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Nov-2024
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Overview
Market Insights Snapshot
Earth Extracts has demonstrated a consistent presence in the Arizona market, particularly within the Concentrates and Vapor Pens categories. In the Concentrates category, the brand has maintained a steady position, ranking 24th in both August and October, with a slight improvement to 21st in September before returning to 24th in November. This stability suggests a loyal customer base but also highlights a potential challenge in gaining further traction. Meanwhile, in the Vapor Pens category, Earth Extracts experienced a gradual decline in rankings from 18th in August to 21st in November. Despite this downward trend, the brand's consistent presence in the top 30 underscores its established market position in Arizona's competitive landscape.
Analyzing sales trends, Earth Extracts experienced fluctuations in its sales figures across both categories in Arizona. The Concentrates category saw a notable decrease in sales from September to November, which may indicate seasonal variations or increased competition. Similarly, the Vapor Pens category also experienced a downward trend in sales over the same period, suggesting potential challenges in maintaining customer engagement or adapting to market shifts. The absence of Earth Extracts from the top 30 rankings in any other state or province could be a point of concern, indicating a potential area for expansion or increased marketing efforts to enhance brand visibility and capture new markets.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Earth Extracts has experienced a notable decline in both rank and sales over the past few months. Starting from a rank of 18 in August 2024, Earth Extracts has gradually slipped to 21 by November 2024. This downward trend is mirrored in their sales figures, which have decreased consistently from August to November. In contrast, brands like Grow Sciences have shown resilience, maintaining a strong presence with a rank improvement from 22 in August to 19 in November, despite a slight dip in sales in the last month. Meanwhile, Big Bud Farms has surged from a rank of 30 in August to 20 in November, reflecting a robust sales growth trajectory. Additionally, TRIP and Micro Bar have also shown competitive movements, with TRIP climbing to rank 23 in November and Micro Bar re-entering the top 20 in October. These shifts highlight the dynamic nature of the market, where Earth Extracts faces increasing pressure from both established and emerging competitors.
Notable Products
In November 2024, the top-performing product for Earth Extracts was the Purple Punch Oil Cartridge (1g) in the Vapor Pens category, securing the first rank with notable sales of 386 units. Following closely was the EV - Maui Wowie Oil Cartridge (1g), which achieved the second position. The EV Premium - Ice Cream Cookies Oil Cartridge (1g) maintained a strong presence, ranking third, slightly down from its third position in August 2024. The EV Premium - Watermelon Zkittlez Oil Cartridge (1g) and Strawberry Shortcake Oil Cartridge (1g) rounded out the top five, ranking fourth and fifth, respectively. These rankings reflect a stable demand for Earth Extracts' Vapor Pens, with only minor shifts in product popularity over the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
