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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Drool is stocked at 412 licensed dispensaries across Mississippi, New Mexico, and 4 other states, 103 of them in Mississippi, with the deepest coverage in Jackson, Hattiesburg, Ocean Springs, Pearl, and Biloxi. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Drool’s mix concentrated around Vapor Pens at 81.85% share with year-over-year growth of 108.66% and month-over-month growth of 93.41%, while Concentrates held 9.82% share with 144.92% YoY and 40.85% MoM, and Topical reached 7.44% share with 38.61% YoY and 76.60% MoM; Pre-Roll contracted to 0.90% share with -77.99% YoY despite a 109.80% MoM rebound. Against a brand-level sales YoY of 89.80% and an average price decline of 16.30%, the category mix skews toward higher-growth inhalables where average pricing in Vapor Pens of $57.27 coexists with faster unit velocity, implying Drool is scaling volume-led gains rather than price-led expansion.
These shifts indicate Drool is consolidating positioning in Vapor Pens, where an 81.85% share of brand sales and a category rank of 27 in New Jersey suggest depth but not top-tier placement, while the 144.92% YoY in Concentrates and 76.60% MoM in Topical provide adjacent lanes for incremental reach. With Pre-Roll at -77.99% YoY and just 0.90% mix alongside a 93.41% MoM surge in Vapor Pens, the portfolio is tilting toward formats that support repeatable basket attachment and cross-sell from inhalables into concentrates/topicals, implying near-term share capture will come from defending rank in Vapor Pens while selectively nurturing Concentrates as the second pillar.
Competitive Landscape
Drool ranks #27 in NJ Vapor Pens in July 2026, improving 18 positions year over year from #45, and rising 24 spots from April 2026 when it sat at #51; however, it remains two places below its peak of #25 achieved in January 2026. Against market leaders, Select held #1 with a -8.9% YoY sales change while RYTHM advanced from #8 to #5 alongside a 43.9% YoY sales gain, indicating Drool’s climb outpaced its own prior quarter movement but lags competitors converting momentum into top-5 share. The pattern implies Drool’s upward rank trajectory is recovery-driven rather than dominance-oriented, requiring further acceleration to translate rank gains into durable top-tier positioning.
Notable Products
Strawberry Cough Live Resin Disposable (2g) posted the headline move with +118.0% month over month and a climb to rank 3, while Strawberry Cough Live Resin Disposable (1g) slipped -8.7% and sits at rank 10, indicating trade-up from 1g to 2g within the same strain family. Vapor Pens account for eight of the top ten SKUs, with additional surges from Runtz Live Resin Disposable (1g) at +111.8% to rank 5 and Head Band Live Resin Terp Disposable (2g) at +73.9% to rank 7, whereas Hybrid RSO Syringe (1g) grew +38.6% yet holds rank 1 despite lower dollar sales than rank 2 at $81,536. The pattern implies Drool is consolidating around higher-capacity live resin pens and phasing velocity toward 2g formats, positioning Concentrates as a halo driver while the pen portfolio captures share through up-sizing rather than breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
