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Jan-2025
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Overview
Market Insights Snapshot
Eleven has shown a notable presence in the Massachusetts market, particularly in the Flower category. Over the course of several months, Eleven improved its ranking from 20th in October 2024 to 13th by December 2024, maintaining this position into January 2025. This upward movement is significant as it indicates a strengthening foothold in a highly competitive category. Despite a slight dip in sales from December to January, the brand's ability to sustain its rank suggests a consistent demand for their flower products.
Conversely, Eleven's performance in the Vapor Pens category in Massachusetts has been less stable. The brand started at the 35th position in October 2024, briefly improved to 32nd in November, but then fell out of the top 30 by January 2025, ranking 52nd. This decline in ranking, coupled with a noticeable drop in sales, points to challenges in maintaining their market position within this category. The contrast between their performance in Flower and Vapor Pens highlights the varying dynamics and consumer preferences across different product lines.
Competitive Landscape
In the Massachusetts Flower category, Eleven has shown a notable upward trajectory in its rankings over the past few months, moving from 20th place in October 2024 to a stable 13th place by January 2025. This improvement is indicative of a positive trend in sales, with a significant increase from October to December, although there was a slight dip in January. In comparison, Kynd Cannabis Company has consistently improved its rank, reaching 11th place in January 2025, suggesting a competitive edge in sales growth. Meanwhile, Strane experienced fluctuations, dropping to 14th place in January, which could indicate volatility in their market performance. Shaka Cannabis Company also faced challenges, with a notable drop in November before recovering to 15th place in January. Springtime, although starting strong in October, has seen a gradual decline in rank, settling at 12th place in January, which may reflect a decrease in sales momentum. These dynamics highlight Eleven's potential to capitalize on its current growth trajectory amidst varying performances from its competitors.
Notable Products
In January 2025, the top-performing product from Eleven was Strawberry Guava (7g) in the Flower category, achieving the number one rank with notable sales of 2239 units. Rainbow Guava (7g) followed closely in second place, while Strawberry Candy (7g) maintained its third-place position for two consecutive months. Intergalactic (7g) debuted in fourth place, and Cranberry Z (7g) rounded out the top five. Compared to previous months, Strawberry Candy (7g) experienced a decline from its peak position in October 2024, while new entries like Strawberry Guava (7g) and Rainbow Guava (7g) emerged as strong contenders. These shifts highlight a dynamic change in consumer preferences within the Flower category for Eleven.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
