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Oct-2024
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Overview
Market Insights Snapshot
Derby's Farm has shown varied performance across different categories and states, with notable fluctuations in their rankings. In the Oregon market, the brand's performance in the Flower category has been inconsistent, with a significant drop from the 19th position in August to 63rd in October. This decline in ranking could be indicative of increased competition or shifting consumer preferences in Oregon's Flower market. Conversely, Derby's Farm has maintained a more stable presence in the Pre-Roll category, consistently ranking within the top 20 over the past few months, peaking at 11th place in September before settling at 15th in October. This suggests a stronger foothold and possibly a more loyal customer base in the Pre-Roll segment.
While Derby's Farm's sales in the Flower category in Oregon have seen a dramatic decrease from August to October, their Pre-Roll sales have been relatively more stable, which may point to strategic strengths or consumer trends favoring Pre-Rolls. The absence of Derby's Farm from the top 30 Flower category rankings in October highlights a potential area for improvement or reevaluation of their market strategy in Oregon. Such movements in rankings and sales figures are crucial for understanding the brand's competitive positioning and could inform future business decisions. However, a deeper dive into other states and categories could reveal further insights into Derby's Farm's overall market performance.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Derby's Farm has shown a dynamic performance over the past few months. Starting from a rank of 18 in July 2024, Derby's Farm improved to 11 by September, before settling at 15 in October. This fluctuation in rank reflects a competitive market where brands like Feel Goods and Meraki Gardens also experienced notable changes. For instance, Feel Goods saw a significant drop from 7 in July to 17 in August, before climbing back to 13 by October, indicating potential volatility in consumer preferences or distribution strategies. Meanwhile, Drewby Doobie / Epic Flower made a remarkable leap from 27 in July to 14 in September and maintained that position in October, suggesting a successful market penetration strategy. Derby's Farm's sales peaked in September, aligning with its highest rank, but then saw a decrease in October, which could be attributed to intensified competition or seasonal demand shifts. Understanding these trends can provide valuable insights for Derby's Farm to strategize effectively and potentially regain its upward momentum in the coming months.
Notable Products
In October 2024, the top-performing product for Derby's Farm was the Gastro Pop Shake (Bulk) from the Flower category, achieving the number one rank with a notable sales figure of 2526 units. The Doobies - Galactic Jack Pre-Roll 2-Pack maintained its second-place position from September, despite a decrease in sales to 1549 units. The Divine Banana Shake (Bulk) rose to third place from its previous fifth place in September, indicating a positive trend in its sales performance. Designer Runtz (Bulk) entered the top five, securing the fourth rank, while Grape Gas (Bulk) saw a decline, moving from third in September to fifth in October. This analysis highlights the shifting dynamics in product popularity and sales within Derby's Farm offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
