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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Derby's Farm is stocked at 115 licensed dispensaries across Oregon, with the deepest coverage in Portland, Bend, Medford, Salem, and Ashland. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Derby's Farm concentrated in Flower at 54.48% share and Pre-Roll at 45.52% share, with Flower up 50.51% month over month while Pre-Roll fell 2.07% MoM; both categories declined year over year, with Flower down 44.23% YoY and Pre-Roll down 44.39% YoY. Despite total brand sales declining 44.30% YoY, the category mix pivoted toward Flower alongside a 2.74% YoY increase in average price, and Derby's Farm held rank 44 in Flower in Oregon. The pattern implies Derby's Farm is leaning back into Flower volume recovery to offset a contracting Pre-Roll base, using relative price stability to sustain mix while protecting its position in a mid-pack Flower rank at 44.
The 50.51% MoM surge in Flower against a 2.07% MoM decline in Pre-Roll indicates Derby's Farm is reallocating demand toward higher-ticket Flower (average price 27.14 versus 11.69 in Pre-Roll) to lift revenue efficiency as unit momentum concentrates. With Flower still 44.23% lower YoY and Pre-Roll 44.39% lower YoY, and overall sales down 44.30% YoY, the tilt toward 54.48% Flower share suggests a defensive positioning where Derby's Farm prioritizes categories that can recover rank trajectory from 44 in Oregon, trading breadth for depth to stabilize near-term share.
Competitive Landscape
Derby's Farm is currently ranked #44 in OR Flower, down 25 positions year over year from #19 to #44, but up 28 ranks versus April 2026’s #72 three-month position; meanwhile, category leaders moved in the opposite direction, as PRUF Cultivar / PRŪF Cultivar held #1 with 50.7% YoY sales growth and Grown Rogue advanced from #3 to #2 with 53.5% YoY growth. In contrast, Bald Peak slid from #2 to #5 with a -15.5% YoY decline while Otis Garden climbed from #12 to #4 with an 86.2% YoY increase, framing a top tier that is gaining share as Derby's Farm sits well below its prior peak of #13 in August 2024; the pattern implies Derby's Farm is ceding relative competitiveness to faster-rising peers and must reverse multi-period rank erosion to re-enter contention.
Notable Products
Dream Diesel Pre-Roll 10-Pack (5g) posted the only month-over-month move, up 7.8% while holding rank 9, contrasting with rank 1 and rank 2 positions for Lemon Punch Cake Pre-Roll 10-Pack (5g) and Pipe's Dream Pre-Roll 2-Pack (1g) that showed no reported MoM change. Pre-Roll concentration is clear with seven of the top ten SKUs in the format, including ranks 1, 2, 3, 7, 7, 8, and 9, indicating category dominance over Flower entries at ranks 4, 5, and 6. Lemon Punch Cake Pre-Roll 10-Pack (5g) at rank 1 anchors the lineup even as Galactic Jack (Bulk) sits at rank 4 with $13,581, suggesting Flower maintains ticket value while ceding share-of-rank to multi-pack Pre-Rolls. The pattern implies Derby's Farm is leaning into scaled Pre-Roll breadth to drive shelf coverage, with incremental growth led by value 10-packs rather than premium Flower units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
