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Dec-2024
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Overview
Market Insights Snapshot
Dialed In Gummies has maintained a consistent presence in the Colorado cannabis market, particularly in the Beverage and Edible categories. In the Beverage category, the brand has held a steady fourth-place ranking from September through December 2024. Despite a slight decline in sales from a peak in October, the brand has managed to retain its position, indicating a stable consumer base. In the Edible category, Dialed In Gummies also started strong in third place from September to November, but experienced a drop to fourth place in December. This shift suggests increased competition or a seasonal dip in consumer interest.
In Ohio, Dialed In Gummies made its first appearance in the Edible category rankings in December 2024, debuting at 32nd place. This indicates a recent entry or expansion into the Ohio market, which could be a strategic move to capture new consumers. The absence of rankings in the preceding months suggests that the brand was either not present or not competitive enough to break into the top 30, highlighting potential growth opportunities. Monitoring future performance in Ohio will be crucial to understanding how well the brand can establish itself in this new market.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Dialed In Gummies has experienced a slight decline in its ranking, moving from the third position consistently from September to November 2024, to fourth place in December 2024. This shift is primarily due to the rise of Ript, which climbed from fourth to third place in December, reflecting a notable increase in sales. Despite this, Dialed In Gummies maintains a strong presence, outperforming brands like Tastebudz and Good Tide, which held steady at fifth and sixth positions respectively. Meanwhile, Wana continues to dominate the market, consistently securing the second spot. The overall trend suggests that while Dialed In Gummies faces stiff competition, particularly from Ript, it remains a key player in the market, indicating a need for strategic marketing efforts to regain its previous rank.
Notable Products
In December 2024, the top-performing product for Dialed In Gummies was the CBD/THC/CBN 1:1:1 Acai Berry Sleep Rosin Gummies 20-Pack, maintaining its first-place rank from November with notable sales of 18,334 units. The Hybrid Live Rosin Gummies held steady in second place, consistent with its position from November. Newly introduced to the rankings, the Rainbow Belts Solventless Gummies 10-Pack secured the third position. Meanwhile, the THC/CBD 1:1 Dragon Fruit Relax Gummies saw a slight drop, moving from third to fourth place. Lastly, the Goji OG Terpene Rich Full Spectrum Rosin Gummies debuted at fifth place, completing the top five list for December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
