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Nov-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Drewby Doobie / Epic Flower has shown varied performance across different product categories. In the Flower category, the brand has not been able to secure a position in the top 30, which indicates a challenging environment or competitive market dynamics. However, there is a silver lining as the brand's rank improved from 54th place in October 2024 to 45th place in November 2024, suggesting a potential upward trend. This indicates that while the brand may not be a leading player in the Flower category, it is making strategic moves to enhance its market presence.
Conversely, in the Pre-Roll category, Drewby Doobie / Epic Flower has maintained a stronger foothold in Oregon. The brand consistently ranked within the top 30, peaking at 15th place in both September and October 2024. This consistent performance highlights the brand's competitive edge in this category, although a slight dip to 18th place in November 2024 suggests a need to monitor market shifts closely. The monthly sales figures also reveal that while there was a decrease in sales from October to November, the brand still managed to sustain a robust market position, indicating resilience and potential for future growth in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, Drewby Doobie / Epic Flower experienced notable fluctuations in its market position from August to November 2024. After a promising rise to the 15th rank in September and maintaining it in October, Drewby Doobie / Epic Flower saw a slight decline to the 18th position in November. This shift coincides with the upward trajectory of PRUF Cultivar / PRŪF Cultivar, which improved its rank from 25th in August to 16th by November, suggesting a competitive pressure that may have impacted Drewby Doobie / Epic Flower's sales momentum. Meanwhile, Entourage Cannabis / CBDiscovery experienced a decline from the 10th to the 17th rank, indicating potential market volatility. Despite these challenges, Drewby Doobie / Epic Flower's sales remained relatively stable, highlighting its resilience in a competitive market environment.
Notable Products
In November 2024, the top-performing product for Drewby Doobie / Epic Flower was the College Park Pre-Roll 10-Pack (5g) in the Pre-Roll category, which climbed to the number one rank with sales reaching 1499 units. The Divine Banana Pre-Roll 10-Pack (5g) also showed significant success, securing the second spot with a notable increase from its previous absence in the rankings. OMG Pre-Roll 10-Pack (5g) made its debut at rank three, indicating a strong entry into the market. Rainbow Sherbet #11 Pre-Roll 10-Pack (5g) experienced a drop from first place in October to fourth in November. Gary Eyes Pre-Roll 10-Pack (5g) rounded out the top five, maintaining a consistent performance since its introduction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
