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Nov-2024
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Overview
Market Insights Snapshot
In the state of Missouri, Drool has shown notable progress in the Concentrates category, climbing the ranks from 36th in September 2024 to 30th by November 2024. This upward movement corresponds with a steady increase in sales, highlighting a positive trend for the brand in this particular category. The absence of an August ranking suggests that Drool was not among the top 30 brands earlier, indicating significant improvement over the subsequent months. This rise in rank and sales could suggest an increasing consumer preference for Drool's products in Missouri's Concentrates market.
On the other hand, Drool's performance in the Pre-Roll category in Missouri presents a different picture. Although they were ranked 60th in September 2024, they managed to move up to 51st by October. However, they did not secure a top 30 position in November, which may imply challenges in maintaining consistent growth or capturing a larger market share in this category. The lack of a ranking in November could be seen as a setback, especially when compared to their progress in the Concentrates category. Such fluctuations highlight the competitive nature of the Pre-Roll market in Missouri and suggest areas where Drool might need to strategize for better performance.
Competitive Landscape
In the Missouri concentrates market, Drool has shown a promising upward trajectory in recent months, climbing from a rank of 36 in September 2024 to 30 by November 2024. This improvement in rank suggests a positive reception among consumers and potentially effective marketing strategies. In contrast, Origin Extracts experienced a decline, dropping from 16th place in September to 28th in November, indicating potential challenges in maintaining their earlier momentum. Meanwhile, Nomad Extracts and Royal Cannabis (WA) were not in the top 20 in November, which could suggest a more significant struggle in capturing market share compared to Drool. The consistent improvement in Drool's rank, coupled with steady sales growth, positions it as a rising competitor in the Missouri concentrates category, while others like SoGanja remain further behind, ranked 35th in November.
Notable Products
In November 2024, the top-performing product from Drool was the Hybrid RSO Syringe (1g) in the Concentrates category, which reclaimed the number one rank after being second in the previous two months, with a notable sales figure of 719 units. The CBD/THC 1:1 Recovery Stick Transdermal Balm moved up to the second position in the Topical category, showing a significant rise from fourth place in October. Meanwhile, the CBD/THC 1:1 Soothe Stick Transdermal Balm maintained its steady performance, holding the third rank consistently over the past months despite a decrease in sales. The Trench OG Blunt, previously leading in the Pre-Roll category, did not appear in the rankings for November, indicating a possible shift in consumer preference or availability issues. Overall, Drool's product lineup showcased dynamic shifts in consumer demand, particularly within the Topical category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
