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Oct-2024
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Overview
Market Insights Snapshot
Eighth Brother, Inc. has experienced varied performance across different product categories within California. In the Edible category, the brand's ranking slipped from 24th in July to 35th in September, before recovering to 29th in October. This fluctuation indicates some volatility in the Edible market, though the October rebound suggests potential stabilization. In contrast, the Flower category has shown more consistent performance, with Eighth Brother, Inc. maintaining a strong presence, ranking 11th in July and only slightly dropping to 13th by October. This stability in the Flower category underscores the brand's strong foothold in this segment, potentially driven by consumer loyalty or product quality.
In the Pre-Roll category, Eighth Brother, Inc. faced challenges, dropping out of the top 30 in August and September, but made a notable comeback to 29th place in October. This recovery might indicate strategic adjustments or successful marketing efforts to regain market share. Meanwhile, the Vapor Pens category saw a downward trend, with the brand ranking 35th in July and falling to 47th by October, reflecting potential difficulties in maintaining competitive positioning. These movements highlight the dynamic nature of the cannabis market in California, where Eighth Brother, Inc. must navigate both opportunities and challenges to sustain growth across its product lines.
Competitive Landscape
In the competitive landscape of the California flower category, Eighth Brother, Inc. has experienced a dynamic shift in its market position over the past few months. While the brand maintained a steady presence, ranking 11th in July 2024, it saw a slight decline to 13th by October 2024. This shift is notable when compared to competitors like Jungle Boys, which improved its rank from 19th to 14th during the same period, and Glass House Farms (CA), which climbed from 16th to 11th. Despite these changes, Eighth Brother, Inc.'s sales figures remained relatively stable, indicating a consistent consumer base. However, Gramlin experienced a more volatile trajectory, peaking at 10th in August and September before dropping to 15th in October, suggesting potential opportunities for Eighth Brother, Inc. to capitalize on shifting consumer preferences. As the market evolves, Eighth Brother, Inc. may need to strategize to regain its competitive edge and improve its ranking amidst these fluctuating dynamics.
Notable Products
In October 2024, Eighth Brother, Inc.'s top-performing product was the Green Crack Distillate Disposable (1g) from the Vapor Pens category, maintaining its number one rank from September with sales of 22,120 units. The Green Crack Pre-Roll (1g) held steady at the second position, showing a significant increase in sales compared to previous months. Venom OG Pre-Roll (1g) also maintained its third rank, indicating consistent demand. Snickerdoodlez Pre-Roll (1g) re-entered the rankings at fourth place, having previously not been ranked in September. The Blue Dream Pre-Roll 6-Pack (6g) debuted in the top five, securing the fifth position with notable sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
