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Oct-2024
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Overview
Market Insights Snapshot
Dr. Greenthumb's has shown varied performance across different product categories in Arizona. In the Concentrates category, the brand struggled to maintain a consistent top 30 presence, with rankings fluctuating from 51st in July 2024 to 42nd in October 2024. This suggests a volatile market position, although there was an improvement from September's 52nd rank. In contrast, Dr. Greenthumb's performed more consistently in the Flower category, maintaining a top 20 position throughout the observed months. Their rank improved from 20th in July to 15th in October, indicating a strengthening foothold in this segment. The Pre-Roll category, however, saw them dropping out of the top 30 entirely after August, which could be a concern for the brand's presence in this product line.
The performance of Dr. Greenthumb's in Arizona highlights some strategic insights. The Flower category not only saw the brand maintaining a strong position but also reflected a significant sales volume, hinting at a robust consumer base or effective distribution strategy. However, the absence from the top 30 in the Pre-Roll category from September onwards indicates potential challenges, possibly in market competition or consumer preference shifts. This varied performance across categories suggests opportunities for Dr. Greenthumb's to capitalize on their strengths in Flower while possibly reevaluating their approach in Concentrates and Pre-Rolls to regain or strengthen their market position.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Dr. Greenthumb's has shown a dynamic shift in its market position over the past few months. Starting from a rank of 20 in July 2024, Dr. Greenthumb's improved to 13 in August, demonstrating a significant rise in market presence. However, it experienced fluctuations, dropping to 17 in September before climbing back to 15 in October. This volatility suggests a competitive environment where brands like Connected Cannabis Co., consistently maintaining a rank around 12 to 13, and Grassroots, improving from 19 to 16, are strong contenders. Meanwhile, Savvy and The Pharm also show competitive rankings, with Savvy experiencing a drop from 13 to 17 and The Pharm showing a recovery from 19 to 14. These shifts indicate that while Dr. Greenthumb's has potential for growth, it must navigate a highly competitive market to maintain and improve its standing.
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Notable Products
In October 2024, the top-performing product from Dr. Greenthumb's was Master Kush (14g) in the Flower category, climbing to the first rank with notable sales of 2834 units. Donny Burger (14g) followed closely, securing the second position. Strawberry Nightcap (14g) maintained a consistent presence, holding the third rank, while Lemon Royale (3.5g) saw a decline from its previous top position in July to fourth place. Motor Breath (14g) experienced a drop from second in August to fifth in October. These shifts highlight a dynamic change in consumer preferences over the months, with Master Kush (14g) showing a significant upward trend in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
