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Jan-2025
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Overview
Market Insights Snapshot
Emerald Bay Extracts has shown a consistent performance in the California market, particularly within the Capsules category. The brand maintained a steady position at rank 4 from October to November 2024, briefly climbing to rank 3 in December before returning to rank 4 in January 2025. This stability in ranking suggests a solid consumer base and consistent demand for their capsule products. However, the slight dip in January sales indicates potential challenges that may need addressing to sustain their competitive edge. The brand's presence in the top 5 throughout this period underscores its strong foothold in the Capsules category, a noteworthy achievement given the competitive landscape.
In contrast, Emerald Bay Extracts experienced more fluctuation within the Concentrates category in California. Initially ranked 19 in October 2024, the brand saw a slight decline to 22 in November, only to rebound to rank 19 in December, and then make a significant leap to rank 12 in January 2025. This upward trajectory in January is particularly promising, suggesting a successful strategy or product offering that resonated well with consumers. The absence of a top 30 ranking in some months in other states or provinces highlights areas for potential growth or market entry. The dynamic movement in the Concentrates category indicates both challenges and opportunities for Emerald Bay Extracts as they navigate the competitive cannabis market landscape.
Competitive Landscape
In the competitive landscape of the California cannabis capsules market, Emerald Bay Extracts has shown notable fluctuations in its rank over the past few months. Starting from October 2024, Emerald Bay Extracts held the 4th position, briefly climbing to 3rd in December 2024, before returning to 4th in January 2025. This movement indicates a competitive tussle with brands like ABX / AbsoluteXtracts, which consistently maintained a strong 3rd position except for December when Emerald Bay Extracts surpassed them. Meanwhile, Breez has dominated the top ranks, holding a steady 2nd position throughout, reflecting a significant lead in sales. The sales trajectory for Emerald Bay Extracts shows a peak in December 2024, suggesting a successful period of increased consumer demand or effective marketing strategies. However, the drop in January 2025 sales highlights the need for strategic adjustments to regain momentum and potentially challenge the higher-ranked competitors.
Notable Products
In January 2025, the top-performing product for Emerald Bay Extracts was Ice Cream Cake RSO Oil (1g) in the Concentrates category, maintaining its number one rank from October 2024 with notable sales of 2641 units. CBG White RSO Tablets 40-Pack (1000mg CBG) held the second position, having climbed from third place in November 2024 and first in December 2024. Green Apple Gas RSO Tablets 20-Pack (1000mg) entered the rankings at third place with significant sales figures. Biscotti RSO Tablets 40-Pack (1000mg) saw a slight drop to fourth place from its third position in December 2024. Blue Dream RSO Syringe (1g) rounded out the top five, having slipped from second place in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
