Sep-2024
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Overview
Market Insights Snapshot
In the realm of cannabis concentrates, DRiP has shown notable progress in Massachusetts. Starting from June 2024, the brand's ranking improved significantly from 24th to 8th by September 2024. This upward trajectory indicates a strong market presence and growing consumer preference in the concentrates category. The sales figures align with this trend, reflecting a consistent increase over the months. Such performance highlights DRiP's strategic positioning and potential to capture a larger market share in the state. However, in the vapor pens category, while DRiP has managed to stay within the top 30, its ranking of 25th in September suggests there is room for improvement to match its success in concentrates.
In Michigan, DRiP's performance in the vapor pens category presents a contrasting picture. While the brand started at a relatively low 86th position in June 2024, it made a commendable leap to 72nd in August, only to slip slightly to 74th in September. This fluctuation suggests challenges in maintaining a steady upward momentum in the highly competitive Michigan market. Despite this, the brand's sales figures in Michigan indicate some resilience, with a noticeable peak in August. The data suggests that while DRiP is making strides in certain areas, there are opportunities for growth and stabilization in others, particularly in the vapor pens category within Michigan.
Competitive Landscape
In the competitive landscape of vapor pens in Massachusetts, DRiP has shown a consistent upward trajectory in both rank and sales over the past few months. Starting from a rank of 34 in June 2024, DRiP has climbed to 25 by September 2024, indicating a positive trend in market presence. This rise is notable when compared to competitors like MKX Oil Company, which experienced fluctuations, dropping from 24 in June to 26 in September. Meanwhile, Glorious Cannabis Co. has maintained a slightly better rank than DRiP, moving from 27 to 24 over the same period. However, DRiP's consistent increase in sales suggests a strengthening brand loyalty and market penetration, contrasting with the more variable sales figures of competitors such as Green Meadows, which saw a decline in sales from June to September. As DRiP continues to improve its rank and sales, it positions itself as a formidable player in the Massachusetts vapor pen market, potentially attracting more consumers and edging closer to top competitors like Pioneer Valley, which has maintained a stable rank around the low 20s.
Notable Products
In September 2024, the top-performing product from DRiP was the Green Crack Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the first rank with notable sales of 1457 units. Snow Wax (1g) in the Concentrates category surged to second place, a significant leap from fourth place in August, with impressive sales figures. The Rainbow Zoap Live Resin Cartridge (1g) also made its debut in the rankings, securing the third position. Meanwhile, the Sour Diesel Distillate Cartridge (1g) dropped to fourth place from its previous second-place ranking in June. Lastly, the Blue Dream Live Resin Cartridge (1g) fell to fifth place from its third-place standing in August, reflecting a shift in consumer preferences among DRiP's product offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.