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Mar-2025
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Overview
Market Insights Snapshot
Equinox Gardens has experienced fluctuating performance across different states and product categories in recent months. In Colorado, the brand's presence in the Flower category has seen a downward trend, dropping from the 15th position in December 2024 to 26th by March 2025. This decline suggests increased competition or a shift in consumer preferences. Conversely, in Washington, Equinox Gardens maintained a steady performance in the Pre-Roll category, consistently ranking 11th from January to March 2025. This stability indicates a strong foothold in the Pre-Roll market, which could be a strategic area for growth.
However, Equinox Gardens' performance in the Flower category in Washington has been less consistent, with rankings ranging from 66th to 74th, indicating challenges in breaking into the top tier of this competitive market. Despite these challenges, the brand's sales in this category showed a slight rebound in March 2025, which could hint at potential recovery efforts. The absence of Equinox Gardens from the top 30 in certain months across categories and states highlights areas for improvement and potential opportunities for strategic adjustments. These dynamics underscore the importance of market-specific strategies to navigate the competitive cannabis landscape effectively.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll category, Equinox Gardens has maintained a steady presence, consistently ranking 11th from January to March 2025, despite a slight dip from its 12th position in December 2024. This stability is noteworthy given the fluctuations experienced by competitors such as Fire Bros., which improved its rank from 17th to 12th over the same period, and Legit (WA), which saw a decline from 11th to 13th. Equinox Gardens' sales trajectory shows a rebound in March 2025, aligning with its consistent ranking, while competitors like Seattle Bubble Works and The Happy Cannabis experienced more volatility in both rank and sales. This suggests that Equinox Gardens' strategy may be focused on maintaining a stable market position, which could appeal to consumers seeking reliability in product availability and quality.
Notable Products
In March 2025, Gelato Cake (3.5g) from Equinox Gardens emerged as the top-performing product, advancing from fourth place in February to first place with sales of 2107 units. Mac & Cheese (3.5g) slightly declined from its leading position in February to the second rank in March. Divorce Cake (3.5g) followed closely, maintaining a strong presence by moving down just one spot to third place. Death Star Pre-Roll 14-Pack (7g) held steady at fourth place, showing consistent performance since December 2024. Meanwhile, Green Crack Pre-Roll 14-Pack (7g) dropped to fifth place after ranking third in January, indicating a gradual decline in its sales performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
