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Jan-2025
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Overview
Market Insights Snapshot
In the competitive cannabis market of California, Eighth Brother, Inc. has shown varying performance across different product categories. In the Edible category, the brand has consistently hovered around the 30th position, finally breaking into the top 30 in January 2025, which could indicate a positive shift in consumer preference or strategic marketing efforts. However, their performance in the Pre-Roll category has been more volatile, with rankings fluctuating significantly but ultimately improving to the 28th position in January 2025. This improvement suggests a potential increase in popularity or a successful adaptation to market demands. Conversely, their Vapor Pens category has seen a drop, falling out of the top 30 by January 2025, which could be a concern for the brand's market share in this segment.
The Flower category remains a stronghold for Eighth Brother, Inc. in California, maintaining a relatively high ranking throughout the months analyzed. Despite some fluctuations, they have consistently stayed within the top 20, peaking at 12th in October 2024. This suggests a stable consumer base or effective product differentiation strategies. The brand's performance across these categories highlights the dynamic nature of the cannabis market, where maintaining a top position requires constant innovation and adaptation. While the brand has shown resilience and potential in certain segments, the challenge remains to sustain and improve these positions amidst the competitive pressures and changing consumer preferences.
Competitive Landscape
In the competitive landscape of the California flower market, Eighth Brother, Inc. has experienced notable fluctuations in its ranking over the past few months. Starting in October 2024, Eighth Brother, Inc. held a strong position at rank 12 but saw a dip to rank 18 in November, before recovering to rank 15 in December and further improving to rank 14 by January 2025. This pattern indicates a resilient recovery amidst competitive pressures. Brands like Glass House Farms (CA) and Fig Farms have shown consistent performance, with Glass House Farms climbing steadily from rank 14 to 12 and Fig Farms maintaining a top 16 position throughout the period. Meanwhile, Connected Cannabis Co. experienced a more volatile trajectory, peaking at rank 13 in November but dropping to 16 by January. Coastal Sun Cannabis demonstrated a significant leap from being outside the top 20 in November to reaching rank 15 by January. These dynamics highlight the competitive intensity in the California flower market, where Eighth Brother, Inc.'s ability to rebound suggests strategic adjustments that could be leveraged for sustained growth.
Notable Products
In January 2025, the top-performing product for Eighth Brother, Inc. was Snickerdoodlez Pre-Roll (1g) in the Pre-Roll category, climbing from the second rank in December 2024 to first place, with notable sales of 22,391 units. Green Crack Pre-Roll (1g) also showed strong performance, moving up to second place from fifth in the previous month. Blue Dream Pre-Roll (1g) experienced a slight decline, dropping from first place in December to third in January. Gorilla Glue 4 Pre-Roll (1g) maintained a steady presence, ranking fourth in January after debuting at third in December. Venom OG Pre-Roll (1g) saw a drop from its top position in November, settling at fifth in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
