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Aug-2024
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Overview
Market Insights Snapshot
Dymond Concentrates 2.0 has shown notable performance across various categories and states/provinces, with significant movements in rankings that highlight both strengths and areas for improvement. In British Columbia, the brand has consistently ranked within the top 20 for Concentrates, peaking at the 14th position in June 2024 before experiencing slight fluctuations, ending at the 16th spot in August 2024. This indicates a strong and relatively stable presence in the Concentrates category in British Columbia. However, the performance in the Vapor Pens category is less impressive, with rankings consistently outside the top 30, suggesting a need for strategic adjustments to improve market penetration and consumer appeal in this segment.
In Ontario, Dymond Concentrates 2.0 faces more challenges. The brand has struggled to break into the top 30 in both the Concentrates and Pre-Roll categories, with rankings such as 44th and 89th respectively, indicating a tougher competitive landscape. Despite these challenges, the brand's sales figures show some resilience, particularly in the Vapor Pens category, where it maintained a steady presence just outside the top 50. The fluctuations in rankings and sales across these categories suggest that while Dymond Concentrates 2.0 has a foothold in the market, there is significant room for growth and improvement to enhance its competitive positioning and overall market share.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Dymond Concentrates 2.0 has shown a relatively stable performance over the summer of 2024. Despite a slight dip in June, where it ranked 91st, the brand managed to climb back to 88th in July and maintained a close position at 89th in August. This stability is notable when compared to competitors like 7 Acres, which experienced more fluctuation, dropping from 74th in May to 92nd in July before recovering slightly to 87th in August. Meanwhile, San Rafael '71 also saw a decline from 75th in May and June to 88th in August. Interestingly, Adults Only entered the top 100 in July at 97th and improved to 92nd by August. These shifts indicate a dynamic market where Dymond Concentrates 2.0's consistent ranking suggests a loyal customer base, although there is room for growth to catch up with higher-ranked brands. This analysis highlights the importance of monitoring competitive movements to strategize effectively in maintaining and improving market position.
Notable Products
In August 2024, the top product for Dymond Concentrates 2.0 was Death Bubba Diamond Infused Pre-Roll 3-Pack (1.5g) with sales reaching 2419 units, maintaining its first-place ranking consistently since May 2024. Strawberry Clouds Live Resin Cartridge (1g) secured the second position, showing a rise from its third-place ranking in July 2024. Shatter Tasting 2-Pack (1.2g) ranked third, slipping from its second position in July. Strawberry Cough Diamond Infused Pre-Roll 3-Pack (1.5g) held steady in fourth place, reappearing in the rankings after being absent in July. Lastly, Purple Punchsicle THCA Diamond Sauce Cartridge (1g) maintained its fifth-place ranking, consistent with the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
