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Mar-2025
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Overview
Market Insights Snapshot
Drool has shown varied performance across different categories and states, with some noteworthy trends emerging. In the Missouri market, Drool's Topical products maintained a presence in the top rankings, starting at 6th place in December 2024 and slipping slightly to 7th in January 2025. This indicates a strong but slightly declining hold in the Topical category. Conversely, in New Jersey, Drool's Topical products made a significant leap in February 2025, achieving a 4th place ranking, suggesting a growing acceptance and popularity in this market. This movement into the top five highlights a positive trajectory for Drool in New Jersey's Topical category, contrasting with their absence from the top ranks in the months prior.
In the Vapor Pens category, Drool's performance in New Jersey has been on a steady upward trend. While they started outside the top 30 in December 2024, by March 2025, they had climbed to 32nd place. This consistent improvement suggests that Drool's Vapor Pens are gaining traction among consumers, although they still have a considerable journey to break into the top 30. This gradual rise in ranking reflects a positive consumer response to their products, despite the competitive nature of the Vapor Pens category. However, the absence of Drool in the top 30 in Missouri for this category suggests that there is still much room for growth and strategic positioning.
Competitive Landscape
In the New Jersey Vapor Pens category, Drool has shown a positive trajectory in terms of rank and sales from January to March 2025. Starting from a rank of 37 in January, Drool improved to 33 in February and further to 32 in March, indicating a growing presence in the market. This upward movement is supported by a steady increase in sales, which rose from $57,970 in December 2024 to $118,565 in March 2025. In comparison, HAZE and Superflux have experienced fluctuating ranks, with HAZE dropping from 24 in December 2024 to 30 in March 2025, while Superflux moved from 26 to 31 in the same period. Meanwhile, SUN maintained a relatively stable rank, ending March at 33, just below Drool. These insights suggest that Drool is gaining competitive ground, potentially due to effective marketing strategies or product offerings that resonate well with consumers in New Jersey.
Notable Products
In March 2025, the top-performing product from Drool was the Girl Scout Cookies Live Resin Disposable (1g) in the Vapor Pens category, maintaining its number one rank for the fourth consecutive month with sales of 295.0 units. The King Louis XIII Live Resin Disposable (1g) climbed from the third rank in February to the second in March, showing a significant increase in popularity. The CBD/CBG/THC 1:1:1 Recovery Stick Balm, a Topical product, secured the third position, consistently climbing from fourth place in February. Strawberry Cough Live Resin Disposable (1g) re-entered the rankings at fourth place, showing a notable comeback. Lastly, God's Gift Live Resin Disposable (1g) dropped from second to fifth place, indicating a slight decrease in preference among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
