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Nov-2024
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Overview
Market Insights Snapshot
Eighth Brother, Inc. has shown notable fluctuations in its category rankings across different cannabis product types in California. In the Flower category, the brand was consistently strong, though it experienced a downward trend from a rank of 9 in August to 19 in November. This suggests a competitive market where Eighth Brother, Inc. might be facing increased competition or shifting consumer preferences. Meanwhile, in the Edible category, the brand struggled to maintain a top 30 position, dropping out of the rankings in September but managing to re-enter in October and November, which indicates a volatile performance that could be influenced by seasonal trends or new product launches by competitors.
In the Pre-Roll and Vapor Pens categories, Eighth Brother, Inc. demonstrated some resilience and adaptability. The Pre-Roll category saw an impressive leap from a rank of 51 in September to 32 in October, maintaining a similar position in November, which could reflect successful marketing strategies or product innovations. Conversely, the Vapor Pens category presented a mixed picture, with the brand dropping out of the top 30 in October but recovering to a rank of 35 in November. This rebound might suggest a response to consumer feedback or adjustments in pricing and distribution strategies. Overall, Eighth Brother, Inc.'s performance across these categories highlights the dynamic nature of the cannabis market in California, where maintaining a competitive edge requires continuous adaptation and strategic planning.
Competitive Landscape
In the competitive landscape of the California flower category, Eighth Brother, Inc. has experienced a notable decline in its market position over the past few months. Starting from a respectable 9th place in August 2024, the brand has seen a steady drop to 19th by November 2024. This downward trend in rank is mirrored by a decrease in sales, indicating potential challenges in maintaining market share. In contrast, competitors like Yada Yada and LAX Packs have shown upward mobility, with Yada Yada climbing from 20th to 17th and LAX Packs making a significant leap from 42nd to 18th in the same period. Meanwhile, Cruisers has also improved its rank, moving from 29th to 20th. These shifts suggest that while Eighth Brother, Inc. may be facing competitive pressures, there are opportunities to analyze and adapt strategies from these rising brands to regain its footing in the market.
Notable Products
In November 2024, Eighth Brother, Inc.'s top-performing product was the Blackberry Kush Distillate Disposable (1g) from the Vapor Pens category, which rose to the number one rank with sales of 16,979 units. The Blue Dream Pre-Roll (1g) followed closely as the second-best seller, dropping from its top position in August 2024. Venom OG Pre-Roll (1g) maintained a consistent rank at number three, showing a slight decrease in sales from October. Green Crack Distillate Disposable (1g) slipped to fourth place, despite having been the top performer in September and October. Snickerdoodlez Pre-Roll (1g) rounded out the top five, maintaining its position from October with steady sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
