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Nov-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, Eleven has shown notable progress in the Flower category. The brand improved its ranking from 21st in August 2024 to 14th by November 2024, marking a significant upward trend. This movement indicates a strong performance and growing popularity among consumers. The surge in rankings is accompanied by a substantial increase in sales, highlighting a positive trajectory for Eleven in this category. On the other hand, in the Vapor Pens category, Eleven has struggled to break into the top 30 consistently, suggesting potential areas for improvement or strategic focus.
Despite challenges in the Vapor Pens category in Massachusetts, Eleven managed to climb from a rank of 43 in September 2024 to 31 by November 2024, indicating a gradual improvement. This upward movement, although not yet placing them in a strong competitive position, shows potential for future growth if the current trend continues. The brand's ability to improve its standings in both categories within a few months suggests strategic adjustments or increased consumer engagement. Such trends warrant close observation to understand whether Eleven can sustain this momentum and leverage it across other states and categories in the future.
Competitive Landscape
In the competitive landscape of the Flower category in Massachusetts, Eleven has shown a remarkable upward trajectory in its rankings over the past few months. Starting from a rank of 21 in August 2024, Eleven improved to 14 by November 2024, indicating a significant gain in market presence. This positive shift in rank is accompanied by a notable increase in sales, particularly in November, where Eleven surpassed its previous months' performance. In contrast, South Shore Plug experienced a slight decline in rank from 13 to 16, and a decrease in sales, which might suggest a shift in consumer preference towards Eleven. Meanwhile, Springtime and Bostica have shown fluctuations in their rankings, with Springtime dropping from 7 to 12 and Bostica slightly improving from 14 to 13. Interestingly, Galactic made a significant leap from 38 to 15, highlighting a dynamic market environment. These movements suggest that Eleven's strategic initiatives might be effectively capturing consumer interest, positioning it as a rising contender in the Massachusetts Flower market.
Notable Products
In November 2024, Eleven's top-performing product was D-O-Double-OG (7g) in the Flower category, which climbed to the number 1 rank with impressive sales of 2654 units. Dulce De Uva (7g) also showed strong performance, maintaining its position at rank 2, up from rank 3 in October. Strawberry Candy (7g) experienced a slight drop, moving from rank 1 in October to rank 3 in November. Crunch Berries (7g) improved its standing significantly, advancing from rank 5 in October to rank 4 in November. Notably, the Super Lemon Haze Distillate Cartridge (1g) entered the rankings for the first time, securing the 5th position among Vapor Pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
