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Dec-2025
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Overview
Market Insights Snapshot
Dixie Elixirs has shown a varied performance across different states and categories in the latter months of 2025. In California, the brand has consistently ranked just outside the top 30 in the Edible category, maintaining a steady position from September through December. Despite this, the sales figures in California indicate a positive trend, peaking in November before a slight dip in December. Meanwhile, in Maryland, Dixie Elixirs has demonstrated strong performance in the Beverage category, consistently holding the 4th position from September to December, showcasing stability amidst fluctuating sales. However, the brand's absence from the top rankings in the Capsules category in October is a notable gap, suggesting potential challenges or shifts in consumer preferences during that period.
In Michigan, Dixie Elixirs experienced a gradual decline in rankings within the Edible category, moving from 16th place in September to 19th place by December, paralleled by a decrease in sales. This downward trend may indicate increasing competition or changing market dynamics. Conversely, in Missouri, the brand has shown resilience in the Edible category, rebounding from a dip in November to regain a higher rank in December. Interestingly, Dixie Elixirs also made a notable entry into the Vapor Pens category in Missouri, moving from a non-ranking position to 39th in December, suggesting a potential area for growth and expansion in the state's market.
Competitive Landscape
In the Michigan edible market, Dixie Elixirs has experienced a slight decline in its competitive standing, moving from 16th place in September 2025 to 19th place by December 2025. This downward trend in rank is mirrored by a decrease in sales over the same period. Meanwhile, competitors such as PC Pure have shown a positive trajectory, climbing from 21st to 17th place, with sales increasing significantly, indicating a growing consumer preference. Lost Farm maintained a consistent 18th place rank, suggesting stable performance, while Thunder Canna improved its position from 22nd to 20th, reflecting a competitive edge in the market. Petra, on the other hand, saw a slight decline, ending the year at 21st place. These dynamics highlight the competitive pressures Dixie Elixirs faces, emphasizing the need for strategic adjustments to regain market share and improve sales performance.
Notable Products
In December 2025, the top-performing product for Dixie Elixirs was the CBN/CBD/THC 2:1:1 Synergy Sleepberry Gummies 10-Pack, maintaining its first-place rank for four consecutive months, with sales reaching 8432 units. The Sativa Citrus Blast Gummies 10-Pack moved up significantly to the second position, showing a notable increase in sales from previous months. Sour Smash Gummies 10-Pack secured the third rank, maintaining a consistent presence in the top tier. Berry Blaze Gummies 10-Pack, which held the second position in November, dropped to fourth place in December. The CBG/CBD/THC 2:1:1 Synergy Berry Focused Gummies re-entered the rankings at fifth place, demonstrating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
