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Oct-2024
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Overview
Market Insights Snapshot
District Cannabis has shown varied performance across different product categories in Maryland. In the Flower category, District Cannabis has maintained a strong presence, consistently ranking within the top 5 over the past four months. Specifically, they held the 4th position in both July and September, slipping slightly to 5th in August and October. This indicates a stable demand for their flower products, although there was a notable decrease in sales from September to October. In contrast, their performance in the Concentrates category has been less consistent, with the brand only ranking 13th in July and October, and not making it into the top 30 in August and September, suggesting potential challenges in maintaining a competitive edge in this segment.
The Pre-Roll category has seen a slight decline in District Cannabis's ranking, from holding the 3rd position in July and August to dropping to 4th in September and October. Despite this, they remain a strong contender in the pre-roll market in Maryland. On the other hand, their Vapor Pens category performance has been more volatile, with rankings slipping from 26th in July and September to 28th by October. This downward trend in the Vapor Pens category, coupled with a significant drop in sales from August to October, highlights potential areas for improvement. The varying performance across these categories underscores the need for strategic adjustments to bolster their market position in the state.
Competitive Landscape
In the competitive landscape of the Maryland flower category, District Cannabis has maintained a consistent presence, ranking 4th in July and September 2024, and 5th in August and October 2024. Despite a slight dip in October, District Cannabis remains a strong contender, with sales figures that closely rival those of its competitors. Notably, Strane has consistently outperformed District Cannabis, holding the 4th position in August and October, and even climbing to 4th in July and September. Meanwhile, SunMed leads the pack, consistently securing the 2nd position, with sales figures significantly higher than those of District Cannabis. Curio Wellness and Grassroots also present formidable competition, with rankings fluctuating between 6th and 8th positions. The data suggests that while District Cannabis is a key player, there is room for growth to close the gap with higher-ranked brands like SunMed and Strane.
Notable Products
In October 2024, Cherry Limeade Cake (3.5g) retained its position as the top-selling product for District Cannabis, with a notable sales figure of 13,923 units. Gelato Cake (3.5g) maintained its second-place ranking from the previous month, indicating strong and consistent performance. Layer Cake (3.5g) held steady at the third position, despite a decrease in sales compared to September. Cherry Chem (3.5g) and Florida Wedding (3.5g) also remained in their respective fourth and fifth positions, showing little change from the previous rankings. Overall, the top five products have shown stability in their rankings, with Cherry Limeade Cake consistently leading since July 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
