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Sep-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, Eleven's performance in the Flower category has shown a gradual decline in the rankings over the past few months. Starting from a rank of 14 in June 2024, Eleven has slipped to 23 by September 2024. This downward trend is reflected in their sales figures, which saw a decrease from approximately $707,761 in June to $644,886 by September. The decline in rank suggests increasing competition or a shift in consumer preferences within the Flower category, posing challenges for Eleven to maintain its market position in Massachusetts.
Conversely, in the Vapor Pens category, Eleven's performance has been more stable, although it has not broken into the top 30 brands. Their ranking fluctuated slightly from 40 in June to 38 in September, with sales showing some volatility, peaking in August at $164,052 before dropping to $122,096 in September. While not in the top tier, the brand's ability to maintain a consistent presence suggests a loyal customer base or effective marketing strategies. However, the absence from the top 30 indicates that there is significant room for improvement if Eleven aims to capture a larger share of the Vapor Pens market in Massachusetts.
Competitive Landscape
In the Massachusetts flower category, Eleven has experienced a noticeable fluctuation in its ranking over the past few months, moving from 14th in June 2024 to 23rd by September 2024. This decline in rank suggests a competitive pressure from other brands, despite maintaining relatively stable sales figures. Notably, Root & Bloom has shown a more consistent performance, ranking just above Eleven in June and maintaining a higher rank through September, which could indicate a stronger market presence or customer loyalty. Meanwhile, Simpler Daze has also been a close competitor, with its rank fluctuating but still managing to stay ahead of Eleven in August and September. The entry of HelloHii into the top 25 by August, jumping from 34th in June, further intensifies the competition, potentially drawing sales away from Eleven. These dynamics highlight the need for Eleven to strategize effectively to regain its competitive edge in the Massachusetts flower market.
Notable Products
In September 2024, Eleven's top-performing product was Strawberry Candy (7g) in the Flower category, maintaining its number one rank from July after a brief dip in August, with sales reaching 2017 units. Dulce De Uva (3.5g) emerged as a strong contender, securing the second position with notable sales figures, despite not being ranked in prior months. Kush Mints (7g) climbed to the third position from fifth in August, showing a positive trend in its popularity. Grape Cream Cake (7g) debuted in the rankings at fourth place, indicating growing consumer interest. Strawberry Candy (3.5g) slipped to fifth place from its top position in August, showing a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
