Mar-2025
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Overview
Market Insights Snapshot
In Maryland, Equity Extracts has shown a notable performance in the Concentrates category. Starting from a rank of 16 in December 2024, the brand made a significant leap to the 10th position in January 2025, maintaining this rank through February before slipping slightly to 13th in March. This fluctuation in ranking suggests a competitive market environment, yet the brand's ability to stay within the top 15 demonstrates its resilience and appeal among consumers. The sales figures reflect a peak in January, followed by a gradual decline, indicating potential market saturation or increased competition during the first quarter of 2025.
In the Vapor Pens category, Equity Extracts has exhibited a more volatile performance in Maryland. The brand maintained its 22nd position from December 2024 to January 2025, dropped to 25th in February, and then improved to 20th in March. This movement within the rankings suggests a dynamic market where consumer preferences may be shifting or where Equity Extracts is potentially adjusting its strategies. The substantial increase in sales from February to March, despite the earlier dip in rankings, indicates a successful campaign or product launch that resonated with the market, highlighting the brand's potential for growth in this category.
Competitive Landscape
In the Maryland Vapor Pens category, Equity Extracts has shown a fluctuating performance in terms of rank and sales over the past few months. Starting from December 2024, Equity Extracts was not in the top 20, ranking 22nd, and maintained this position in January 2025. However, by March 2025, it climbed to 20th position, indicating a positive trend in its market presence. In comparison, Beezle Extracts consistently ranked within the top 20, peaking at 12th in January 2025 before dropping to 18th by March. Meanwhile, Hi*AF improved its rank from 25th in December 2024 to 19th by March 2025, showcasing a strong upward trajectory. Blink maintained a stable presence, hovering around the 20th position throughout the period. Notably, Just Vapes made a significant leap from 40th in December to 23rd by March, reflecting a substantial increase in market activity. These dynamics suggest that while Equity Extracts is gaining ground, it faces stiff competition from brands like Hi*AF and Just Vapes, which are rapidly improving their standings in the Maryland market.
Notable Products
In March 2025, Equity Extracts saw Apples & Bananas Distillate Cartridge (0.5g) leading the sales as the top-performing product, with sales reaching 1310 units. Orange Drizzle Shatter (1g) climbed to the second spot, improving from its consistent third-place ranking in the previous two months. Purple Punch Distillate Cartridge (0.5g) secured the third position, marking its debut in the rankings. Dosi Kush Distillate Cartridge (1g) followed closely in fourth place, while Midnight Circus Shatter (1g) rounded out the top five. Notably, these shifts indicate a strong preference for vapor pens, with three out of the top five products belonging to this category.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.