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Nov-2025
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Overview
Market Insights Snapshot
Dixie Elixirs has shown varying performance across different states and product categories in recent months. In California, the brand has struggled to break into the top 30 rankings in the Edible category, maintaining a position just outside at 35th and 37th in consecutive months. This suggests a consistent challenge in gaining a foothold in this competitive market. Meanwhile, in Maryland, Dixie Elixirs has maintained a strong presence in the Beverage category, consistently ranking 4th. However, their performance in the Capsules category saw a brief disappearance from the top rankings in October 2025, indicating potential volatility or competition in that segment.
In Michigan, Dixie Elixirs has seen a gradual decline in their Edible category rankings, moving from 13th to 16th over the months from August to November 2025. This trend might suggest increasing competition or shifting consumer preferences. In Missouri, the brand's Edible products have experienced fluctuations, with rankings moving from 16th to 17th, indicating a relatively stable but competitive positioning. Notably, their Vapor Pens have not made it into the top 30 rankings, only appearing at 54th in November, which highlights a significant challenge in establishing a presence in this category.
Competitive Landscape
In the Michigan edible market, Dixie Elixirs has experienced a gradual decline in its ranking, moving from 13th place in August 2025 to 16th place by November 2025. This downward trend is mirrored by a decrease in sales over the same period. In contrast, competitors such as Rocket (MI) have shown an upward trajectory, improving their rank from 16th to 14th, with a corresponding increase in sales. Similarly, Mojo (Edibles) has surpassed Dixie Elixirs by moving from 18th to 15th place, indicating a stronger market presence. Meanwhile, Gelato and Lost Farm have remained relatively stable but have not managed to break into the top 15. These dynamics suggest that Dixie Elixirs may need to reassess its strategies to regain its competitive edge in the Michigan edible market.
Notable Products
In November 2025, the top-performing product for Dixie Elixirs was the CBN/CBD/THC 2:1:1 Synergy Sleepberry Gummies 10-Pack, maintaining its number one rank for four consecutive months with sales of $11,647. Berry Blaze Gummies 10-Pack moved up to the second position, showing a slight improvement from its third place in October. The THC/CBN/CBD 2:1:1 Synergy Cherry Chill Gummies 10-Pack experienced a drop from second to third place. Sour Smash Gummies 10-Pack entered the rankings at fourth, while Indica Tropic Twist Gummies 10-Pack debuted in fifth place. These changes indicate a dynamic shift in consumer preferences towards a broader variety of gummy flavors and cannabinoid combinations.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
