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Jul-2024
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Overview
Market Insights Snapshot
Emerald Extracts has demonstrated notable performance improvements across various product categories in Oregon. In the Concentrates category, the brand has made a significant climb from being ranked 38th in April 2024 to 15th by July 2024. This upward trend is indicative of a strong market presence and increasing consumer preference for their products in this category. However, the Vapor Pens category shows a more erratic pattern, with the brand ranking 57th in April 2024, peaking at 51st in June 2024, but then dropping back to 63rd in July 2024. This fluctuation suggests that while there is some demand, consistency in this category remains a challenge for Emerald Extracts.
The Pre-Roll category presents an interesting case for Emerald Extracts in Oregon. Starting from a low position of 91st in April 2024 and climbing to 46th by July 2024, the brand shows a promising upward trajectory, though still not breaking into the top 30. This movement is a positive indicator of growing market traction. The absence of top 30 rankings in any month for Pre-Roll and Vapor Pens categories highlights areas for potential improvement. Overall, while there are clear strengths in certain categories, the brand's performance varies significantly, pointing to both opportunities and challenges in maintaining a consistent market presence.
Competitive Landscape
In the Oregon concentrates market, Emerald Extracts has shown a notable upward trend in its rankings over the past few months, moving from 38th place in April 2024 to 15th place by July 2024. This significant climb indicates a strong increase in market presence and consumer demand. In contrast, competitors such as Entourage Cannabis / CBDiscovery and Higher Cultures have experienced fluctuations, with Entourage Cannabis / CBDiscovery dropping from 8th to 14th place and Higher Cultures maintaining a relatively stable position around the mid-teens. Meanwhile, Mana Extracts and Sunshine Oil have shown less volatility but remain behind Emerald Extracts in the latest rankings. This upward trajectory for Emerald Extracts suggests a growing brand loyalty and effective market strategies, making it a rising star in the competitive landscape of Oregon's concentrates category.
Notable Products
In July 2024, the top-performing product for Emerald Extracts was Gelato Shatter (1g) in the Concentrates category, leading with sales of 2894 units. Strawberry Cherry Gelato Sugar Wax (2g), also in the Concentrates category, secured the second spot, showing a significant rise from fourth place in June 2024 with sales of 2881 units. Tang Breath Wax (2g) climbed to the third position from fifth place in the previous month, recording sales of 2707 units. Lemon Cherry Gelato Infused Pre-Roll 2-Pack (1.5g) maintained its fourth position with sales of 2178 units. Finally, Sherbert Diamond Infused Pre-Roll 2-Pack (1.5g) held steady at fifth place with sales of 2165 units, consistent with its performance in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
