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Oct-2024
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Overview
Market Insights Snapshot
El Sol Labs has shown varied performance across different product categories and states over the recent months. In Colorado, the brand has consistently maintained a presence in the top 15 for the Concentrates category, peaking at 8th place in September 2024 before slightly declining to 12th in October. This indicates a strong foothold in the Concentrates market, though the drop in October suggests potential competition or market fluctuations. On the other hand, in the Vapor Pens category, El Sol Labs has not managed to break into the top 30, with rankings hovering in the 70s. This consistent underperformance in Vapor Pens highlights a significant challenge for El Sol Labs in capturing market share in this category within Colorado.
Despite the challenges in the Vapor Pens category, El Sol Labs has demonstrated resilience and potential for growth in the Concentrates market in Colorado. The sales figures for Concentrates peaked in August 2024, indicating a strong consumer demand during that period, although there was a notable decline by October. This trend suggests that while El Sol Labs has established a solid base, there is room for strategic improvements to maintain and enhance its ranking. The lack of presence in the top 30 for Vapor Pens, however, points to a potential area for product development or marketing strategies to improve their standing in this competitive category.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, El Sol Labs experienced notable fluctuations in its ranking over the past few months, impacting its sales performance. Despite a promising rise to the 8th position in September 2024, El Sol Labs saw a slight decline to 12th place by October. This shift can be attributed to the dynamic movements of competitors such as Concentrate Supply Co., which maintained a relatively stable position, ranking between 9th and 14th, and Bud Fox Supply Co, which consistently hovered around the top 10. Meanwhile, Nuhi showed a significant upward trajectory, climbing from 24th in July to 13th by October, potentially drawing market share away from El Sol Labs. Additionally, Chaos Crispies made a remarkable leap from 37th to 14th place, indicating a resurgence that could further challenge El Sol Labs' market position. These competitive dynamics suggest that El Sol Labs needs to strategize effectively to regain and sustain higher rankings in this volatile market.
Notable Products
In October 2024, Hybrid Wax (4g) emerged as the top-performing product for El Sol Labs, leading the Concentrates category with a notable sales figure of 842 units. Following closely were Pepe Le Kush Wax (1g) and Mandarin Poison Wax (1g), which secured the second and third positions, respectively, with Pepe Le Kush Wax (1g) achieving 576 units in sales. Mandarin Poison Wax (1g) shared the third position with Mc Gyver Kush Wax (1g), each recording 563 units. Roadside Assistance Wax (1g) rounded out the top five with 557 units sold. These rankings reflect a consistent performance in the Concentrates category, with all top products maintaining strong sales figures without significant changes from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
