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Jan-2025
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Overview
Market Insights Snapshot
In the California market, Dixie Elixirs has shown a subtle yet consistent presence in the Edible category, making its way into the top 30 by December 2024 and maintaining a slight upward trajectory. Despite not being in the top 30 in October, the brand managed to climb to the 30th spot by December, only to slip slightly to 31st in January 2025. This movement indicates a competitive yet promising landscape for Dixie Elixirs in California's Edible market. Meanwhile, in Colorado, Dixie Elixirs has maintained a stronghold in the Beverage category, consistently holding the 3rd rank from October 2024 through January 2025. This stability suggests a robust consumer base and effective market penetration in Colorado's Beverage sector.
The performance of Dixie Elixirs in Maryland demonstrates a similar pattern of consistency in the Beverage category, maintaining the 3rd rank across the same period. However, a downward trend in sales figures might indicate emerging challenges or increased competition. In the Edible category, Dixie Elixirs has shown improvement, climbing from the 15th rank in October to 13th by December and maintaining that position into January 2025. In Michigan, the brand holds a steady position in the Edible category, though it experienced a slight drop from the 10th rank in November to 12th by January 2025. This stability, despite minor fluctuations, reflects a strong market presence. Conversely, in Missouri, the brand's performance in the Vapor Pens category has declined, falling out of the top 30 by January 2025, which could signal a need for strategic adjustments in this segment.
Competitive Landscape
In the Michigan edible market, Dixie Elixirs has experienced fluctuations in its competitive standing, with its rank moving from 11th in October 2024 to 12th by January 2025. This shift is notable as it coincides with the rise of True North Collective, which improved its position from 12th to 10th over the same period, indicating a potential shift in consumer preference or market dynamics. Additionally, Good Tide maintained a relatively stable presence, ranking just above Dixie Elixirs in most months, except in November 2024. Meanwhile, High Minded showed a significant upward trend, moving from outside the top 20 to 14th by January 2025, suggesting increasing competition in the lower ranks. These changes highlight the dynamic nature of the Michigan edible market, where Dixie Elixirs faces both rising competitors and shifting consumer preferences, impacting its sales trajectory and market position.
Notable Products
In January 2025, the top-performing product from Dixie Elixirs remains the CBN/CBD/THC 2:1:1 Synergy Sleepberry Gummies 10-Pack, maintaining its number one rank consistently since October 2024, with sales reaching 16,833 units. The CBD/THC 1:1 Synergy Watermellow Gummies 10-Pack has entered the rankings at the second position, marking a notable debut. Indica Tropic Twist Gummies have improved their standing, moving up to third place from fifth in December 2024. Berry Blaze Gummies 20-Pack holds steady in the fourth position for two consecutive months. Sour Smash Gummies 10-Pack has dropped to fifth place after maintaining the third spot for three months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
