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Nov-2024
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Overview
Market Insights Snapshot
Detroit Edibles / Detroit Fudge Company has shown varied performance across different product categories within the state of Michigan. In the Beverage category, they have experienced a gradual decline in their ranking, moving from 8th place in August 2024 to 12th place by November 2024. This downward trend is mirrored by a decrease in sales, which indicates potential challenges in maintaining competitiveness within this category. Despite the drop in rankings, the brand remains within the top 15, suggesting it still holds a significant presence in Michigan's beverage market.
Conversely, the Edible category presents a more optimistic picture for Detroit Edibles / Detroit Fudge Company. Their ranking improved from 12th in August to 8th in October, before slightly dropping to 9th in November. This category shows a more dynamic movement, with sales peaking in October. The fluctuations in ranking and sales suggest that while the brand is making strides in the Edible market, there is still room for growth and stabilization. Notably, the absence of rankings in other states or provinces implies that the brand's market presence might be limited to Michigan, which could be a strategic focus or a potential area for expansion.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Detroit Edibles / Detroit Fudge Company has shown notable progress in recent months. While the brand was ranked 12th in August 2024, it climbed to 8th place by October, before slightly dropping to 9th in November. This upward trajectory, particularly the significant leap in October, suggests a positive reception to their products, potentially driven by strategic marketing or product innovation. In contrast, competitors like Dixie Elixirs maintained a steady rank around 10th and 11th, indicating stable but less dynamic performance. NOBO and Monster Xtracts consistently outperformed Detroit Edibles / Detroit Fudge Company in terms of rank, with Monster Xtracts holding a strong 7th position throughout the period. Meanwhile, Good Tide experienced a decline, dropping from 8th to 11th, which may have contributed to Detroit Edibles / Detroit Fudge Company's improved standing. This analysis highlights the competitive dynamics in Michigan's edible category, where Detroit Edibles / Detroit Fudge Company is gaining ground against established players.
Notable Products
In November 2024, the Peanut Butter Milk High Dose Barracuda Chocolate Bar (200mg) maintained its position as the top-performing product from Detroit Edibles / Detroit Fudge Company, with a notable sales figure of 10,477 units. The Barracuda Crispy Milk Chocolate Bar (200mg) also held steady in second place, marking consistent performance over the past four months. The Barracuda Death By Chocolate Cup 8-Pack (200mg) improved its ranking to third place, bouncing back from fourth place in October. The CBD/THC 1:1 High Dose Barracuda Milk Chocolate Bar 10-Pack (200mg CBD, 200mg THC) experienced a slight drop to fourth place, after reaching third place in October. Finally, the CBN/THC 1:4 Strawberry Rhino Gummy (200mg THC, 50mg CBN) entered the rankings again in fifth place, showing a resurgence in demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
