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Jan-2025
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Overview
Market Insights Snapshot
EarthWolf Farms has shown notable performance in the British Columbia market, particularly in the Concentrates category. Over the past few months, their ranking has improved significantly, moving from 25th in October 2024 to an impressive 10th by January 2025. This upward trend is mirrored in their sales figures, which nearly tripled from October to January. Such a trajectory suggests a strengthening brand presence and possibly an expanding consumer base in this category. In contrast, their performance in the Oil category has remained stable, consistently holding the 11th position, except for November where they did not rank in the top 30. This gap in November could indicate a temporary dip in sales or increased competition during that period.
While EarthWolf Farms' consistent ranking in the Oil category at 11th place in October, December, and January indicates steady demand, the absence from the top 30 in November highlights a potential area for growth or a response to market dynamics. This absence could be considered a setback, suggesting that either the brand faced supply chain issues or heightened competition during that month. Despite this, the recovery in December and January suggests resilience. The contrasting performances across categories emphasize the importance of strategic focus on maintaining and improving market presence, particularly in the Concentrates category where they have demonstrated significant growth potential.
Competitive Landscape
In the competitive landscape of concentrates in British Columbia, EarthWolf Farms has shown a notable upward trajectory in rankings from October 2024 to January 2025. Initially ranked 25th in October, EarthWolf Farms climbed to 10th by January, indicating a significant improvement in market presence. This upward movement contrasts with competitors like Pura Vida, which saw a decline from 4th to 9th place, and Wildcard Extracts, which dropped from 5th to 14th. Meanwhile, Phant maintained a relatively stable position, improving slightly from 10th to 7th. EarthWolf Farms' sales growth, particularly in January, suggests a strengthening brand appeal, positioning it as a rising contender in the concentrates category. This trend highlights EarthWolf Farms' potential to capture more market share, especially as some competitors face declining ranks.
Notable Products
In January 2025, EarthWolf Farms' top-performing product was Venom OG Live Rosin (1g) from the Concentrates category, maintaining its number one rank from October and November 2024, after briefly dropping to second in December. It achieved sales of 621 units, indicating a strong rebound. Grapefruit Cake Mac Live Rosin (1g) entered the rankings at second place with notable sales of 403 units. Zen Oil (30ml) fell to the third spot after leading in December 2024, showcasing a decline in sales from 631 to 396 units. Northern Apple Jaxx Live Rosin (1g) remained consistent, ranking fourth, while Grapefruit Mac Full Melt Hash (1g) debuted at fifth place in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
