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Dec-2024
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Overview
Market Insights Snapshot
Dixie Elixirs has shown varied performance across different states and product categories. In California, the brand's position in the Edible category has seen fluctuations, hovering around the 30th rank, indicating a stable yet competitive market presence. In contrast, Colorado has been a stronghold for Dixie Elixirs in the Beverage category, maintaining a consistent 3rd place ranking throughout the last four months of 2024. This suggests a solid consumer base and brand loyalty in the beverage sector in Colorado. However, the Edible category in Colorado presents a different story, with the brand dropping from 10th to 15th rank by December, which might point to increasing competition or changing consumer preferences.
In Maryland, Dixie Elixirs has sustained its 3rd place ranking in the Beverage category, although sales have seen a slight decline towards the end of the year. This consistent ranking indicates a strong market position, despite the sales dip. Meanwhile, the Edible category in Maryland has shown significant improvement, with the brand climbing from 15th to 12th place by December, reflecting potential growth opportunities in this segment. In Missouri, the brand's performance in Edibles has been relatively stable, whereas the Vapor Pens category shows a downward trend, with the brand falling out of the top 30 in November, only to slightly rebound in December. This suggests challenges in maintaining a competitive edge in the Vapor Pens category amidst a dynamic market landscape.
Competitive Landscape
In the competitive landscape of the Edible category in Michigan, Dixie Elixirs has experienced some fluctuations in its rank over the last few months of 2024. Starting in September, Dixie Elixirs held the 10th position, which slightly dipped to 11th in October, regained to 10th in November, and then dropped again to 12th by December. This indicates a competitive struggle to maintain a stable position amidst rising competitors. Notably, True North Collective has shown a positive trend, climbing from 13th in September to 10th in December, surpassing Dixie Elixirs. Similarly, High Minded, which was outside the top 20 in September and October, made a significant leap to 13th by December. Meanwhile, Good Tide maintained a relatively stable position, hovering around the 9th to 11th ranks. These shifts suggest that Dixie Elixirs faces increasing competition from brands that are rapidly improving their market presence, necessitating strategic adjustments to bolster its sales and regain a higher ranking.
Notable Products
In December 2024, Dixie Elixirs' top-performing product was the CBN/CBD/THC 2:1:1 Synergy Sleepberry Gummies 10-Pack (100mg CBN, 50mg CBD, 50mg THC), maintaining its first-place rank consistently from September through December, with sales of $17,510. Sour Smash Gummies 10-Pack (200mg) rose to second place, showing an increase from its stable third position in the previous months. Berry Blaze Gummies 10-Pack (100mg) debuted strongly in December, securing third place. Berry Blaze Gummies 20-Pack (200mg) held the fourth position, consistent with its November rank. Indica Tropic Twist Gummies 10-Pack (100mg) entered the rankings in December at fifth place, indicating a new consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
