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Aug-2025
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Overview
Market Insights Snapshot
EarthWolf Farms has shown notable performance across different categories and regions, with some interesting shifts in rankings over recent months. In the Concentrates category within British Columbia, EarthWolf Farms has seen a fluctuating but generally positive trend. Starting from a rank of 33 in May 2025, the brand improved its position to 29 in June and further to 24 in July, before slightly declining to 26 in August. This movement indicates a strong competitive presence in the market, although the slight dip in August suggests there could be challenges that need addressing to maintain upward momentum. The sales figures also reflect this trend, with a noticeable spike in July, which could be indicative of successful marketing efforts or product launches during that period.
In the Oil category, EarthWolf Farms made a significant entry into the market in British Columbia by securing the 11th position in August 2025. This ranking is particularly impressive given the absence of the brand in the top 30 in the preceding months, suggesting a strategic move or introduction of a new product line that resonated well with consumers. This leap into the rankings highlights EarthWolf Farms' potential to disrupt established players in the Oil category. However, the absence of prior rankings indicates that the brand needs to maintain this momentum to secure a stable position in the competitive landscape.
Competitive Landscape
In the competitive landscape of the concentrates category in British Columbia, EarthWolf Farms has shown a notable improvement in its rank from May to August 2025, moving from 33rd to 26th position. This upward trend is indicative of a strategic push or growing consumer preference, especially when compared to competitors like RAD (Really Awesome Dope), which has seen a decline from 22nd to 27th place over the same period. Meanwhile, PureFire has experienced a significant rise, jumping from 39th to 25th, suggesting a competitive threat that EarthWolf Farms must monitor closely. Although Happy Hour (BC) peaked at 20th in June, it fell to 28th by August, indicating potential volatility in consumer interest. EarthWolf Farms' consistent improvement in rank, coupled with fluctuating performances from competitors, positions it well for capturing increased market share in the coming months.
Notable Products
In August 2025, EarthWolf Farms' top-performing product was Zen Oil (30ml) from the Oil category, which climbed to the number one position with significant sales of 301 units, up from its consistent second-place ranking in previous months. White Gold Live Rosin (1g) from the Concentrates category made a notable leap to the second position, fueled by a sharp increase in sales from 51 units in July to 280 units in August. Afghan Hash (1g) also saw an improvement, moving to third place from its consistent fifth place in prior months. Venom OG Live Rosin (1g), however, dropped to fourth place with a decline in sales to 79 units. Acapulco Gold Live Rosin (1g) saw a significant drop to fifth place after leading in July, indicating a volatile performance within the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
