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Nov-2025
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Overview
Market Insights Snapshot
Equity Extracts has shown a dynamic performance across various categories and states, with notable shifts in their rankings. In the Maryland market, the brand's presence in the Concentrates category has been relatively strong, maintaining a position within the top 30 brands. From August to October 2025, Equity Extracts improved its rank from 21st to 15th, before slightly dropping to 18th in November. This fluctuation is indicative of a competitive market, yet the brand's ability to remain within the top 20 highlights their resilience and potential growth in the Concentrates category. Meanwhile, in the Vapor Pens category, Equity Extracts has struggled to secure a top 30 position, with rankings falling from 34th in August to 43rd by November. This decline suggests challenges in capturing market share in the Vapor Pens segment, which could be an area for strategic improvement.
Despite the varied rankings, sales figures for Equity Extracts present an interesting narrative. In the Concentrates category in Maryland, the brand experienced a significant surge in sales from September to October, before a notable decrease in November. This trend hints at potential seasonal factors or market events influencing consumer behavior. The Vapor Pens category, however, tells a different story, with a consistent decline in sales from August to November, suggesting a need for product innovation or marketing strategies to regain traction. The contrasting performance across these categories underscores the importance of tailored approaches to each market segment, which could be crucial for Equity Extracts as they navigate the competitive landscape.
Competitive Landscape
In the Maryland concentrates market, Equity Extracts has shown a dynamic shift in its competitive positioning over recent months. From August to November 2025, Equity Extracts improved its rank from 21st to 18th, with a notable peak at 15th in October. This upward trend in rank coincides with a significant increase in sales during October, suggesting a successful strategy or product launch. However, the brand experienced a dip in both rank and sales in November, indicating potential challenges in maintaining momentum. In comparison, Verano saw a decline from 7th to 17th, with a substantial drop in sales, which may present an opportunity for Equity Extracts to capture market share. Meanwhile, Alchemist showed resilience, climbing from 18th to 16th, with consistent sales growth, posing a competitive threat. Phas3 entered the top 20 in October and improved to 20th by November, indicating emerging competition. These dynamics highlight the competitive landscape Equity Extracts navigates, underscoring the importance of strategic agility to sustain its market position.
Notable Products
In November 2025, the top-performing product from Equity Extracts was Orange Sorbet Shatter (1g) in the Concentrates category, securing the first rank with notable sales of 420 units. Lemonade Kush Distillate Cartridge (0.5g) in the Vapor Pens category followed closely in second place. Berry Cobbler Shatter (1g) also in Concentrates, claimed the third position. Notably, Lucky Orchard Shatter (1g) maintained its fourth position from August to November, despite a decrease in sales. Octane Orchard Shatter (1g), which was the top seller in October, dropped to fifth place, indicating a significant shift in consumer preferences or availability.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
