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Oct-2024
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Overview
Market Insights Snapshot
Eaton Botanicals has shown a consistent performance in the New York market, particularly in the Edible category. Over the past few months, their ranking has hovered around the 13th and 14th positions, demonstrating a steady presence in the top 15. Notably, there was a significant increase in sales from September to October, indicating a positive trend and potential growth in consumer demand. This upward movement in sales is a promising sign for the brand, suggesting that their products are resonating well with consumers in the Edible segment.
In contrast, Eaton Botanicals' performance in the Pre-Roll category within New York has been less prominent. The brand did not make it into the top 30 rankings in July, and while they entered the rankings in August at 93rd place, their position slightly improved to 88th by September. However, they did not maintain a top 30 position in October, which highlights a challenge in this category. This suggests that while Eaton Botanicals has a solid footing in Edibles, there is room for improvement in their Pre-Roll offerings to capture more market share and improve their ranking in this competitive segment.
Competitive Landscape
In the competitive landscape of the Edible category in New York, Eaton Botanicals has shown a consistent presence, maintaining a rank of 13th in July and October 2024, with a slight dip to 14th in August and September. This stability in rank suggests a steady foothold in the market, although Eaton Botanicals trails behind competitors like Florist Farms, which fluctuated between 10th and 12th place during the same period. Notably, Wana made a significant entry into the top 20 in October, securing the 11th spot, which could indicate a rising challenge for Eaton Botanicals. Despite these competitive pressures, Eaton Botanicals experienced a positive trend in sales, culminating in a notable increase in October, suggesting effective strategies in customer retention or product offerings. Meanwhile, brands like Generic AF and Foy remained lower in the rankings, indicating that Eaton Botanicals is well-positioned against some of its peers, although continuous innovation and marketing efforts will be crucial to climb higher in the ranks.
Notable Products
In October 2024, Eaton Botanicals' top-performing product was the THC/CBG 1:1 Dark Cherry Nightly Nightcap Gummies 20-Pack, maintaining its number one rank with impressive sales of 2826 units. The CBG/THC 1:1 Daily Elevation Peach Gummies 20-Pack followed closely, securing the second position, though it experienced a drop from its first-place ranking in September. The CBD/THC 1:1 Fixer Upper Mango Ginger Gummies 20-Pack climbed to third place, showing a consistent improvement from its fifth-place rank in August. Meanwhile, the CBD/THC 1:1 Watermelon Gal Pal Gummies held steady at fourth place, indicating stable demand. A new entry, Little Pandas - Space Panda x Snow Panda Pre-Roll 5-Pack, debuted at fifth place, marking its initial appearance in the top rankings for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
