Aug-2025
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Overview
Market Insights Snapshot
Equinox Gardens has shown varied performance across different states and categories, reflecting unique market dynamics. In Colorado, the brand has maintained a stable presence in the Flower category, consistently ranking around 11th to 12th from May to August 2025. This stability is noteworthy given the competitive nature of the market, although a slight dip in sales from May to June suggests challenges that were later countered by a rebound in July. Meanwhile, in Washington, Equinox Gardens did not make it into the top 30 for the Flower category, indicating a more challenging environment or stronger competition in this segment. However, the brand's consistent top 10 ranking in the Pre-Roll category in Washington, despite a drop to 13th in August, highlights a strong foothold and potential for growth in this category.
The performance of Equinox Gardens in Washington's Pre-Roll category contrasts sharply with its Flower category results, showcasing the brand's ability to capture consumer interest in specific product lines. The consistent ranking within the top 10 for three months before slipping to 13th in August suggests a robust demand for their Pre-Roll offerings, despite a noticeable decline in sales in the latter month. This decline could point to increased competition or shifting consumer preferences, which the brand may need to address to regain its earlier momentum. The absence of Equinox Gardens from the top 30 in Washington's Flower category further emphasizes the need for strategic adjustments to enhance their presence in this competitive market. These insights into state-specific performance can guide future strategies for Equinox Gardens as they navigate the complexities of regional cannabis markets.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Equinox Gardens has maintained a relatively stable position, ranking between 11th and 12th from May to August 2025. This consistency, however, is juxtaposed with notable fluctuations among its competitors. For instance, In The Flow experienced a significant rise in July, reaching the 6th position, which may have impacted Equinox Gardens' ability to climb higher in the rankings. Meanwhile, 710 Labs saw a decline, dropping from 7th in May to 11th in August, potentially opening opportunities for Equinox Gardens to capture more market share. Interestingly, Pot Zero showed a remarkable recovery in August, jumping to 14th after not being in the top 20 in July, indicating a dynamic market environment. These shifts underscore the importance for Equinox Gardens to leverage strategic marketing and product differentiation to enhance its competitive edge and drive sales growth in a rapidly evolving market.
Notable Products
In August 2025, Divorce Cake (28g) maintained its position as the top-performing product for Equinox Gardens, with sales figures reaching 2,593 units. Divorce Cake (3.5g) followed closely, rising from the fourth position in July to rank second, showing a consistent demand increase over recent months. Mac & Cheese (3.5g) experienced a slight decline, moving from second in July to third in August, although it still reported strong sales. Super Boof (3.5g) made its debut in the rankings at fourth place, indicating a new interest among consumers. La Baker Shake (14g) entered the list at fifth place, rounding out the top five products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.