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Nov-2024
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Overview
Market Insights Snapshot
Emerald Bay Extracts has shown a consistent presence in the California market, particularly within the Capsules category. Despite a slight decline in sales from August to November 2024, the brand maintained a strong position, ranking third in both August and September before dropping to fourth in October and November. This stability in rankings, despite the downward trend in sales figures, suggests a solid market presence and possibly a loyal customer base. In contrast, the Concentrates category reveals a more dynamic performance, with Emerald Bay Extracts improving from 21st place in August to 15th in October, before slipping back to 18th in November. This fluctuation indicates a competitive landscape in Concentrates, where the brand is striving to maintain its foothold.
It is worth noting that Emerald Bay Extracts was not ranked within the top 30 brands in any other state or category for the months reviewed. This absence in the top tier outside California could be seen as a limitation in their broader market penetration or a strategic focus on their home state. The brand's ability to improve its ranking in the Concentrates category amidst such competition might suggest potential for growth if they can leverage similar strategies in other markets or categories. While the Capsules category shows a slight decline in rankings, the maintained position within the top five underscores their established reputation in California.
Competitive Landscape
In the competitive landscape of cannabis capsules in California, Emerald Bay Extracts has experienced a notable shift in its market position over recent months. Initially holding the third rank in August and September 2024, the brand saw a decline to fourth place in October and November 2024. This change in rank is primarily influenced by the consistent performance of competitors like ABX / AbsoluteXtracts, which improved its rank from fourth to third, and Breez, which maintained a strong second position throughout the period. Despite a decrease in sales from August to November, Emerald Bay Extracts remains a significant player in the market, although it faces pressure from competitors like Kikoko and Buddies, which consistently held their ranks at fifth and sixth, respectively. The data suggests that while Emerald Bay Extracts is still a key contender, strategic adjustments may be necessary to reclaim its previous standing and bolster sales against these formidable competitors.
Notable Products
In November 2024, the top-performing product from Emerald Bay Extracts was Ice Cream Cake RSO Oil (1g) in the Concentrates category, maintaining its number one rank for four consecutive months despite a sales figure of 1393. Blue Dream RSO Syringe (1g) debuted strongly in the second position, indicating a new entry in the market. CBG White RSO Tablets 40-Pack (1000mg CBG) consistently held the third position across multiple months, showing stable performance in the Capsules category. Private Reserve OG RSO Tablets 20-Pack (1000mg) and Pink Truffle RSO Tablets 10-Pack (1000mg) entered the rankings at fourth and fifth positions, respectively, highlighting a growing interest in capsule products. The rankings suggest a stable demand for traditional top products, with new entries like Blue Dream RSO Syringe (1g) making significant sales impacts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
