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Jan-2025
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Overview
Market Insights Snapshot
In the last quarter, Drops has shown steady performance in the Edible category across different states. In California, the brand maintained a consistent position, ranking 10th in October, November, and December of 2024, before moving up to 9th in January 2025. This upward movement in January suggests a positive trend and increased consumer interest in the brand's offerings. The sales figures also reflect this growth, with a noticeable increase from $721,830 in October to $849,282 in January, indicating a robust market presence and potential for further growth in this competitive market.
Meanwhile, in Oregon, Drops has maintained a strong grip on the Edible category, consistently holding the 3rd position from October 2024 through January 2025. This stability highlights the brand's strong foothold and consumer loyalty in the state. Despite minor fluctuations in sales, the overall performance remained solid, with sales peaking in December 2024. The consistent top-three ranking in Oregon contrasts with the more dynamic movement observed in California, providing an interesting case study of market dynamics and consumer preferences across different regions.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Drops consistently held the third rank from October 2024 to January 2025. This stability in ranking suggests a strong and consistent market presence, although it trails behind the leading brands. Wyld maintained its top position throughout the same period, with sales figures significantly higher than those of Drops, indicating a dominant market share. Similarly, Gron / Grön consistently ranked second, also outperforming Drops in sales. Despite these challenges, Drops' steady sales figures, which showed a slight increase in December 2024, suggest resilience and potential for growth. Competing brands like Mule Extracts and Smokiez Edibles remained behind Drops in rank, indicating that while Drops faces strong competition from the top two brands, it maintains a solid position against other competitors in the market.
Notable Products
In January 2025, the top-performing product from Drops was Cherry Rosin Gummies 2-Pack (100mg), which climbed to the number one spot with sales reaching 19,356 units. The CBD:THC 2:1 Heavy Blackberry Jelly 2-Pack (200mg CBD, 100mg THC, 0.42oz) ranked second, showing a slight drop from its previous first-place position in November 2024. Active - Lemon Live Rosin Jelly 2-Pack (100mg) maintained a strong presence, ranking third, though it slipped from its second-place position in December 2024. Lime Live Rosin Gummies 2-Pack (100mg) saw a slight decline, moving from third to fourth place. Lastly, the CBD/THC 2:1 Blackberry Jellies 20-Pack (200mg CBD, 100mg THC) rounded out the top five, dropping from its top rank in October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
