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Jan-2026
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Overview
Market Insights Snapshot
Dixie Elixirs has shown varied performance across different states and product categories, with notable trends in both Maryland and Missouri. In Maryland, the brand maintains a strong presence in the Beverage category, consistently holding the 4th position from October 2025 through January 2026. This stability suggests a robust market position in the state, despite fluctuations in sales figures. Meanwhile, their performance in the Edible category in Maryland has seen a slight decline, moving from 13th to 15th place over the same period. However, this decline is not mirrored in sales, which saw a notable increase from December 2025 to January 2026. In Missouri, Dixie Elixirs appears to be struggling to maintain a foothold in the Vapor Pens category, where they dropped out of the top 30 in October 2025 and again in January 2026, indicating potential challenges in this segment.
In California, Dixie Elixirs is slowly climbing the ranks in the Edible category, moving from 38th to 35th place between October 2025 and January 2026. Despite this upward trend, the brand's sales in California have shown a slight decrease over the same period, suggesting that while their market position is improving, it has not yet translated into increased sales. In Michigan, the brand's presence in the Edible category has seen a more significant drop, falling from 18th to 24th place by January 2026, which aligns with a notable decrease in sales, particularly from December 2025 to January 2026. These movements highlight the varying challenges and opportunities Dixie Elixirs faces across different states and categories, emphasizing the importance of strategic adaptations to maintain and enhance their market presence.
Competitive Landscape
In the Maryland edible cannabis market, Dixie Elixirs has experienced a slight decline in its competitive ranking, moving from 13th in October 2025 to 15th by January 2026. This shift reflects a broader trend of fluctuating sales figures, with a notable dip in November 2025 before a modest recovery in January 2026. Meanwhile, competitors like Sunnies by SunMed have shown a more dynamic performance, climbing from 16th to 14th place over the same period, indicating a potential shift in consumer preference. Beboe also outperformed Dixie Elixirs by improving its rank from 15th to 13th, suggesting a competitive edge in product appeal or marketing strategy. AiroPro and Evermore Cannabis Company remained outside the top 15 for most months, highlighting the competitive nature of the market. These insights suggest that while Dixie Elixirs maintains a stable presence, there is increasing pressure from rising brands, necessitating strategic adjustments to regain a stronger foothold in the Maryland edibles category.
Notable Products
In January 2026, the top-performing product for Dixie Elixirs was the CBN/CBD/THC 2:1:1 Synergy Sleepberry Gummies 10-Pack, maintaining its number one rank from the previous months despite a decrease in sales to 5079. Berry Blaze Gummies 10-Pack climbed to the second position, up from fourth in December, with notable sales of 4022. Indica Tropic Twist Gummies 10-Pack made a strong entry, securing the third rank after being unranked in December. Sour Smash Gummies 10-Pack experienced a slight drop to fourth place, down from third in December. A new entry, Peak - Cherry Lemonade Gummy, debuted at fifth place, showing promising potential in the edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
