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Dec-2024
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Overview
Market Insights Snapshot
EarthWolf Farms has shown a notable performance in the British Columbia market, particularly in the Concentrates category. Starting from a rank of 36 in September 2024, the brand improved its position significantly to rank 23 in October, eventually reaching the 20th position in November before slightly slipping to 22 in December. This upward trajectory, despite the minor dip at the end of the year, reflects a strong market presence and growing consumer acceptance. In the Oil category, EarthWolf Farms maintained a stable position, ranking 12th in September and October, and holding steady at 11th in December after missing the top 30 in November. This consistency in Oils suggests a loyal customer base and steady demand, even as the brand faces challenges in maintaining a top-tier position every month.
The absence of EarthWolf Farms from the top 30 in the Oil category during November in British Columbia could be seen as a setback, indicating a potential area for improvement or increased competition during that month. However, the brand's ability to bounce back to 11th place in December shows resilience and adaptability. The sales figures for the Concentrates category also demonstrate a robust growth pattern, with a significant increase from September to November, followed by a slight decrease in December. This pattern may suggest seasonal variations or strategic changes in product offerings or marketing efforts. The data highlights EarthWolf Farms' dynamic performance across categories and its potential for further growth in the British Columbia market.
Competitive Landscape
In the British Columbia concentrates market, EarthWolf Farms has shown a dynamic shift in its competitive positioning over the last few months. Starting from a rank of 36 in September 2024, EarthWolf Farms climbed impressively to rank 20 by November, before slightly dropping to 22 in December. This upward trajectory in the fall months indicates a strong growth in market presence, although the slight dip in December suggests potential challenges or increased competition. Notably, Good Buds consistently improved its rank, reaching 20 by December, which could signify a competitive pressure on EarthWolf Farms. Meanwhile, Tremblant Cannabis experienced fluctuations, ending December at rank 21, closely trailing EarthWolf Farms. On the other hand, Green Amber saw a significant rank drop to 25 in December, which might have temporarily alleviated some competitive pressure. These dynamics suggest that while EarthWolf Farms is gaining ground, it must strategically navigate the competitive landscape to maintain and enhance its market position.
Notable Products
In December 2024, Zen Oil (30ml) reclaimed its position as the top-performing product for EarthWolf Farms, with an impressive sales figure of 567 units. Venom OG Live Rosin (1g) maintained a strong presence, ranking second, though it dropped from its previous number one spot in November. Northern Apple Jaxx Live Rosin (1g) held steady in third place, consistent with its November ranking. Full Melt Hash (1g) made a notable comeback, securing the fourth position after being absent from the rankings in November. Afghan Hash (1g) rounded out the top five, showing a steady improvement from its previous fourth position in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
