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Oct-2024
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Overview
Market Insights Snapshot
DermaFreeze has shown a consistent presence in the topical category within Arizona, maintaining a steady rank of 7th place from July to October 2024, with the exception of September when it did not appear in the top 30. This suggests a potential fluctuation in sales or competition during that month. Despite the dip in September, DermaFreeze managed to regain its 7th position in October, indicating resilience and possibly a strong brand recall among consumers. The sales figures reflect a slight decrease from July to October, which might be indicative of seasonal trends or market dynamics specific to Arizona.
While DermaFreeze's performance in Arizona's topical category is noteworthy, it is important to consider its absence from the top 30 in September. This gap raises questions about potential challenges the brand could be facing, such as increased competition or shifts in consumer preferences. The ability to bounce back to its previous rank by October, however, suggests that DermaFreeze is capable of navigating these challenges effectively. Observing how the brand performs in the coming months will be crucial to understanding its long-term positioning in the market.
Competitive Landscape
In the Arizona topical cannabis market, DermaFreeze has experienced fluctuations in its competitive standing, particularly in comparison to brands like Müv / MUV and Gramz. Despite maintaining a consistent rank of 7th in July, August, and October 2024, DermaFreeze did not appear in the top 20 in September, indicating a potential dip in market presence during that month. This contrasts with Müv / MUV, which consistently held a top 5 position, and Gramz, which showed a notable improvement in sales in September, surpassing DermaFreeze. The sales trajectory for DermaFreeze shows a decline from July to October, suggesting a need for strategic adjustments to regain market share and improve its competitive rank against these leading brands.
Notable Products
In October 2024, DermaFreeze's top-performing product was the CBD/THC 5:1 Advanced Topical Nano-Gel (500mg CBD, 100mg THC), which maintained its position as the number one ranked product for four consecutive months. This product achieved a notable sales figure of 880 units in October. The consistency in its top ranking highlights its sustained popularity and effectiveness in the Topical category. Compared to previous months, there were no changes in its ranking, indicating strong customer loyalty and demand. Overall, the product's performance reflects a stable trend in consumer preference for advanced topical solutions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
