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Oct-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Drool is stocked at 415 licensed dispensaries across New Mexico, Mississippi, and 4 other states, 124 of them in New Mexico, with the deepest coverage in Albuquerque, Las Cruces, Sunland Park, Hobbs, and Roswell. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Drool was concentrated in Vapor Pens at 86.57% share with year-over-year growth of 176.43% and month-over-month growth of 16.03%, while Concentrates held 8.26% share with 19.95% YoY and 2.63% MoM, and Topical accounted for 5.17% share with -9.72% YoY and -13.30% MoM. The brand’s overall sales rose 126.63% YoY as average price fell 13.58%, and the Vapor Pens category’s average price of $51.02 sat above Concentrates at $29.52, indicating mix shift rather than pure price lift is driving volume. In MO, where Drool is most concentrated, Vapor Pens dominance alongside a -13.58% YoY price change suggests elasticity is being exploited to expand share faster than in low-mix categories; the pattern implies Drool is prioritizing Vapor Pens scale over margin stability as Topical contracts.
Category skew is reshaping Drool’s positioning toward a value-forward Vapor Pens specialist: an 86.57% mix anchored to a 176.43% YoY surge and 16.03% MoM lift signals that price-led accessibility is widening the brand’s addressable base even as Topical recedes by -9.72% YoY and -13.30% MoM. The 2.63% MoM and 19.95% YoY growth in Concentrates at just 8.26% mix indicates a secondary role that buffers volatility without diluting the Vapor Pens lead, while a -13.58% YoY average price shift at the brand level aligns with a share-capture playbook. With Vapor Pens rank at 35 in New Jersey, the mix-heavy approach implies Drool trades national breadth for depth, using concentrated category momentum to climb rankings locally before broadening category presence.
Competitive Landscape
Drool sits at rank #45 in October 2026 in MO Vapor Pens, improving 2 spots year over year from #47 but slipping 2 spots versus July 2026’s #43, while still well below its peak at #29 in October 2024; in contrast, Good Day Farm climbed from #9 to #3 and Rove moved down from #3 to #5, indicating competitor mobility at the top even as Drool’s gains are marginal. With Illicit / Illicit Gardens holding #1 year over year and Galactic steady at #2, Drool’s 2-rank YoY uptick alongside a 2-rank decline over the last three months points to stabilization rather than a return toward the October 2024 peak, implying its rank trajectory is flattening and requires a catalyst to re-enter the top 30.
Notable Products
Drool is concentrated in one format in October 2026, with All-in-one Disposable vapor pens accounting for 86.6% of sales while Concentrates and Topical together make up 13.5%. Even the leading outlier Hybrid RSO Syringe (1g) holds 8.0%, so most of Drool’s sales come from disposables rather than other categories.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
