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Aug-2024
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Overview
Market Insights Snapshot
Equinox Gardens has demonstrated a strong performance in the Colorado market, particularly in the Flower category. Notably, the brand climbed from a rank of 22 in May 2024 to 10 by August 2024, reflecting a steady upward trajectory. This consistent improvement in ranking is mirrored by a corresponding increase in sales, indicating a growing consumer base and market penetration. On the other hand, the performance in the Washington market has been mixed. While the Flower category saw a modest improvement, moving from rank 72 in May to 61 by August, it did not break into the top 30, suggesting that there is still significant room for growth in this region.
In the Pre-Roll category within Washington, Equinox Gardens has shown a more robust performance. The brand improved its ranking from 22 in May to 14 by August 2024, indicating a positive trend and a strong foothold in this segment. This category's sales figures also reflect a substantial increase, underscoring the brand's growing popularity among consumers. However, it's important to note that Equinox Gardens did not make it into the top 30 for Flower in Washington, which could be a point of concern or a potential area for strategic focus. Overall, while the brand is making significant strides in some areas, there are still opportunities for further growth and market penetration.
Competitive Landscape
In the competitive landscape of the Colorado Flower category, Equinox Gardens has shown a promising upward trend in rank and sales over the past few months. Starting from a rank of 22 in May 2024, Equinox Gardens climbed to 10 by August 2024, indicating a steady improvement in market position. This positive trajectory is noteworthy when compared to competitors such as In The Flow, which also saw a significant rise from 24 to 11 during the same period, and The Health Center, which maintained a strong presence in the top 10. However, Artsy Cannabis Co experienced fluctuations, peaking at rank 8 in August 2024 after a dip in July. Meanwhile, The Organic Alternative showed a more modest improvement, reaching rank 12 by August. These dynamics suggest that while Equinox Gardens is gaining ground, the competition remains fierce, with several brands showing strong performance and resilience in the Colorado Flower market.
Notable Products
In August 2024, the top-performing product for Equinox Gardens was Divorce Cake (3.5g) in the Flower category, which rose to the first position with notable sales of 2523 units. Mac & Cheese (3.5g), also in the Flower category, held the second position, experiencing a slight drop from its first-place ranking in the previous two months. Gelato Cake (3.5g) made a strong debut in third place with impressive sales figures. Strawberry & Cream (3.5g) secured the fourth spot, showing a consistent climb from its third position in June. La Baker Shake (14g) rounded out the top five, maintaining a stable presence in the rankings despite a slight decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
