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Nov-2024
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Overview
Market Insights Snapshot
Dr. Norm's has shown a consistent presence in the California market, particularly within the Edible category. Over the past few months, the brand has experienced some fluctuation in its ranking, moving from 19th place in August 2024 to 17th place in November 2024. This movement indicates a degree of competitiveness in the market, as Dr. Norm's manages to stay within the top 20, demonstrating resilience and a steady demand for their products. The rise in sales from August to October suggests a positive growth trajectory, though the slight dip in November might be a point of consideration for the brand moving forward.
Interestingly, Dr. Norm's does not appear in the top 30 rankings for any other states or provinces, which could imply a focused strategy on the California market or potential areas for expansion. The absence of rankings in other regions might be viewed as a limitation in their market reach, but it also highlights the opportunity for growth outside of California. This singular focus could be a strategic decision to consolidate their market position in California before exploring other territories. However, further insights into their performance in other categories or states remain undisclosed, leaving room for speculation on their broader market strategy.
Competitive Landscape
In the competitive landscape of the California edible market, Dr. Norm's has demonstrated notable fluctuations in rank and sales over recent months. From August to November 2024, Dr. Norm's improved its rank from 19th to 17th, with a peak at 15th in October, indicating a positive trend in consumer preference. This upward movement contrasts with competitors like ABX / AbsoluteXtracts, which maintained a relatively stable position, fluctuating between 15th and 18th, and Space Gem, which consistently hovered around the 18th to 20th positions. Meanwhile, Clsics experienced a decline, dropping from 14th to 16th, while Cruisers showed significant improvement, climbing from 37th to 18th. Dr. Norm's sales trajectory, peaking in October, suggests a strong consumer response to their offerings, positioning them favorably against competitors and highlighting their potential for continued growth in this dynamic market.
Notable Products
In November 2024, the top-performing product from Dr. Norm's was the Sleep Well THC/CBN 2:1 - Elderberry Nano Sleep Gummies 10-Pack, which jumped from a fifth-place ranking in the previous two months to first place, achieving sales of 3,173 units. The Hybrid Fruity Pebbles Crispy Rice Bar followed in second place, maintaining a consistent position within the top five over the past few months. The Sleepwell Nano - THC:CBN 2:1 Raspberry Dream Gummies debuted in the rankings at third place with notable sales figures. The Hybrid Chocolate Fudge Brownie re-entered the rankings at fourth place after not appearing in the previous months. Lastly, the Wicked Watermelon Hash Gummy saw a significant drop from first place in October to fifth place in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
