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Oct-2024
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Overview
Market Insights Snapshot
Delta 9 Cannabis has shown varied performance across different categories and regions. In Alberta, the brand's presence in the Concentrates category has been relatively steady, albeit with a slight decline from a rank of 23 in July 2024 to 37 in October 2024. Despite this drop, there was a noticeable uptick in sales in October, suggesting a potential recovery. Conversely, in the Flower category, Delta 9 Cannabis experienced a more significant decline in rank, falling out of the top 30 by October. This decline is mirrored in their sales figures, which have shown a consistent downward trend over the months. Interestingly, their performance in the Pre-Roll category has been more volatile, with ranks fluctuating from 55 in July to 61 in October, indicating a competitive market landscape.
In British Columbia, Delta 9 Cannabis has seen some positive movement in the Concentrates category, where they entered the top 30 by September 2024, maintaining their position in October. This suggests a growing acceptance and demand for their concentrates in this region. However, the Flower category tells a different story, as they were unable to maintain a top 30 ranking by October. This could point to challenges in maintaining market share against competitors or shifts in consumer preferences. Overall, while Delta 9 Cannabis has maintained a presence in certain categories, their performance highlights the dynamic nature of the cannabis market, with opportunities for growth and areas needing strategic attention.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Delta 9 Cannabis has experienced notable fluctuations in its market position from July to October 2024. Despite a dip in rank to 71 in September, Delta 9 Cannabis rebounded to 61 by October, showcasing resilience in a competitive market. This recovery is particularly significant when compared to competitors like San Rafael '71, which saw a consistent decline in rank from 42 in July to 62 in October, and Truro Cannabis Co., which remained relatively stable but lower in rank. Meanwhile, QWEST improved its standing from 83 in July to 59 in October, surpassing Delta 9 Cannabis in the final month. Additionally, Divvy showed a positive trajectory, climbing from 66 in July to 60 in October. These dynamics suggest that while Delta 9 Cannabis faces stiff competition, its ability to recover in rank amidst fluctuating sales highlights its potential to maintain a competitive edge in the Alberta Pre-Roll market.
Notable Products
In October 2024, Delta 9 Cannabis's top-performing product was Helix Pre-Roll 2-Pack (1g) in the Pre-Roll category, achieving the first rank with a notable sales figure of 7,287 units. Space Stix Infused Pre-Roll 2-Pack (1g) maintained its strong performance, holding the second rank consistently from August through October, with sales of 2,897 units. Twist Pre-Roll 2-Pack (1g) entered the top three for the first time, securing the third position. Bliss Pre-Roll 2-Pack (1g) saw a slight drop, moving from the top spot in September to fourth in October. Sapphire Kief (2g) in the Concentrates category improved its standing, climbing from fourth in September to fifth in October, indicating a recovery in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
