.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Alberta market, Edison Cannabis Co has shown a notable presence in the Edible category, maintaining a consistent ranking of 6th place in September and October 2024, before experiencing a drop to 9th in November. This movement suggests a potential shift in consumer preferences or increased competition within the category. Meanwhile, in British Columbia, the brand's ranking in the Edible category has steadily declined from 7th in August to 15th by November, indicating a significant decrease in market share. These trends highlight the brand's varying performance across different regions, suggesting that while they maintain a stronghold in certain areas, they face challenges in others.
In Ontario, Edison Cannabis Co's performance across multiple categories presents a mixed picture. In the Edible category, the brand experienced a decline in ranking, falling out of the top 30 by November 2024, which could signal a need for strategic adjustments. Conversely, in the Flower and Pre-Roll categories, Edison Cannabis Co has consistently remained outside the top 70, with rankings of 87th and beyond, indicating a struggle to capture significant market share. Additionally, in Saskatchewan, the brand's Edible category ranking started strong at 5th in August but did not maintain its position, dropping out of the top 30 by November. These variances across categories and provinces underscore the importance of understanding local market dynamics and consumer trends for Edison Cannabis Co.
Competitive Landscape
In the Alberta edibles market, Edison Cannabis Co has experienced notable fluctuations in its ranking over recent months. Starting from a solid 7th place in August 2024, the brand improved its position to 6th place in both September and October, before dropping to 9th place in November. This decline coincides with a significant decrease in sales, suggesting a potential loss of market share or increased competition. In contrast, Chowie Wowie improved its ranking from 9th to 7th place in November, maintaining stable sales figures, which may have contributed to Edison's drop. Meanwhile, Monjour consistently held the 5th position throughout the period, indicating strong brand loyalty or effective marketing strategies. The competitive landscape suggests that Edison Cannabis Co needs to reassess its strategies to regain its previous standing and counteract the rising competition from brands like Leisure Club, which has shown upward movement in rankings, reaching 10th place in November.
Notable Products
In November 2024, the top-performing product for Edison Cannabis Co was Jolts - Sativa Electric Lemon Lozenges 10-Pack (100mg), maintaining its number one rank from the previous two months with sales of 4,964 units. Limelight (1g) rose to the second position, showing a consistent climb from fifth in August to fourth in October. Jolts - Freshly Minted Sativa Lozenges 10-Pack (100mg) held steady in third place throughout the months. Pinner - Limelight x Black Cherry Punch Pre-Roll 10-Pack (3.5g) saw a decline, dropping to the fourth spot after peaking at second in October. Jolts - Sativa Arctic Cherry Lozenges 10-Pack (100mg) continued its downward trend, ending at fifth place in November after starting as the top-ranked product in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
