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Jan-2025
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Overview
Market Insights Snapshot
The performance of Drewby Doobie / Epic Flower in the Oregon market has shown notable improvements across different product categories. In the Flower category, the brand has steadily climbed up the ranks over the past few months, moving from 56th place in October 2024 to 38th place by January 2025. This upward trajectory indicates a growing consumer interest and possibly an expansion in their distribution network or product offerings. On the other hand, their presence in the Pre-Roll category has been relatively more stable, maintaining a consistent presence within the top 30 brands. Although they experienced a dip in November 2024, dropping to 23rd place, they quickly rebounded to 14th place by January 2025, suggesting resilience and adaptability in their market strategy.
While Drewby Doobie / Epic Flower is making significant strides in Oregon, it's important to note that their absence from the top 30 ranks in any other states or provinces might indicate a more regionally concentrated market presence. The brand's focus on the Oregon market, where they have shown growth in both Flower and Pre-Roll categories, could be a strategic decision to strengthen their foothold before expanding further. This concentrated effort seems to be paying off, particularly in the Pre-Roll category, where they have consistently managed to stay competitive. The absence from the top 30 in other regions, however, could be a potential area for growth, should the brand decide to broaden its market reach.
Competitive Landscape
In the competitive Oregon pre-roll market, Drewby Doobie / Epic Flower has experienced fluctuations in its ranking, reflecting a dynamic competitive landscape. Notably, the brand saw a dip in November 2024, dropping to 23rd place, which indicates it fell out of the top 20, potentially impacting visibility and sales momentum. However, it rebounded by January 2025, climbing to 14th place, suggesting a recovery and effective strategic adjustments. This recovery is particularly significant given the competition from brands like Meraki Gardens, which consistently improved its rank from 22nd in October 2024 to 15th in January 2025, and Decibel Farms, which maintained a strong presence within the top 15 throughout the period. Additionally, Bigfoot Bud Co showed a notable rise from 24th to 12th, indicating a competitive push that Drewby Doobie / Epic Flower must contend with. The fluctuating rankings highlight the importance of strategic marketing and product differentiation to maintain and improve market position amidst strong competitors.
Notable Products
In January 2025, Drewby Doobie / Epic Flower's top-performing product was the Grapes & Cream Pre-Roll 10-Pack (5g), securing the first position with notable sales of 2237 units. Following closely, the Jack Herer Pre-Roll 10-Pack (5g) ranked second, while the White Truffle Pre-Roll 10-Pack (5g) improved its position from fourth in December 2024 to third in January 2025. The Gary Payton Pre-Roll 10-Pack (5g) maintained its position at fourth, and The Emerald Cut Pre-Roll 10-Pack (5g) rounded out the top five. The upward movement of the White Truffle Pre-Roll indicates a growing consumer preference, while the stability of other products suggests consistent demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
