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Sep-2024
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Overview
Market Insights Snapshot
Dr. Norm's has demonstrated a consistent presence in the California edibles market over the past few months. Despite a slight dip in August, where the brand ranked 18th, Dr. Norm's quickly rebounded to reclaim its 17th position in September. This stability in rankings suggests a steady demand for their products, even in a highly competitive market. While their sales figures in August showed a decrease, the overall trend indicates a recovery by September, reflecting resilience and potential consumer loyalty in the California market.
Interestingly, Dr. Norm's does not appear in the top 30 rankings for any other states or provinces, which could be seen as both a challenge and an opportunity. The absence from other markets might indicate limited geographical reach or varying consumer preferences across regions. However, this also presents an opportunity for Dr. Norm's to explore expansion strategies beyond California, potentially tapping into untapped markets where their unique product offerings could resonate with local consumers. The brand's performance in California could serve as a benchmark for potential growth in other regions.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Dr. Norm's has demonstrated a consistent presence, maintaining a rank between 17th and 18th from June to September 2024. This stability is noteworthy, especially when compared to competitors such as ABX / AbsoluteXtracts and Space Gem, which have remained at the lower end of the top 20. Meanwhile, Kiva Chocolate and Petra have consistently ranked higher, maintaining positions around 14th to 16th. Despite a slight dip in sales during August, Dr. Norm's has managed to rebound by September, suggesting resilience in its market strategy. This performance indicates that while Dr. Norm's faces stiff competition from established brands, it remains a formidable player with potential for growth in the California edibles sector.
Notable Products
In September 2024, the top-performing product for Dr. Norm's was the Key Lime High Max Gummy (100mg), which achieved the number one rank with sales of 3233 units. This product showed a significant improvement from its fourth-place ranking in August. The Wicked Watermelon Hash Gummy (100mg) secured the second position, climbing up from its absence in the August rankings. The Hybrid Fruity Pebbles Crispy Rice Bar (100mg) held the third spot, dropping from its previous top position in August. Completing the top five, the Sleep Well THC/CBN 2:1 Elderberry Nano Sleep Gummies and Hybrid Chocolate Fudge Brownie ranked fourth and fifth, respectively, with the latter making its debut in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
