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Jan-2025
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Overview
Market Insights Snapshot
Dr. Greenthumb's has shown a varied performance across different categories and states, with significant movements in rankings over recent months. In the state of Arizona, their Flower category has seen a notable rise, climbing from the 16th position in October 2024 to a consistent 6th place by January 2025. This upward trend highlights a strengthening presence in the market, suggesting a growing consumer preference for their flower products. However, the Concentrates category tells a different story, as Dr. Greenthumb's did not rank within the top 30 brands, indicating potential challenges or a need for strategic adjustments in this segment.
In the Pre-Roll category, Dr. Greenthumb's has shown gradual improvement in Arizona, moving from outside the top 30 in October 2024 to the 37th position by January 2025. This progress, although slower compared to the Flower category, suggests a positive reception and potential for future growth. It's worth noting that despite these gains, the brand's absence from top rankings in Concentrates could be a point of concern or opportunity, depending on their strategic focus. Observing these trends can provide valuable insights into consumer preferences and competitive dynamics within the cannabis market.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Dr. Greenthumb's has shown a notable upward trajectory in rankings and sales, reflecting its growing market presence. Starting from a rank of 16 in October 2024, Dr. Greenthumb's improved significantly to rank 8 in November and maintained a stable position at rank 6 in both December 2024 and January 2025. This upward movement is indicative of a strategic push in market penetration and consumer engagement. In contrast, Cheech & Chong's experienced a rise from rank 10 to 3 between October and December, before slightly dropping to rank 4 in January 2025, suggesting strong but fluctuating market performance. Meanwhile, High Grade maintained a top-tier position, starting at rank 3 in October and gradually descending to rank 5 by January, which could indicate a slight decline in consumer preference or increased competition. DTF - Downtown Flower and The Pharm showed varied performances, with DTF falling out of the top 10 in November and December before recovering to rank 8 in January, and The Pharm climbing steadily from rank 15 in October to 7 in January. These dynamics highlight Dr. Greenthumb's as a rising contender in the Arizona flower market, with potential for further growth amidst competitive shifts.
Notable Products
In January 2025, Motor Breath (14g) emerged as the top-performing product for Dr. Greenthumb's, climbing to the number one rank with sales of 2874 units. Master Kush (3.5g) secured the second position, marking its entry into the rankings. The Master Kush (14g), which previously held the top spot in October and December 2024, slipped to third place with 2794 units sold. Florida Kush (3.5g) maintained a strong presence, ranking fourth, despite a slight decrease in sales from December. Soap (14g) rounded out the top five, making its debut in the rankings with notable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
