.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Edison Cannabis Co has shown varied performance across different Canadian provinces and product categories. In Alberta, the brand's ranking in the Edible category has seen a decline from 6th in October 2024 to 15th by January 2025, which indicates a significant drop in market presence. This downward trend is accompanied by a substantial decrease in sales, highlighting potential challenges in maintaining consumer interest or possibly increased competition. Meanwhile, in British Columbia, the Edible category rankings remain relatively stable, hovering between 15th and 19th place over the same period. This stability, despite a decrease in sales, may suggest a consistent consumer base or effective brand loyalty strategies, albeit with room for growth.
In Ontario, Edison Cannabis Co's performance in the Edible category was notable in October 2024, securing the 29th position, but it did not maintain a top 30 presence in subsequent months. Similarly, the brand's Flower and Pre-Roll categories also did not achieve top 30 rankings, indicating challenges in these segments within the province. In Saskatchewan, the brand's Edible category ranked 12th in October 2024, although the absence of subsequent ranking data suggests that sustaining a top position may be an area for improvement. These insights underscore the importance of strategic adjustments to enhance market penetration and category performance across diverse regions.
Competitive Landscape
In the Alberta edible cannabis market, Edison Cannabis Co has experienced a notable decline in its competitive ranking over the past few months. Starting from a strong position at rank 6 in October 2024, Edison Cannabis Co has seen a steady drop, landing at rank 15 by January 2025. This downward trend in rank is accompanied by a significant decrease in sales, indicating potential challenges in maintaining market share. Meanwhile, competitors such as Wildflower have shown impressive growth, climbing from rank 17 to 12, with sales consistently increasing. Similarly, Aurora Drift and Emprise Canada have maintained relatively stable positions, suggesting a more consistent market presence. The competitive landscape highlights the need for Edison Cannabis Co to reassess its strategies to regain its footing in the Alberta edible category.
Notable Products
In January 2025, the top-performing product from Edison Cannabis Co was Jolts - Sativa Electric Lemon Lozenges 10-Pack (100mg), maintaining its number one rank from previous months, although its sales dropped to 1902 units. The Jolts - Sativa Arctic Cherry Lozenge (10mg) held steady at the second rank, consistent with its debut in December. Jolts - Sativa Arctic Cherry Lozenges 10-Pack (100mg) improved its rank to third, up from fifth in previous months, indicating a notable increase in consumer preference. Limelight (1g) remained at the fourth position, showing stable performance across the months. Jolts - Freshly Minted Sativa Lozenges 10-Pack (100mg) saw a decline, moving down to fifth from a higher rank, reflecting a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
