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Nov-2024
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Overview
Market Insights Snapshot
Delectable Dabs has shown consistent performance in the Concentrates category in Washington, maintaining a strong presence with a rank of 4 in August and September 2024, and improving to a rank of 3 in October and November 2024. This upward movement suggests a positive reception of their products, possibly due to quality improvements or successful marketing strategies. The sales figures reflect a steady growth pattern, with a slight dip in September followed by a rebound in October. This indicates a resilience in their market strategy, allowing them to recover quickly and enhance their market position.
Interestingly, Delectable Dabs has not appeared in the top 30 brands in any other states or provinces, which could be a point of concern or an area for potential growth. Their focused success in Washington might suggest a strategic emphasis on this market, possibly due to favorable local conditions or strong brand loyalty. However, the absence from rankings in other regions highlights an opportunity for expansion and diversification. Exploring market entry strategies or partnerships in new states could be beneficial for Delectable Dabs to leverage their strengths and replicate their success beyond Washington.
Competitive Landscape
In the Washington concentrates market, Delectable Dabs has shown a promising upward trajectory, moving from a consistent 4th place in August and September 2024 to securing the 3rd rank in both October and November 2024. This improvement in rank indicates a positive reception and growth in market share, despite the competitive landscape. For instance, Ooowee maintains a stronghold at the top position throughout this period, while Forbidden Farms consistently holds the 2nd rank. Interestingly, Regulator, which was ahead of Delectable Dabs in August and September, fell to 4th place in October and November, highlighting a shift in consumer preference towards Delectable Dabs. Meanwhile, Dabtastic has shown a gradual climb from 7th to 5th place, indicating rising competition. These dynamics suggest that Delectable Dabs is effectively capturing market interest, potentially through strategic marketing or product innovation, positioning itself as a formidable contender in the concentrates category.
Notable Products
In November 2024, Maui Wowie Wax (1g) emerged as the top-performing product for Delectable Dabs, securing the first rank with sales of 2993 units. Bubblegum Gelato Wax (1g) made a notable entry into the rankings, achieving second place, while Purple Panty Dropper Wax (1g) dropped to third despite being the top product in October. Face Off OG Wax (1g) climbed to fourth place, improving from its fifth position in September. Meanwhile, God's Gift Wax (1g) experienced a decline, falling to fifth place from its consistent top-two rankings in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
