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Sep-2024
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Overview
Market Insights Snapshot
In Colorado, Edun has shown varied performance across different cannabis product categories. In the Concentrates category, Edun has made a significant leap from not being in the top 30 in June to securing the 28th position by September. This upward trend indicates a strengthening presence in this category. However, the Edible category presents a different scenario, where Edun has not consistently maintained a top 30 position, only appearing in the rankings in July and September. This sporadic presence suggests potential challenges or opportunities for growth in this segment.
Edun's performance in the Vapor Pens category in Colorado reveals a downward trajectory, with the brand dropping from 16th place in June to 34th by September. Such a decline might point to increased competition or changes in consumer preferences. On the other hand, the Pre-Roll category shows fluctuating rankings, with Edun peaking at 44th in July but failing to make the top 30 in September. This inconsistency could highlight areas where Edun might need to reassess its strategy to achieve a more stable market presence.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Edun has experienced a notable decline in its market position from June to September 2024. Starting at a strong 16th rank in June, Edun slipped to 34th by September, indicating a significant shift in consumer preferences or competitive dynamics. This decline in rank is mirrored by a substantial drop in sales, suggesting potential challenges in maintaining market share. Meanwhile, competitors like Jetty Extracts and Amber have shown resilience, with Jetty Extracts improving its rank from 39th in June to 36th in September, and Amber climbing from 43rd to 33rd over the same period. Notably, Classix emerged into the top 40 in July and continued to rise, reaching 31st by September. These shifts suggest that while Edun faces challenges, competitors are capitalizing on market opportunities, underscoring the need for Edun to reassess its strategies to regain its competitive edge in the Colorado vapor pens market.
Notable Products
In September 2024, the top-performing product for Edun was the Indica Blend Live Rosin RSO (1g) in the Concentrates category, which rose to the number one rank with sales of 1096 units. The Sativa Blend Live Rosin RSO (1g), also in the Concentrates category, improved to the second position from fourth in August, indicating a significant rise in popularity with 1083 units sold. The Hybrid Blend Live Rosin RSO (1g) dropped to third place from second in August, despite consistent sales performance. Wedding Pie Live Rosin Cartridge (1g) made its debut in the rankings at fourth place, suggesting a growing interest in vapor pens. Meanwhile, Blueberry Wedding Pie Rosin Gummies 10-Pack (100mg) entered the rankings at fifth, highlighting the increasing demand for edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
