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Jan-2025
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Overview
Market Insights Snapshot
Entourage Cannabis / CBDiscovery has demonstrated notable performance across different product categories in Oregon. In the Concentrates category, the brand has shown a consistent presence in the top 5, maintaining a rank of 4th in January 2025, which signifies a strong foothold in this segment. This stability is further supported by a noticeable month-over-month increase in sales from October 2024 to January 2025. However, the brand's performance in the Pre-Roll category has seen a decline, with its ranking dropping from 12th in October 2024 to 21st by January 2025, indicating potential challenges in maintaining its competitive edge in this space.
In the Vapor Pens category, Entourage Cannabis / CBDiscovery has been a dominant player in Oregon, holding the top rank for three consecutive months before slightly dropping to the 2nd position in January 2025. This slight dip, while still impressive, could suggest emerging competition or shifts in consumer preferences. The brand's absence from the top 30 in any additional states or categories highlights a focused strategy on maintaining regional dominance rather than expanding too broadly. Such concentrated efforts have evidently paid off in select categories, although the brand might need to address the declining trends observed in Pre-Rolls to sustain overall growth.
Competitive Landscape
In the Oregon Vapor Pens category, Entourage Cannabis / CBDiscovery experienced a notable shift in its competitive positioning from October 2024 to January 2025. Initially holding the top rank consistently for three months, Entourage Cannabis / CBDiscovery saw a decline in January 2025, dropping to the second position. This change was primarily influenced by Buddies, which climbed to the number one spot in January 2025, demonstrating a strong upward sales trend. Meanwhile, White Label Extracts (OR) maintained a steady third position throughout this period, indicating stable performance. FRESHY showed some fluctuations but ended on a positive note by moving up to fourth place in January 2025. The competitive dynamics in this category suggest that while Entourage Cannabis / CBDiscovery was a leader for most of the period, the increasing momentum of Buddies poses a significant challenge to its market dominance.
Notable Products
In January 2025, the top-performing product for Entourage Cannabis / CBDiscovery was the Red Bullz Live Resin Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of 2776 units. The Runtz of Eden Live Resin Cartridge (1g) followed closely in second place, while the Hash Burger Truly Live Resin Cartridge (1g) secured the third spot. The Hella Jelly Live Resin Cartridge (1g) and Mr. Nasty Truly Cured Resin Cartridge (1g) rounded out the top five, ranking fourth and fifth, respectively. Compared to previous months, these products have consistently maintained high rankings, indicating strong and stable consumer demand. Notably, all top five products belong to the Vapor Pens category, highlighting its popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
