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Nov-2024
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Overview
Market Insights Snapshot
Dixie Elixirs has shown varied performance across different states and product categories. In California, the brand has oscillated around the 30th position in the Edible category, dipping to 32nd in October before recovering to 30th in November. This suggests a relatively stable but competitive market presence. In contrast, their performance in the Edible category in Colorado has been more volatile, sliding from 11th in August to 17th by November, indicating potential challenges or increased competition. However, Dixie Elixirs has maintained a strong and consistent presence in the Beverage category in both Colorado and Maryland, consistently holding the 3rd position, which showcases their strength and brand loyalty in this particular segment.
In Michigan, Dixie Elixirs has maintained a stable ranking around the 10th or 11th position in the Edible category, indicating a consistent performance in this state. Meanwhile, Missouri presents a mixed picture; the brand has notably improved its ranking in the Edible category, moving from 13th in August to 8th in November, which could be attributed to strategic efforts or increased consumer demand. However, their presence in the Vapor Pens category in Missouri is less stable, with rankings fluctuating between 22nd and 29th, suggesting room for growth or reevaluation of market strategy. These movements highlight Dixie Elixirs' varied market dynamics across different regions and categories, reflecting both opportunities and challenges in their expansion strategy.
Competitive Landscape
In the Michigan edibles market, Dixie Elixirs has maintained a consistent presence, ranking 10th or 11th from August to November 2024. Despite a slight fluctuation in rank, Dixie Elixirs has shown resilience against competitors like Detroit Edibles / Detroit Fudge Company, which climbed from 12th to 8th in October before settling at 9th in November. Meanwhile, NOBO consistently outperformed Dixie Elixirs, holding the 8th position in both August and November. Good Tide experienced a downward trend, dropping from 8th to 11th, which could suggest an opportunity for Dixie Elixirs to capitalize on shifting consumer preferences. Although Cannalicious Labs improved its rank from 16th to 12th, it remains behind Dixie Elixirs, indicating that while competition is intensifying, Dixie Elixirs continues to hold a stable position in the market.
Notable Products
In November 2024, the top-performing product for Dixie Elixirs was the CBN/CBD/THC 2:1:1 Synergy Sleepberry Gummies 10-Pack, maintaining its number 1 rank consistently since August 2024 with sales of $18,491. The CBG/CBD/THC 2:1:1 Synergy Berry Focused Gummies 10-Pack held steady at the second position throughout the same period. Sour Smash Gummies 10-Pack remained in third place, showing a slight increase in sales compared to previous months. Berry Blaze Gummies 20-Pack secured the fourth spot, consistent with October 2024 after not being ranked in the earlier months. Sativa Citrus Blast Gummies 10-Pack continued to rank fifth, indicating a stable performance despite a slight drop in sales since August 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
