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Nov-2024
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Overview
Market Insights Snapshot
Dr. Feel Good has shown a notable trajectory in the Edible category within Oregon. Over the past few months, the brand has climbed the rankings, moving from 26th place in August 2024 to 19th in October, before slightly dropping to 22nd in November. This fluctuation suggests a dynamic market presence, possibly influenced by seasonal trends or competitive shifts. Despite the slight dip in November, the overall upward trend in rankings and sales indicates a strengthening foothold in the Oregon edible market, with November sales reaching $45,631.
It's worth noting that Dr. Feel Good's presence in other states or provinces is not highlighted, suggesting either a strategic focus on Oregon or challenges in penetrating other markets. The absence of rankings in other states or provinces could be seen as a missed opportunity for expansion or an indication of intense competition outside Oregon. Understanding the brand's performance across various categories and geographical areas could provide deeper insights into its market strategy and potential areas for growth.
Competitive Landscape
In the competitive landscape of the Oregon edible market, Dr. Feel Good has demonstrated a notable upward trajectory in rankings and sales over the past few months. From August to November 2024, Dr. Feel Good improved its rank from 26th to 22nd, showcasing its growing presence and appeal in the market. This upward movement is particularly significant when compared to competitors like Golden, which fluctuated between ranks 21 and 24, and Tasty's (OR), which saw a decline from 19th to 24th. Meanwhile, Mellow Vibes (formerly Head Trip) maintained a steady position at 20th, indicating consistent performance. Dr. Feel Good's sales growth is also noteworthy, as it increased from August to November, aligning with its improved ranking, while Chompd Edibles experienced a more volatile sales pattern. This data suggests that Dr. Feel Good is effectively capturing market share and enhancing its competitive standing in Oregon's edible category.
Notable Products
In November 2024, the Peach Mango Hash Rosin Gummy (100mg) maintained its top position in Dr. Feel Good's product lineup, with sales reaching 1426 units. The Blueberry Lemonade Hash Rosin Gummy (100mg) climbed to second place, up from third in the previous two months, indicating a growing consumer preference. The Ginger Pear Gummy (100mg) slipped from second to third place, although it still shows strong performance with consistent sales figures. Notably, the Blood Orange Hash Rosin Gummies 10-Pack (100mg) entered the rankings in October and moved up to fourth place by November, suggesting a positive reception. Sour Apple Gummies 10-Pack (100mg) reappeared in the rankings at fifth place after being unranked in October, showing a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
