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Dec-2025
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Overview
Market Insights Snapshot
Equity Extracts has shown a varied performance across different categories and states, with noticeable fluctuations in their rankings. In the Concentrates category within Maryland, the brand experienced a slight decline in their rank from September to December 2025, moving from 17th to 20th place. This downward trend could be indicative of increased competition or changes in consumer preferences. Despite this, their sales in October saw a significant spike, more than doubling from the previous month, which suggests a temporary boost that they couldn't sustain. The absence of a ranking in the top 30 for some months in other states might suggest challenges in market penetration or distribution in those areas.
In the Vapor Pens category, Equity Extracts has had a slightly more stable performance in Maryland, although they did not make it into the top 30 in several months. Their ranking improved from 39th place in September to 35th place in December, showing some positive momentum. The sales figures also reflect this upward trend, with a notable recovery in December after a dip in November. This indicates that while they may face challenges in maintaining a steady position in the top rankings, there is potential for growth if they can capitalize on their strengths and address any operational or strategic gaps. The lack of top 30 placements in other states could highlight areas for potential expansion or improvement.
Competitive Landscape
In the Maryland vapor pens category, Equity Extracts has experienced fluctuating rankings over the last few months, indicating a dynamic competitive landscape. In September 2025, they were ranked 39th, improving slightly to 37th in October, before dropping to 43rd in November, and then recovering to 35th in December. This volatility in rank is mirrored by their sales performance, which peaked in October but saw a significant dip in November. Competitors like Beboe have shown consistent upward movement, climbing from 42nd in September to 33rd by December, suggesting a steady increase in consumer preference or market penetration. Meanwhile, Flower by Edie Parker experienced a drop in December, which could indicate a potential opportunity for Equity Extracts to capitalize on shifting consumer preferences. Additionally, Magnitude entered the rankings in November and improved by December, highlighting the competitive pressure from new entrants. Equity Extracts' ability to navigate these competitive shifts will be crucial for maintaining and improving their market position in the coming months.
Notable Products
In December 2025, Gumi 6 Shatter and Peach Runtz Shatter, both from the Concentrates category, tied as the top-performing products for Equity Extracts, each achieving the number one rank with notable sales of 396 units. Sugar Cookies Distillate Cartridge from the Vapor Pens category followed closely, securing the second position. Sunset Octane Shatter, another product from the Concentrates category, ranked third. Berry Cobbler Shatter, which held the top spot in November, dropped to fourth place in December, indicating a shift in product preference. The rankings reveal a consistent demand for Concentrates, with some fluctuations in specific product popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
