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Dec-2024
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Overview
Market Insights Snapshot
Element's performance in the Michigan market has shown some variability across different product categories. In the Concentrates category, Element experienced a downward trend in rankings, moving from 14th place in September 2024 to 29th by December 2024. This decline in rank corresponds with a noticeable decrease in sales from October to December, suggesting a potential challenge in maintaining market share in this segment. Conversely, in the Vapor Pens category, Element maintained a relatively stable position, consistently ranking around 30th place over the same period. This stability might indicate a more loyal customer base or effective product positioning in the Vapor Pens market.
The performance of Element in the Pre-Roll category in Michigan presents a mixed picture. Although Element was able to climb up to the 31st position in November 2024, it fell out of the top 30 by December, ranking 46th. This fluctuation highlights a potential volatility in consumer preferences or competitive pressures in the Pre-Roll category. Interestingly, despite the drop in rankings, Element's sales in Pre-Rolls showed a peak in November before declining in December, which could point to seasonal factors or promotional activities impacting consumer behavior. Such insights underline the importance of strategic planning to address category-specific challenges and capitalize on opportunities within the market.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Element has shown a relatively stable performance from September to December 2024, maintaining a rank around 30. Despite facing stiff competition, Element's sales figures have demonstrated resilience, with only a slight dip in December compared to previous months. Notably, Giggles has been a significant competitor, climbing from rank 50 in September to 28 in December, with sales consistently increasing, indicating a strong upward trend. Meanwhile, Mozey Extracts has fluctuated in rank, ending December at 29, slightly ahead of Element, but with less consistent sales growth. Bloom and Wojo Co have not posed as strong a threat, with ranks mostly outside the top 30. Element's ability to maintain its position amidst these dynamics suggests a solid customer base, but the competitive pressure from brands like Giggles highlights the need for strategic marketing efforts to bolster its market share.
Notable Products
In December 2024, Element's top-performing product was Moonbow x Lilac Diesel THCa Infused Pre-Roll (1g) in the Pre-Roll category, achieving the number 1 rank with sales of 2315 units. Milk Chocolate Pot Dots 10-Pack (100mg) followed closely in second place within the Edible category. Runtz Cured Resin (1g) and Lunar Lemon Cured Resin (1g), both in the Concentrates category, secured the third and fourth positions respectively. Sherb Cream Pie Live Resin Infused Pre-Roll (1g) rounded out the top five, maintaining its position in the Pre-Roll category. Notably, these rankings reflect a consistent rise for Moonbow x Lilac Diesel THCa Infused Pre-Roll and Milk Chocolate Pot Dots, which were not ranked in previous months, indicating a strong performance surge in December.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
