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Sep-2024
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Overview
Market Insights Snapshot
Derby's Farm has shown a notable fluctuation in its performance across various categories in Oregon. In the Flower category, the brand made a significant leap from being ranked 33rd in June to reaching the 12th position in August, showcasing a strong upward trend in sales during that period. However, by September, Derby's Farm experienced a decline, slipping to the 21st position. This indicates a potential volatility in their market presence or consumer preferences. Such movements highlight the dynamic nature of the cannabis market in Oregon and suggest that while Derby's Farm has the potential to capture significant market share, maintaining that position might require strategic adjustments.
In the Pre-Roll category, Derby's Farm also experienced varied rankings, starting at 21st in June and reaching 14th in August, before dropping to 27th in September. This pattern suggests a similar trend of initial growth followed by a decline, which could be attributed to seasonal changes or competitive pressures within the state. Notably, Derby's Farm's inability to maintain a top 30 position consistently in either category across all months indicates challenges in sustaining market dominance. This underlines the importance of continuous innovation and market adaptation to stay relevant in the competitive landscape of Oregon's cannabis industry.
Competitive Landscape
In the Oregon flower market, Derby's Farm experienced significant fluctuations in rank over the past few months, highlighting a dynamic competitive landscape. Notably, Derby's Farm surged to the 12th position in August 2024, reflecting a peak in sales performance, before dropping to 21st in September. This fluctuation can be attributed to the competitive pressure from brands like Frontier Farms, which consistently maintained a presence in the top 20, and Excolo, which made a remarkable jump from 81st in July to 22nd in September. Meanwhile, Lofty also showed upward momentum, climbing to 23rd in September. Derby's Farm's ability to reach a high rank in August suggests strong potential, but the subsequent decline indicates the need for strategic adjustments to sustain competitive advantage amidst the evolving market dynamics.
Notable Products
In September 2024, Derby's Farm saw College Park (Bulk) leading the sales rankings, securing the top spot with 4,463 units sold. The Doobies - Galactic Jack Pre-Roll 2-Pack (1g) followed closely in second place, while Grape Gas (Bulk) maintained its third position from the previous month. Wet Dream (Bulk) experienced a drop in rank, moving from second in June to fourth in September. The Terpnami Pre-Roll 10-Pack (5g) rounded out the top five, marking its entry into the rankings for the first time. This shift in rankings highlights a strong performance in the Flower category, with multiple products consistently appearing in top positions over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
