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Dec-2024
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Overview
Market Insights Snapshot
In the Massachusetts market, DRiP (MA) has shown a strong performance in the Concentrates category, demonstrating a positive trend over the last few months of 2024. Notably, the brand improved its ranking from 12th in September to 7th by December, indicating a steady upward trajectory. This improvement in ranking is accompanied by a consistent increase in sales, with December figures reaching $135,562. Such momentum suggests that DRiP (MA) is gaining traction and popularity in the Concentrates category, which could be attributed to either product innovation or effective market strategies.
Conversely, in the Vapor Pens category within Massachusetts, DRiP (MA) appears to be facing more challenges. The brand's ranking fluctuated slightly, with positions ranging from 24th to 26th over the same period, and it failed to break into the top 20. Despite these challenges, sales figures remained relatively stable, hovering around the $286,934 mark in December. This stability in sales, despite lower rankings, could indicate a loyal customer base or consistent demand for their vapor pen products, although it also highlights potential areas for growth and improvement in market presence.
Competitive Landscape
In the competitive landscape of vapor pens in Massachusetts, DRiP (MA) has shown a consistent presence, albeit with some fluctuations in its rank. Over the last four months of 2024, DRiP (MA) maintained a rank just outside the top 20, peaking at 24th in October before settling at 25th in December. This positioning reflects a stable yet competitive market environment. Notably, Happy Valley experienced a dip in rank from 20th in September to 25th in October, closely aligning with DRiP (MA) in terms of rank but with slightly higher sales figures. Meanwhile, Green Meadows demonstrated a more dynamic trajectory, climbing to 20th in November, indicating a potential threat to DRiP (MA)'s market position. Additionally, brands like the Essence and Cultivators Classic have shown upward trends in rank, suggesting increased competition. These shifts highlight the importance for DRiP (MA) to innovate and potentially adjust its marketing strategies to enhance its competitive edge in the Massachusetts vapor pen market.
Notable Products
In December 2024, DRiP (MA) saw Snow Wax (1g) leading the sales in the Concentrates category, maintaining its top rank from November with a notable increase in sales, reaching $1,633. Orange Zorbet Live Crumble (1g) held steady at the second position in the same category, showing consistent performance since its introduction. Ghost Cake Distillate Cartridge (1g) emerged as a strong contender in the Vapor Pens category, securing the third rank upon its debut. Rainbow Zoap Live Resin Cartridge (1g) slipped to fourth place after previously holding the top spot in September. Meanwhile, Orange Zorbet Live Resin Cartridge (1g) rounded out the top five, sliding from third in November to fifth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
