.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
DRiP has shown significant improvement in the Massachusetts Concentrates category over the summer months. Starting from a rank of 24 in May 2024, DRiP climbed to an impressive rank of 6 by August 2024. This upward trajectory is indicative of a successful marketing strategy or product reception in the Massachusetts market. On the other hand, DRiP's performance in the Vapor Pens category in Massachusetts has been less consistent. Although the brand managed to break into the top 30 in July 2024 with a rank of 28, it slipped back to 29 in August 2024, suggesting some volatility in consumer preferences or competitive pressures in this segment.
In Michigan, DRiP's presence in the Vapor Pens category has also seen a notable upward trend. Despite not making it into the top 30 for the initial months, DRiP's rank improved from 91 in May 2024 to 62 by August 2024. This steady climb could be a sign of growing brand recognition or increased market penetration in Michigan. However, the brand's absence from the top 30 in the earlier months highlights the competitive nature of the Vapor Pens category in this state and the challenges DRiP faces in establishing a strong foothold.
Competitive Landscape
In the competitive landscape of vapor pens in Massachusetts, DRiP has shown a notable upward trend in rankings and sales over the past few months. Starting at rank 32 in May 2024, DRiP improved its position to 29 by August 2024, reflecting a consistent increase in consumer preference. This upward movement is significant when compared to competitors like AiroPro, which saw a decline from rank 25 to 31 over the same period, and Green Meadows, which fluctuated but ultimately dropped to rank 27 in August. Meanwhile, Flower by Edie Parker experienced a positive trend, moving from rank 40 to 30, potentially posing a future threat to DRiP's market share. Additionally, Savvy entered the rankings in July at position 28, indicating new competition. These dynamics suggest that while DRiP is currently on an upward trajectory, the brand must remain vigilant and innovative to maintain and enhance its market position amidst fluctuating competitor performance.
Notable Products
In August 2024, Green Crack Distillate Cartridge (1g) emerged as the top-performing product for DRiP, climbing from the third position in July to the first position with notable sales of 1,344 units. Snow Wax (1g) secured the second spot, maintaining its strong performance since it was introduced. Blue Dream Live Resin Cartridge (1g) showed significant improvement, moving up two ranks to third place with sales of 1,220 units. Runtz Distillate Cartridge (1g) and White Widow Distillate Cartridge (1g) followed, ranking fourth and fifth respectively, both making their debuts in the top five. This shift indicates a rising preference for vapor pens among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
