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Aug-2024
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Overview
Market Insights Snapshot
Dr. Greenthumb's has shown significant performance fluctuations across different categories and states. In Arizona, the brand's Flower category experienced notable upward movement from May to August 2024. Starting at rank 19 in May, Dr. Greenthumb's climbed to rank 10 in June, briefly dropped to rank 16 in July, but then surged to rank 9 in August. This indicates a strong competitive presence in the Flower category within Arizona, reflecting consumer preference and possibly effective marketing strategies. However, the Pre-Roll category tells a different story; the brand did not make it into the top 30 until June and continued to hover in the lower rankings, suggesting a less dominant position in this segment.
The directional trends in Arizona's Flower category for Dr. Greenthumb's are promising, with sales peaking in June and August, indicating a potential seasonal or promotional influence. The Pre-Roll category, while improving, still shows room for growth as it remained outside the top 30 until June and only reached rank 36 by August. This contrast highlights the brand's stronger foothold in the Flower category compared to Pre-Roll, where strategic adjustments might be necessary to enhance market presence. Overall, while Dr. Greenthumb's demonstrates robust performance in certain areas, there remains variability across different product categories.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Dr. Greenthumb's has shown notable fluctuations in its rank and sales over the past few months. Starting at rank 19 in May 2024, Dr. Greenthumb's saw a significant improvement to rank 10 in June, only to drop to rank 16 in July, and then climb back up to rank 9 in August. This volatility indicates a dynamic market position, influenced by strong competitors such as Alien Labs, which consistently improved its rank from 10 in May to 7 in August, and Connected Cannabis Co., which also showed a steady rise from rank 17 in May to 8 in August. Additionally, Seed & Strain Cannabis Co. made a remarkable leap from rank 26 in May to 10 in August, indicating a competitive surge. These trends suggest that while Dr. Greenthumb's has the potential to rank higher, it faces stiff competition from brands that are also improving their market positions, which could impact its sales trajectory and necessitate strategic adjustments to maintain and enhance its market share.
Notable Products
In August 2024, the top-performing product from Dr. Greenthumb's was Honey Banana (14g) in the Flower category, with sales reaching 3853 units. Motor Breath (14g) also showed strong performance, securing the second position with notable sales figures. Mega wellness OG (3.5g) maintained a consistent presence, ranking third, although its sales slightly decreased from the previous month. Honey Banana Pre-Roll (1g) emerged in the rankings, taking fourth place, while Double Chem Pre-Roll (1g) rounded out the top five. Compared to previous months, Honey Banana (14g) saw a significant leap from its earlier fifth position in May 2024 to the top spot in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
