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Nov-2024
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Overview
Market Insights Snapshot
Derby's Farm has experienced varying levels of success across different product categories and states. In the Oregon market, the brand's performance in the Flower category has shown a noticeable decline over recent months. Starting at a rank of 19 in August 2024, Derby's Farm fell out of the top 30 by October, with a rank of 64. However, there was a slight recovery in November, moving up to rank 51. This fluctuation in rankings is mirrored by a corresponding decrease in sales, with November sales figures indicating a significant drop from the August peak. The lack of a top 30 ranking in October highlights a challenging period for the brand in this category.
Conversely, the Pre-Roll category in Oregon has been a more stable area for Derby's Farm. The brand maintained a strong presence, consistently ranking within the top 30 throughout the observed months. Although there was a slight dip from rank 13 in September to rank 23 in November, the sales figures suggest a less dramatic decline compared to the Flower category. This stability in Pre-Roll rankings, despite the minor drop, indicates a more resilient market position for Derby's Farm in this category. The ability to remain within the top 30 in Pre-Rolls while facing challenges in Flower could suggest strategic opportunities for the brand to capitalize on its strengths in the Pre-Roll sector.
Competitive Landscape
In the Oregon pre-roll category, Derby's Farm has experienced some fluctuations in its rank over the past few months, which could impact its market positioning and sales trajectory. In August 2024, Derby's Farm was ranked 18th, improved to 13th in September, but then dropped back to 18th in October and further to 23rd in November. This decline in rank coincides with a decrease in sales from September to November. Notably, Cascade Valley Cannabis also saw a downward trend, falling from 16th in August to 24th in November, which suggests a broader market shift or increased competition. Meanwhile, Smokes / The Grow showed a rebound from 24th in September to 16th in October, indicating potential competitive pressure on Derby's Farm. Additionally, TKO / TKO Reserve and Mule Extracts have maintained lower ranks, which could provide an opportunity for Derby's Farm to regain its footing if it can capitalize on its previous higher sales performance in September.
Notable Products
In November 2024, Carbon Fiber Shake (Bulk) emerged as the top-performing product from Derby's Farm, achieving the number one rank with notable sales of 1168 units. Broadway Runtz (Bulk) followed closely in second place, indicating strong demand in the Flower category. Darth Vapor Pre-Roll 2-Pack (1g) and Polar Pop Pre-Roll 2-Pack (1g) shared the third rank, showing a tie in their popularity among Pre-Roll products. Velvet Dope Pre-Roll (1g) secured the fourth position, maintaining a competitive presence in the Pre-Roll category. Compared to previous months, these rankings highlight a stable preference for bulk Flower products while Pre-Rolls continue to hold significant market share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
