Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Eaton Botanicals has shown a steady performance in the New York market, particularly in the Edible category. Over the past few months, their rank has improved slightly, moving from 14th position in August and September to 13th in October and maintaining that position in November. This upward trend is accompanied by a noticeable increase in sales from September to November, suggesting a growing consumer preference or successful marketing strategies in this segment. However, the brand's absence from the top 30 in the Pre-Roll category for October indicates a potential area of concern, as they were unable to sustain a presence in this competitive space during that month.
In terms of Pre-Roll rankings, Eaton Botanicals has seen some fluctuations in New York. Despite not ranking in the top 30 in October, they made a significant comeback in November, reaching the 85th position. This rebound could imply effective adjustments in their product offerings or distribution channels. However, the brand's struggle to maintain a consistent top 30 position highlights the intense competition within the Pre-Roll category. This inconsistency contrasts with their relatively stable performance in Edibles, where they have managed to hold a stronger foothold. Understanding these dynamics can provide insights into the brand's strategic focus and areas where further efforts might be needed to enhance market presence.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New York, Eaton Botanicals has shown a steady presence, maintaining its rank at 13th place for both October and November 2024, after a slight improvement from 14th in August and September. This consistency in rank highlights Eaton Botanicals' resilience amidst fluctuating market dynamics. Notably, Cannabals experienced a decline from 8th to 11th place from August to November, indicating potential challenges that Eaton Botanicals could capitalize on to improve its market position. Meanwhile, Florist Farms and Snoozy have maintained stable positions, with Florist Farms consistently ranking 12th and Snoozy showing a positive trend by moving from 17th to 15th. This competitive environment suggests that Eaton Botanicals could potentially leverage its stable sales growth, which increased from $171,088 in August to $200,671 in November, to climb higher in the rankings by focusing on differentiating its product offerings and capturing market share from brands like Cannabals and Foy, which also saw an improvement in rank from 19th to 14th over the same period.
Notable Products
In November 2024, the top-performing product for Eaton Botanicals was the THC/CBG 1:1 Dark Cherry Nightly Nightcap Gummies 20-Pack, maintaining its first-place rank from October with sales reaching 2921 units. The CBG/THC 1:1 Daily Elevation Peach Gummies 20-Pack held steady in second place, showing a consistent performance over the past few months. Little Pandas - Space Panda x Snow Panda Pre-Roll 5-Pack climbed to third position, marking a significant rise from its debut at fifth in October. The CBD/THC 1:1 Fixer Upper Mango Ginger Gummies continued its stable performance, ranking fourth, while the CBD/THC 1:1 Watermelon Gal Pal Gummies rounded out the top five. Notably, the rankings for these products have shown minimal fluctuations, indicating strong consumer loyalty and consistent demand across Eaton Botanicals' top offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.