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Oct-2025
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Overview
Market Insights Snapshot
In Oregon, Drewby Doobie / Epic Flower has shown notable progress in the Flower category, ascending from a rank of 57 in July 2025 to 26 by October 2025. This upward trajectory is complemented by a significant increase in sales, indicating a strengthening market presence. Conversely, in the Pre-Roll category, the brand's performance has been relatively stable, maintaining a rank around 18 to 20 over the same period. While this steadiness might suggest a reliable customer base, the lack of upward movement could signal a need for strategic adjustments to capture a larger market share.
It's important to note that Drewby Doobie / Epic Flower did not appear in the top 30 rankings for any other states or provinces in the dataset, suggesting that their market penetration outside of Oregon might be limited. This absence from other markets could be seen as a potential area for growth or a reflection of regional market dynamics. The brand's success in the Flower category in Oregon could provide a blueprint for expansion efforts in other states, should they choose to leverage their strengths more broadly.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Drewby Doobie / Epic Flower has demonstrated a notable upward trajectory in its rankings over the past few months. Starting from a rank of 57 in July 2025, Drewby Doobie / Epic Flower has climbed to the 26th position by October 2025, showcasing a consistent improvement in market presence. This upward trend positions them favorably against competitors such as Thunder Farms, which also improved its rank but remained slightly behind at 28th in October. Meanwhile, Rosebud Growers experienced fluctuations, peaking at 13th in August but dropping to 25th by October. Drewby Doobie / Epic Flower's sales have similarly increased, closing the gap with competitors like Self Made Farm and Milmar Farms, which have seen more variable sales figures. This positive momentum suggests that Drewby Doobie / Epic Flower is effectively capturing market share and could continue to rise in the rankings if current trends persist.
Notable Products
In October 2025, the top-performing product for Drewby Doobie / Epic Flower was Maui True Blood Pre-Roll 10-Pack (5g) in the Pre-Roll category, which rose to the number 1 rank from 3rd place in September 2025, achieving sales of 1297.0. Lemon Pastries Pre-Roll 10-Pack (5g) made a strong debut, securing the 2nd spot with notable sales figures. Ice Cream Cake Pre-Roll 10-Pack (5g) maintained a consistent presence, ranking 3rd, the same position it held in July 2025. Black Amber Pre-Roll 10-Pack (5g) remained steady at 4th place, showing consistent performance across the months. White Chocolate Chip #8 Pre-Roll 10-Pack (5g) entered the rankings in October 2025 at 5th place, marking a new entry in the top five.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
