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Aug-2025
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Overview
Market Insights Snapshot
Element's performance in the Michigan market has shown some interesting fluctuations across different product categories. In the Concentrates category, Element did not make it to the top 30 brands from May to August 2025, indicating potential challenges in gaining a foothold in this segment. However, the Vapor Pens category tells a different story, with Element maintaining a presence within the top 30 throughout the same period, experiencing a slight dip in June before recovering in August. This suggests a relatively stable demand for their vapor pen products, which could be a focal point for further strategic emphasis.
In the Pre-Roll category, Element showed a notable improvement in their ranking from May to June, moving from 36th to 21st position, before experiencing a decline in subsequent months. Despite the drop in rank, the sales figures reflect a strong performance in June, suggesting that Element might have leveraged a successful marketing campaign or product launch during that month. The brand's ability to climb the ranks in this category, even if temporarily, indicates potential for growth if they can address the factors contributing to the later decline. Overall, Element's performance across these categories in Michigan points to areas of both opportunity and challenge, with the Vapor Pens category being a relative stronghold.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Element has experienced fluctuating rankings over the past few months, which may impact its market positioning and sales strategy. From May to August 2025, Element's rank shifted from 22nd to 27th, indicating a need for strategic adjustments to regain its footing. Notably, Redemption showed a remarkable rise from 42nd in May to 22nd in July, surpassing Element, although it fell to 28th in August. Similarly, Society C made a significant leap to 27th in July from 44th in May, closely trailing Element in August. Meanwhile, Fly maintained a competitive edge, consistently ranking near Element, with a slight advantage in August. Stickee also demonstrated a strong upward trend, moving from 59th in May to 25th in August, indicating increasing consumer interest. These dynamics suggest that Element faces stiff competition and may need to innovate or enhance its marketing efforts to maintain and improve its market share in the Michigan vapor pen category.
Notable Products
In August 2025, the top-performing product for Element was Gorilla Glue #4 Live Resin Infused Pre-Roll in the Pre-Roll category, securing the number one rank with sales of 1408 units. Following closely were Prodigy Live Resin Cartridge and Caribbean Breeze Live Resin Cartridge in the Vapor Pens category, ranked second and third respectively. Permanent Marker Pure Live Resin Cartridge and Strawberry Guava x Fruit Truck Live Resin Cartridge also made it to the top five, ranking fourth and fifth. Notably, this marks a significant rise for Gorilla Glue #4 Live Resin Infused Pre-Roll, which wasn't in the top five in previous months. The Vapor Pens category maintained strong performance, with consistent appearances in the top ranks across the months leading to August 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
