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Dec-2024
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Overview
Market Insights Snapshot
In the Canadian market, Edison Cannabis Co has demonstrated varied performance across different provinces and product categories. In Alberta, the brand maintained a strong presence in the Edible category, starting at the 6th position in September 2024 and holding steady until October, before slipping to 11th by December. This decline in ranking corresponds with a notable decrease in sales from October to December. In British Columbia, Edison Cannabis Co also experienced a downward trend in the Edible category, dropping from 9th in September to 18th by December, indicating a potential challenge in maintaining its market share. The brand's absence from the top 30 in the Edible category in Ontario by November suggests a competitive landscape that may require strategic adjustments for Edison Cannabis Co to regain its footing.
Focusing on Ontario, Edison Cannabis Co's performance in the Flower and Pre-Roll categories indicates a struggle to break into the top 30, with rankings in the high 60s and 70s throughout the observed months. This suggests that while the brand is present in these categories, it is not yet a dominant player, which could be an area for potential growth if market conditions are favorable. In Saskatchewan, Edison Cannabis Co showed a decline in the Edible category rankings from 9th to 12th between September and October, and its absence in the top 30 in subsequent months may indicate a need for a revised strategy to capture consumer interest. Overall, Edison Cannabis Co's performance highlights both challenges and opportunities within different markets and categories, suggesting areas for potential focus to enhance its competitive stance.
Competitive Landscape
In the Alberta edible cannabis market, Edison Cannabis Co has experienced a notable decline in its competitive ranking over the last few months of 2024. Starting at a solid 6th place in both September and October, Edison Cannabis Co slipped to 8th in November and further down to 11th by December. This downward trend in rank is mirrored by a significant decrease in sales, indicating potential challenges in maintaining market share. In contrast, Wildflower has shown impressive growth, climbing from 21st in September to 12th by December, with a corresponding increase in sales. Similarly, Leisure Club has improved its position from 11th to 8th, showcasing a steady upward trajectory. Meanwhile, San Rafael '71 has maintained a stable presence around the 10th position, indicating consistent performance. These shifts suggest that Edison Cannabis Co may need to reassess its strategies to regain its competitive edge in the Alberta edibles category.
Notable Products
In December 2024, Edison Cannabis Co's top-performing product was Jolts - Sativa Electric Lemon Lozenges 10-Pack (100mg), maintaining its first-place rank consistently from September through December, despite a decline in sales to 3819 units. Limelight (1g) showed significant improvement, climbing from fifth place in September to secure the second spot in December. Jolts - Freshly Minted Sativa Lozenges 10-Pack (100mg) held steady in third place, showing resilience in the rankings despite a decrease in sales figures. Limelight (3.5g) emerged in December at fourth place, indicating a strong debut. Lastly, Jolts - Sativa Arctic Cherry Lozenges 10-Pack (100mg) experienced a drop to fifth place, slipping from its second-place position in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
