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Jan-2025
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Overview
Market Insights Snapshot
Drool's performance in the Missouri cannabis market demonstrates varied success across different product categories. Within the Concentrates category, Drool was on the cusp of breaking into the top 30, ranking 34th in October 2024 and slightly improving to 33rd in November 2024. However, by December 2024 and January 2025, they dropped out of the top 30, indicating a potential challenge in maintaining momentum or facing increased competition. In the Pre-Roll category, Drool did not rank in the top 30 during the reported months, suggesting that this segment might be a weaker area for the brand in Missouri. On the other hand, Drool achieved notable success in the Topical category, securing the 6th position in January 2025, which highlights a strong foothold in this niche market.
The trends suggest that Drool's strategy in Missouri may benefit from focusing on categories where they show potential for growth or already have a strong presence, such as Topicals. The absence from the top 30 in Pre-Rolls could indicate either a need for product innovation or increased marketing efforts to capture consumer interest. The fluctuations in Concentrates rankings also point towards the need for a strategic analysis to understand market dynamics and consumer preferences better. These insights could guide Drool in optimizing their product offerings and marketing strategies to improve their standing in the Missouri cannabis market.
Competitive Landscape
In the Missouri concentrates market, Drool experienced a notable shift in its competitive positioning over the final months of 2024. Initially ranked 34th in October, Drool improved slightly to 33rd in November, demonstrating a positive trend in its market presence. However, by December and January, Drool was no longer in the top 20, indicating a potential decline in sales momentum. In contrast, SoGanja showed a consistent upward trajectory, moving from 35th in November to 33rd in December, and maintaining its presence in the top 20 by January. This suggests that SoGanja's sales were notably higher than Drool's during this period. Meanwhile, Nuthera Labs did not rank in the top 20 from October through January, indicating a less competitive stance compared to Drool and SoGanja. These dynamics highlight the competitive pressures Drool faces in maintaining and enhancing its market share in the Missouri concentrates category.
Notable Products
In January 2025, the top-performing product for Drool was the CBD/THC 1:1 Soothe Stick Transdermal Balm, which climbed to the number one spot with sales reaching 92 units. The CBD/THC/CBG 1:1 Recovery Stick Transdermal Balm maintained its position at rank two, showing a consistent performance from the previous months. Notably, the Hybrid RSO Syringe, which had been the top-ranked product in the last three months, fell to third place with a significant drop in sales to 23 units. The 9 Pound Hammer Live Resin Disposable and Girl Scout Cookies Live Resin Disposable both previously ranked in November 2024 but did not feature in the top rankings for January 2025. These shifts indicate a growing preference for topical products over concentrates and vapor pens within the Drool brand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
