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Jan-2025
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Overview
Market Insights Snapshot
Derby's Farm has demonstrated a varied performance across categories and states, with notable fluctuations in rankings and sales. In the Flower category in Oregon, the brand saw a decline in its ranking, moving from 54th in October 2024 to 100th by January 2025. This downward trajectory suggests challenges in maintaining market presence, as their sales decreased significantly from $125,687 to $42,449 over the same period. Conversely, in the Pre-Roll category, Derby's Farm maintained a stronger position, although it experienced a slight drop from 13th to 25th place. This indicates a more stable performance in Pre-Rolls compared to Flower, despite a decrease in sales from $235,286 to $110,327. The brand's ability to stay within the top 30 for Pre-Rolls, while dropping out of the top 30 for Flower, highlights a potential area for strategic focus and improvement.
While Derby's Farm's performance in Oregon shows room for growth, particularly in the Flower category, the brand's presence in Pre-Rolls suggests a more robust market engagement. The decline in Flower rankings could be attributed to increased competition or changing consumer preferences, which might require the brand to reassess its offerings or marketing strategies. The Pre-Roll category, despite a drop in sales, still maintains a relatively strong ranking, indicating consumer loyalty or preference for Derby's Farm products in this segment. This dual performance across categories underscores the importance of targeted strategies to capitalize on strengths in Pre-Rolls and address the challenges faced in the Flower market. Such insights are crucial for Derby's Farm as they navigate the competitive landscape in Oregon.
Competitive Landscape
In the Oregon pre-roll market, Derby's Farm has experienced notable fluctuations in its ranking over the past few months, indicating a dynamic competitive landscape. Starting from a strong position at 13th place in October 2024, Derby's Farm saw a decline to 17th in November and further to 24th in December, before stabilizing at 25th in January 2025. This downward trend in rank is mirrored by a decrease in sales, suggesting potential challenges in maintaining market share. In contrast, competitors like SugarTop Buddery have shown a more consistent performance, improving their rank from 28th in October to 21st in December, although they too faced a slight dip to 24th in January. Meanwhile, Focus North and Dougie have maintained relatively stable rankings, with Focus North ending January at 27th and Dougie at 26th, both showing resilience despite the competitive pressures. This competitive analysis highlights the importance for Derby's Farm to reassess its strategies to regain its earlier momentum and address the challenges posed by its competitors in the Oregon pre-roll market.
Notable Products
In January 2025, Derby's Farm saw Galactic Rainbow (Bulk) from the Flower category maintain its top position, continuing its streak from the previous months with a notable sales figure of 1667 units. Sundae Strudel Pre-Roll 10-Pack (5g) emerged as a strong contender, ranking second with significant sales, marking its first appearance in the rankings. Polar Pop Pre-Roll 10-Pack (5g) followed closely behind in third place, showcasing a competitive edge in the Pre-Roll category. Carbon Fiber Shake (Bulk) improved its standing from December, climbing from fifth to fourth place, indicating a positive trend in consumer preference. Chem de la Creme Pre-Roll 2-Pack (1g) rounded out the top five, debuting in the rankings with promising sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
