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Jan-2025
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Overview
Market Insights Snapshot
Disco Dabs has shown a mixed performance across different categories in Oregon. In the Concentrates category, the brand maintained a strong presence, consistently ranking within the top 20, with a notable improvement from 17th place in November 2024 to 11th in December 2024 and January 2025. This upward movement suggests a strengthening position in this category, despite a dip in sales from October to November. Meanwhile, in the Pre-Roll category, Disco Dabs improved significantly, moving from 71st place in October and November 2024 to 52nd by January 2025, indicating a positive trend. However, their Vapor Pens category has seen less dramatic changes, hovering around the 30th position, suggesting a stable yet unremarkable performance in this segment.
In Washington, Disco Dabs' presence in the Concentrates category has been less consistent. The brand was ranked 97th in October 2024, and although it was not in the top 30 in November, it reappeared in December at 92nd place and slightly slipped to 96th by January 2025. This inconsistency indicates challenges in maintaining a strong foothold in the Washington market, which could be attributed to various competitive or market dynamics. The absence from the top 30 in November highlights a potential area for improvement or re-evaluation of market strategies in this state.
Competitive Landscape
In the competitive landscape of Oregon's concentrates market, Disco Dabs has experienced fluctuating rankings over recent months, indicating a dynamic market presence. While Disco Dabs held a strong position at 12th in October 2024, it saw a dip to 17th in November before recovering to 11th in December and maintaining that rank in January 2025. This suggests a resilience in its market strategy, despite facing stiff competition. Notably, Verdant Leaf Farms consistently outperformed Disco Dabs, climbing from 14th in October to a peak position of 7th in December, showcasing a robust upward trend in sales. Similarly, Focus North improved its rank from 15th in October to 10th by January, indicating a steady growth trajectory. Meanwhile, Sunshine Oil and Sessions Cannabis Extract showed moderate gains, with Sunshine Oil reaching 12th place in January and Sessions Cannabis Extract climbing to 13th. These movements highlight the competitive pressure on Disco Dabs to innovate and capture market share in a rapidly evolving industry.
Notable Products
In January 2025, Blueberry Margie Pre-Roll (1g) emerged as the top-performing product for Disco Dabs, with impressive sales reaching 992 units. Lebanese Gold Hashish (1g), a consistent performer, maintained its strong presence by ranking second despite a slight drop from its top position in December 2024. Donny Burger Shatter (1g) made a notable debut in the rankings, securing the third spot. Both Blood Magic x Jack Jelly Infused Pre-Roll (1g) and Gary Payton X Mango Mint Infused Pre-Roll (1g) tied for fourth place, showcasing the popularity of infused pre-rolls. This shift in product rankings highlights the evolving consumer preferences within Disco Dabs' offerings from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
