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Jan-2025
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Overview
Market Insights Snapshot
Dr. Norm's has shown a notable performance in the California edibles market over the past few months. The brand has experienced fluctuations in its ranking, moving from 16th place in October 2024 to 19th in December 2024, before climbing back up to 15th in January 2025. This indicates a resilient presence in a competitive market, despite a dip in sales during November and December. The rebound in January suggests effective strategies or product offerings that resonated well with consumers. However, it is important to note that Dr. Norm's did not make it into the top 30 brands in any other state or category during this period, highlighting a potential area for growth beyond California.
Focusing on trends, Dr. Norm's experienced a decrease in sales from October to December 2024, followed by a significant recovery in January 2025. This upward trajectory in January, with sales reaching $444,167, could be attributed to seasonal factors, promotions, or new product launches that appealed to their target audience. The brand's ability to regain its ranking position in January suggests a strong market presence and adaptability in California. However, the absence of Dr. Norm's in the top 30 rankings in other states or provinces during this time frame might indicate a need for strategic expansion or increased marketing efforts to capture a wider audience across different regions.
Competitive Landscape
In the competitive landscape of the California edible market, Dr. Norm's has experienced fluctuations in its ranking over the past few months, indicating a dynamic market presence. While Dr. Norm's ranked 16th in October 2024, it saw a dip to 19th by December 2024, before rebounding to 15th in January 2025. This volatility suggests challenges in maintaining a stable market position amidst strong competition. For instance, Smokiez Edibles consistently maintained a higher rank, ranging from 7th to 12th, which may indicate a more robust brand loyalty or marketing strategy. Similarly, Kiva Chocolate held a steady 14th position, outperforming Dr. Norm's during most of this period. Meanwhile, Clsics showed a slight decline but still managed to stay ahead of Dr. Norm's in January 2025. These insights highlight the competitive pressure Dr. Norm's faces and the potential need for strategic adjustments to enhance its market share and rank stability.
Notable Products
In January 2025, Dr. Norm's top-performing product was the Wicked Watermelom Hash Gummy, reclaiming the number one spot with sales of 5013 units, a significant improvement from its fourth-place ranking in November and December 2024. The Key Lime High Max Gummy also showed strong performance, rising to second place with consistent sales growth since November. Mango Madness Max Solventless Hash Gummy maintained its third-place position, demonstrating steady demand despite missing data for November and December 2024. The Hybrid Fruity Pebbles Crispy Rice Bar experienced a slight drop to fourth place after being ranked second in the previous two months. Lastly, the Sleep Well THC/CBN 2:1 Elderberry Nano Sleep Gummies fell to fifth place from its top rank in November and December 2024, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
