.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In a detailed analysis of D*gg Lbs' performance across various categories and regions, it is evident that the brand is experiencing some fluctuations in its market standings. In British Columbia, D*gg Lbs showed a slight upward trend in the Flower category, moving from a rank of 61 in August 2024 to 57 in September 2024, indicating a modest recovery in popularity. However, their performance in the Pre-Roll category was more volatile, as they dropped to rank 67 in August before climbing back to 59 in September. This suggests that while there is some inconsistency, the brand is working on regaining its footing. The sales figures also reflect these movements, with Pre-Roll sales rebounding in September after a dip in August.
In Ontario, D*gg Lbs has seen mixed results across categories. The Vapor Pens category has been relatively stable, maintaining a top 30 position despite a downward trend from 20th in June to 27th by September. This consistency highlights the brand's stronghold in this segment, even as overall sales figures decreased. Conversely, the Flower and Pre-Roll categories in Ontario have seen a decline in rankings, with the Flower category dropping out of the top 30 by August. This could be a cause for concern as it indicates a potential loss in market share. In Saskatchewan, the brand's presence is notably weaker, with only the Vapor Pens making an appearance in September, ranked at 38, which suggests that there is significant room for growth and improvement in this province.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, D*gg Lbs has experienced a notable decline in both rank and sales over the past few months. Starting from a rank of 20 in June 2024, D*gg Lbs slipped to 27 by September 2024, indicating a downward trend in market position. This decline is contrasted by the performance of competitors such as Saturday, which improved its rank from 36 to 26 during the same period, and The Loud Plug, which climbed from being outside the top 50 to rank 25 in September. Additionally, Pure Sunfarms showed a fluctuating presence, missing the top 20 in August but recovering to rank 29 in September. These shifts suggest that while D*gg Lbs is facing challenges in maintaining its market share, other brands are capitalizing on opportunities to enhance their standings. This competitive dynamic underscores the need for D*gg Lbs to reassess its strategies to regain momentum in the Ontario vapor pen market.
Notable Products
In September 2024, the top-performing product for D*gg Lbs is the Juicy OooWeee Distillate Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its number one rank from August and achieving sales of 3204 units. The Cryptic Blueberry Distillate Infused Blunt (1g) also in the Pre-Roll category holds the second position, consistent with its ranking in August. The Juicy OooWeee Distillate Disposable (1g) in the Vapor Pens category remains in third place, continuing its stable performance from August. The Juicy OooWeee Distillate Cartridge (1g) debuts in fourth place, marking its first appearance in the rankings. Lastly, the Lodi Dodi OG Blunt (1g) in the Pre-Roll category is ranked fifth, a drop from its fourth position in August, indicating a slight decline in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
