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Aug-2024
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Overview
Market Insights Snapshot
Dirty Arm Farm has shown a fluctuating performance across different categories and states over recent months. In the state of Oregon, the brand's ranking in the Edible category saw some significant movement. While they were not in the top 30 in June 2024, they managed to climb back to the 30th position in August 2024. This rebound is noteworthy, although their absence from the top 30 in July 2024 indicates some instability in this category. On the other hand, their performance in Vapor Pens has been consistently outside the top 30, with rankings hovering around the mid-70s to mid-80s range, indicating that this category might not be their strongest suit in this state.
In terms of sales trends, Dirty Arm Farm's sales in the Edible category have shown a positive trajectory, with a noticeable increase from June to August 2024. Despite a dip in June, the brand's sales bounced back in August, reflecting a potential recovery or successful marketing push. Conversely, the Vapor Pens category experienced a decline in sales from June to August 2024, which could be a cause for concern. This downward trend might suggest a need for strategic adjustments or increased competition in the market. Overall, Dirty Arm Farm's performance highlights the dynamic nature of the cannabis industry and the varying success across different product categories and time periods.
Competitive Landscape
In the Oregon edible cannabis market, Dirty Arm Farm has experienced fluctuating rankings over the past few months, indicating a competitive landscape. In May 2024, Dirty Arm Farm was ranked 31st, slightly dropping to 32nd in June, and then disappearing from the top 20 in July, before rebounding to 30th in August. This volatility contrasts with competitors like Verdant Leaf Farms, which maintained a more stable presence, ranking 22nd in May, 20th in June, 24th in July, and 29th in August. Another competitor, Blossom, showed a significant improvement, moving from 36th in June to 28th in both July and August. These trends suggest that while Dirty Arm Farm has managed to regain some ground, it faces stiff competition from brands that are either more consistent or on an upward trajectory, potentially impacting its market share and sales growth in the long term.
Notable Products
In August 2024, the top-performing product for Dirty Arm Farm was Strawberry Solventless Hash Rosin Gum Gumz (100mg), maintaining its rank from July and achieving sales of 536 units. Tangerine Solventless Hash Rosin Gum Gumz (100mg) held steady in second place, with a slight increase in sales compared to previous months. Wild Cherry Solventless Hash Rosin Gum Gumz (100mg) climbed to third place from fourth in July, showing a notable improvement. The new entrant, Gum Gumz- Assorted Flavor Solventless Hash Rosin Gummies (100mg), debuted at fourth place. Mango Rosin Gum Gumz (100mg) entered the rankings at fifth place, contributing to the diverse product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
