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Nov-2024
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Overview
Market Insights Snapshot
Elysium Fields has shown a notable performance in the Oregon market, particularly in the Pre-Roll category. Over the months from August to November 2024, the brand has consistently improved its ranking, moving from 28th to 19th. This upward trend indicates a growing acceptance and popularity of their Pre-Roll products among consumers. In contrast, the Concentrates category saw a slight fluctuation, with Elysium Fields peaking at 21st in October before slipping to 24th in November. This suggests that while there is interest in their concentrates, the brand might be facing stiff competition or other market dynamics that are affecting its standing.
In the Vapor Pens category, Elysium Fields has demonstrated steady progress, climbing from 27th in August to 22nd by November in Oregon. This consistent improvement is reflective of a strong market strategy or product innovation that resonates well with consumers. It's worth noting that despite not being in the top 30 for some categories in other states or provinces, Elysium Fields' performance in Oregon highlights a focused regional strength. This could be a strategic decision to concentrate efforts in a market where they have a competitive edge, or it might indicate areas for potential growth and expansion in the future.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Elysium Fields has shown a promising upward trajectory in brand ranking over the past few months. Starting from a rank of 27th in August 2024, Elysium Fields has climbed to 22nd by November 2024, indicating a consistent improvement in market presence. This positive trend contrasts with brands like PRUF Cultivar / PRŪF Cultivar, which has remained relatively stagnant, hovering around the 24th position. Meanwhile, Private Stash has maintained a stable position at 20th, while Piff Stixs experienced a decline, dropping from 18th to 23rd. Feel Goods has shown slight improvement, moving from 23rd to 21st. Elysium Fields' rise in rank is accompanied by a steady increase in sales, suggesting a growing consumer preference and effective market strategies. This upward momentum positions Elysium Fields as a strong contender in the Oregon vapor pen market, potentially challenging higher-ranked competitors in the near future.
Notable Products
In November 2024, Elysium Fields saw Citrus Ruckus Pre-Roll (5g) top the sales chart, securing the number one spot with a remarkable sales figure of 3366 units. Wedding Cake Pre-Roll (1g) followed closely as the second highest-selling product, while Blueberry Banana Muffin Pre-Roll (1g) claimed the third position. Dr. Pineapple Pre-Roll (1g), which held the third rank in August and September, slipped to fourth place in November despite consistent sales performance. Old Family Purple Pre-Roll (1g) rounded out the top five, marking its first appearance in the rankings. The shifts in rankings from previous months highlight the dynamic consumer preferences within the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
