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Oct-2024
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Overview
Market Insights Snapshot
Edun's performance in the Colorado market has shown some interesting dynamics across different product categories over the past few months. In the Concentrates category, Edun has made a notable improvement, climbing from a rank of 33 in July to 25 in October, which suggests a positive reception or strategic change that has resonated with consumers. However, the Vapor Pens category tells a different story, with Edun's rank slipping from 18 in July to 37 in October. This decline could indicate increased competition or changing consumer preferences in this category. Despite these shifts, Edun's overall sales in the Concentrates category rebounded in October, nearing their July levels, hinting at a potential recovery or successful promotional efforts.
In other categories, Edun's presence has been less consistent. For instance, in the Edible category, Edun did not rank within the top 30 in August and October, which might reflect challenges in gaining traction or maintaining a competitive edge in this segment. Similarly, the Pre-Roll category saw Edun drop out of the top 30 by October, following a downward trend from July. These fluctuations highlight the competitive nature of the cannabis market in Colorado and suggest areas where Edun might focus on to regain or strengthen its market position. Understanding these trends can provide valuable insights for stakeholders looking to navigate the complexities of the cannabis industry.
Competitive Landscape
In the competitive landscape of Vapor Pens in Colorado, Edun has experienced notable fluctuations in its market position over the past few months. Starting in July 2024, Edun held a strong position at rank 18, but by October 2024, it had slipped to rank 37. This decline in rank is mirrored by a significant drop in sales, indicating potential challenges in maintaining market share. In comparison, Olio, which started at rank 20 in July, also saw a decline, falling out of the top 20 by October. Meanwhile, Dablogic and Classix have maintained more stable positions outside the top 20, with Amber showing a slight improvement from rank 37 in July to rank 36 in October. These trends suggest that while Edun faces competitive pressure, particularly from brands like Olio, there is an opportunity to regain market share by addressing the factors contributing to its recent decline.
Notable Products
In October 2024, Edun's top-performing product was the Indica Blend Live Rosin RSO (1g) in the Concentrates category, maintaining its position as the number one seller with notable sales of 1,411 units. The Hybrid Blend Live Rosin RSO (1g) also showed strong performance, climbing to the second position with 1,184 units sold, improving from its third-place ranking in September. The Sativa Blend Live Rosin RSO (1g) took the third spot, a slight drop from its second-place ranking the previous month. Cherry Mirage Live Rosin Cartridge (1g) in the Vapor Pens category ranked fourth, showing a recovery from its fifth-place position in September. Peanut Butter Breath Live Rosin Cartridge (1g) completed the top five, re-entering the rankings after a break in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
