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Oct-2024
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Overview
Market Insights Snapshot
In Massachusetts, Eleven has shown a steady presence in the Flower category, maintaining a rank within the top 30 brands. Despite a slight decline in sales from August to September, the brand managed to stabilize by October, holding onto the 21st position. This consistency in ranking suggests a resilient market strategy in the Flower category, even amidst fluctuations in monthly sales figures. However, it's notable that Eleven did not make it into the top 30 for Vapor Pens in July and August, indicating potential challenges in capturing market share in this category during those months.
Interestingly, Eleven made significant strides in the Vapor Pens category by October, ascending to the 33rd rank, which marks a notable improvement from being outside the top 30 in the preceding months. This upward movement could be indicative of strategic adjustments or new product introductions that resonated well with consumers. Despite these gains, the brand's absence from the top 30 in Vapor Pens in earlier months highlights areas for potential growth and the competitive landscape in Massachusetts. These insights provide a glimpse into Eleven's performance dynamics, suggesting both strengths and opportunities within different categories and time frames.
Competitive Landscape
In the competitive Massachusetts flower market, Eleven has maintained a stable presence, consistently ranking around the 20th position from July to October 2024. This stability is notable amidst the fluctuating ranks of competitors. For instance, Farmer's Cut experienced a significant rise from 19th to 8th place in August and September before dropping back to 19th in October, indicating a volatile performance. Meanwhile, Local Roots surged from 43rd in August to 16th in September, showcasing a strong upward trend, although it slightly declined to 20th in October. Despite these shifts, Eleven's sales figures have remained relatively steady, suggesting a loyal customer base and consistent market strategy. This contrasts with the sales volatility seen in brands like Lil' Buds, which saw a dip in sales before recovering in October. Eleven's ability to maintain its rank and sales amidst such dynamic market movements highlights its resilience and potential for growth in the Massachusetts flower category.
Notable Products
In October 2024, Strawberry Candy (7g) emerged as the top-performing product for Eleven, maintaining its number one rank from September with sales reaching 2394 units. Dulce De Uva (7g) climbed to the second position, showcasing a strong performance with a notable increase from its absence in September's top ranks. D-O-Double-OG (7g) secured the third spot, marking its re-entry into the rankings after not being listed in August and September. Crunch Berries (3.5g) made its debut in the rankings at fourth place, indicating a promising new entry. Strawberry Candy (3.5g) held the fifth position, experiencing a slight increase in sales compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
