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Sep-2025
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Overview
Market Insights Snapshot
DermaFreeze has shown consistent performance in the Topical category in Arizona, maintaining its position within the top 10 brands throughout the summer of 2025. Starting at rank 5 in June, the brand slightly declined to rank 6 in July and held steady through September. This stability in ranking, despite a noticeable decrease in sales from June to September, suggests a solid customer base for DermaFreeze in Arizona's competitive market. The brand's ability to remain within the top 10 indicates a strong market presence, even as it faces challenges in maintaining sales volume.
Interestingly, DermaFreeze's absence from the top 30 rankings in other states or provinces across different categories highlights a potential area for growth or concern. The lack of presence outside Arizona could suggest a regional focus or limited distribution, which may impact its overall market expansion. This regional concentration might be beneficial in terms of brand loyalty and recognition within Arizona, but could also signal missed opportunities in untapped markets. Understanding the strategic decisions behind this focus could provide insights into the brand's future direction and potential areas for growth.
Competitive Landscape
In the Arizona topical cannabis market, DermaFreeze has experienced a notable shift in its competitive positioning from June to September 2025. Initially ranked 5th in June, DermaFreeze saw a decline to 6th place by July, where it remained through September. This drop in rank coincided with a downward trend in sales, decreasing from June's figures to September's. In contrast, Tru Infusion maintained a relatively stable presence, ranking between 3rd and 5th place, while Chronic Health demonstrated a stronger performance, holding the 2nd position until slipping to 4th in September. Despite the fluctuations, Gramz re-emerged in the rankings in August and September, suggesting a recovery in sales. The competitive landscape indicates that DermaFreeze faces challenges in maintaining its market share amidst stronger competitors, highlighting the need for strategic adjustments to regain its footing in the Arizona topical category.
Notable Products
For September 2025, DermaFreeze's CBD/THC 5:1 Advanced Topical Nano-Gel maintained its position as the top-performing product, continuing its streak as the number one ranked item since June. The product achieved sales of 671 units, reflecting a consistent demand despite a slight decrease from previous months. The CBD/THC 1:1 Advanced Topical Lotion also held its ground in the second position, demonstrating stable performance throughout the summer. Both products are part of the Topical category, which seems to be the strongest segment for DermaFreeze. Notably, these rankings have remained unchanged from June to September, indicating a strong and consistent market preference for these topicals.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
