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Nov-2024
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Overview
Market Insights Snapshot
District Cannabis has shown varied performance across different categories in Maryland. In the Concentrates category, the brand made a significant leap, entering the top 30 in October 2024 at rank 15 and further improving to rank 7 by November. This upward trajectory indicates a strong market presence and increasing consumer preference for their concentrates. On the other hand, the Vapor Pens category did not see District Cannabis in the top 30 in November, which suggests potential challenges in maintaining competitiveness or market share in this segment. Such fluctuations highlight the brand's strengths in certain categories while pointing to areas that may require strategic focus.
In the Flower category, District Cannabis maintained a relatively stable position, ranking 5th in both August and October 2024, though it slipped slightly to 6th by November. Despite the minor drop, the brand's consistent presence in the top ranks underscores its strong foothold in the Flower market. Conversely, the Pre-Roll category experienced a notable decline, with District Cannabis dropping from 4th place in October to 10th in November. This decrease could be indicative of increased competition or shifting consumer preferences. Understanding these dynamics is crucial for stakeholders looking to navigate the evolving cannabis market in Maryland.
Competitive Landscape
In the competitive landscape of the Maryland flower category, District Cannabis has experienced notable fluctuations in its ranking over recent months. While maintaining a strong presence, District Cannabis saw a slight decline from 4th place in September 2024 to 6th place by November 2024. This shift can be attributed to the performance of competitors like Strane, which consistently held the 4th position, and Grassroots, which improved its rank from 7th in October to 5th in November. Despite these changes, District Cannabis remains a key player, with sales figures closely trailing those of its competitors. The brand's ability to maintain a top 6 position amidst such competition highlights its resilience and potential for growth in the Maryland market.
Notable Products
In November 2024, Cherry Limeade Cake (3.5g) maintained its position as the top-performing product for District Cannabis, continuing its streak as the number one ranked Flower product with sales of 10,889 units. Gelato Cake (3.5g) held its rank at number two, showing consistent performance since September 2024. Layer Cake (3.5g) also retained its third-place rank from October, indicating stable sales performance. Cherry Chem (3.5g) remained in fourth place, with relatively steady sales figures over the past few months. Notably, DMV OG (3.5g) entered the rankings for the first time in November, securing the fifth position, reflecting a new addition to the top-performing products list.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
