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Oct-2024
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Overview
Market Insights Snapshot
Equinox Gardens has demonstrated notable performance fluctuations across different states and product categories. In the state of Colorado, the brand has seen a significant upward trend in the Flower category, moving from the 13th position in September 2024 to 7th in October 2024. This improvement is reflected in their sales figures, which show a substantial increase during the same period. In contrast, the brand's presence in the Flower category in Washington is less prominent, as it did not rank within the top 30 brands for October 2024, highlighting a potential area for growth or re-strategizing.
In the Pre-Roll category within Washington, Equinox Gardens has maintained a relatively stable position, hovering around the 17th to 20th ranks over the past few months. This consistency suggests a steady demand for their Pre-Roll products in the state, despite the challenges faced in the Flower category. The brand's ability to sustain its ranking in this category indicates a strong foothold and possibly a loyal customer base. However, the absence of top 30 rankings in other categories or states could imply that Equinox Gardens might benefit from diversifying their product offerings or enhancing their marketing strategies in those areas.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Equinox Gardens has demonstrated a notable upward trajectory in recent months. After maintaining a steady position at ranks 12 and 13 during July and August 2024, Equinox Gardens surged to the 7th position by October 2024. This improvement is particularly significant when compared to competitors like Green Dot Labs, which saw a decline from 4th to 6th place over the same period, and TREES, which fluctuated but ended at the 8th position. Meanwhile, Artsy Cannabis Co consistently climbed, reaching 5th place, indicating a robust competitive environment. Equinox Gardens' sales growth, culminating in a significant increase by October, suggests a strengthening market presence and potential for further advancement in rank, setting it apart from brands like Billo, which remained stable at 9th place. This dynamic shift highlights Equinox Gardens' strategic positioning and growing consumer appeal in the Colorado Flower market.
Notable Products
In October 2024, the top-performing product from Equinox Gardens was La Baker Shake (14g) from the Flower category, which rose to the number one rank with sales reaching 2633 units. Divorce Cake (3.5g) maintained a strong performance, ranking second, though it dropped from the top spot in August. Mac & Cheese (3.5g) held steady in third place, demonstrating consistent demand despite a decline from its peak in July. Mandarin Sunset (3.5g) slipped to fourth place after previously ranking first in September. Strawberry & Cream Shake (14g) entered the top five for the first time, showcasing a positive trend in its sales trajectory.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
