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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Derby's Farm concentrated 75.80% of sales in Pre-Roll while Flower accounted for 24.20%, with Pre-Roll down 54.65% year over year and 28.99% month over month, and Flower steeper at 70.96% YoY and 44.26% MoM. Average price slipped 4.23% YoY to $12.82, with Pre-Roll pricing at $11.47 versus Flower at $20.27, indicating mix-driven exposure where the larger Pre-Roll base shrank slower than Flower but still pulled overall sales down 60.08% YoY; the net pattern implies the brand’s current volume is anchored in lower-priced Pre-Roll even as both categories contract.
Within Oregon Pre-Roll, Derby's Farm sat at rank 25, a position consistent with a portfolio that over-indexes to a category declining 28.99% MoM while the smaller Flower slice fell 44.26% MoM, reducing the buffer against category-wide volatility. Given 24-month sales down 61.38% and the category mix tilted 3.13x toward Pre-Roll, the brand’s positioning skews toward value-seeking buyers at lower price points, implying that sustaining or improving rank 25 will require either stabilizing Pre-Roll velocities at $11.47 price levels or rebalancing toward higher-ticket Flower without amplifying the 70.96% YoY decline.
Competitive Landscape
Derby's Farm sits at rank #25 in OR Pre-Roll in May 2026, down 17 positions from its peak at #8 in May 2025 and 9 spots below its March 2026 level at #16, while the year-over-year rank change is -17 from #8 to #25. In contrast, STiCKS moved up from #2 to #1 and Kaprikorn climbed from #5 to #2, indicating upward mobility among leaders even as Derby's Farm slid from #16 to #25 over three months; combined with Portland Heights dropping from #1 to #5, the competitive shuffle points to Derby's Farm losing relative share as rivals consolidate top-5 positions, implying the brand’s trajectory is toward the lower tier unless near-term drivers reverse multi-month rank erosion.
Notable Products
Derby's Farm has a concentrated Pre-Roll mix in May 2026, with eight of the top ten SKUs in Pre-Roll and ranks clustered at 1, 2, 3, 4, 5, 5, 6, and 8; the outlier Blue Lemon Thai (Bulk) sits at rank 7 with a single-month take of $13,244, implying volume is anchored in one Flower bulk SKU while visibility is driven by multi-pack Pre-Rolls. Bubblez Pre-Roll 2-Pack (1g) leads at rank 1 while Mango Tango Pre-Roll 10-Pack (5g) and Pop Rocks Pre-Roll 2-Pack (1g) follow at ranks 2 and 3, a top-three split that concentrates share at the very top while mid-pack duplication at rank 5 suggests breadth but also intra-line cannibalization. With two SKUs tied at rank 5 and two more tied at rank 8, Derby's Farm is stacking adjacent positions rather than spreading across categories, implying the commercial direction is to double down on Pre-Roll multi-packs to capture basket frequency while using one bulk Flower anchor for ticket size.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
