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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Drool concentrated 76.23% of May 2026 sales in Vapor Pens with a year-over-year decline of 15.98% and a month-over-month dip of 5.52%, while Concentrates rose 101.94% YoY to 14.16% share but fell 10.31% MoM; Topical held 8.55% share with a 25.72% YoY decline and an 11.13% MoM drop, and Pre-Roll slipped to 1.06% share after an 83.49% YoY and 61.70% MoM contraction. The brand’s average price fell 19.99% YoY to $47.05, and its Vapor Pens rank in Missouri sits at 45, indicating that May 2026 mix was anchored to a contracting lead category while growth in Concentrates was not yet large enough to offset it.
The pivot point is the asymmetric shift: a triple-digit YoY surge in Concentrates at 101.94% against a shrinking Vapor Pens base at -15.98% and a MoM pullback across all categories between -5.52% and -61.70% signals reliance on a single category that is losing pace and price leverage. With Vapor Pens at 76.23% share and rank 45 in Missouri alongside a 19.99% YoY price compression, the current positioning tilts toward volume defense rather than premium capture, implying Drool should reweight toward Concentrates and stabilize Topical to reduce sensitivity to Vapor Pens volatility.
Competitive Landscape
Drool sits at rank #45 in MO Vapor Pens in May 2026, down 4 positions year over year from #41 and up 2 positions versus February 2026 when it was #47; the brand is 12 ranks below its October 2024 peak at #33 and trails leaders whose trajectories are moving the other direction, as Galactic advanced from #7 to #2 while posting a 69.99% YoY sales increase and Good Day Farm climbed from #6 to #3 with 38.71% YoY growth. With Pinpoint improving from #10 to #4 on 60.74% YoY gains and Illicit / Illicit Gardens holding #1 year over year while adding 33.09% in sales, the widening gap in rank momentum implies Drool’s current placement is the result of relative share loss to faster-accelerating competitors rather than category contraction.
Notable Products
CBD/CBG/THC 1:1:1 Recovery Stick Balm (500mg CBD, 500mg CBG, 500mg THC) posted the steepest pullback at -22.3% MoM while falling to rank 7, whereas Hybrid RSO Syringe (1g) slipped -6.6% MoM yet held rank 1 with $46,939 in May 2026. Alaskan TF Liquid Diamonds Disposable (1g) declined -11.5% MoM and sat at rank 3, while God's Gift Live Resin Disposable (2g) rose 12.9% MoM at rank 6. With seven of the top ten coming from Vapor Pens and mixed 1g versus 2g trajectories, the pattern implies Drool is tilting toward higher-capacity pens while legacy concentrates and non-inhalable formats face share pressure.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
