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Jan-2025
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Overview
Market Insights Snapshot
District Cannabis has shown a notable performance in the Maryland market, particularly in the Concentrates and Flower categories. In the Concentrates category, the brand has made significant strides, climbing from 16th place in October 2024 to an impressive 3rd place by December, before settling at 5th in January 2025. This upward trajectory suggests a growing consumer preference for their concentrate products. In the Flower category, District Cannabis maintained a consistent ranking of 5th place for three months before making a leap to 2nd place in January 2025. This steady performance in the Flower category indicates strong brand loyalty and product quality that resonates with consumers.
Conversely, District Cannabis faced challenges in the Pre-Roll and Vapor Pens categories. In Pre-Rolls, the brand experienced a drop from 4th place in October 2024 to 10th place by January 2025, which might indicate increased competition or a shift in consumer preferences. The Vapor Pens category presented mixed results; the brand re-entered the top 30 in December 2024 at 27th place after being unranked in November, and slightly improved to 26th in January 2025. This fluctuation suggests that while there is potential for growth, District Cannabis may need to reassess its strategy in these segments to capture a larger market share.
Competitive Landscape
In the Maryland flower category, District Cannabis has shown a significant upward trajectory in its competitive positioning, particularly evident in the transition from December 2024 to January 2025. Initially maintaining a steady 5th place ranking from October to December 2024, District Cannabis surged to 2nd place in January 2025. This leap in rank indicates a robust increase in market share and consumer preference, likely driven by strategic marketing or product innovation. In contrast, Fade Co. experienced a decline from 2nd place to 4th place over the same period, while Rythm consistently held the top position, except for a brief dip to 3rd place in November 2024. Meanwhile, Strane maintained a stable presence, hovering around the 3rd and 4th positions. District Cannabis's rise to 2nd place in January 2025 suggests a potential shift in consumer loyalty and market dynamics, positioning it as a formidable competitor in the Maryland flower market.
Notable Products
In January 2025, Cherry Limeade Cake (3.5g) maintained its position as the top-performing product for District Cannabis, with impressive sales figures reaching 17,494 units. Gelato Cake (3.5g) held steady in the second spot, showing consistent demand over the months. Layer Cake (3.5g) saw a notable rise in popularity, moving up to the third position from fifth place in December 2024, with sales nearly doubling. Florida Wedding (3.5g) re-entered the rankings in fourth place, despite not being ranked in the previous months of November and December 2024. Beach Cake (3.5g), a new entrant, debuted at fifth place, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
