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Dec-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, Eleven has shown a commendable upward trajectory in the Flower category. Starting at rank 23 in September 2024, the brand climbed to rank 13 by December 2024, indicating a strong market presence and increasing consumer preference. This ascent is mirrored by the brand's sales, which saw a significant rise over the same period. Such a movement suggests that Eleven's strategies in the Flower category are resonating well with consumers, positioning them as a noteworthy competitor in the Massachusetts market. However, in the Vapor Pens category, Eleven has not managed to break into the top 30, indicating potential areas for improvement or a need for strategic reevaluation in this segment.
While Eleven's performance in the Flower category in Massachusetts is noteworthy, their presence in the Vapor Pens category highlights a different story. Despite a brief rise to rank 32 in November 2024, the brand fell back to rank 35 in December, suggesting volatility and challenges in maintaining a consistent market position. This fluctuation could indicate competitive pressures or consumer preferences that are not as favorable in the Vapor Pens segment. The absence of Eleven from the top 30 brands in this category for several months may reflect the need for enhanced marketing efforts or product innovation to capture a larger share of the market. Overall, Eleven's mixed performance across categories in Massachusetts presents both opportunities for growth and areas that require strategic focus.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Eleven has demonstrated a notable upward trajectory in its market position over the last few months of 2024. Initially ranked 23rd in September, Eleven climbed to the 20th position in October, further advancing to 15th in November, and finally securing the 13th spot by December. This consistent rise in rank is indicative of a positive trend in sales performance, contrasting with some competitors like Old Pal, which experienced fluctuations, dropping from 11th to 15th place by December. Meanwhile, Kynd Cannabis Company showed a steady improvement, moving from 14th to 11th. Despite being outperformed by brands such as Springtime, which maintained a top 10 presence, Eleven's growth trajectory suggests a strengthening market presence and potential for continued advancement in the Massachusetts flower market.
Notable Products
In December 2024, Dulce De Uva (7g) emerged as the top-performing product for Eleven, achieving the number one rank with sales of 2,236 units. Crunch Berries (7g) rose to the second position, up from fourth place in November, showcasing a consistent increase in popularity. Strawberry Candy (7g) maintained a strong presence, securing the third spot despite a drop from its first-place ranking in October. The smaller package of Strawberry Candy (3.5g) climbed to fourth place, marking a notable comeback after being unranked in November. Crunch Berries (3.5g) completed the top five, demonstrating a steady performance in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
