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Jan-2025
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Overview
Market Insights Snapshot
Dreamland's performance in the Edible category within Nevada has shown a gradual decline in rankings over the past few months. Starting at 8th place in October 2024, the brand slipped to 10th in both November and December, and further down to 12th in January 2025. This downward trend is mirrored by a decrease in sales figures, with a notable drop from October to January. This movement suggests potential challenges in maintaining market share or possibly increased competition within the state.
Interestingly, Dreamland did not appear in the top 30 brands for any other state or category during this timeframe, indicating either a lack of presence or lower performance outside of Nevada's Edible market. This could be seen as a limitation in their market strategy or product appeal beyond their current stronghold. Understanding the factors contributing to their performance in Nevada could provide insights into potential areas for growth or necessary adjustments in other regions. Further analysis could reveal whether these trends are consistent across other time periods or if they represent a temporary shift.
Competitive Landscape
In the Nevada edible cannabis market, Dreamland experienced a notable decline in rank from October 2024 to January 2025, dropping from 8th to 12th place. This downward trend is accompanied by a decrease in sales, suggesting a potential loss of market share. Meanwhile, competitors like The Grower Circle improved their position, moving from 11th to 10th place, despite a decrease in sales, indicating a more resilient market presence. Kanha / Sunderstorm also showed a positive trend, climbing from 14th to 11th place, with consistent sales growth. On the other hand, High Heads saw a significant drop in sales and rank, falling to 14th place by January 2025. Dreamland's decline in both rank and sales highlights the increasing competition in the Nevada edible market, emphasizing the need for strategic adjustments to regain its competitive edge.
Notable Products
In January 2025, the Mystical Milk Chocolate Bar (100mg) emerged as the top-performing product for Dreamland, climbing from its previous third-place position in December 2024. The Peanut Butter Milk Chocolate Cubes 4-Pack (40mg), which held the top spot in the previous months, moved to second place with sales of 1769 units. Meanwhile, the Peppermint Dark Chocolate Bar 10-Pack (100mg) dropped to third from its second-place ranking in December. The Milk Chocolate Salted Toffee Bar (100mg) consistently held the fourth position from November through January. Lastly, the Cool Mint Chocolate Bar (100mg) maintained its fifth-place ranking for two consecutive months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
