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Nov-2024
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Overview
Market Insights Snapshot
Equinox Gardens has shown a strong upward trajectory in the Colorado flower category, climbing from a rank of 16 in August 2024 to an impressive 7 by November 2024. This significant improvement is underscored by a notable increase in sales, reflecting a growing consumer preference for their offerings in this category. In contrast, their performance in Washington has been less robust. While they do not make the top 30 in the flower category, indicating potential areas for growth, they consistently maintain a position in the pre-roll category, fluctuating slightly but staying within the top 20. This suggests a stable consumer base for their pre-roll products in Washington, even though their flower products haven't gained the same traction.
The absence of Equinox Gardens in the top 30 flower brands in Washington highlights a challenging market for them in this state. However, their consistent presence in the pre-roll category suggests that they have carved out a niche that could be further leveraged for growth. The steady sales figures in Washington's pre-roll category, despite minor rank fluctuations, indicate a loyal customer base. This could serve as a foundation for future expansion in other product lines or categories. Meanwhile, the brand's performance in Colorado's flower market indicates a successful strategy that might be replicated in other regions to enhance their market presence.
Competitive Landscape
In the competitive landscape of the Colorado Flower category, Equinox Gardens has demonstrated a remarkable upward trajectory in recent months. Starting from a rank of 16th in August 2024, Equinox Gardens climbed to 7th by November 2024, showcasing significant improvement in market positioning. This positive trend is particularly notable when compared to competitors such as Green Dot Labs, which experienced a decline in sales, maintaining a stable yet slightly lower rank from 4th to 5th. Meanwhile, 14er Gardens also saw a notable rise, moving from 13th to 6th, indicating a competitive edge that Equinox Gardens should monitor closely. On the other hand, Green Tree Medicinals (CO) experienced fluctuations, dropping to 20th in October before recovering to 9th in November, suggesting volatility that could impact future competition. Lastly, Artsy Cannabis Co maintained a relatively stable position but saw a slight dip from 6th to 8th, providing an opportunity for Equinox Gardens to capitalize on its momentum and potentially surpass them in the coming months. This dynamic shift in ranks underscores Equinox Gardens' growing influence in the market, driven by a strategic focus on quality and customer engagement.
Notable Products
In November 2024, Divorce Cake (3.5g) emerged as the top-performing product for Equinox Gardens, reclaiming its number one rank from August after a brief dip to fourth in September and second in October. This product achieved notable sales of 2410 units, marking a significant recovery and growth. Divorce Cake Shake (14g) made its debut in the rankings, securing the second position, showcasing strong initial demand. Moon Boots Shake (14g) followed closely in third place, also entering the rankings for the first time. Meanwhile, Green Crack Pre-Roll 14-Pack (7g) ranked fourth, indicating a consistent demand for pre-rolls compared to previous months where it was unranked.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
