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Oct-2024
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Overview
Market Insights Snapshot
Detroit Edibles / Detroit Fudge Company has shown varied performance across categories and states over the past few months. In the Beverage category in Michigan, the brand experienced a gradual decline in its ranking, moving from 7th place in July 2024 to 10th place by October 2024. This downward trend in the Beverage category could be a point of concern, especially considering the sales figures, which have consistently decreased each month from July to October. This suggests that the brand might need to reassess its strategy in the Beverage category to regain its competitive edge.
In contrast, the brand's performance in the Edible category within Michigan paints a more positive picture. Starting at 12th place in July and maintaining that position in August, Detroit Edibles / Detroit Fudge Company improved its ranking to 9th place by October 2024. This upward movement is coupled with a strong increase in sales, particularly noticeable in October, which indicates a growing consumer preference or successful marketing strategies in this category. The contrasting performances in these two categories highlight the dynamic nature of the cannabis market and the importance for brands to adapt and innovate to maintain and improve their market positions.
Competitive Landscape
In the competitive landscape of the Michigan edibles market, Detroit Edibles / Detroit Fudge Company has demonstrated a notable upward trajectory in recent months. From July to October 2024, the brand improved its rank from 12th to 9th, indicating a positive trend in consumer preference and market penetration. This advancement is particularly significant when compared to competitors such as Dixie Elixirs, which maintained a relatively stable position around the 10th and 11th ranks, and Good Tide, which experienced a decline from 7th to 10th place. Meanwhile, Monster Xtracts and NOBO consistently outperformed Detroit Edibles / Detroit Fudge Company in sales, but the latter's recent surge in October sales suggests a potential shift in consumer loyalty. This momentum could position Detroit Edibles / Detroit Fudge Company to further close the gap with higher-ranked competitors in the coming months.
Notable Products
In October 2024, Detroit Edibles / Detroit Fudge Company maintained strong sales with the Peanut Butter Milk High Dose Barracuda Chocolate Bar (200mg) securing the top position, consistent with its rank from previous months. This product achieved notable sales of 12,507 units, marking a significant increase from prior months. The Barracuda Crispy Milk Chocolate Bar (200mg) followed as the second top-performing product, holding its rank from July through October. The Barracuda Death By Chocolate Cup 8-Pack (200mg) improved its standing earlier in the year to firmly hold the third spot in October. The CBD/THC 1:1 High Dose Barracuda Milk Chocolate Bar 10-Pack (200mg CBD, 200mg THC) climbed from fifth in August and September to fourth in October, demonstrating a positive trend in its popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
