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Oct-2025
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Overview
Market Insights Snapshot
DermaFreeze has shown a consistent performance in the Topical category within Arizona over the past few months. The brand maintained a steady rank of 6th place from July to September 2025. However, their absence from the top 30 rankings in October indicates a significant drop in their market presence. This decline is underscored by a downward trend in sales figures, with sales decreasing from $20,376 in July to $14,007 in September. The drop in rankings and sales could suggest increased competition or changes in consumer preferences within the state.
The absence of DermaFreeze from the top 30 in October is noteworthy, as it marks a shift from their previously stable performance. This could signal challenges the brand is facing, whether due to competitive pressures or shifts in market dynamics. The fact that they were unable to maintain their ranking in October may suggest that other brands have gained traction, potentially capturing market share from DermaFreeze. Observing how DermaFreeze responds to these changes in the coming months will be crucial for understanding their long-term positioning in the marketplace.
Competitive Landscape
In the Arizona Topical category, DermaFreeze has maintained a consistent rank of 6th place from July to September 2025, but it fell out of the top 20 by October. This decline in rank coincides with a downward trend in sales, dropping from $20,376 in July to $14,007 in September. Meanwhile, Chronic Health experienced a gradual decline in rank from 2nd to 5th place over the same period, with sales also decreasing from $37,687 in July to $28,255 in October. On the other hand, Gramz showed a positive trajectory, improving its rank from outside the top 20 in July to 6th place by October, with sales increasing significantly from $10,601 in August to $19,665 in October. These dynamics suggest that while DermaFreeze faces challenges in maintaining its market position, competitors like Gramz are capitalizing on opportunities to enhance their presence and sales in the Arizona Topical market.
Notable Products
In October 2025, DermaFreeze's CBD/THC 5:1 Advanced Topical Nano-Gel (500mg CBD, 100mg THC, 4oz) maintained its position as the top-performing product in the Topical category, despite a decline in sales to 265 units. The CBD/THC 1:1 Advanced Topical Lotion (300mg CBD, 300mg THC, 4oz) consistently held the second rank, with a noticeable decrease in sales to 40 units. Both products have shown consistent rankings from July through October 2025, indicating stable consumer preference. However, there is a clear downward trend in sales figures for both products over these months. This suggests a potential shift in market dynamics or consumer behavior that may need further exploration.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
