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Dec-2024
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Overview
Market Insights Snapshot
Eighth Brother, Inc. has demonstrated varied performance across different product categories in California. In the Edible category, the brand has shown a positive trend by moving into the top 30 rankings in October 2024, maintaining a consistent presence thereafter. This suggests an upward trajectory in consumer preference or effective marketing strategies in the Edible segment. Conversely, the Flower category saw a slight dip in rankings from October to November, dropping from 11th to 17th place, before recovering slightly in December. This fluctuation indicates a competitive market environment or potential shifts in consumer preferences that Eighth Brother, Inc. may need to address to regain a stronger foothold.
Analyzing the Pre-Roll category, Eighth Brother, Inc. made a significant leap from being outside the top 30 in September to securing the 31st position by December. This improvement highlights a growing demand for their Pre-Roll products or possibly strategic adjustments in their product offerings. Meanwhile, the Vapor Pens category saw a steady climb, with the brand moving from 43rd place in September to 34th in November, before a slight decline in December. This suggests a positive reception in the Vapor Pens market, though maintaining this momentum might require further strategic interventions. Overall, while Eighth Brother, Inc. has shown promising movements in some categories, challenges remain in others, reflecting the dynamic nature of the cannabis market in California.
Competitive Landscape
In the competitive California flower market, Eighth Brother, Inc. has experienced notable fluctuations in its ranking over the last few months, indicating a dynamic competitive landscape. Starting at rank 10 in September 2024, Eighth Brother, Inc. saw a decline to rank 17 by November, before recovering slightly to rank 15 in December. This volatility contrasts with competitors like Glass House Farms (CA), which maintained a relatively stable position, consistently ranking between 13 and 16. Meanwhile, Connected Cannabis Co. showed an upward trend, improving from rank 18 in September to 13 by December. This suggests that while Eighth Brother, Inc. has faced challenges in maintaining its market position, competitors are capitalizing on market opportunities, potentially impacting Eighth Brother's sales performance and necessitating strategic adjustments to regain a competitive edge.
Notable Products
In December 2024, the top-performing product for Eighth Brother, Inc. was Blue Dream Pre-Roll 1g, which climbed to the number one rank with impressive sales figures of 20,041. Blackberry Kush Distillate Disposable 1g followed closely, maintaining its strong performance by securing the second position. Snickerdoodlez Pre-Roll 1g rose to third place, showcasing a notable improvement from its fifth position in November. Gorilla Glue 4 Pre-Roll 1g made a significant entry into the rankings, reaching the fourth spot in December. Meanwhile, Green Crack Pre-Roll 1g, which previously held the second position in September and October, slipped to fifth place by December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
