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Jan-2025
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Overview
Market Insights Snapshot
Detroit Edibles / Detroit Fudge Company has shown a consistent presence in the Michigan market, particularly within the Edible category. Over the months from October 2024 to January 2025, the brand maintained a steady position, ranking 8th in three out of the four months and slightly dropping to 9th in November 2024. This consistent ranking indicates a strong foothold and customer loyalty within the edible segment, despite a noticeable decrease in sales from October to January. The brand's performance in the Beverage category, however, was less prominent, with a ranking of 11th in October 2024 and no further appearances in the top 30 in subsequent months. This suggests potential challenges in maintaining market presence or competition from other brands in the beverage space.
While Detroit Edibles / Detroit Fudge Company has managed to hold a stable position in the Michigan Edible market, the absence of rankings in the Beverage category beyond October 2024 could indicate a need for strategic adjustments to regain visibility. The brand's ability to maintain its position in the top 10 for edibles despite fluctuating sales figures demonstrates resilience and a strong product offering that resonates well with consumers. However, the lack of presence in the Beverage category in the following months highlights possible areas for growth or improvement. This mixed performance across categories suggests that while the brand is well-regarded for its edibles, there may be opportunities to diversify or strengthen its product lineup to enhance its market position.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Detroit Edibles / Detroit Fudge Company consistently maintained its position, ranking 8th in October, December, and January, with a slight dip to 9th in November. Despite this stability, the brand faces stiff competition from Monster Xtracts, which outperformed Detroit Edibles by ranking 5th in November and maintaining a higher sales trajectory. Play Cannabis also poses a significant challenge, consistently ranking above Detroit Edibles and achieving the 5th position in December. Meanwhile, NOBO closely trails Detroit Edibles, often swapping ranks, while True North Collective shows a positive trend, climbing from 12th to 10th by January. These dynamics suggest that while Detroit Edibles maintains a solid presence, it must innovate and adapt to the evolving market to fend off rising competitors and regain higher sales momentum.
Notable Products
In January 2025, Detroit Edibles / Detroit Fudge Company continued to see strong performance with their Peanut Butter Milk High Dose Barracuda Chocolate Bar 20-Pack (200mg) maintaining its top rank for the fourth consecutive month, despite a slight dip in sales to 9,950 units. The Barracuda Crispy Milk Chocolate Bar 20-Pack (200mg) also held its position at rank two, though it experienced a decrease in sales from previous months. The Barracuda Death By Chocolate Cup 8-Pack (200mg) remained at rank three, showcasing consistent demand. The CBD/THC 1:1 High Dose Barracuda Milk Chocolate Bar 10-Pack moved up one spot to rank four, indicating growing interest in balanced CBD/THC products. Lastly, the Barracuda Milk Chocolate Bar (200mg) entered the top five for the first time, reflecting a shift in consumer preferences towards simpler offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
