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Mar-2025
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Overview
Market Insights Snapshot
Eleven has demonstrated a solid performance in the Massachusetts market, particularly in the Flower category. The brand has shown a consistent upward trajectory, moving from 13th place in December 2024 to 11th place by March 2025. This improvement suggests a strengthening position and possibly an increase in consumer preference or effective marketing strategies. The brand's sales in this category also reflect positive growth, with a notable increase from January to March. However, in the Vapor Pens category, Eleven has not made it into the top 30 rankings, indicating potential challenges or a need for strategic adjustments to improve their standing in this segment.
While Eleven's Flower category is gaining traction in Massachusetts, the Vapor Pens category presents a different narrative. The brand's rankings have remained below the top 30, which could suggest either a highly competitive market or a lack of consumer engagement with their vapor pen products. Despite this, there is a slight upward movement from 52nd to 50th place between February and March, which might indicate early signs of improvement. The sales figures also hint at a potential recovery, with an increase from February to March. This mixed performance across categories highlights the importance of targeted strategies to bolster Eleven's presence in the less dominant segments.
Competitive Landscape
In the Massachusetts flower category, Eleven has shown a consistent upward trend in its ranking from December 2024 to March 2025, moving from 13th to 11th place. This improvement in rank is notable despite facing stiff competition from brands like Kynd Cannabis Company and Glorious Cannabis Co., which have maintained higher ranks throughout the period. Eleven's sales figures reflect a positive trajectory, particularly in March 2025, where they saw a significant increase compared to previous months. This suggests a strengthening market presence, although they still trail behind the leading brands in terms of sales volume. Meanwhile, Bostica has also shown improvement, but Eleven's consistent rank advancement indicates a more robust competitive positioning. The data highlights Eleven's potential for continued growth in the Massachusetts market, driven by strategic efforts to enhance brand visibility and consumer engagement.
Notable Products
In March 2025, Strawberry Guava (7g) from Eleven maintained its top position in sales, showcasing a strong performance with a sales figure of 4442 units. Intergalactic (7g) rose significantly from fifth to second place, demonstrating a notable increase in demand. Pura Vida (7g) experienced a slight drop, moving from second in February to third in March, while Forza (7g) made its debut in the rankings at fourth place. Garlic Juice (7g) saw a decrease in rank from fourth to fifth, indicating a slight decline in its sales performance. Overall, the rankings for Eleven's products in March 2025 reflect both stability and dynamic shifts in consumer preferences from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
