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Oct-2024
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Overview
Market Insights Snapshot
Dr. Norm's has shown a consistent presence in the California edibles market over the past few months. The brand maintained a steady rank within the top 20, moving from 17th in July 2024 to 16th by October 2024. This indicates a stable market performance with a slight upward trend in their category ranking. Notably, their sales figures have seen a progressive increase, with a significant jump in October, suggesting a positive reception of their products during this period. This growth might be attributed to seasonal demand or successful marketing strategies, but the specific drivers remain an area for further exploration.
Interestingly, Dr. Norm's does not appear in the top 30 rankings for any other state or province, highlighting a concentrated market presence in California alone. This could suggest a strategic focus on this market or potential challenges in expanding their footprint beyond state lines. Being absent from other regions' rankings could be seen as a missed opportunity for growth or an indication of the brand's targeted approach. Further analysis would be required to determine the reasons behind this regional focus and to assess potential for broader market penetration.
Competitive Landscape
In the competitive California edible market, Dr. Norm's has shown a steady presence, maintaining its rank within the top 20 brands from July to October 2024. Notably, Dr. Norm's improved its rank from 19th in August to 16th in September and held this position through October, indicating a positive trend in consumer preference. This upward movement is significant, especially when compared to ABX / AbsoluteXtracts, which fluctuated between 16th and 18th place, and Happy Fruit, which remained at the lower end of the top 20. Meanwhile, Kiva Chocolate consistently outperformed Dr. Norm's, maintaining a rank of 14th by October. Despite this, Dr. Norm's sales trajectory shows a promising increase, particularly in October, where it surpassed Clsics, which saw a decline in sales. This suggests that Dr. Norm's is effectively capturing market share and could continue to climb the ranks if this trend persists.
Notable Products
In October 2024, the top-performing product for Dr. Norm's was the Wicked Watermelon Hash Gummy (100mg), maintaining its leading position from September with a notable sales figure of 5,492 units. The Key Lime High Max Gummy (100mg) held steady in the second rank, showing consistency in its performance over the past few months. Mango Madness Max Solventless Hash Gummy (100mg) climbed to the third position, a rise from its debut in September. The Hybrid Fruity Pebbles Crispy Rice Bar (100mg) dropped to fourth place, while the Sleep Well THC/CBN 2:1 - Elderberry Nano Sleep Gummies 10-Pack (100mg THC, 50mg CBN) remained in fifth. This indicates a strong preference for edible products, with shifting dynamics among the top contenders over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
