.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Dreamland has demonstrated a consistent presence in the Nevada edibles market, maintaining a steady position within the top 10 brands from September to December 2024. This steady performance, particularly in a competitive category like edibles, indicates a strong brand loyalty and effective market strategy. In October 2024, Dreamland saw a notable improvement, climbing to the 8th position, which was its highest rank during this period. This rise in ranking coincided with an increase in sales, suggesting effective promotional activities or product launches that resonated well with consumers. However, despite the peak in October, the brand returned to the 10th position in November and December, indicating potential challenges in sustaining the heightened interest or increased competition during the holiday season.
While Dreamland has maintained a solid foothold in the Nevada edibles market, its absence from the top 30 in other states and categories could be seen as a limitation in its current market reach. The lack of presence in other states might be due to various factors such as distribution limitations or differing consumer preferences. This highlights a potential area for growth, as expanding into new markets could provide significant opportunities for the brand. The data suggests that while Dreamland is a recognized player in Nevada, there is room for strategic expansion and diversification to enhance its market presence across other regions and product categories.
Competitive Landscape
In the Nevada edible cannabis market, Dreamland has maintained a consistent presence, ranking 10th in both September and December 2024, with a slight improvement to 8th place in October before returning to 10th in November. This stability in rank suggests a steady demand for Dreamland's products, although it faces stiff competition from brands like The Grower Circle, which saw a significant jump from 12th to 6th place in October, indicating a surge in consumer interest. Meanwhile, Good Tide has shown a positive trajectory, climbing from 11th in September to 8th by December, potentially challenging Dreamland's market position. Jams also presents formidable competition, consistently ranking above Dreamland, despite a dip from 6th to 9th place in October. These dynamics highlight the competitive pressures Dreamland faces, emphasizing the need for strategic marketing and product differentiation to enhance its market share amidst fluctuating consumer preferences.
Notable Products
In December 2024, Dreamland's Peanut Butter Milk Chocolate Cubes 4-Pack (40mg) maintained its position as the top-selling product, continuing its streak as the number one ranked item from September through December. The Peppermint Dark Chocolate Bar 10-Pack (100mg) climbed to second place with notable sales of 2391 units, showing a significant rise from its fifth place in October. The Mystical Milk Chocolate Bar (100mg) held steady in third place, following a consistent upward trend from fourth in September. The Milk Chocolate Salted Toffee Bar (100mg) remained in fourth place since its debut in November. The Cool Mint Chocolate Bar (100mg) re-entered the rankings at fifth place in December, after being absent in October and November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
