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Jun-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Derby's Farm in Oregon is concentrated in Pre-Roll at 70.42% share while Flower accounts for 29.58%, and the split is moving: Pre-Roll declined 17.72% month over month and 37.74% year over year, while Flower grew 57.93% month over month despite a 66.95% year-over-year drop. Average price fell 5.30% year over year to $13.84 as Pre-Roll pricing sat at $11.94 versus Flower at $22.30, and the Pre-Roll category rank stood at 24 in Oregon. The pattern implies Derby's Farm is overexposed to a shrinking Pre-Roll base in June 2026 while using lower pricing and a resurgent monthly Flower contribution to partially offset steep annual declines.
The swing toward Flower on a monthly basis (+57.93% MoM) alongside a Pre-Roll contraction (−17.72% MoM) suggests June 2026 buyers are trading into higher-priced units even as overall brand sales fell 50.64% year over year and 46.40% over 24 months. With Pre-Roll still commanding 70.42% share and a rank of 24 in category, the brand’s positioning hinges on stabilizing that core while leaning into Flower’s higher price point ($22.30 vs. $11.94) to lift mix; the implication is a need to rebalance assortment so month-to-month gains in Flower can counter persistent year-over-year erosion in the dominant Pre-Roll segment.
Competitive Landscape
Derby's Farm is ranked #24 in Oregon Pre-Roll for June 2026, down 10 positions year over year from #14, and 9 spots below its March 2026 mark of #15; compared with peers, STiCKS climbed from #2 to #1 while growing sales 164.98% year over year, and Kaprikorn advanced from #5 to #2 with 113.36% sales growth, indicating Derby's Farm is yielding share to faster-advancing leaders even as its own peak of #8 in May 2025 recedes. The combination of a 10-rank YoY drop and a 9-rank decline versus three months prior, alongside competitors moving up 1–3 ranks at triple-digit growth rates, implies a trajectory of underpenetration in the highest-velocity segments that will require repositioning against value and variety-led leaders.
Notable Products
Fruit Lust Pre-Roll 10-Pack (5g) posted the steepest decline in June 2026 at -24.7% MoM while holding rank 7, making it the outlier movement among otherwise stable top slots where Arctic Blast Pre-Roll 10-Pack (5g) sits at rank 1 and Granny Candy Pre-Roll 10-Pack (5g) at rank 2. Pre-Rolls occupy at least seven of the top ten positions, including ranks 1 through 4 and 6 through 7, versus a single Flower SKU Blueberry Fudge (3.5g) at rank 5 with $9,951, indicating category concentration despite a notable underperformer at rank 7. The presence of three different Pre-Roll pack formats across ranks 1, 2, 3, and 4 contrasts with the sole Flower entry at rank 5 and the further Pre-Roll cluster at ranks 6–7, implying Derby's Farm is consolidating around multi-pack Pre-Rolls while tolerating volatility in selected flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
