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Feb-2026
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Overview
Market Insights Snapshot
Drool's performance across different states and categories reveals some interesting trends. In Colorado, Drool was not ranked in the top 30 for Vapor Pens in November 2025, but showed significant improvement over the following months, reaching the 59th position by February 2026. This upward movement indicates a growing presence in the Colorado market. On the other hand, in Missouri, Drool's Concentrates category only entered the rankings in February 2026 at the 42nd position, suggesting a late but potentially promising entry into this segment. However, the consistent ranking in the Topical category in Missouri, maintaining a stable 4th position from December 2025 to February 2026, highlights Drool's strong foothold in this category.
In New Jersey, Drool's performance in the Concentrates category shows a promising trend, with a notable jump from 24th in December 2025 to 16th in January 2026, before settling at 18th in February 2026. This indicates a strengthening position in the New Jersey market. The Vapor Pens category in New Jersey also saw significant fluctuations, with Drool climbing from 52nd in November 2025 to 22nd in January 2026, before dropping to 36th in February 2026. Such volatility suggests both opportunities and challenges in maintaining a stable market presence. Meanwhile, the Topical category in New Jersey mirrors Missouri's stability, with Drool consistently holding the 4th position in January and February 2026, showcasing a robust performance in this segment.
Competitive Landscape
In the competitive landscape of Vapor Pens in New Jersey, Drool has shown a dynamic shift in its market position over recent months. Starting from a rank of 52 in November 2025, Drool made a significant leap to rank 22 by January 2026, indicating a strong upward trajectory in sales performance. However, by February 2026, Drool's rank slipped to 36, suggesting a potential challenge in maintaining its earlier momentum. Comparatively, 710 Labs and Superflux have experienced fluctuations as well, with 710 Labs moving from rank 30 to 37 and Superflux from 34 to 35 over the same period. Notably, Bullet Train Extracts and The Growfather also saw changes, with Bullet Train Extracts improving from rank 45 to 34 and The Growfather declining from 24 to 40. These shifts highlight a competitive and volatile market environment, where Drool's ability to capture and sustain consumer interest will be crucial for its continued success.
Notable Products
In February 2026, the top-performing product from Drool was the Hybrid RSO Syringe (1g) in the Concentrates category, maintaining its number 1 rank for four consecutive months with sales of 2129 units. The CBD/CBG/THC 1:1:1 Recovery Stick Balm (500mg CBD, 500mg CBG, 500mg THC) in the Topical category climbed to the second position from third in January, showing consistent popularity. The King Louis XIII Live Resin Disposable (1g) in the Vapor Pens category entered the rankings in February at the third position, indicating a strong market entry. Strawberry Cough Live Resin Disposable (1g) held steady at fourth place for two months, while Runtz Live Resin Disposable (1g) appeared in fifth place after being absent from the rankings in January. This data highlights a stable performance by the top-ranked product and notable shifts in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
