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Nov-2024
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Overview
Market Insights Snapshot
Double J's has shown a consistent presence in the Ontario market, particularly in the Concentrates category. Despite not breaking into the top 30, they have maintained a steady 36th position from August through November 2024. This stability suggests a loyal customer base or consistent sales strategy in this segment. Interestingly, there was a noticeable increase in sales from October to November, indicating a positive trend that could imply growing consumer interest or effective promotional activities. However, the fact that they remain outside the top 30 could be seen as a challenge, highlighting potential areas for improvement or market penetration strategies.
In the Pre-Roll category, Double J's has experienced a slight decline in their ranking within Ontario, moving from the 20th position in August to 22nd in November. This downward movement might be a cause for concern, especially considering the competitive nature of the pre-roll market. Despite this, their sales figures reveal a different story, with a peak in September followed by a decrease in November. This fluctuation could be indicative of seasonal trends or varying consumer preferences. Staying within the top 30 is a positive sign, but the downward ranking trend suggests they may need to reassess their strategy to maintain or improve their market position.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Double J's has experienced some fluctuations in its ranking over the past few months, moving from 20th in August 2024 to 22nd by November 2024. This slight decline in rank suggests a need for strategic adjustments to regain momentum. Notably, Stunnerz consistently outperformed Double J's, maintaining a higher rank and indicating stronger market traction, despite a slight drop from 17th to 21st. Meanwhile, Buddy Blooms showed resilience by climbing from 23rd to 20th, hinting at effective marketing or product strategies that Double J's could learn from. The sales trends reflect these rankings, with Double J's experiencing a decrease in sales from October to November, contrasting with the more stable or improving sales figures of its competitors. This competitive analysis highlights the importance for Double J's to innovate and adapt to the dynamic market to enhance its positioning and sales performance.
Notable Products
In November 2024, Double J's top-performing product was Cherry Boat Pre-Roll 2-Pack (2g), maintaining its position as the number one ranked product since August 2024, with a notable sales figure of 23,266 units. TK3k Pre-Roll 2-Pack (2g) consistently held the second spot, while Star Cab Cherry Chem Pre-Roll 4-Pack (4g) remained third, both showing steady rankings since August. Sungrown Traditional Hash (2g) and Kush Pie (7g) have also shown consistency in their rankings, holding the fourth and fifth positions respectively throughout the past four months. Despite a slight decline in sales figures for Cherry Boat Pre-Roll, its top rank remains unchallenged. This stability in rankings indicates a strong consumer preference for these products within their respective categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
