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Jan-2025
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Overview
Market Insights Snapshot
Equity Extracts has shown a dynamic performance in the Maryland market, particularly in the Concentrates category. In October 2024, the brand was ranked 19th, and despite a dip to 21st in December, it rebounded impressively to 14th by January 2025. This upward trend indicates a strengthening position in the market, with sales peaking notably in January. The fluctuation in rankings suggests a competitive landscape, but the brand's ability to climb back up the rankings is a positive sign of resilience and strategic market engagement.
In the Vapor Pens category, Equity Extracts has also made significant strides in Maryland. Starting at the 31st position in October 2024, the brand steadily improved its ranking to 21st by January 2025. This consistent upward movement reflects a growing consumer preference and possibly effective marketing or product improvements. The fact that Equity Extracts was not in the top 30 initially but managed to break into it by November indicates a successful penetration strategy. The brand's ability to maintain and improve its position over several months demonstrates potential for continued growth in this category.
Competitive Landscape
In the Maryland Vapor Pens category, Equity Extracts has shown a promising upward trend in its market position over recent months. Starting from a rank of 31 in October 2024, the brand improved its standing to 21 by January 2025. This positive trajectory indicates a growing consumer preference and effective market strategies. In contrast, competitors like Organic Remedies and Magnitude have experienced fluctuating ranks, with Organic Remedies dropping out of the top 20 in January 2025. Meanwhile, Black Label Brand has shown a notable rise, moving from 32 to 22, suggesting increased competition. Despite these shifts, Equity Extracts' consistent sales growth, particularly from November to January, positions it as a formidable contender in the market, potentially poised to challenge higher-ranked brands like Roll One, which saw a significant decline in January sales.
Notable Products
In January 2025, the top-performing product from Equity Extracts was Orange Drizzle Shatter (1g) in the Concentrates category, with impressive sales of 1390 units. Following closely, Pink Ice Cream Shatter (1g) secured the second position, while Lemon Cherry Gelato Shatter (1g) ranked third. Sunset Octane Shatter (1g) and Midnight Circus Shatter (1g) occupied the fourth and fifth spots, respectively. These rankings mark the first recorded positions for these products, as data from previous months is unavailable. The January sales figures indicate a strong performance across the Concentrates category for Equity Extracts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
