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Sep-2024
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Overview
Market Insights Snapshot
In the state of Missouri, Drool has shown notable fluctuations in its performance across different cannabis categories. In the Concentrates category, Drool made a significant leap in September 2024, securing the 29th position after not being in the top 30 for June. This upward movement indicates a positive trend and suggests growing consumer interest or effective strategic adjustments by the brand. Conversely, Drool's absence from the top 30 in the Concentrates category in June could be seen as a setback, but their eventual entry into the rankings by September reflects a promising recovery. In the Topical category, Drool achieved a strong position with a rank of 7 in June 2024, showcasing their strength in this niche market, although data for subsequent months is not available, leaving a gap in understanding their sustained performance in this segment.
The sales trajectory for Drool in Missouri's Concentrates category reveals a dynamic and potentially volatile market presence. From June to September 2024, sales figures show an initial drop followed by a substantial increase, culminating in a notable sales boost in September. This pattern might suggest seasonal demand fluctuations or the impact of new product launches or promotions. The lack of ranking data for Drool in the Topical category beyond June indicates that either the brand did not maintain its top-tier status or that the market dynamics shifted significantly, affecting their visibility. These insights into Drool's performance across categories and states provide a snapshot of their market engagement and potential areas of focus for future growth.
Competitive Landscape
In the Missouri concentrates category, Drool has shown a promising upward trajectory in recent months, climbing from an unranked position in June 2024 to 29th place by September 2024. This improvement in rank is accompanied by a notable increase in sales, suggesting a successful strategy in capturing market share. In contrast, Smokey River Cannabis experienced fluctuations, dropping from 21st in June to 30th in July, before recovering to 27th in September. Meanwhile, Dabstract has steadily improved its position, moving from 34th in June to 28th in September, indicating a consistent growth pattern. Notorious has seen a decline, slipping from 29th in June to 32nd in September, which could suggest challenges in maintaining its market presence. The Standard entered the rankings in September at 33rd, hinting at potential future competition. Overall, Drool's recent performance highlights its ability to compete effectively in a dynamic market, with its rising rank and sales positioning it as a brand to watch in the Missouri concentrates sector.
Notable Products
In September 2024, the top-performing product from Drool was the Hybrid RSO Syringe (1g) in the Concentrates category, maintaining its first-place ranking for four consecutive months with a notable sales figure of 711 units. The Trench OG Blunt (2g) in the Pre-Roll category held steady at the second position, showing a consistent performance since July. The CBD/THC 1:1 Soothe Stick Transdermal Balm (1000mg CBD, 1000mg THC) remained in the third position since August, indicating stable demand. The Drool RSO Syringe (1g) improved its ranking to fourth place in September, up from fifth in June and re-entering the rankings after being unlisted in July. The Cush Bandz Blunt (2g) was not ranked in September, following its absence in August, after previously being a top performer in earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
