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Jun-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, EarthWolf Farms concentrated 77.10% of sales in Concentrates, with Oil holding 22.90%, indicating a narrower category footprint as Concentrates fell 17.55% month over month and 27.08% year over year while Oil rose 2.19% MoM and declined 17.80% YoY. Despite an 8.39% YoY increase in average price to $42.79, total brand sales declined 25.15% YoY, and within Concentrates the average price sat higher at $44.45, intensifying exposure to a weakening, price-elevated core. The pattern implies the brand is overweight in a contracting Concentrates segment and is only partially offset by a modest MoM lift in Oil, concentrating risk rather than diversifying recovery pathways.
EarthWolf Farms ranked 30 in Concentrates in British Columbia, a position that, combined with a 17.55% MoM drop in Concentrates share contribution and a 2.19% MoM gain in Oil, suggests momentum is tilting away from the core toward a smaller, potentially stabilizing adjunct. With brand sales down 36.91% over 24 months and category mix still 77.10% reliant on Concentrates, the 8.39% YoY price increase likely prioritizes margin defense over volume recapture, implying EarthWolf Farms is trading market share for price in its lead category while testing Oil as a hedge rather than rebalancing decisively.
Competitive Landscape
EarthWolf Farms sits at rank #30 in BC Concentrates for June 2026, slipping 1 position year over year from #29 while improving 3 positions versus March 2026’s #33; against this backdrop, BoxHot climbed from #10 to #3 with 109.6% YoY sales growth and Nugz (Canada) moved from #15 to #5 with 145.2% YoY growth, whereas Vortex Cannabis Inc. held #2 despite a 38.2% YoY sales decline. EarthWolf Farms is 17 ranks below its January 2025 peak of #13 and 29 spots behind current leader Endgame at #1, indicating that without addressing share erosion relative to faster-rising peers, the brand’s trajectory points to continued mid-pack positioning rather than a return toward its prior peak.
Notable Products
Grapefruit Mac Live Rosin (1g) posted the steepest decline in June 2026, falling 39.7% MoM and sitting at rank 4, while Afghan Hash (2g) slid 30.4% MoM at rank 3. Northern Apple Jaxx Live Rosin (1g) held rank 1 despite a 3.6% MoM dip, and Zen Oil (30ml) rose 14.9% MoM to rank 2 with about $5.5K in sales. Five of the top six are Concentrates, but with three Live Rosin SKUs dropping between 30.4% and 39.7%, the mix implies a near-term pivot is warranted toward Oils as stability and incremental growth concentrate in that format.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
