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Mar-2026
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Overview
Market Insights Snapshot
Drool's performance across different states and product categories reveals a dynamic presence with both notable achievements and areas for potential growth. In Colorado, Drool's performance in the Concentrates category was not strong enough to place them in the top 30 brands, suggesting a potential area for improvement. However, they showed a consistent upward trend in the Vapor Pens category, improving their rank from 87th in December 2025 to 66th by March 2026, with sales steadily increasing each month. This indicates a growing consumer interest in their Vapor Pens, which could be a promising avenue for further market penetration.
In Missouri, Drool demonstrated a solid presence in the Topical category, consistently maintaining a top 4 position and even climbing to 3rd place by March 2026. This stability suggests a strong foothold in this segment. Meanwhile, in the Vapor Pens category, Drool improved its rank from 55th to 43rd over the same period, reflecting a positive trajectory. In New Jersey, Drool's performance in Concentrates was commendable, moving up to 16th place by March 2026, indicating strong market competitiveness. However, their ranking in Vapor Pens fluctuated, which may point to variability in consumer preferences or market conditions. Such insights could guide Drool's strategic initiatives in these regions.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Drool has demonstrated a notable upward trajectory in brand ranking from December 2025 to March 2026. Starting at a rank of 55, Drool climbed to 43 by March 2026, showcasing a consistent improvement. This positive trend is indicative of effective market strategies and growing consumer preference. In contrast, Dixie Elixirs and Cloud Cover (C3) have not shown significant rank improvements, with both brands remaining outside the top 40 throughout the same period. Meanwhile, Head Change maintained a relatively stable position, slightly fluctuating around the 40th rank. The Solid made a substantial leap from 62 to 44, indicating potential competition for Drool. Despite these dynamics, Drool's consistent sales growth and improved ranking suggest it is effectively capturing market share and could continue to rise if current trends persist.
Notable Products
In March 2026, the top-performing product for Drool was the Hybrid RSO Syringe (1g) in the Concentrates category, maintaining its consistent first-place rank from previous months with a notable sales figure of 2580 units. The CBD/CBG/THC 1:1:1 Recovery Stick Balm in the Topical category held steady at second place, showing resilience despite a slight decrease in monthly sales. The King Louis XIII Live Resin Disposable (1g) in Vapor Pens maintained its third position, reflecting stable demand. New to the rankings, the Tahoe OG Diamonds Disposable (1g) debuted at fourth place, indicating a promising entry in the Vapor Pens category. The Alaskan TF Liquid Diamonds Disposable (1g) experienced a drop to fifth place from its previous second-place rank in January, suggesting a shift in consumer preference within the Vapor Pens lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
