.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Double J's has shown a consistent presence in the Ontario market, particularly in the Pre-Roll category. The brand maintained a steady rank of 20 from July to September 2024, before experiencing a slight drop to 21 in October. This indicates a relatively stable performance in this category, with sales figures reflecting a strong consumer base despite the minor dip in ranking. In contrast, the Concentrates category has seen a gradual improvement, moving from rank 36 in July to 35 in October, suggesting a positive trend in consumer interest or market penetration in this segment.
It's important to note that while Double J's is making headway in the Concentrates category, it has yet to break into the top 30 brands, which could be seen as a potential area for growth. The Pre-Roll category, however, remains a stronghold for the brand in Ontario, with consistently high sales figures. The brand's ability to maintain its rank in Pre-Rolls suggests a loyal customer base and effective market strategies, hinting at possible opportunities for expansion or increased market share in the future. These dynamics provide an intriguing glimpse into Double J's market performance, offering valuable insights into their strategic positioning across categories and regions.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Double J's has demonstrated a steady performance, maintaining its rank within the top 20 brands from July to October 2024. Despite a slight dip from 20th to 21st place in October, Double J's has shown resilience in sales, with a gradual increase from July to September before a minor decline in October. Notably, Station House consistently outperformed Double J's, maintaining a rank between 17th and 19th, indicating a stronger market presence. Meanwhile, Stunnerz experienced a drop in rank from 14th to 20th, suggesting potential volatility that Double J's could capitalize on. Color Cannabis and The Original Fraser Valley Weed Co. also present competitive challenges, with ranks fluctuating around Double J's position. These insights suggest that while Double J's maintains a stable position, there is room for strategic marketing efforts to enhance its competitive edge and capture market share from fluctuating competitors.
Notable Products
In October 2024, the top-performing product from Double J's was Cherry Boat Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its number one rank from previous months with sales of 27,300. Following closely, TK3k Pre-Roll 2-Pack (2g) secured the second position, showing an upward trend from third place in July 2024. Star Cab Cherry Chem Pre-Roll 4-Pack (4g) consistently held the third rank throughout these months. Sungrown Traditional Hash (2g) and Kush Pie (7g) maintained their fourth and fifth positions respectively, with slight increases in sales figures. Overall, the product rankings remained stable, indicating strong consumer preference for these top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
