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Jan-2025
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Overview
Market Insights Snapshot
Double J's has shown a consistent performance in the Ontario market across the Concentrates and Pre-Roll categories. In the Concentrates category, Double J's has seen a steady climb in rankings, moving from 35th place in October 2024 to 32nd place by December 2024, maintaining this position into January 2025. This upward trend indicates a growing consumer preference or successful marketing strategies in this category. However, despite this progress, the brand has not yet broken into the top 30, suggesting there's still room for growth and improvement to compete with leading brands.
In the Pre-Roll category, Double J's has experienced some fluctuations in Ontario. Starting at 22nd place in October 2024, the brand slipped to 27th place by December, before slightly recovering to 24th in January 2025. This movement suggests a competitive market environment where consumer preferences might be shifting or where new competitors could be emerging. The sales figures reflect a downward trend, with a notable decrease from October to January, hinting at potential challenges in maintaining consumer interest or market share. Despite these challenges, Double J's remains a notable player in the Pre-Roll category, and its ability to regain some ground in January could indicate strategic adjustments or seasonal factors at play.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Double J's has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. Starting in October 2024, Double J's was ranked 22nd, but it saw a decline to 27th by December 2024, before slightly recovering to 24th in January 2025. This volatility in rank is contrasted by competitors like Buddy Blooms, which maintained a more stable position, ranking consistently between 18th and 23rd over the same period. Meanwhile, FIGR showed a positive trend, improving from 31st in October 2024 to 23rd by January 2025, suggesting an upward momentum in sales. The sales figures for Double J's have been on a downward trajectory, which may have contributed to its fluctuating rank, whereas brands like Shatterizer and Divvy have shown more resilience in both rank and sales, indicating potential areas for Double J's to strategize and regain market share.
Notable Products
In January 2025, Double J's top-performing product was Cherry Boat Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its first-place rank for four consecutive months with sales reaching 19,386 units. Following closely, TK3k Pre-Roll 2-Pack (2g) held the second spot consistently, although its sales have dipped slightly from previous months. Star Cab Cherry Chem Pre-Roll 4-Pack (4g) remained third, showing a gradual decline in sales figures over the months. Pink Sour Pre-Roll 2-Pack (2g) made a notable climb from fifth place in December to fourth in January, indicating a positive shift in consumer preference. Meanwhile, Sungrown Traditional Hash (2g) in the Concentrates category dropped one rank to fifth, despite having stronger sales in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
