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Jan-2025
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Overview
Market Insights Snapshot
Element's performance in the Michigan market has seen varied results across different product categories over recent months. In the Concentrates category, Element experienced a decline in its ranking, dropping from 15th in October 2024 to 36th by January 2025. This downward trend is accompanied by a decrease in sales from $253,179 to $119,071, indicating a significant reduction in market presence. Meanwhile, in the Vapor Pens category, Element managed to maintain a relatively stable position, hovering around the 29th rank, suggesting a more consistent performance in this segment despite a gradual decline in sales figures.
The Pre-Roll category presents a mixed picture for Element in Michigan. Initially ranked 33rd in October 2024, Element improved slightly to 31st in November before falling out of the top 30 by December and January. This fluctuation highlights potential challenges in maintaining a competitive edge in the Pre-Roll segment. Element's inability to stay within the top 30 in this category by the end of January 2025 could be seen as a concerning trend, reflecting the need for strategic adjustments to regain traction in this competitive market space.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Element has shown a relatively stable performance, maintaining a rank within the top 30 brands from October 2024 to January 2025. Element's rank fluctuated slightly, moving from 29th in October to 28th in November, then dropping to 30th in December before climbing back to 29th in January. This indicates a consistent presence in the market, albeit with slight challenges in maintaining upward momentum. In comparison, Fresh Coast and Magic have shown stronger performances, with Fresh Coast ranking as high as 24th in November and Magic maintaining a top 20 position in October and November. These competitors have managed to capture a larger market share, which could be attributed to their higher sales figures during this period. Meanwhile, Church Cannabis Co. and Mozey Extracts have consistently ranked lower than Element, suggesting that Element remains competitive against certain brands but faces pressure from others that are gaining traction in the Michigan vapor pen market.
Notable Products
In January 2025, the top-performing product from Element was Sherb Cream Pie Live Resin Infused Pre-Roll (1g), which climbed to the number one position from second place in December 2024, with sales reaching 1,477 units. Dosibow x Lilac Diesel Live Resin Infused Pre-Roll (1g) secured the second spot, marking its entry into the rankings. Motorbreath x Goat Gas Infused Pre-Roll (1g) followed closely in third place, showcasing a strong debut. Citrix x Early Sativa x Jelly Roll Live Resin Infused Pre-Roll (1g) and Zoap x Black Velvet THCa Infused Pre-Roll (1g) rounded out the top five, indicating a fresh presence in the rankings. The Pre-Roll category notably dominated the sales for Element in January 2025, reflecting a shift from the previous months where other categories might have been more prevalent.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
