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Dec-2024
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Overview
Market Insights Snapshot
Doctor Solomon's has shown a strong foothold in the Illinois market, particularly in the Tincture & Sublingual category, where it has consistently maintained the top rank from September to December 2024. This steady performance is indicative of the brand's dominance and consumer preference in this category. In the Topical category within the same state, Doctor Solomon's has fluctuated slightly, moving from the 2nd to the 3rd position, which suggests a competitive landscape. Meanwhile, in Ohio, the brand holds a strong position in both Tincture & Sublingual and Topical categories, consistently ranking in the top two, showcasing its robust market presence and consumer loyalty.
In Massachusetts, Doctor Solomon's presence is more variable. The brand maintained a 6th place ranking in Tincture & Sublingual for most of the observed months, but it did not appear in the top 30 in November, which could indicate a temporary drop in market traction. However, in the Topical category, the brand showed a promising rise to 3rd place by October, though it did not rank in the top 30 in November and December, suggesting potential challenges or shifts in consumer preferences. In Nevada, Doctor Solomon's showed consistent improvement in the Concentrates category, moving from 18th to 15th place, reflecting gradual growth. The brand's performance across different states highlights its varied market strategies and the dynamic nature of consumer preferences in the cannabis industry.
Competitive Landscape
In the Maryland concentrates market, Doctor Solomon's experienced fluctuating rankings from September to December 2024, indicating a competitive landscape. Starting at rank 10 in September, Doctor Solomon's improved to rank 8 in October but slipped back to rank 11 by December. This movement suggests a dynamic market where brands like Organic Remedies and Verano are strong competitors. Notably, Organic Remedies maintained a top 5 position for most of the period, except in December when they dropped to rank 12, which could have provided an opportunity for Doctor Solomon's to capture more market share. Meanwhile, Alchemist and CULTA showed varied performance, with Alchemist ending the year at rank 9, potentially challenging Doctor Solomon's position. The data highlights the importance of strategic positioning and marketing efforts for Doctor Solomon's to improve its rank and sales in this competitive market.
Notable Products
In December 2024, the top-performing product from Doctor Solomon's was the CBD/THC 3:1 Unwind Transdermal Balm, which ascended to the first rank with notable sales of 2759 units. The CBD/THC 1:1 Restore Transdermal Lotion also showed a strong performance, climbing from fourth to second place compared to November. The CBD/THC 1:3 Rescue Transdermal Balm, previously in the lead for three consecutive months, dropped to third place. The THC/CBN 1:1 Doze Drops Tincture maintained a steady presence, ranking fourth while slightly increasing in sales. A new entry, the Rescue THC Tincture, debuted in fifth place, indicating a successful product launch.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
