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Nov-2024
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Overview
Market Insights Snapshot
DermaFreeze has consistently maintained its position in the Topical category within the state of Arizona, holding steady at the 7th rank from August through November 2024. This stability in ranking suggests a strong and loyal customer base, despite fluctuations in monthly sales figures. Notably, there was a dip in sales from August to September, followed by a recovery in October, before another slight decline in November. This pattern may indicate seasonal trends or shifts in consumer preferences that could be worth exploring further.
While DermaFreeze has demonstrated consistent performance in Arizona, it is notable that the brand did not appear in the top 30 rankings in other states or provinces during the same period. This absence could be seen as a potential area for growth or a challenge depending on the brand's strategic goals. Understanding the dynamics that contribute to their strong performance in Arizona could provide insights into how DermaFreeze might expand its market presence in other regions. Additionally, the brand's ability to maintain a steady rank amidst fluctuating sales suggests resilience, which could be a valuable asset as they explore new markets.
Competitive Landscape
In the competitive landscape of topical cannabis products in Arizona, DermaFreeze has maintained a consistent rank of 7th place from August to November 2024, indicating a stable position but also highlighting a lack of upward momentum in the market. Notably, Müv / MUV and Gramz have shown more dynamic shifts, with Müv / MUV fluctuating between 5th and 6th place, and Gramz alternating between 5th and 6th place as well. This suggests that while DermaFreeze's competitors are experiencing changes in their market positions, DermaFreeze has not capitalized on opportunities to climb the ranks. Furthermore, sales data reveals that DermaFreeze's sales figures have been relatively lower compared to these competitors, with Gramz showing a notable increase in sales from September to November, which could indicate a growing preference for their products among consumers. This competitive analysis underscores the need for DermaFreeze to innovate or enhance its marketing strategies to capture a larger market share and improve its ranking in the Arizona topical cannabis market.
Notable Products
In November 2024, the top-performing product for DermaFreeze was the CBD/THC 5:1 Advanced Topical Nano-Gel, maintaining its number one rank for the fourth consecutive month in the Topical category. This product achieved sales of 640 units, showing a slight decrease from previous months. The consistency in its top position highlights its strong market presence and consumer preference. Compared to October, there were no changes in the product's ranking, indicating stable demand. Overall, DermaFreeze's product lineup in November remained highly consistent with past performance, with no significant shifts in rankings.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
