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Jan-2025
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Overview
Market Insights Snapshot
Earth Extracts has shown variable performance across different categories in the state of Arizona. In the Concentrates category, the brand has experienced fluctuations in its ranking over the months. Starting at rank 20 in October 2024, it dipped to 25 by December, before climbing back to 19 by January 2025. This upward movement in January suggests a potential recovery or strategic adjustment that resonated with consumers. However, it's notable that the brand did not break into the top 30 in any other states or provinces for Concentrates during this period, highlighting a potential area for expansion or improvement.
In the Vapor Pens category, Earth Extracts maintained a presence within the top 30 in Arizona, though its ranking slightly declined from 20 in October 2024 to 24 by January 2025. Despite this downward trend in rankings, the brand managed to sustain a significant volume of sales, indicating a strong consumer base. The absence of Earth Extracts in the top 30 brands for Vapor Pens in other states and provinces suggests that while they have a foothold in Arizona, there's an opportunity for growth and increased market penetration elsewhere. This data could be crucial for stakeholders looking to understand regional performance and strategize future marketing efforts.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Earth Extracts has experienced a slight decline in its market position over the past few months, moving from 20th in October 2024 to 24th by January 2025. This shift is notable when compared to competitors like Session Farms, which maintained a stronger position, ranking 17th in October and only dropping to 22nd by January, despite a significant drop in sales in January. Meanwhile, Mohave Cannabis Co. consistently ranked lower than Earth Extracts, peaking at 21st in October and falling to 26th by January, indicating a more pronounced decline. Sauce Essentials and Goldsmith Extracts have shown fluctuating ranks, with Sauce Essentials not even making the top 20 in October and Goldsmith Extracts improving to 23rd by January. These dynamics suggest that while Earth Extracts is facing competitive pressure, particularly from Session Farms, it remains relatively stable compared to some other brands in the market.
Notable Products
In January 2025, the top-performing product from Earth Extracts was the EV Maui Wowie Oil Cartridge (1g) in the Vapor Pens category, which climbed to the number one rank with sales reaching 498 units. Following closely, the GSC Oil Cartridge (1g) secured the second position, maintaining its rank from October 2024, with a notable increase in sales to 439 units. The EV Premium Cannalope Haze Oil Cartridge (1g) entered the rankings at third place for the first time, demonstrating a strong market entry. The EV Premium Watermelon Zkittlez Oil Cartridge (1g) retained the fourth position, showing consistent performance since November 2024. Meanwhile, the EV Premium Ice Cream Cookies Oil Cartridge (1g) dropped to fifth place, indicating a slight decline in preference compared to its third position in November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
