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Nov-2025
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Overview
Market Insights Snapshot
Drool has demonstrated a strong performance in the Missouri market, particularly in the Topical category. Over the past few months, Drool's ranking has improved from 5th in August 2025 to 4th by November 2025, indicating a steady positive trajectory. This upward movement is supported by a consistent sales performance, with a notable increase in sales from September to October. However, the brand's presence in the Vapor Pens category in Missouri shows a different story, as it has been unable to secure a spot in the top 30, with rankings slipping from 44th in August to 63rd by November. This highlights a potential area for improvement in their product offerings or market strategy within this category.
In New Jersey, Drool has maintained a stable position in the Concentrates category, holding a rank around the 18th position throughout the months of August to November 2025. This consistency suggests a solid consumer base and a reliable market presence. However, the Pre-Roll category presents a challenge, as Drool did not make it into the top 30 in the latest months, indicating a possible decline or lack of competitive edge in this segment. Interestingly, the Topical category in New Jersey reflects a fluctuating presence, with Drool re-entering the top 30 in November after missing the mark in September. This fluctuation could point to seasonal demand or shifting consumer preferences that the brand might capitalize on.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Drool has experienced a notable decline in its market position, dropping from a rank of 30 in August 2025 to 48 by November 2025. This decline is reflected in its sales, which have decreased significantly over the same period. In contrast, Trippy Sips has shown a positive trajectory, entering the top 20 in November 2025 with a rank of 47, up from 61 in October, indicating a surge in consumer interest and sales. Meanwhile, Effin' Edibles made a notable entry into the top 20 in November, debuting at rank 46, suggesting a strong market entry strategy. Space Ranger has also improved its position, climbing from rank 65 in October to 57 in November, showing a steady increase in sales. These shifts highlight a competitive market where Drool faces challenges in maintaining its previous market share amidst the rising popularity of its competitors.
Notable Products
In November 2025, the top-performing product from Drool was the Hybrid RSO Syringe in the Concentrates category, maintaining its number one rank consistently since August 2025, with a notable sales figure of 1203 units. The CBD/CBG/THC 1:1:1 Recovery Stick Balm in the Topical category rose to the second position, up from third in October, indicating a positive sales trend with increased consumer interest. The Girl Scout Cookies Live Resin Disposable in the Vapor Pens category climbed to the third position, showing significant improvement as it was not ranked in the previous months. The 9 Pound Hammer Live Resin Disposable also made a return to the rankings, securing the fourth spot, consistent with its August and September performances. Lastly, the CBD/THC 1:1 Soothe Stick Transdermal Balm debuted in the fifth position, marking its first appearance in the rankings for November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
