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Oct-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Drewby Doobie / Epic Flower has shown varied performance across different cannabis product categories. In the Flower category, the brand experienced a decline in ranking from 28th in July 2024 to 71st in September 2024, before recovering slightly to 52nd in October 2024. This fluctuation indicates a challenging market environment or potential shifts in consumer preferences. The sales figures reflect this trend, with a notable decrease from July to September, followed by a moderate increase in October. The brand's absence from the top 30 in September highlights the competitive nature of the Flower category in Oregon.
Conversely, the brand has performed more consistently in the Pre-Roll category in Oregon. Drewby Doobie / Epic Flower improved its ranking from 27th in July to 14th by September, maintaining this position into October 2024. This upward trajectory suggests a strong market presence and potential consumer loyalty in the Pre-Roll segment. The sales data supports this positive movement, showing a steady increase from July to September, with a slight dip in October that did not affect its ranking. The brand's consistent presence in the top 15 indicates a successful strategy in capturing and retaining consumer interest in Pre-Rolls.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll category, Drewby Doobie / Epic Flower has shown a remarkable upward trajectory in recent months. Starting from a rank of 27 in July 2024, the brand climbed to 14th place by September and maintained this position into October. This consistent improvement in rank is indicative of a strong sales performance, as evidenced by the increase from July to September, although sales slightly plateaued in October. In contrast, competitors like Doghouse Farms (OR) and Derby's Farm have experienced fluctuations, with Doghouse Farms moving from 17th to 12th place and Derby's Farm dropping from 11th to 15th in October. Meanwhile, Bigfoot Bud Co improved from 25th to 16th place, showing a positive trend but still trailing behind Drewby Doobie / Epic Flower. Despite Feel Goods maintaining a higher rank than Drewby Doobie / Epic Flower, their sales have shown a downward trend from July to September, suggesting potential vulnerabilities. These dynamics highlight Drewby Doobie / Epic Flower's growing market presence and suggest potential for further sales growth if the brand continues its current trajectory.
Notable Products
In October 2024, Drewby Doobie / Epic Flower's top-performing product was Tropicanna Cherries Pre-Roll 10-Pack (5g), which maintained its number one rank from July. Tropicanna Cherries (Bulk) emerged as the second top seller, reflecting its introduction to the rankings this month with sales of 998 units. College Park Pre-Roll 10-Pack (5g), which held the second place in September, dropped to third place in October. Maui True Blood Pre-Roll 10-Pack (5g) shared the third rank with College Park Pre-Roll, showing a consistent performance from its fourth place in September. Ice Cream x Animal Mints Pre-Roll 10-Pack (5g) entered the top five for the first time, securing the fourth position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
