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Aug-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Eleven's performance across various cannabis categories has been a mix of ups and downs. In the Concentrates category, Eleven managed to climb into the top 30 in July 2025, reaching the 29th position, although it slipped back to 35th in August. This fluctuation indicates a volatile presence in the Concentrates market. Meanwhile, in the Flower category, Eleven showed a more stable performance, maintaining a position within the top 20 for most months, with a notable peak in July. However, the Vapor Pens category has been a consistent challenge, as Eleven has not managed to break into the top 30 rankings in any of the months analyzed, suggesting a potential area for growth or reevaluation.
Despite some challenges, Eleven has demonstrated resilience in the Massachusetts market, especially in the Flower category where it has consistently outperformed its other product lines. The brand's ability to stay within the top 20 for the majority of the months in this category highlights a strong consumer preference or effective market strategy in this segment. However, the decline in ranking for Concentrates in August and the persistent struggle in the Vapor Pens category indicates that there may be underlying issues or stiff competition impacting these areas. This mixed performance across categories suggests that while Eleven has some strongholds, there are also opportunities for strategic improvements to bolster its market presence.
Competitive Landscape
In the Massachusetts flower category, Eleven experienced fluctuating ranks from May to August 2025, with notable changes impacting its competitive positioning. In May, Eleven held the 14th position, but by June, it dropped to 19th, indicating a challenging market environment. This decline was followed by a rebound to 14th in July, showcasing a potential recovery in sales momentum, before slipping again to 18th in August. Comparatively, Good Chemistry Nurseries maintained a stronger presence, despite a drop from 9th in May to 17th in August, suggesting a more resilient brand performance. Meanwhile, Native Sun demonstrated upward mobility, moving from 19th in May to 16th in August, highlighting a competitive threat to Eleven. Cresco Labs remained relatively stable, though consistently behind Eleven in rank, while Springtime struggled to maintain a top 20 position in June and July, before rising to 19th in August. These dynamics suggest that Eleven faces both opportunities and challenges in maintaining its market share amidst shifting competitive pressures.
Notable Products
In August 2025, Eleven's top-performing product was Strawberry Guava (7g) in the Flower category, maintaining its number one ranking for four consecutive months and achieving a notable sales figure of 4195 units. Strawberry Cotton Candy (7g) rose to the second position, improving from its third-place ranking in July 2025. O Face #7 (7g) entered the rankings at third place, showcasing a strong debut. Champagne Cookies (7g) and Strawberry Chocolate (7g) secured the fourth and fifth spots, respectively, both making their first appearance in the rankings. Overall, the month saw a dynamic shift with new entries and upward movements in Eleven's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
