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Nov-2024
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Overview
Market Insights Snapshot
Dr. Greenthumb's has shown varied performance across different categories and states, with some notable movements in rankings. In the Arizona market, the brand has maintained a strong presence in the Flower category, consistently ranking within the top 20. Notably, they improved their rank from 15th in October 2024 to 10th in November 2024, indicating a positive trend in this category. However, their performance in the Concentrates category has been less stable, with rankings fluctuating between 32nd and 50th over the past few months, suggesting challenges in maintaining a foothold in this segment. The brand's absence from the top 30 in the Pre-Roll category for September and October 2024 further highlights areas for potential growth or strategic adjustment.
While Dr. Greenthumb's has demonstrated resilience in the Flower category, their performance in Concentrates and Pre-Rolls in Arizona reveals opportunities for improvement. The brand experienced a decline in Concentrates from August to September 2024, but managed a slight recovery in October before slipping again in November. This inconsistency might point to a need for strategic realignment or increased marketing efforts in this category. In contrast, the Flower category's upward trajectory, especially with a significant sales increase in November, suggests that Dr. Greenthumb's could leverage this strength to bolster their presence in other categories. Observing these trends provides valuable insights into the brand's market dynamics, although further detailed analysis would be necessary to fully understand the underlying factors driving these changes.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Dr. Greenthumb's has experienced notable fluctuations in its market position over recent months. While the brand saw a dip in rank from 13th in August 2024 to 17th in September, it rebounded to 10th place by November, indicating a positive trend in market presence. This recovery is significant when compared to competitors like Grassroots, which improved steadily from 14th to 12th place, and DTF - Downtown Flower, which showed some volatility, peaking at 8th before settling at 11th. Meanwhile, High Grade experienced a sharp decline from 3rd to 9th, suggesting potential shifts in consumer preferences or market dynamics that Dr. Greenthumb's could capitalize on. Despite these rank changes, Dr. Greenthumb's sales trajectory suggests a strong recovery, with November sales approaching those of higher-ranked brands, positioning it well for continued growth in the competitive Arizona market.
Notable Products
In November 2024, Dr. Greenthumb's top-performing product was Lemon Royale (14g) in the Flower category, which climbed to the number one rank with impressive sales of 2877 units. Motor Breath (14g) also performed strongly, securing the second position, a notable recovery from its fifth place in September. Strawberry Nightcap (14g) made a significant leap to third place, improving from its fourth position in October. Florida Kush (14g) entered the rankings for the first time, taking the fourth spot. Lemon Royale (3.5g) maintained a steady presence, although it dropped to fifth place after being third in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
