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Nov-2024
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Overview
Market Insights Snapshot
El Sol Labs has shown a consistent presence in the Colorado market, particularly in the concentrates category. The brand improved its ranking from 12th in August to 7th in September, indicating a strong upward trend. However, it slightly dropped to 9th place in October and maintained this position in November. This suggests a stable yet competitive standing in the concentrates segment. On the other hand, El Sol Labs did not make it into the top 30 in other states or provinces for this category, highlighting potential areas for growth or challenges in expanding their market share beyond Colorado.
In the vapor pens category, El Sol Labs has not yet broken into the top 30 rankings in Colorado, with rankings fluctuating in the 70s and 80s. Despite this, there was a noticeable improvement in November, moving up to 71st from 79th in October. This upward movement, although not yet placing them in the top tiers, could indicate a positive trajectory for the brand. The absence of El Sol Labs from the top 30 in other states or provinces for vapor pens suggests that while they have a foothold in Colorado, there may be challenges or opportunities in expanding their presence in this category across other regions.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, El Sol Labs has experienced notable fluctuations in its ranking over the past few months. After climbing from 12th place in August 2024 to 7th in September, El Sol Labs saw a slight decline, stabilizing at 9th place by November. This pattern suggests a competitive struggle, particularly against brands like Denver Dab Co, which maintained a consistent presence in the top 10, and Dabble Extracts, which despite a drop to 11th in November, had stronger sales earlier. Meanwhile, Concentrate Supply Co. showed a significant improvement in November, moving up to 8th place, indicating a potential threat to El Sol Labs' position. The data highlights the dynamic nature of the market, where maintaining a top-tier rank requires continuous adaptation and strategic marketing efforts.
Notable Products
In November 2024, El Sol Labs' top-performing product was Hybrid Wax 4g in the Concentrates category, maintaining its leading position from October with notable sales of 848 units. Golden Weaver Wax 1g followed as the second-best seller, a new entry in the rankings. A'La Mode Wax 1g secured the third spot, another fresh addition to the top ranks. Unwind - Lemon Marmalade Wax 1g earned fourth place, while Western Oasis Wax 1g completed the top five, both debuting in the rankings. These shifts indicate a strong performance for new entries in the Concentrates category compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
