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Nov-2024
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Overview
Market Insights Snapshot
Dialed In Gummies has shown a consistent presence in the Colorado market, particularly in the Beverage and Edible categories. In the Beverage category, they maintained a steady rank of 4th place from August through November 2024, despite a slight decline in sales from August to November. This stability in ranking suggests a robust brand loyalty or a consistent consumer base, even as the broader market dynamics fluctuate. In the Edible category, Dialed In Gummies also held a strong position, ranking 3rd in August before settling into 4th place from September to November. This indicates a competitive edge in the Edible market, although the drop in ranking could suggest increased competition or a shift in consumer preferences.
Interestingly, the brand's performance in Colorado reveals a trend of declining sales over the months analyzed, which might reflect broader market trends or seasonal variations affecting consumer purchasing behavior. The consistency in ranking, despite these sales fluctuations, highlights the brand's resilience and potential strategic positioning within the market. Notably, Dialed In Gummies did not appear in the top 30 brands in any other states or provinces during this period, which could be interpreted as a missed opportunity for expansion or a strategic focus on maintaining dominance in the Colorado market. This localized strength could serve as a foundation for future growth or diversification strategies.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Dialed In Gummies has experienced a notable shift in its ranking over the past few months. Initially holding the third position in August 2024, the brand saw a decline to fourth place by September and maintained this position through November. This change in rank is particularly significant given the consistent performance of competitors such as Wana, which has steadfastly held the second position, and Ript, which climbed to third place in September and has since maintained that rank. Dialed In Gummies' sales have shown a downward trend from August to November, contrasting with Ript's upward trajectory in sales during the same period. This suggests that while Dialed In Gummies remains a strong contender, it faces increasing pressure from competitors, necessitating strategic adjustments to regain its competitive edge in the Colorado market.
Notable Products
In November 2024, Dialed In Gummies saw the CBD/THC/CBN 1:1:1 Acai Berry Sleep Rosin Gummies 20-Pack (100mg CBD, 100mg THC, 100mg CBN) rise to the top position in sales, with a notable figure of 13,246 units sold. This product consistently held the second spot from August to October before claiming the lead. The Hybrid Live Rosin Gummies (100mg), which had been the top performer from August through October, dropped to second place in November. The THC/CBD 1:1 Dragon Fruit Relax Gummies 10-Pack (100mg THC, 100mg CBD) maintained a steady third position for both October and November. New entries in the rankings for November include Rainbow Belts Rosin Gummies 10-Pack (100mg) and Pink Animal Mints Rosin Gummies 10-Pack (100mg), securing fourth and fifth places, respectively.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
