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Aug-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Drewby Doobie / Epic Flower has shown notable performance in the Flower and Pre-Roll categories. While their Flower category ranking was outside the top 30 in May and June 2025, there was a significant improvement by August 2025, where they climbed to 39th place. This upward trajectory in the Flower category indicates a positive trend, reflecting a growing acceptance and demand for their products within the market. The brand's Pre-Roll category performance is more consistent, maintaining a steady presence within the top 30, with a notable rise from 23rd in May to 17th by August 2025. This consistent improvement in ranking suggests a strong foothold in the Pre-Roll category, which could be attributed to increasing consumer preference or strategic brand initiatives.
Despite not having made it into the top 30 in the Flower category earlier in the year, the brand's sales figures indicate a promising upward trend, with sales peaking in August 2025. Such growth could point to effective marketing strategies or product enhancements that resonate well with consumers. Meanwhile, the Pre-Roll category has not only maintained a strong position but also shows a steady increase in sales month over month, suggesting a robust product offering that continues to attract consumers. This performance across categories in Oregon highlights Drewby Doobie / Epic Flower's potential for further growth and market penetration, especially if they continue to capitalize on their momentum and address the dynamics of consumer preferences.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, Drewby Doobie / Epic Flower has demonstrated a steady upward trajectory in rank from May to August 2025, moving from 23rd to 17th position. This positive trend suggests a growing market presence, likely driven by strategic marketing efforts and product quality improvements. Notably, Drewby Doobie / Epic Flower has outpaced Grown Rogue, which maintained a relatively stable but lower rank, fluctuating between 18th and 20th place during the same period. Additionally, while Oregrown experienced a significant jump from 25th to 16th, Drewby Doobie / Epic Flower's consistent climb indicates a more stable growth pattern. The brand's sales figures have also shown a promising increase, aligning closely with those of Mule Extracts, which saw a decline in rank from 14th to 18th. Meanwhile, Cascade Valley Cannabis experienced fluctuations, peaking at 8th before dropping to 15th, highlighting the competitive volatility in the market. Overall, Drewby Doobie / Epic Flower's consistent improvement in rank and sales positions it as a formidable contender in the Oregon pre-roll market.
Notable Products
In August 2025, Drewby Doobie / Epic Flower's top-performing product was the Jack Herer Pre-Roll 10-Pack (5g) in the Pre-Roll category, securing the number one rank with sales of 2015 units. The Spritzer Pre-Roll 10-Pack (5g) followed closely in second place, experiencing a slight drop from its previous top position in July. Purple Chrome Pre-Roll 10-Pack (5g) emerged as a new contender, debuting at the third rank. Black Amber Pre-Roll 10-Pack (5g) maintained its fourth position from July, showing consistent performance. Meanwhile, Jack Murphy Pre-Roll 10-Pack (5g) slipped to fifth place, down from its third rank in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
