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Jan-2025
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Overview
Market Insights Snapshot
Delectable Dabs has demonstrated a strong performance in the Concentrates category within the state of Washington. Over the last few months, the brand has consistently held high ranks, moving from the third position in both October and November 2024 to the second position in December 2024 and maintaining this rank in January 2025. This upward trend in rankings is accompanied by a notable increase in sales, with a significant jump from $344,195 in November to $399,513 in December, indicating growing consumer preference and market presence in Washington's competitive concentrates market.
However, despite their success in Washington, Delectable Dabs does not appear in the top 30 brands in other states or provinces, which could be seen as a potential area for growth or a missed opportunity. This absence from other markets might suggest a concentrated focus on Washington, or possibly challenges in expanding their footprint beyond this state. The brand could benefit from exploring strategies to penetrate additional markets, potentially replicating the success seen in Washington across other regions. Further analysis would be required to understand the barriers to entry or expansion in these other markets, as well as the competitive landscape they face outside of Washington.
Competitive Landscape
In the Washington concentrates market, Delectable Dabs has shown a notable upward trend in its rankings and sales over the past few months. Starting from a third-place position in October 2024, Delectable Dabs climbed to second place by December 2024 and maintained this rank through January 2025. This rise is particularly significant given the consistent dominance of Ooowee, which has held the top spot throughout this period. Despite Forbidden Farms experiencing a decline in sales, Delectable Dabs managed to surpass them in rank by December. Meanwhile, Regulator remained stable in fourth place, indicating a less competitive threat to Delectable Dabs' recent success. This upward trajectory in both rank and sales suggests a strengthening market position for Delectable Dabs, potentially attracting more consumer interest and loyalty.
Notable Products
In January 2025, the top-performing product for Delectable Dabs was Indica Wax 3-Pack (3g) in the Concentrates category, maintaining its top rank from December 2024 with sales of 5,643 units. Northern Lights Wax (1g) held steady at the second position, showing a consistent performance from the previous month. Blue Dream Wax (1g) remained in the third spot, despite a slight drop in sales compared to December. Bubblegum Gelato Wax (1g) continued to rank fourth, indicating a stable demand. God's Gift Wax (1g) re-entered the rankings at the fifth position after not being in the top five in the last few months, showcasing a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
