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Sep-2025
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Overview
Market Insights Snapshot
Equinox Gardens has exhibited notable performance in the Colorado market, particularly within the Flower category. Over the past few months, the brand has seen a positive trajectory, moving from a rank of 13 in August 2025 to 8 by September 2025. This upward movement is indicative of their growing market presence and popularity among consumers in the state. The sales figures reflect this trend, with a significant increase from June to September 2025, showcasing their ability to capture consumer interest and drive revenue in a competitive market. However, their performance in the Washington market for the Flower category tells a different story, as they did not make it into the top 30 brands by September 2025, suggesting challenges in maintaining a competitive edge in this region.
In the Pre-Roll category within Washington, Equinox Gardens has maintained a relatively stable presence, although with slight fluctuations in ranking. Starting from a strong position at rank 9 in June and July 2025, the brand saw a dip to 13 in August and further to 14 in September 2025. Despite these changes, the brand has managed to sustain its position within the top 15, which indicates a solid consumer base and product appeal. The sales figures, however, reveal a downward trend, which could be a point of concern if not addressed promptly. This suggests that while the brand is recognized, there may be underlying factors affecting their sales volume, such as increased competition or shifts in consumer preferences.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Equinox Gardens has shown a notable upward trend in its rankings over the past few months. Starting from a rank of 12 in June 2025, Equinox Gardens maintained its position in July, slightly dipped to 13 in August, but impressively climbed to 8 by September. This positive trajectory is significant, especially when compared to competitors like Silver Lake, which also improved from 13 in June to 6 in September, and Natty Rems, which made a remarkable leap from being outside the top 20 in June to rank 7 in September. Meanwhile, 14er Boulder experienced fluctuations, peaking at rank 8 in July but dropping to 10 by September. LIT (CO) maintained a strong presence, consistently ranking within the top 10. Equinox Gardens' ability to improve its rank amidst such dynamic competition highlights its growing market presence and potential for increased sales in the coming months.
Notable Products
In September 2025, Divorce Cake (3.5g) emerged as the top-performing product for Equinox Gardens, achieving the number one rank with notable sales of 2,423 units. This marks a significant rise from its second-place position in June and August 2025. Meanwhile, Divorce Cake (28g) slipped to the second position after holding the top spot in July and August. Cookies & Chem Shake (14g) made its debut in the rankings, securing the third place. White 99 (14g) and Key Lime Pie (14g) also entered the charts, ranking fourth and fifth respectively, highlighting a shift towards smaller package preferences in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
