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Oct-2024
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Overview
Market Insights Snapshot
Disco Dabs has shown varied performance across different product categories and states. In the state of Oregon, the brand has experienced fluctuations in its ranking within the Concentrates category, moving from 13th in July 2024 to 22nd in September, before climbing back to 15th in October. This indicates a resilient bounce-back after a dip, with a notable increase in sales from September to October. In the Vapor Pens category, Disco Dabs has displayed more stability, maintaining a position within the top 50 throughout the months, though it did experience a slight drop from 34th to 36th between September and October. The Pre-Roll category, however, has been challenging for the brand, as it has not managed to break into the top 30 rankings, peaking at 71st in July and dropping to 84th by October. This suggests a need for strategic adjustments to improve their standing in this category.
In Washington, Disco Dabs has shown a promising upward trajectory in the Concentrates category, despite not being in the top 30 in July. By October, the brand had climbed to 66th place, highlighting a positive growth trend. This ascent is supported by a steady increase in sales, suggesting growing consumer acceptance and market penetration. The absence of rankings in other categories in Washington might indicate either a strategic focus on Concentrates or challenges in gaining traction in other segments. This performance in Washington contrasts with their broader category presence in Oregon, emphasizing the need for tailored strategies in different markets to optimize their brand presence and sales across various product lines.
Competitive Landscape
In the competitive landscape of Oregon's concentrates market, Disco Dabs has demonstrated notable fluctuations in its rankings over recent months, reflecting a dynamic market position. Starting in July 2024, Disco Dabs held a respectable 13th place, but experienced a dip to 18th in August and further to 22nd in September, before rebounding to 15th in October. This volatility suggests a competitive struggle, particularly against brands like NW Kind, which maintained a stronger, albeit declining, presence from 6th to 14th over the same period. Meanwhile, Focus North showed a more consistent performance, improving from 16th to 13th, potentially capturing market share that Disco Dabs lost. Additionally, Higher Cultures and Sunshine Oil have shown upward trends, with Higher Cultures climbing from outside the top 20 to 16th and Sunshine Oil maintaining a steady presence around the mid-teens. These shifts highlight the competitive pressures Disco Dabs faces and underscore the importance of strategic adjustments to regain and sustain higher market rankings.
Notable Products
In October 2024, Lebanese Gold Hashish (1g) from Disco Dabs maintained its top position in the Concentrates category, achieving a notable sales figure of 1509 units. Obama Kush Shatter (1g) entered the rankings for the first time in October, securing the second spot. Headbanger #7 Shatter (1g) and Joyride Shatter (1g) shared the third position, both showing strong initial performance. Rainbow Belts Shatter (1g) rounded out the top four, marking its debut in the rankings. Compared to the previous months, Lebanese Gold Hashish (1g) consistently held a leading position, while the other products experienced a significant rise, indicating a successful launch period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
