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Aug-2024
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Overview
Market Insights Snapshot
In New York, Eaton Botanicals has demonstrated a consistent performance in the Edible category, maintaining a top 15 rank from May to August 2024. Specifically, the brand held the 12th position in both May and August, with a slight dip to 14th place in June before recovering to 13th in July. This steady ranking indicates a strong presence in the market, with sales figures showing a noticeable increase from June to August. However, the brand did not make it into the top 30 for the Pre-Roll category during this period, which could be a point of concern or an area for potential growth.
Despite the brand's absence from the top 30 in the Pre-Roll category in New York, the overall sales trajectory for Eaton Botanicals in the Edible category is promising. The sales figures for Edibles rose from $112,212 in June to $137,349 in August, reflecting a positive trend. This upward movement suggests that the brand is successfully capturing consumer interest and increasing its market share in the Edible segment. The absence from the Pre-Roll rankings, however, highlights a gap that the brand might need to address to diversify its market presence and capitalize on other growing segments.
Competitive Landscape
In the competitive landscape of the New York edible cannabis market, Eaton Botanicals has shown a steady yet modest performance over the past few months. Despite not breaking into the top 10, Eaton Botanicals improved its rank from 14th in June 2024 to 12th in both July and August 2024, indicating a positive trend in sales and market presence. In contrast, Gron / Grön consistently held a higher rank, maintaining a position within the top 10, though their sales saw a slight dip in July. Jaunty remained stable at 11th place from June to August, suggesting a steady consumer base. Notably, Snoozy made a significant leap from 20th in June to 13th in August, potentially posing a future threat to Eaton Botanicals' market share. Meanwhile, Foy experienced fluctuations, peaking at 12th in June before dropping to 14th in August. These dynamics highlight the competitive pressures Eaton Botanicals faces, emphasizing the need for strategic marketing and product differentiation to climb higher in the rankings.
Notable Products
In August 2024, the top-performing product from Eaton Botanicals was CBG/THC 1:1 Daily Elevation Peach Gummies 20-Pack (100mg CBG, 100mg THC), maintaining its number one rank with sales of $2038. The THC/CBG 1:1 Dark Cherry Nightly Nightcap Gummies 20-Pack (100mg THC, 100mg CBG) held the second position consistently from the previous month with sales of $2026. Chairlifts - Nevada City OG Pre-Roll 2-Pack (0.7g) entered the rankings at third place, demonstrating strong sales performance. Little Pandas - Space Panda x Snow Panda Pre-Roll 5-Pack (1.75g) also made its debut in the rankings at fourth place. CBD/THC 1:1 Fixer Upper Mango Ginger Gummies 20-Pack (100mg CBD, 100mg THC) dropped to fifth place from third in July, showing a notable decline in its rank.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
