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Aug-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Derby's Farm has shown interesting dynamics across different product categories. Specifically, in the Flower category, the brand experienced a significant fluctuation in rankings over the summer months of 2025. In July, Derby's Farm managed to climb to the 20th position, a notable improvement from its 36th rank in May and August. This suggests a temporary surge in popularity or perhaps a successful marketing campaign during that period. However, the inability to maintain this rank indicates potential challenges in sustaining consumer interest or competition within the market.
The Pre-Roll category presents a more stable yet slightly declining performance for Derby's Farm in Oregon. Starting at a commendable 7th place in May, the brand experienced a gradual decline, reaching the 12th position by August. Despite this decline, the brand consistently remained within the top 15, highlighting its strong foothold in this category. This stability, even amidst a slight downturn, could be indicative of a loyal customer base or effective product differentiation, though it also signals the need for strategic initiatives to regain higher positions in the competitive landscape.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Derby's Farm has experienced notable fluctuations in its ranking over the summer of 2025. Starting from a strong position at rank 7 in May, Derby's Farm saw a decline to rank 12 by August. This shift is particularly significant given the performance of competitors such as Meraki Gardens, which improved its rank from 11 in May to 10 in August, and Entourage Cannabis / CBDiscovery, which climbed from rank 13 to 11 during the same period. Despite a drop in sales from May to August, Derby's Farm remains competitive, though the upward sales trajectory of brands like Dougie, which jumped from rank 18 in May to 13 in August, suggests increasing pressure. These dynamics highlight the importance for Derby's Farm to strategize effectively to regain its higher ranking and bolster sales amidst a competitive market.
Notable Products
In August 2025, Derby's Farm saw The Soap (Bulk) rise to the top as the best-selling product in the Flower category, marking a significant jump from its second-place position in July 2025. Following closely, Super Charger (Bulk) maintained a strong presence, climbing back to second place with sales reaching 1298 units. The FML Pre-Roll 10-Pack (5g) debuted in third place, showcasing a notable entry in the Pre-Roll category. Cherry Breath Pre-Roll 2-Pack (1g) also made its first appearance in the rankings, securing the fourth position. Candy Apple Kush (Bulk), which previously held second place in May 2025, experienced a decline, settling at fifth place in August 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
