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Aug-2024
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Overview
Market Insights Snapshot
Eleven's performance in the Massachusetts market has shown notable fluctuations across different categories. In the Flower category, Eleven started with a rank of 24 in May 2024, improved to 19 in June, but then saw a decline to 25 in July and 30 in August. This downward trend suggests challenges in maintaining a strong position within the top 30 brands. Despite these shifts, the brand's sales figures remained relatively stable, although there was a noticeable drop from June to August, indicating potential issues in market penetration or competition dynamics.
In the Vapor Pens category, Eleven did not manage to break into the top 30 rankings for any of the months from May to August 2024. This absence from the top tier highlights a significant area for improvement, as it indicates that Eleven is struggling to capture a substantial share of the Vapor Pens market in Massachusetts. Sales figures for Vapor Pens also reflected this challenge, with a notable dip in June, followed by slight recoveries in July and August. This trend suggests that while there may be some consumer interest, it has not translated into a strong or consistent market presence.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Eleven has shown a fluctuating performance in recent months. While Eleven climbed from rank 24 in May 2024 to 19 in June 2024, it experienced a decline to rank 30 by August 2024. This volatility is notable when compared to competitors like Garcia Hand Picked, which consistently trended downward from rank 21 in May to 33 in August, and In House, which also saw a decline from rank 22 in May to 32 in August. On the other hand, Rev Farms demonstrated a more stable performance, peaking at rank 14 in June before settling at 29 in August. Smyth Cannabis Co. showed a significant improvement, moving from rank 35 in May to 21 in July, before slightly dropping to 28 in August. These trends suggest that while Eleven has potential, it faces stiff competition and must strategize effectively to maintain and improve its market position.
Notable Products
In August 2024, Strawberry Candy (7g) topped the sales chart for Eleven, moving up from rank 2 in July. Kush Mints (7g) made a strong debut at rank 2 with sales of 1934 units. Intergalactic (3.5g) maintained its position at rank 3 from the previous month, showing consistent performance. Dulce De Uva (7g) entered the rankings at position 4, while D-O-Double-OG (7g) held steady at rank 5, despite a slight dip in sales. Overall, the top products for Eleven in August showed significant movement, particularly with new entries and slight shifts in rankings from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
