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Jan-2025
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Overview
Market Insights Snapshot
Edun's performance in Colorado across various cannabis categories has seen notable fluctuations over the past months. In the Concentrates category, Edun's ranking dipped out of the top 30 in November and December 2024 but rebounded to 32nd place by January 2025, indicating a potential recovery. This movement suggests a volatile market presence, where maintaining a consistent top ranking has been challenging. Conversely, Edun's performance in the Edible category has shown a positive trajectory, climbing from 40th place in October to 28th place by January, demonstrating a growing consumer interest in their edible products.
In the Vapor Pens category, Edun maintained a relatively stable position within the top 30, although it saw a slight drop from 22nd in November to 29th in January. This suggests a competitive environment where Edun is managing to hold its ground, albeit with some pressure. However, the Pre-Roll category presents a different story, as Edun failed to secure a position in the top 30 by January 2025, which could be a concern for the brand's market strategy in this product line. These movements across categories underscore the varying levels of competition and consumer preferences Edun faces in Colorado.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Edun has experienced notable fluctuations in its market position from October 2024 to January 2025. Initially ranked 24th in October, Edun improved to 22nd in November, but then saw a decline to 29th by January. This downward trend in rank coincides with a decrease in sales from November to January. In contrast, Dabs Labs showed a consistent improvement in rank, moving from 28th in October to 27th in January, with a corresponding increase in sales, indicating a strengthening market presence. Meanwhile, Mile High Xtractions (MHX) showcased a significant jump in December to rank 23rd, although it fell back to 30th in January, suggesting volatility. Bakked also demonstrated a remarkable recovery by January, climbing from 48th in November to 28th, which could pose a competitive threat to Edun if this upward trajectory continues. These dynamics highlight the competitive pressure Edun faces in maintaining its market share in the vapor pen category in Colorado.
Notable Products
In January 2025, the top-performing product for Edun was the Indica Blend RSO Gummies (100mg) in the Edible category, which climbed to the number one rank with sales reaching 1404 units. The Sativa Blend RSO Gummies (100mg), also in the Edible category, slipped to the second position, closely following with 1398 units sold. The Sativa Blend Live Rosin RSO (1g) in the Concentrates category maintained a steady position at third place, indicating consistent demand. Notably, the Cherry Paloma Live Rosin Cartridge (1g) and Dante's Inferno Live Rosin Cartridge (1g) entered the top five ranks for the first time, securing fourth and fifth positions respectively, suggesting a growing interest in vapor pens. This shift in rankings highlights a dynamic change in consumer preferences from previous months, particularly in the rise of vapor pen products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
