Jan-2025
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Overview
Market Insights Snapshot
In Oregon, Elysium Fields has shown varied performance across different product categories. In the Concentrates category, the brand experienced a dip in November 2024, falling out of the top 30, but rebounded strongly in December 2024, climbing to the 20th position. This indicates a potential seasonal demand or successful marketing strategy that helped regain traction. Meanwhile, in the Vapor Pens category, Elysium Fields maintained a consistent presence, holding steady at the 22nd rank from December 2024 to January 2025, suggesting a stable consumer base and product reliability in this segment.
On the other hand, the Pre-Roll category in Oregon saw a decline in rankings from October 2024 to December 2024, dropping from 16th to 22nd, before recovering slightly to 17th in January 2025. This fluctuation might point towards increased competition or changes in consumer preferences during this period. The brand's ability to bounce back in January could be indicative of strategic adjustments or promotions that resonated well with consumers. These movements highlight the dynamic nature of the cannabis market in Oregon, where Elysium Fields continues to navigate and adapt its strategies across different product lines.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Elysium Fields has shown a steady improvement in its market position from October 2024 to January 2025, climbing from a rank of 25th to 22nd. This upward trend in rank is accompanied by a consistent increase in sales, indicating a positive reception from consumers. In contrast, Private Stash maintained a relatively stable rank, hovering around the 20th position, yet experienced a notable sales surge in January 2025. Meanwhile, Piff Stixs saw fluctuations in rank, peaking at 20th in December before dropping to 24th in January, reflecting volatility in their market performance. Feel Goods showed a similar pattern to Elysium Fields, with a stable rank and an increase in sales, while Punch Bowl experienced a rise in rank from 30th to 23rd, suggesting a recovery in their market presence. These dynamics highlight Elysium Fields' potential for continued growth in the competitive Oregon vapor pen market.
Notable Products
In January 2025, Elysium Fields' top-performing product was the Strawberry Guava Pre-Roll (1g), which secured the number one rank with notable sales of 4093 units. Following closely, the Champaya Pre-Roll (1g) took the second spot, while the Papaya Punch Pre-Roll (1g) ranked third. The Purple Punch Pre-Roll (1g) and Silver Pine Pre-Roll (1g) completed the top five, ranking fourth and fifth respectively. This marks a significant entry for these products as they were not ranked in the previous months. The rise in rankings suggests a successful sales strategy or increased consumer interest in these pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.