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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Elevens mix in May 2026 was dominated by Flower at 84.11% share (ranked 9 in Flower within Massachusetts), with year-over-year Flower sales up 19.69% but month-over-month down 3.09%. Vapor Pens held 11.47% share with a modest 1.55% YoY lift and a sharper 9.81% MoM decline, while Concentrates were 4.42% share with a 143.25% YoY surge but a 33.66% MoM pullback; average price across the brand rose 8.64% YoY to $32.21. The pattern indicates a reliance on Flower for steady YoY expansion alongside elevated price points, while smaller categories are volatile month to month, implying sensitivity to short-cycle promotions and assortment breadth.
The combination of an 84.11% Flower weighting and a 9th-place rank in Massachusetts Flower suggests Eleven is anchored in a large, competitive lane where incremental gains come from price and mix rather than rapid unit acceleration, as seen in a 3.09% MoM Flower dip versus a brand-level 19.92% YoY sales increase. The 143.25% YoY spike in Concentrates alongside a 33.66% MoM drop, paired with Vapor Pens at 11.47% share and a 9.81% MoM decline, implies secondary categories function as tactical volume levers rather than stable pillars, pointing to a positioning strategy where Flower maintains baseline scale while selective pushes in Concentrates and Vapor Pens create punctuated gains.
Competitive Landscape
Eleven sits at rank #9 in May 2026 in MA Flower, improving 6 positions from #15 year over year, while holding flat versus February 2026 at #9; the brand’s peak rank was #7 in March 2025, marking a 2-position gap from its best. In the same period, Farmer's Cut moved up from #3 to #1 and posted a 25.3% year-over-year sales gain, whereas Simply Herb slid from #1 to #2 with a 17.5% year-over-year decline, indicating that category leadership is in flux even as Eleven advances. With Root & Bloom surging from #21 to #5 on 237.4% year-over-year growth and High Supply / Supply rising from #4 to #3 on 11.0% year-over-year growth, the competitive set is compressing above Eleven; the thesis is that Eleven’s 6-rank year-over-year climb coupled with a stall at #9 implies momentum without breakout, requiring share capture from ranks #5–#8 to convert trajectory into a sustained top-7 return.
Notable Products
Pura Vida (7g) posted the largest month-over-month swing in May 2026 at +63% while climbing to rank 3, contrasting with Melted Strawberries (7g) dropping 37% to rank 5. Offendo (7g) fell 43% to rank 7, and Parfait (7g) advanced 18% to rank 4, indicating gains are concentrated in a few SKUs while others retrenched. With eight of the top ten coming from the Flower category and Champagne Cookies (7g) holding rank 1 alongside Blue Runtz (14g) at rank 10 surpassing $40,000, the mix points to reliance on mid-size Flower packs with selective momentum in value-driven grams shaping near-term assortment priorities.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
