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Jan-2025
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Overview
Market Insights Snapshot
Denver Dab Co has shown a strong upward trajectory in the Concentrates category within Colorado. Starting from the 12th position in October 2024, the brand climbed to the 5th rank by January 2025. This consistent improvement suggests a growing consumer preference and possibly an effective marketing or distribution strategy. With sales figures peaking in December 2024, it indicates a successful holiday season, although there was a slight dip in January 2025. The brand's absence from the top 30 in the Pre-Roll category since October 2024 highlights a potential area for growth or a strategic shift in focus.
While Denver Dab Co has made significant strides in the Concentrates market in Colorado, its presence in other states or categories remains less pronounced, as indicated by the lack of rankings in the Pre-Roll category beyond October 2024. This could imply a concentrated effort in their home state or an opportunity to expand their footprint across other regions. The data suggests they may be capitalizing on a niche market, focusing resources where they have a competitive edge. Observing their strategies in the coming months could provide insights into their broader market intentions and potential for diversification.
Competitive Landscape
In the competitive landscape of Colorado's concentrates market, Denver Dab Co has shown a promising upward trajectory in its rankings over the past few months, moving from 12th place in October 2024 to a commendable 5th place by January 2025. This improvement in rank indicates a positive response from consumers, likely driven by strategic marketing efforts or product enhancements. In contrast, 710 Labs, which started strong in 3rd place, experienced a decline to 7th place by January 2025, suggesting potential challenges in maintaining its market position. Meanwhile, Dabble Extracts and Spectra have maintained relatively stable positions, with Spectra even climbing to 3rd place in January 2025. Next1 Labs LLC has shown consistent performance, hovering around the 5th and 6th positions. These dynamics highlight Denver Dab Co's potential to capture more market share if it continues its current momentum, especially as some competitors face ranking volatility.
Notable Products
In January 2025, Denver Dab Co's top-performing product was Freedom Road Wax (1g) in the Concentrates category, maintaining its number one rank since October 2024, with sales of 3997 units. The Menage Sugar Wax (1g) emerged as the second top product, marking its debut in the rankings with notable sales figures. FR Wax (1g) experienced a slight decline, moving from second place in December 2024 to third in January 2025. Newcomers Lazer Beamz Sugar Wax (1g) and Zealousy Budder Wax (1g) entered the rankings at fourth and fifth positions, respectively. This shift in rankings highlights a dynamic change in consumer preferences for Denver Dab Co's concentrate products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
