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Aug-2024
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Overview
Market Insights Snapshot
EarthWolf Farms has shown a mixed performance across various categories and states in recent months. In British Columbia, the brand experienced a decline in the Concentrates category, dropping out of the top 30 rankings by June 2024 after holding the 25th position in May 2024. This decline indicates a potential loss of market share or increased competition within the Concentrates category. On the other hand, the Oil category in British Columbia has been a more stable area for EarthWolf Farms, maintaining the 12th position in both June and July 2024, and even improving to the 11th position in August 2024. This consistency in ranking suggests a strong foothold in the Oil market, potentially driven by a loyal customer base or effective product offerings.
Despite the fluctuations in category rankings, EarthWolf Farms' sales data reveals some intriguing trends. For example, while the sales for Concentrates in British Columbia saw a significant drop from May to June 2024, the Oil category demonstrated a more resilient performance with a notable increase in sales from July to August 2024. This upward trend in the Oil category could be indicative of successful marketing strategies or product innovations that resonate well with consumers. However, the absence of EarthWolf Farms in the top 30 for Concentrates after May 2024 highlights areas where the brand may need to focus on improving its market presence or addressing competitive pressures.
Competitive Landscape
In the competitive landscape of the Oil category in British Columbia, EarthWolf Farms has experienced notable fluctuations in rank and sales over the past few months. Despite not being in the top 20 in May 2024, EarthWolf Farms secured the 12th position in June and July, and improved slightly to the 11th position in August 2024. This upward trend indicates a positive trajectory, although the brand still trails behind competitors such as Purefarma, which consistently held the 8th position, and Floresense, which improved from 11th to 10th position over the same period. Additionally, DayDay showed a decline, dropping from 9th in May to 12th in August, which could present an opportunity for EarthWolf Farms to capture more market share. These insights suggest that while EarthWolf Farms is making progress, there is still significant competition from established brands, and strategic efforts will be necessary to continue climbing the ranks and boosting sales.
Notable Products
In August 2024, the top-performing product from EarthWolf Farms was Zen Oil (30ml), maintaining its first-place ranking for the third consecutive month with sales reaching 321 units. God's Space Needle Oil (30ml) debuted strongly at the second position. The Live Duo Rosin 2-Pack (1g) also made an impressive entry, ranking third. Venom OG Live Rosin (1g) climbed back to the third position from fourth in the previous month, showing a slight recovery in sales. Full Melt Hash (1g) dropped to fourth place from its second position in July, indicating a decrease in demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
