), which climbed to the number one spot with notable sales of $300. Helix Twist - Key Lime Gummies 10-Pack (100mg) maintained its position at rank two, showing consistent performance over the past months. Helix Twist - Sour Cherry Gummies 10-Pack (100mg) secured the third position, continuing its steady rank from November. Helix - Freestone Peach Gummy 10-Pack (100mg) dropped to fourth place after leading in October, indicating a slight decline in sales momentum. Meanwhile, Helix - Indica Sour Blue Raspberry Gummy 10-Pack (100mg) returned to the rankings at fifth place, showing a recovery from its absence in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
