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Nov-2024
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Overview
Market Insights Snapshot
Denver Dab Co has shown a consistent performance in the Concentrates category in Colorado. Over the past few months, their ranking has fluctuated slightly, moving from 7th place in August 2024, dropping to 9th in September, rising back to 8th in October, and returning to 7th in November. This indicates a stable presence in the market, with sales figures reflecting a slight dip in September followed by a gradual recovery. Their ability to maintain a top 10 position highlights their strong foothold in the Concentrates category, even amidst competitive pressures.
In contrast, Denver Dab Co's performance in the Pre-Roll category within Colorado suggests room for improvement. The brand did not manage to break into the top 30 rankings in November 2024, after hovering around the 70th position in the preceding months. This absence from the top rankings could indicate challenges in gaining market share or consumer preference in this category. Although the sales figures for Pre-Rolls remained relatively stable, the lack of a top ranking underscores the competitive nature of this segment and suggests potential opportunities for strategic adjustments.
Competitive Landscape
In the competitive landscape of concentrates in Colorado, Denver Dab Co has demonstrated resilience and consistency in its market positioning. Over the past few months, Denver Dab Co has maintained a steady rank, oscillating between 7th and 9th place, with a notable return to the 7th position in November 2024. This stability is significant given the dynamic shifts observed among competitors. For instance, 710 Labs experienced a downward trend, dropping from 4th to 6th place, which could indicate an opportunity for Denver Dab Co to capture more market share. Meanwhile, Nomad Extracts showed an upward trajectory, surpassing Denver Dab Co by moving from 8th to 5th place. In contrast, Concentrate Supply Co. and El Sol Labs have shown more volatility, with Concentrate Supply Co. climbing back into the top 10 in November after missing the top 10 in September and October, and El Sol Labs peaking at 7th in September before falling back to 9th. These shifts highlight the competitive pressure and the need for Denver Dab Co to leverage its consistent performance to further enhance its market presence.
Notable Products
In November 2024, Freedom Road Wax (1g) maintained its position as the top-performing product for Denver Dab Co, continuing its reign from the previous two months with robust sales of 6,389 units. Lift Ticket Sugar Wax (1g) emerged as a strong contender, securing the second rank with impressive sales figures. Peach Maraschino Sugar Wax (1g) followed closely, ranking third, while Amnesia Haze Sugar Wax (1g) and Durban Poison Sugar Wax (1g) rounded out the top five. The rankings for these products were newly established in November, indicating a fresh lineup in the top positions. Notably, Freedom Road Wax (1g) has consistently held the top rank since September, demonstrating its ongoing popularity and customer loyalty.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
