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Oct-2025
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Overview
Market Insights Snapshot
Equity Extracts has shown a notable upward trend in the Concentrates category within the state of Maryland. Over the span from July to October 2025, the brand's ranking improved significantly, moving from 27th to 15th place. This positive trajectory is accompanied by a substantial increase in sales, suggesting an effective strategy in capturing market share and consumer interest. The brand's ability to climb the ranks in this category indicates a strengthening presence and possibly an expansion in product offerings or improved market penetration.
Conversely, the performance of Equity Extracts in the Vapor Pens category in Maryland tells a different story. The brand's ranking has declined from 30th in July to 39th by October, with a corresponding decrease in sales figures. This downward trend might reflect increased competition or a shift in consumer preferences away from their offerings. The absence from the top 30 in the latest rankings highlights a potential area for strategic reassessment or innovation to regain traction in this category. This contrast between the two categories underlines the dynamic nature of the cannabis market and the importance of adaptive strategies.
Competitive Landscape
In the Maryland concentrates market, Equity Extracts has shown a notable upward trajectory in its rankings over the past few months. Starting from a position outside the top 20 in July 2025, Equity Extracts climbed to 15th place by October 2025, indicating a significant improvement in market presence. This rise in rank is accompanied by a substantial increase in sales, suggesting a growing consumer preference for their products. In contrast, Organic Remedies experienced a decline in rank from 5th to 14th, with a corresponding drop in sales, which could indicate a shift in consumer loyalty or market dynamics. Meanwhile, Sunnies by SunMed and Exotic Elevations have seen fluctuations in their rankings, with Sunnies by SunMed dropping from 9th to 13th and Exotic Elevations maintaining a relatively stable position around 16th and 17th. Doctor Solomon's has remained consistent in the lower ranks, hovering around 15th and 16th place. These dynamics suggest that Equity Extracts is gaining momentum in a competitive landscape, potentially capturing market share from established brands.
Notable Products
In October 2025, Octane Orchard Shatter (1g) emerged as the top-performing product for Equity Extracts, leading the sales in the Concentrates category with 838 units sold. Thai Ger King Shatter (1g) maintained its position as the second best-seller, showing consistent performance from September to October. Huckleberry Soda Shatter (1g) climbed up the ranks from fifth to third place, demonstrating a notable increase in popularity. Meanwhile, Orange Drizzle Shatter (1g) experienced a slight dip, moving from third to fourth position. Lychee Dream BDT Distillate Cartridge (1g) saw a drop in ranking from second in July to fifth in October, indicating a shift in consumer preference within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
