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Oct-2024
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Overview
Market Insights Snapshot
Edison Cannabis Co has shown varied performance across different provinces and product categories. In Alberta, the brand has maintained a steady position in the Edible category, holding the 6th rank consistently from September to October 2024, despite a gradual decline in sales. This indicates a strong foothold in Alberta's edible market. Conversely, in British Columbia, Edison Cannabis Co experienced a significant drop in ranking from 9th in September to 14th in October 2024, accompanied by a sharp decline in sales. This suggests potential challenges in maintaining market share in this province.
In Ontario, Edison Cannabis Co's performance in the Edible category has seen a downward trajectory, falling from 8th place in July to 28th by October 2024, indicating a loss of competitive edge. Similarly, in the Flower and Pre-Roll categories, the brand did not make it into the top 30, highlighting a need for strategic improvements. Meanwhile, in Saskatchewan, the brand was ranked within the top 10 for Edibles until September, after which it fell out of the top 30, marking a significant decline in market presence. These trends suggest that while Edison Cannabis Co has strong areas, there are also critical opportunities for growth and stabilization across different markets and categories.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Alberta, Edison Cannabis Co has maintained a consistent presence, holding the 6th rank in both September and October 2024. This stability is notable given the dynamic shifts among competitors. For instance, Monjour has consistently outperformed Edison, maintaining a 5th place rank with a significant sales increase in October. Meanwhile, No Future has shown strong performance, securing the 4th position throughout the period. On the other hand, Chowie Wowie and San Rafael '71 have trailed behind Edison, with ranks of 8th and 10th respectively in October. This competitive positioning suggests that while Edison Cannabis Co remains a strong contender, there is room for growth to challenge the leading brands in Alberta's edible market.
Notable Products
In October 2024, the top-performing product for Edison Cannabis Co was the Jolts - Sativa Electric Lemon Lozenges 10-Pack (100mg) in the Edible category, maintaining its number one position from September with sales of 6,644 units. The Pinner - Limelight x Black Cherry Punch Pre-Roll 10-Pack (3.5g) rose to the second position, showing a consistent increase in rank and sales since July. The Jolts - Freshly Minted Sativa Lozenges 10-Pack (100mg) held steady in third place throughout the past few months, although its sales have gradually declined. Limelight (1g) improved its rank from fifth to fourth, indicating a slight increase in popularity. The Jolts - Sativa Arctic Cherry Lozenges 10-Pack (100mg) experienced a drop from second to fifth place, reflecting a significant decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
