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May-2024
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Overview
Market Insights Snapshot
Emerald Mountain Labs (MI) has shown a notable performance trajectory within the Michigan flower category over the past few months. Starting from a rank of 62 in February 2024, the brand experienced a dip to 74 in March before making a significant leap to 49 in April and then breaking into the top 30 by May. This upward movement is noteworthy, especially considering the competitive nature of the flower category in Michigan. The brand's sales figures reflect this positive trend, with a marked increase from March to May, indicating successful strategies or product launches that resonated well with consumers.
Despite the positive trajectory in Michigan, it is important to highlight that Emerald Mountain Labs (MI) was not in the top 30 brands in any of the preceding months, which could be seen as a drawback. This absence from the top 30 suggests that while the brand is gaining momentum, it still has substantial ground to cover to consistently rank among the leading brands. Observing these movements can provide insights into the brand's market strategies and consumer reception, though a more detailed analysis would be required to fully understand the dynamics at play.
Competitive Landscape
In the competitive landscape of Michigan's Flower category, Emerald Mountain Labs (MI) has demonstrated notable fluctuations in rank and sales over the past few months. Starting at rank 62 in February 2024, the brand experienced a dip to 74 in March before making a significant recovery to rank 29 by May. This upward trajectory is indicative of a strong market response to their offerings, with sales increasing from $457,159 in February to $1,019,814 in May. In comparison, Traphouse Cannabis Co. has shown consistent improvement, climbing from rank 70 to 28 over the same period, while Pincanna has seen more volatility, peaking at rank 28 in February and dropping to 30 by May. Meanwhile, Uplyfted Cannabis Co. maintained a relatively stable position, hovering around the 28-33 range, and Distro 10 showcased a strong performance, although it dropped from rank 8 in April to 27 in May. These dynamics suggest that while Emerald Mountain Labs (MI) is on an upward trend, they face stiff competition from brands that are also vying for market share and consumer loyalty in Michigan's Flower category.
Notable Products
In May-2024, the top-performing product from Emerald Mountain Labs (MI) was Dante's Inferno (3.5g) with notable sales of $6875. Fatso (3.5g) secured the second position, while Fresh Coast Cake (3.5g) climbed to third place from its previous ranks of second in February and third in March. Dante's Inferno (Bulk) and Dry Ice Smalls (3.5g) ranked fourth and fifth respectively, showing a slight drop from their April rankings. Overall, Dante's Inferno products dominated the top spots, indicating a strong preference for this strain. The rankings reveal a consistent performance by Fresh Coast Cake, while other products experienced minor shifts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
