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Apr-2026
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Overview
Market Insights Snapshot
In the state of Massachusetts, Eleven has shown notable fluctuations in its performance across different cannabis categories. Concentrates have seen a significant improvement, rising from 19th place in January 2026 to 10th place in March, although it settled at 13th by April. This upward movement in the Concentrates category indicates a positive reception and growing consumer interest, despite a slight dip in the latter month. On the other hand, the Flower category remained relatively stable, maintaining a top 10 position through March before slipping to 12th in April. This stability suggests a consistent demand for Eleven's Flower products, although the slight decline may warrant strategic adjustments to maintain their competitive edge.
Conversely, Eleven's performance in the Vapor Pens category in Massachusetts has been less impressive, with rankings consistently outside the top 30. Despite this, there was a modest increase in sales from January to March, suggesting some potential for growth if targeted marketing efforts are applied. The absence of Eleven from the top 30 brands in this category highlights a challenge that the brand may need to address to capture a more significant market share. The varying performance across categories underscores the importance of strategic focus and adaptability to consumer preferences in different segments of the cannabis market.
Competitive Landscape
In the competitive landscape of the Flower category in Massachusetts, Eleven has demonstrated a dynamic presence, with its rank fluctuating from 10th in January 2026 to 12th by April 2026. Despite this slight decline in rank, Eleven's sales figures suggest a resilient performance, maintaining a competitive edge against brands like RYTHM and INSA. Notably, INSA showed a significant upward trend, climbing to 8th place in March before settling at 10th in April, indicating a strong sales surge during that period. Meanwhile, RYTHM maintained a consistent presence around the 11th position, closely trailing Eleven. The competitive dynamics suggest that while Eleven faces stiff competition, its ability to sustain robust sales positions it well for potential rank improvements in the future.
Notable Products
In April 2026, the top-performing product from Eleven was Strawberry Guava (7g) in the Flower category, maintaining its number one rank from March despite a slight decrease in sales to 1861. Melted Strawberries (7g) saw a significant improvement, climbing to the second position from being unranked in March, with notable sales of 1721. Offendo (7g) debuted impressively at the third spot. Crunch Berries (7g) moved up to fourth place from being unranked in March, while Pura Vida (7g) slipped slightly to fifth from its fourth position in March, despite a small increase in sales. Overall, the rankings show dynamic shifts, particularly with Melted Strawberries (7g) and Offendo (7g) emerging as strong contenders.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
