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Dec-2024
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Overview
Market Insights Snapshot
Detroit Edibles / Detroit Fudge Company has shown varied performance across different categories in the state of Michigan. In the Beverage category, the brand experienced a fluctuating presence in the rankings, starting at 9th in September 2024, dropping to 11th in October, disappearing from the top 30 in November, and then resurfacing at 13th in December. This inconsistency might suggest challenges in maintaining a steady market position within this category. The sales figures also reflect this volatility, with a significant dip from September to October before disappearing from the rankings in November. This indicates potential issues in product positioning or competition in the Beverage sector.
In contrast, the Edible category has been a more stable area for Detroit Edibles / Detroit Fudge Company in Michigan. The brand consistently remained within the top 11, peaking at 8th in October 2024. This steady performance suggests a stronger foothold and possibly a more loyal customer base in the Edible category. The brand's sales in this category also reflect a positive trend, with a notable increase from September to October, although there was a slight dip in November before recovering in December. This resilience in the Edible category could be a key area of focus for the brand to strengthen its market presence further.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Michigan, Detroit Edibles / Detroit Fudge Company has shown a consistent performance, maintaining a rank within the top 10 from September to December 2024. The brand climbed from 11th place in September to 8th in October, before stabilizing at 9th place in November and December. This upward trend in rank is indicative of a strong market presence, despite facing stiff competition. Notably, Monster Xtracts consistently held the 7th position, indicating a slightly stronger market hold. Meanwhile, NOBO and Good Tide have shown fluctuations, with NOBO maintaining a close competition by ranking 8th in December. True North Collective showed a positive trajectory, moving from 13th to 10th place by December, which may pose a future challenge. These dynamics suggest that while Detroit Edibles / Detroit Fudge Company is performing well, it must continue to innovate and adapt to maintain and improve its position in this competitive market.
Notable Products
In December 2024, Detroit Edibles / Detroit Fudge Company maintained consistent top rankings with their Peanut Butter Milk High Dose Barracuda Chocolate Bar (200mg) leading the sales, holding the first position for four consecutive months, and achieving sales of 11,390 units. The Barracuda Crispy Milk Chocolate Bar (200mg) also showed strong performance, consistently ranking second throughout the same period. The Barracuda Death By Chocolate Cup 8-Pack (200mg) ranked third in December, recovering from a slight dip to fourth place in October. The CBN/THC 1:4 Strawberry Rhino Gummy (200mg THC, 50mg CBN) re-emerged in the ranking, securing the fourth spot in December after being unranked in October and November. Lastly, the CBD/THC 1:1 High Dose Barracuda Milk Chocolate Bar 10-Pack (200mg CBD, 200mg THC) remained steady at fifth place, showing resilience in its position from September through December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
