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Sep-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Drewby Doobie / Epic Flower has shown varied performance across different cannabis product categories. In the Flower category, the brand experienced a noticeable decline in rankings, moving from 24th place in July 2024 to 56th place by September 2024. This downward trend may indicate challenges in maintaining their competitive edge or shifts in consumer preferences within Oregon. Conversely, in the Pre-Roll category, Drewby Doobie / Epic Flower demonstrated more stability, maintaining a consistent presence in the rankings. They improved slightly from 31st place in June to 26th in September, suggesting a more robust demand or effective marketing strategy for their pre-roll products.
It is worth noting that Drewby Doobie / Epic Flower's performance in the Flower category did not make it into the top 30 rankings in August and September, which could be a point of concern for the brand's market presence in Oregon. However, their consistent ranking within the top 30 for Pre-Rolls, peaking at 26th place in September, indicates a potential area of strength. This divergence in performance between categories might reflect strategic decisions or market dynamics unique to the Oregon cannabis market. Further analysis could explore whether these trends are mirrored in other states or if Oregon presents unique challenges and opportunities for the brand.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, Drewby Doobie / Epic Flower has shown a consistent presence with a rank improvement from 31st in June 2024 to 26th by September 2024. This upward trend in ranking is indicative of a strategic positioning amidst fluctuating market dynamics. Notably, Drewby Doobie / Epic Flower outperformed Avitas, which ranked 25th in September, and Toking Blunts, which maintained a slightly higher rank at 28th. Despite a dip in sales from August to September, Drewby Doobie / Epic Flower's rank improvement suggests effective market penetration and brand loyalty. In contrast, Derby's Farm experienced a significant drop from 14th to 27th, highlighting potential volatility in their market strategy. Meanwhile, Feel Goods saw a decline from 5th to 24th, which could indicate challenges in sustaining their earlier high sales volumes. These dynamics underscore Drewby Doobie / Epic Flower's resilience and potential for continued growth in the competitive Oregon pre-roll market.
Notable Products
In September 2024, the top-performing product from Drewby Doobie / Epic Flower was the College Park Pre-Roll 10-Pack (5g), which climbed to the number 1 rank with a notable sales figure of 2,204 units. Following closely, the Purple Push Pop Pre-Roll 10-Pack (5g) secured the second position, indicating a strong market presence. Punch Breath Pre-Roll 10-Pack (5g) maintained a consistent performance, holding the third rank, demonstrating steady consumer demand. White Truffle Pre-Roll 10-Pack (5g) improved its ranking from fifth in August to fourth in September, reflecting a positive trend in sales. Overall, the pre-roll category showed dynamic shifts in product rankings, with College Park and White Truffle experiencing significant upward movement.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
