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Oct-2024
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Overview
Market Insights Snapshot
Dialed In Gummies has experienced notable fluctuations in its performance across different categories in Colorado. In the beverage category, the brand saw a decline in rankings over the months, starting at 3rd place in July 2024 and dropping out of the top 30 by October 2024. This downward trend is mirrored by a significant decrease in sales, indicating potential challenges in maintaining consumer interest or facing increased competition. Conversely, in the edible category, Dialed In Gummies maintained a relatively stable presence, with minor fluctuations, moving from 5th to 4th, and then to 6th by October 2024. This suggests a stronger foothold in edibles, despite a gradual decline in sales from July to October.
Interestingly, the performance of Dialed In Gummies in the beverage category in Colorado highlights a critical area for strategic focus, as their absence from the top 30 in October suggests a need for reinvigoration in that segment. The edible category, however, presents a more optimistic outlook, as the brand consistently remains within the top 10, reflecting a loyal consumer base or successful product offerings. The sales trajectory in edibles, although showing a downward trend, might indicate a seasonal pattern or broader market dynamics rather than a brand-specific issue. These insights provide a glimpse into Dialed In Gummies' market dynamics, offering a foundation for strategic adjustments to enhance their market presence.
Competitive Landscape
In the competitive landscape of the Colorado edible cannabis market, Dialed In Gummies has experienced notable fluctuations in its ranking over the past few months. While it held a steady position at rank 5 in July and August 2024, it climbed to rank 4 in September, only to drop to rank 6 by October. This movement suggests a dynamic market environment where Dialed In Gummies faces stiff competition from brands like Tastebudz, which consistently maintained a top position, fluctuating between ranks 4 and 5, and Good Tide, which improved from rank 6 to 5 by October. Despite these changes, Dialed In Gummies' sales have shown a downward trend from July to October, indicating potential challenges in maintaining its market share against competitors such as Incredibles and Joygum, both of which have demonstrated stable rankings. This suggests that while Dialed In Gummies remains a strong contender, it may need to innovate or adjust its strategies to regain and sustain higher rankings and sales in this competitive market.
Notable Products
In October 2024, Hybrid Live Rosin Gummies (100mg) maintained its position as the top-performing product for Dialed In Gummies, with sales reaching 18,113, reflecting a significant increase from the previous month. The CBD/THC/CBN 1:1:1 Acai Berry Sleep Rosin Gummies 20-Pack (100mg CBD, 100mg THC, 100mg CBN) rose to the second position, a notable jump from fifth place in September. Hybrid Jerry Rosin Gummies 10-Pack (100mg) slipped to third place, showing a consistent decline in sales over the past few months. THC/CBD 1:1 Dragon Fruit Relax Gummies 10-Pack (100mg THC, 100mg CBD) entered the rankings at fourth place, indicating growing consumer interest. MAC Rainbow Rosin Gummies 10-Pack (100mg) also made its debut in the rankings, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
