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Oct-2025
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Overview
Market Insights Snapshot
In Missouri, Drool maintained a strong presence in the Topical category, with a notable improvement in October 2025, rising from 6th to 4th place. This suggests a positive reception and growing demand for their topical products in this state. However, their performance in the Vapor Pens category has seen a decline, with Drool dropping from 45th in July to 58th in October. This downward trend might be a cause for concern, indicating potential challenges in maintaining market share in this competitive segment.
In New Jersey, Drool's performance in the Concentrates category has been relatively stable, with minor fluctuations in rankings between 17th and 21st place over the observed months. This stability could suggest a loyal customer base for their concentrates. On the other hand, their presence in the Pre-Roll category has diminished, with Drool falling out of the top 30 by October. This could point to increased competition or shifting consumer preferences. In the Topical category, Drool briefly disappeared from the rankings in September but re-emerged in 6th place in October, indicating a potential rebound or successful promotional efforts.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Drool has experienced notable fluctuations in its market position from July to October 2025. Initially ranked 43rd in July, Drool made a significant leap to 30th place in both August and September, before dropping to 40th in October. This volatility indicates a dynamic market presence, with Drool outperforming competitors such as HAZE, which remained mostly steady but lower ranked, and Bold, which consistently ranked lower than Drool. However, Drool's sales trajectory reveals a peak in August, followed by a decline, suggesting potential challenges in sustaining its market gains. Meanwhile, Bless Your Cottons experienced a sharp decline from 22nd to 44th, indicating potential market share opportunities for Drool if it can stabilize its sales and capitalize on competitors' downturns.
Notable Products
In October 2025, Drool's top-performing product was the Hybrid RSO Syringe (1g) in the Concentrates category, maintaining its first-place rank consistently since July 2025 with sales reaching 1113 units. The Biscotti Live Resin Disposable (1g) emerged as a strong contender in the Vapor Pens category, securing the second position. The CBD/CBG/THC 1:1:1 Recovery Stick Balm (500mg CBD, 500mg CBG, 500mg THC) saw a notable rise to third place in the Topical category, with sales of 382 units, marking its first appearance in the rankings. Girl Scout Cookies Live Resin Disposable (1g) followed closely in fourth place among Vapor Pens, while God's Gift Live Resin Disposable (1g) maintained a steady fifth position. These shifts highlight a growing consumer interest in Vapor Pens and Topicals, alongside the sustained dominance of Concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
