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Oct-2024
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Overview
Market Insights Snapshot
Eden's Trees has shown a varied performance across different product categories in Ohio. In the Flower category, the brand demonstrated a strong presence, moving from 8th place in July to peaking at 4th place in September before settling at 9th in October. This fluctuation indicates a competitive market environment but also highlights Eden's Trees' ability to maintain a top 10 position consistently. On the other hand, their performance in the Concentrates category was less prominent, with rankings not appearing in July and October, suggesting potential areas for growth or increased competition in this segment.
In the Edible category, Eden's Trees experienced a positive trajectory, climbing from 31st in August to 23rd by October. This upward movement suggests an increasing consumer interest or successful marketing strategies in this product line. Meanwhile, the Vapor Pens category saw a gradual improvement, with the brand rising from 23rd in July to 17th in October. This steady climb indicates a growing foothold in the market, possibly due to product innovations or shifts in consumer preferences. Despite some categories not making it into the top 30 in certain months, the overall trends reveal strategic opportunities for Eden's Trees to capitalize on their strengths and address challenges in the competitive landscape of Ohio.
Competitive Landscape
In the competitive landscape of the flower category in Ohio, Eden's Trees has experienced notable fluctuations in its market position over the past few months. Starting from a rank of 8th in July 2024, Eden's Trees climbed to an impressive 4th position by September, indicating a strong upward trend in sales performance. However, by October, the brand experienced a decline, dropping to 9th place. This shift could be attributed to the aggressive growth of competitors such as Good Green, which consistently improved its rank from 12th in July to 7th in October, and Triple Seven, which made a significant leap from being outside the top 20 in July to securing the 11th spot by October. Meanwhile, Butterfly Effect - Grow Ohio also showed a strong recovery, moving from 14th in September to 8th in October. These dynamics suggest that while Eden's Trees has demonstrated the ability to capture market share, it faces stiff competition from brands that are rapidly gaining traction, necessitating strategic adjustments to maintain its competitive edge.
Notable Products
In October 2024, Alien Mints (2.83g) from Eden's Trees maintained its position as the top-performing product, continuing its lead from September with notable sales of 6,928 units. Cadillac Rainbows (2.83g) emerged as a strong contender, securing the second spot for the first time. Jungle Fuel Smalls (14.15g) climbed up the ranks to third place, improving from its previous fourth position in September. Blue Dream Live Resin Cartridge (0.84g) made its debut in the rankings at fourth place, while Gelatti (2.83g) followed closely in fifth position. The consistent performance of Alien Mints highlights its popularity, while the entry of new products into the top five indicates a dynamic shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
