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Oct-2024
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Overview
Market Insights Snapshot
EarthWolf Farms has demonstrated a varied performance across different categories and regions in recent months. In the British Columbia market, the brand has made notable strides in the Oil category, maintaining a consistent ranking within the top 12 brands over the past few months. Specifically, EarthWolf Farms held the 12th position in July and September, improving slightly to 11th in August and October. This steady performance in the Oil category suggests a stable consumer base and effective market strategies in this region. Conversely, the brand's presence in the Concentrates category was not prominent until October, when it entered the rankings at 23rd position, indicating a potential area for growth or emerging consumer interest.
While EarthWolf Farms has managed to maintain visibility in certain categories in British Columbia, its absence from the top 30 brands in the Concentrates category before October highlights a competitive challenge or a strategic focus on other product lines. This lack of earlier ranking could be seen as a missed opportunity or a deliberate choice to prioritize resources elsewhere. The brand's ability to break into the rankings in October might signal the beginning of a strategic push or a response to market demands. Observing these movements can provide insights into EarthWolf Farms' market strategies and potential areas for expansion or increased competition in the coming months.
Competitive Landscape
In the competitive landscape of the concentrates category in British Columbia, EarthWolf Farms has made a notable entry in October 2024, securing the 23rd rank. This marks its first appearance in the top 20, indicating a positive trajectory in market presence. In contrast, Good Buds has shown a steady climb from 27th in July to 21st in October, suggesting a consistent improvement in their market strategy. Meanwhile, Dymond Concentrates 2.0 experienced a decline from 20th in July to 26th in October, which could indicate challenges in maintaining their market share. Similarly, Herbal Dispatch Craft dropped from 14th to 25th over the same period, reflecting a significant decrease in rank. Rosebud Cannabis Farms Ltd. has shown a positive trend, moving from 29th in July to 22nd in October. These shifts highlight the dynamic nature of the market, where EarthWolf Farms' recent entry into the rankings suggests potential for growth amidst fluctuating performances from competitors.
Notable Products
In October 2024, the top-performing product from EarthWolf Farms was Venom OG Live Rosin (1g) in the Concentrates category, which climbed to the number one rank with notable sales of 472 units. Zen Oil (30ml) in the Oil category, previously holding the top spot for three consecutive months, dropped to second place. Northern Apple Jaxx Live Rosin (1g), also in the Concentrates category, made a significant leap to third position after not being ranked in August and September. God's Space Needle Oil (30ml) re-entered the rankings at fourth place, maintaining a consistent presence in the Oil category. Full Melt Hash (1g) saw a drop to fifth place, indicating a decrease in sales performance compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
