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Dec-2024
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Overview
Market Insights Snapshot
In the competitive landscape of Oregon, Emerald Extracts experienced varied performance across different product categories in late 2024. In the Concentrates category, the brand did not manage to break into the top 30 rankings from September through December, with its best position being 34th in September. This indicates a challenging market environment for their concentrates, as they did not maintain a strong presence. However, the Pre-Roll category tells a different story, with Emerald Extracts showing significant improvement, jumping from the 62nd position in September to an impressive 27th by December. This upward trend suggests a growing consumer preference for their pre-roll products.
For Vapor Pens, Emerald Extracts maintained a relatively stable presence, although they did not enter the top 30 rankings during this period. Starting at 62nd place in both September and October, their position dipped to 79th in November before slightly recovering to 70th in December. This fluctuation indicates potential challenges in maintaining consistent market share in this category. Despite these challenges, the brand's overall performance in Oregon highlights specific areas of growth, particularly in pre-rolls, where they have managed to significantly improve their standing within a few months.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll category, Emerald Extracts has shown a remarkable improvement in its market position from September to December 2024. Initially ranked at 62 in September, Emerald Extracts climbed to 27 by December, indicating a significant upward trajectory in its market presence. This improvement is notable when compared to competitors such as Kleen Karma Gardens, which also improved its rank but remained slightly behind at 28 in December. Meanwhile, Smokes / The Grow experienced a decline, dropping from 18 in October to 29 in December, which may have contributed to Emerald Extracts' rise. Additionally, Organic Theory and National Cannabis Co. also showed positive rank changes, but Emerald Extracts outpaced them in December. This upward trend for Emerald Extracts suggests a growing consumer preference and potentially effective marketing strategies, positioning the brand for continued success in the Oregon Pre-Roll market.
Notable Products
In December 2024, the top-performing product from Emerald Extracts was Jackie Robinson x Banana Cooler Diamond Infused Pre-Roll 2-Pack (1.5g), which claimed the number one rank with sales of 3383 units. Following closely, Garlic Banana x Glitter Bomb Infused Pre-Roll 2-Pack (1.5g) rose to second place, showing a significant increase from its previous ranks of first in September and second in October. Garlic Storm x Glitter Bomb Diamond Infused Pre-Roll 2-Pack (1.5g) secured the third position, debuting strongly in the rankings. Cosmic Candy Kush x Electro Lime Infused Pre-Roll 2-Pack (1.5g) maintained its fourth place from November, indicating steady performance. Lastly, Champagne Treats x Strawguava Infused Pre-Roll 2-Pack (1.5g) entered the top five, highlighting its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
