Jan-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Dirty Arm Farm has shown a noteworthy upward trajectory in the Concentrates category over a span of four months. Starting from a rank of 45 in October 2024, the brand experienced a dip in November, falling to 59. However, this setback was short-lived as they climbed to 36 in December and further improved to 24 by January 2025. This positive movement highlights Dirty Arm Farm's growing presence and competitive edge in the Oregon market, especially considering that they were not even in the top 30 at the beginning of the observed period.
The sales figures for Dirty Arm Farm also reflect this upward trend, with a significant increase from November to January. Although the brand did not feature in the top 30 rankings initially, the sales jump from $19,275 in November to $72,475 in January underscores a robust growth trajectory. This indicates potential strategic shifts or product innovations that may have contributed to their enhanced market position. The absence from the top 30 in earlier months suggests there might be room for improvement or further analysis on what catalyzed their recent success.
Competitive Landscape
In the competitive landscape of Oregon's concentrates market, Dirty Arm Farm has demonstrated a notable upward trajectory in recent months. Starting from a rank of 45 in October 2024, Dirty Arm Farm surged to 24 by January 2025, reflecting a significant improvement in market positioning. This upward movement is particularly impressive when compared to competitors like Farmer's Friend Extracts and Willamette Valley Alchemy, both of which have experienced more modest rank fluctuations. For instance, Farmer's Friend Extracts hovered around the mid-20s, while Willamette Valley Alchemy improved from 28 to 23 over the same period. Meanwhile, Elysium Fields maintained a strong presence, consistently ranking in the low 20s. The sales growth for Dirty Arm Farm, particularly the jump from November to January, suggests a successful strategy in capturing market share, potentially driven by product innovation or effective marketing campaigns. As the Oregon concentrates market continues to evolve, Dirty Arm Farm's ability to climb the ranks highlights its growing influence and competitive edge.
Notable Products
In January 2025, Dirty Arm Farm's top-performing product was Super Buff Cherries Live Rosin (1g) in the Concentrates category, securing the number one rank with sales reaching 764 units. Papaya Juice Rosin (1g) followed closely as the second top-seller, maintaining strong performance in the Concentrates category. G41 Cold Cure Rosin (1g) held steady at the third rank, showing a notable increase in sales from previous months, moving up from fifth in November 2024 to third in December 2024. Super Buff Cherries Live Rosin (2g) emerged as the fourth top product, while Tropicanna Live Rosin (1g) maintained its position at fifth place since December. This month saw a slight reshuffling in rankings, with some products climbing the ranks, indicating a dynamic market response.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.