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Jan-2025
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Overview
Market Insights Snapshot
DermaFreeze has shown a consistent performance in the Topical category within Arizona, maintaining a steady rank of 7th from October 2024 through January 2025. Despite this consistency in ranking, there was a noticeable fluctuation in sales figures, with a dip in November 2024 followed by a recovery in January 2025. This suggests that while DermaFreeze has a stable market presence in Arizona's topical segment, external factors might be influencing monthly sales volumes. The ability to maintain a top 10 position indicates a solid brand reputation and customer loyalty in this state.
However, the absence of DermaFreeze from the top 30 brands in other states and categories could be seen as a limitation in their market penetration beyond Arizona's topical market. This lack of presence might imply either a strategic focus on specific markets or challenges in scaling their brand across different regions and product categories. The consistency in Arizona provides a foundation for potential growth, but the brand's expansion strategy will need to address these gaps to enhance its visibility and performance in other states and categories.
Competitive Landscape
In the competitive landscape of the topical cannabis category in Arizona, DermaFreeze has maintained a consistent rank of 7th from October 2024 through January 2025. Despite this steady ranking, DermaFreeze faces stiff competition from brands like Müv / MUV and Gramz, which have alternated between the 5th and 6th positions during the same period. Notably, Müv / MUV experienced a sales increase from November to January, suggesting a strengthening market presence that could pose a challenge to DermaFreeze's market share. Conversely, Gramz saw a dip in sales from December to January, which might provide DermaFreeze an opportunity to capitalize on potential shifts in consumer preferences. As DermaFreeze continues to hold its position, understanding these competitive dynamics and sales trends could be crucial for strategizing future growth and maintaining its market position.
Notable Products
In January 2025, the CBD/THC 5:1 Advanced Topical Nano-Gel (500mg CBD, 100mg THC) maintained its position as the top-selling product in the Topical category for DermaFreeze. This product has consistently ranked first from October through December 2024, demonstrating strong and stable consumer demand. Notably, its sales in January reached 857 units, showing a rebound from the slight dip in November and December. This trend indicates a sustained preference for this particular formulation among consumers. Overall, DermaFreeze's top product continues to lead the market, reinforcing its dominance in the category.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
