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Market Insights Snapshot
In May 2026, Drewby Doobie / Epic Flower concentrated 63.26% of sales in Pre-Roll, where year-over-year growth was 60.86% but month-over-month declined 14.33%, while Flower held 35.84% with a 25.82% YoY rise and a 2.36% MoM dip. Vapor Pens remained a small 0.90% share despite a 267.11% YoY spike, and contracted 22.77% MoM, indicating volatility at low base. With overall brand sales up 46.93% YoY alongside an 18.27% YoY decrease in average price to $13.19, the mix skews toward volume-led Pre-Roll and Flower, and the 14th rank in Oregon Pre-Roll positions the brand mid-pack within its top category; the pattern implies price-led volume capture in core formats rather than expansion into higher-priced niches.
The simultaneous MoM pullbacks in Pre-Roll (-14.33%) and Vapor Pens (-22.77%) against a milder Flower dip (-2.36%) suggest near-term stabilization of reliance on Flower as a buffer while Pre-Roll absorbs seasonal or pricing pressure, and the 63.26% Pre-Roll share versus 35.84% in Flower indicates a deliberate focus on value-driven multipacks over premiumization. With Pre-Roll’s 60.86% YoY growth outpacing Flower’s 25.82% but paired with a lower average price of $12.32 versus $14.86 in Flower, the brand is trading mix toward lower price points while maintaining scale, and the 14th rank in Oregon Pre-Roll implies room to gain by tightening price-pack architecture rather than leaning on the 0.90% Vapor Pens share.
Competitive Landscape
Drewby Doobie / Epic Flower sits at rank #14 in Oregon Pre-Roll for May 2026, improving 11 positions from #25 year over year, while slipping 3 spots from its April 2026 peak at #11 to #14 month over month; in contrast, STiCKS climbed from #2 to #1 as its sales grew 144.2% year over year and Kaprikorn advanced from #5 to #2 with 85.6% YoY growth, whereas Portland Heights fell from #1 to #5 alongside a -31.8% YoY sales change; this mix of upward YoY rank momentum (+11) but a near-term downgrade from #11 to #14 indicates Drewby Doobie / Epic Flower is gaining ground structurally while near-term share is constrained by faster-rising leaders.
Notable Products
Supreme Lee Hi Pre-Roll 10-Pack (5g) led May 2026 with rank 1 but fell by 24.7% month over month, while Velvet Cherry Pre-Roll 10-Pack (5g) held rank 2 with a milder 3.9% decline, indicating the top slot is vulnerable even as the runner-up stabilizes share. Eight of the top ten SKUs are Pre-Roll 10-Packs, and only one Flower SKU, Gastro Pop (3.5g) at rank 9, made the list, concentrating assortment risk in a single format and limiting cross-category balance. With ranks 3 through 8 also occupied by Pre-Roll 10-Packs and only one non–Pre-Roll cracking the top ten, the mix signals reliance on multi-pack convenience over strain diversity, suggesting Drewby Doobie / Epic Flower is prioritizing scale in pre-roll value tiers rather than broadening category reach.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
