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Dec-2024
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Overview
Market Insights Snapshot
District Cannabis has demonstrated notable performance in the Maryland cannabis market, particularly in the Concentrates category. Starting from October 2024, the brand made a significant leap from being outside the top 30 to securing the 16th position, and continued to climb to the 5th position by December. This upward trajectory is indicative of a strong market presence and increasing consumer preference for their concentrates. In contrast, their Vapor Pens category experienced a less favorable trend, with rankings fluctuating and even dropping out of the top 30 in November, before barely making a comeback in December at the 30th position. Such volatility suggests potential challenges in maintaining consistent market demand in this category.
In the Flower category, District Cannabis has maintained a stable position within the top 5 across the last four months of 2024, which underscores their strong foothold and consistent appeal in this segment. However, their performance in the Pre-Roll category shows a downward trend, slipping from the 4th position in September and October to the 10th position in November and December. This decline might reflect shifts in consumer preferences or heightened competition. The sales figures for the Flower category, while not detailed here, suggest robust performance, as evidenced by their stable rankings. Overall, while District Cannabis is excelling in some areas, there are fluctuations that might require strategic adjustments to sustain their market position across all categories.
Competitive Landscape
In the competitive landscape of the Maryland flower category, District Cannabis has maintained a steady presence, consistently ranking 5th from October to December 2024, despite a slight dip from 4th in September. This stability in rank is noteworthy given the dynamic shifts observed among its competitors. For instance, Strane improved its position from 5th to 3rd, indicating a potential threat to District Cannabis's market share. Meanwhile, SunMed experienced fluctuations, peaking at 1st in November before dropping to 4th in December, which could suggest volatility that District Cannabis might capitalize on. Additionally, Savvy showed a notable upward trend, moving from 9th to 6th, reflecting a growing competitive pressure. Despite these shifts, District Cannabis's consistent sales performance, particularly in December, suggests resilience and a strong customer base, positioning it well against its competitors in the Maryland market.
Notable Products
In December 2024, Cherry Limeade Cake (3.5g) maintained its position as the top-performing product for District Cannabis, with sales reaching 14,488 units. Gelato Cake (3.5g) held steady at the second position, showing resilience after a drop in sales in November. Cherry Chem (3.5g) made a significant leap to third place, marking its first appearance in the top three since being unranked in November. Layer Cake (3.5g) experienced a decline, moving from third to fourth position. Pavé (3.5g) emerged as a new entrant to the top five, securing the fifth spot in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
