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Oct-2024
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Overview
Market Insights Snapshot
Dixie Elixirs has shown varied performance across different states and categories. In California, the brand's position in the Edible category has been somewhat challenging, with a slight decline in ranking from 29th in July to 31st in October 2024. This indicates a need for strategic adjustments to regain traction in this competitive market. Conversely, in Colorado, Dixie Elixirs has maintained a strong presence in the Beverage category, holding steady in the third position from August through October. This consistency highlights the brand's strong foothold in the beverage segment within the state, suggesting effective consumer engagement and product appeal.
In Maryland, Dixie Elixirs has also demonstrated resilience in the Beverage category, consistently ranking third from August to October. This stability reflects a solid market position, despite a slight decrease in sales over the months. The Edible category in Maryland has seen some fluctuation, with rankings moving from 16th in July to 14th in October, indicating a positive trend. Meanwhile, in Missouri, the brand's performance in the Vapor Pens category has shown improvement, climbing from 30th in July to 23rd in October. This upward movement suggests increased consumer interest and potential growth opportunities in this category.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Michigan, Dixie Elixirs has maintained a relatively stable position, fluctuating between the 10th and 11th ranks from July to October 2024. Despite this consistency, the brand faces a dynamic competitive environment. Notably, Detroit Edibles / Detroit Fudge Company has shown a significant upward trajectory, moving from the 12th rank in July to the 9th in October, surpassing Dixie Elixirs in the latest month. This shift suggests a potential threat to Dixie Elixirs' market share if the trend continues. Meanwhile, Magic Edibles experienced a decline, dropping from the 10th to the 13th rank, which could indicate opportunities for Dixie Elixirs to capitalize on any weaknesses. Additionally, True North Collective has been gradually improving its position, though it remains below Dixie Elixirs as of October. Overall, while Dixie Elixirs holds a steady rank, the competitive dynamics suggest a need for strategic adjustments to maintain or improve its standing in the Michigan edible market.
Notable Products
In October 2024, Dixie Elixirs' top-performing product was the CBN/CBD/THC 2:1:1 Synergy Sleepberry Gummies 10-Pack, maintaining its first-place rank consistently since July 2024 with a sales figure of 20,686. The CBG/CBD/THC 2:1:1 Synergy Berry Focused Gummies 10-Pack also held steady in second place across these months. Sour Smash Gummies 10-Pack maintained its third-place position in October, having climbed from fourth place in July. Sativa Citrus Blast Gummies 10-Pack consistently held the fourth rank throughout the observed period. Berry Blaze Gummies 20-Pack, introduced by September, maintained its fifth-place rank into October, showing promising sales growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
