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Dec-2024
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Overview
Market Insights Snapshot
Entourage Cannabis / CBDiscovery has demonstrated a strong performance in the Oregon market, particularly in the Vapor Pens category where it has consistently maintained the top rank from September to December 2024. This sustained leadership position signifies a robust brand presence and consumer preference for their vapor pen products. In the Concentrates category, the brand has shown positive momentum, climbing from the 6th position in September to 4th in November before settling at 5th in December. This upward trend suggests effective strategies in product offerings or marketing that resonate well with the Oregon consumer base.
Conversely, in the Pre-Roll category, Entourage Cannabis / CBDiscovery has experienced a decline in rankings over the same period. Starting at 9th place in September, the brand dropped to 15th by December, indicating potential challenges in maintaining market share against competitors or shifts in consumer preferences. Notably, not being in the top 30 in any other state or category outside of Oregon could be seen as a limitation in their current market reach or strategy. This absence highlights a potential area for growth and expansion for Entourage Cannabis / CBDiscovery as they look to strengthen their foothold in other regions and product categories.
Competitive Landscape
In the Oregon Vapor Pens category, Entourage Cannabis / CBDiscovery has consistently maintained its top position from September to December 2024, showcasing its strong market presence and consumer preference. This stability in rank suggests a robust brand loyalty and effective market strategies. Despite fluctuations in monthly sales, Entourage Cannabis / CBDiscovery's leadership is underscored by its ability to outperform competitors like Buddies and White Label Extracts (OR), which have remained in the second and third positions respectively. Notably, while Buddies has shown a slight increase in sales towards the end of the year, it still trails behind Entourage Cannabis / CBDiscovery, indicating a significant gap that competitors need to bridge to challenge the market leader. This consistent ranking and sales performance highlight Entourage Cannabis / CBDiscovery's dominance and suggest a need for competitors to innovate or enhance their offerings to capture more market share.
Notable Products
In December 2024, the top-performing product for Entourage Cannabis / CBDiscovery was the Gusherz Truly Live Resin Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 2392 units. Following closely was the Orange Brulee Truly Live Resin Cartridge (1g), which ranked second, and the Strawberry Surprise Truly Live Resin Cartridge (1g) in third place. The Super Silver Grapefruit Truly Live Resin Disposable (1g) and Zlurpee Truly Live Resin Cartridge (1g) rounded out the top five, ranking fourth and fifth, respectively. These rankings mark a notable entry for these products, as they were not ranked in the preceding months from September to November 2024. This surge in rankings indicates a strong market performance for the Vapor Pens category within Entourage Cannabis / CBDiscovery's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
