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Oct-2024
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Overview
Market Insights Snapshot
Entourage Cannabis / CBDiscovery has exhibited a varied performance across different product categories in Oregon. In the Concentrates category, the brand has shown a consistent upward trajectory, improving its rank from 9th in July 2024 to 5th in September before settling at 6th in October. This indicates a strong presence and growing consumer preference within this category. Conversely, their performance in the Pre-Roll category has seen some decline, with the brand dropping from 11th in July to 18th by October. This downward movement suggests potential challenges in maintaining market share, possibly due to increased competition or shifts in consumer preferences.
In the Vapor Pens category, Entourage Cannabis / CBDiscovery has demonstrated remarkable stability and dominance, consistently holding the top rank from July through October 2024. This sustained leadership position highlights their strong brand recognition and customer loyalty in this segment. However, it's worth noting that the brand does not appear in the top 30 rankings for any other states or provinces, which might indicate a more localized focus or limited distribution outside of Oregon. This data suggests that while the brand is a powerhouse in Oregon, particularly in the Vapor Pens category, there may be opportunities for expansion and increased visibility in other regions and product lines.
Competitive Landscape
In the Oregon vapor pen market, Entourage Cannabis / CBDiscovery has consistently maintained its top position from July to October 2024, showcasing its strong brand presence and customer loyalty. Despite fluctuations in sales figures, Entourage Cannabis / CBDiscovery remains ahead of its closest competitor, Buddies, which has consistently ranked second. While Buddies has shown a steady increase in sales over the months, it has not been enough to surpass Entourage Cannabis / CBDiscovery's leading position. Meanwhile, FRESHY has improved its rank from fifth in July to third by August, maintaining this position through October, indicating a growing market presence. However, the gap in sales between Entourage Cannabis / CBDiscovery and FRESHY remains significant, ensuring Entourage Cannabis / CBDiscovery's dominance in the category.
Notable Products
In October 2024, the top-performing product for Entourage Cannabis / CBDiscovery was the Gary Payton Live Resin Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 2447 units. Following closely, the Lazer Beams Live Resin Cartridge (1g) and Georgia Pie Live Resin Cartridge (1g) took the second and third spots, respectively. The Tuscan Gelato Live Resin Cartridge (1g) maintained a strong presence as the fourth-ranked product. Notably, the Black Scotti Live Resin Disposable (1g) showed a positive shift, moving from the fourth position in August to the fifth in October, indicating a slight drop in ranking but a growth in sales figures. Overall, the Vapor Pens category dominated the top rankings for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
