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Jan-2025
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Overview
Market Insights Snapshot
Equinox Gardens has shown a notable performance across different states and categories, with some interesting trends emerging in recent months. In the Colorado market, their Flower category has consistently remained within the top 30 brands, demonstrating a steady upward trend from rank 11 in November 2024 to rank 8 by January 2025. This suggests a positive reception and growing demand for their products in the state. On the other hand, in the Washington market, Equinox Gardens did not make it to the top 30 in the Flower category, which indicates a challenging competitive environment or potentially less market penetration in this category.
In Washington, however, Equinox Gardens has maintained a strong presence in the Pre-Roll category, consistently ranking within the top 15 brands. Their rank improved from 15 in November 2024 to 11 by January 2025, showcasing resilience and possibly a strong consumer preference for their pre-roll offerings. Despite the challenges faced in the Flower category in Washington, their performance in Pre-Rolls highlights a strategic strength that could be leveraged for future growth. The contrasting performance across categories and states suggests that Equinox Gardens may benefit from tailoring their strategies to capitalize on specific market strengths while addressing areas of underperformance.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Equinox Gardens has shown a notable upward trend in its rankings from October 2024 to January 2025. Starting at the 9th position in October, Equinox Gardens experienced a slight dip to 11th in November but rebounded to 8th by January 2025. This positive trajectory is particularly significant given the competitive pressures from brands like Green Dot Labs, which consistently held a top 5 position until a drop to 7th in January, and Billo, which improved its rank from 11th to 6th over the same period. Meanwhile, Trinidad Cultivation Services INC made a dramatic leap from 47th in November to 6th in December, before settling at 9th in January, indicating a volatile but competitive presence. Equinox Gardens' ability to climb the ranks amidst such dynamic shifts suggests a strengthening market position, likely driven by strategic adjustments and consumer engagement, which could be appealing for stakeholders looking to capitalize on emerging trends in the Colorado flower market.
Notable Products
In January 2025, the top-performing product for Equinox Gardens was Divorce Cake Shake (14g) in the Flower category, maintaining its number one rank from December 2024 with sales reaching 1800 units. Divorce Cake Popcorn (28g) emerged as a new entrant in the rankings, securing the second position with notable sales of 1715 units. Strawberry & Cream (3.5g) held steady at the third position, showing consistent growth from the previous months. Animal Mints (3.5g) re-entered the rankings at fourth place after not being ranked in November and December. Green Crack Pre-Roll 14-Pack (7g), although dropping from second in December to fifth, still managed to achieve sales of 1221 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
