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Dec-2024
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Overview
Market Insights Snapshot
El Sol Labs has shown varied performance across different categories and states. In the Concentrates category in Colorado, the brand experienced a slight decline in rankings from September to December 2024, moving from 8th to 12th place. This downward trend in rankings is accompanied by a decrease in sales, indicating potential challenges in maintaining market share. Meanwhile, in the Vapor Pens category in Colorado, El Sol Labs did not make it into the top 30, with rankings hovering in the 70s, which suggests that they are struggling to capture a significant portion of this market segment.
The performance of El Sol Labs in the Concentrates category in Colorado is noteworthy, as it remains within the top 15 despite the overall decline. This indicates a relatively strong presence, even as it faces competitive pressures. On the other hand, the Vapor Pens category presents a challenge for the brand, as they did not break into the top 30, highlighting a potential area for strategic improvement. The sales figures for Vapor Pens show a minor fluctuation, but this has not translated into a significant improvement in rankings, suggesting the need for a more robust strategy to enhance brand visibility and market penetration in this category.
Competitive Landscape
In the competitive landscape of concentrates in Colorado, El Sol Labs has experienced notable fluctuations in its ranking over the last few months, which could impact its market positioning and sales trajectory. Starting from a strong position at rank 8 in September 2024, El Sol Labs saw a decline to rank 12 by December 2024. This downward trend coincides with a significant drop in sales, suggesting potential challenges in maintaining market share. In contrast, West Edison has shown an impressive upward trajectory, climbing from rank 15 in September to rank 10 by December, indicating a robust increase in consumer preference or market penetration. Similarly, Bud Fox Supply Co has maintained a competitive edge, improving its rank from 11 to 9 between September and October, before stabilizing at 11 in December. These shifts underscore the dynamic nature of the concentrates market in Colorado, where El Sol Labs faces increasing pressure from competitors who are gaining traction, potentially affecting its sales and necessitating strategic adjustments to regain its competitive standing.
Notable Products
In December 2024, the top-performing product from El Sol Labs was Indica Wax (4g) in the Concentrates category, securing the number one rank with sales reaching 498 units. Following closely, Bone Apple Tea Wax (1g) and Scoop of Chem Wax (1g) both shared the second position, each with sales of 471 units. African Honey Wax (1g) claimed the third spot with 427 units sold, while Dark Rainbow Wax (1g) rounded out the top five at fourth place with 384 units. Compared to previous months, Indica Wax (4g) has consistently maintained its lead, while Bone Apple Tea Wax (1g) and Scoop of Chem Wax (1g) have climbed to tie for second place. The rankings for African Honey Wax (1g) and Dark Rainbow Wax (1g) have remained relatively stable, indicating steady demand for these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
