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Dec-2024
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Overview
Market Insights Snapshot
Equinox Gardens has shown a commendable upward trajectory in the Colorado market, particularly within the Flower category. The brand climbed from a 15th rank in September 2024 to an 8th rank by December 2024, reflecting a consistent improvement in its market position. This positive movement is accompanied by a notable increase in sales, indicating a strong consumer preference and possibly effective distribution strategies. In contrast, the brand's performance in the Washington market for the Flower category presents a different narrative. Despite a slight improvement in rank from 93rd in September to 85th in December, Equinox Gardens remains outside the top 30, suggesting challenges in gaining significant traction compared to its competitors.
The Pre-Roll category in Washington paints a more promising picture for Equinox Gardens. The brand has experienced a steady climb from 19th place in September to 12th by December, showcasing a successful penetration in this product segment. This ascent is mirrored by a substantial increase in sales, which could be attributed to effective product offerings or marketing strategies resonating well with consumers. However, the absence of top 30 rankings in other categories and states might indicate areas where the brand could focus on strengthening its market presence. This performance analysis highlights both the strengths and potential growth areas for Equinox Gardens as it continues to navigate the competitive cannabis market landscape.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Equinox Gardens has shown a notable upward trajectory in its rankings from September to December 2024. Starting at 15th place in September, Equinox Gardens climbed to 8th by December, indicating a strong performance relative to its peers. This rise in rank is particularly impressive considering the competitive pressure from brands like 710 Labs, which fluctuated between 9th and 11th place before securing 6th place in December, and Billo, which also experienced a rank increase from 10th to 7th over the same period. Meanwhile, The Health Center improved significantly from 20th to 9th, showcasing the dynamic shifts within the market. Equinox Gardens' consistent sales growth, particularly the leap from October to November, underscores its competitive edge and suggests a robust market presence that could attract more customers seeking quality flower products in Colorado.
Notable Products
In December 2024, the top-performing product for Equinox Gardens was Divorce Cake Shake (14g) in the Flower category, which climbed to the number one position with sales reaching 1672 units. Green Crack Pre-Roll 14-Pack (7g) held the second spot, showing a consistent performance from the previous month with sales figures of 1538 units. Strawberry & Cream (3.5g) maintained its third-place ranking in the Flower category, demonstrating stability in its sales performance. Strawberry & Cream Popcorn (28g) and Strawberry & Cream Shake (14g) occupied the fourth and fifth positions respectively, both making their debut in the rankings this month. Notably, Divorce Cake Shake (14g) improved from second place in November, highlighting its growing popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
