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Oct-2024
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Overview
Market Insights Snapshot
Etain has shown a notable upward trajectory in the New York market, particularly within the Flower category. Starting from outside the top 30 brands in July 2024, Etain broke into the rankings at the 29th position by September and climbed to 28th by October. This steady ascent suggests a growing consumer interest and market penetration in the state, which is a positive indicator for the brand's future prospects in this competitive category. The increase in sales from approximately $144,803 in July to $245,400 in October underlines this positive trend, reflecting not only an increase in market share but also potentially an enhancement in brand recognition and loyalty.
While Etain's progress in New York is promising, the absence of rankings in other states for the same period indicates that the brand may not yet have a significant presence or impact outside of New York in the Flower category. This lack of visibility elsewhere could be viewed as a challenge or an opportunity, depending on the strategic objectives of the brand. By focusing on expanding their footprint in other states or categories, Etain could leverage their momentum in New York to build a more robust national presence. The brand's performance in New York provides a strong foundation for such expansion efforts, but the path forward would require strategic planning and execution to replicate their success in other markets.
Competitive Landscape
In the competitive landscape of the New York flower category, Etain has shown a promising upward trend in its ranking over the past few months, moving from 37th position in July 2024 to 28th by October 2024. This improvement is indicative of a consistent increase in sales, culminating in a peak of $245,400 in October. Notably, To The Moon has also experienced a significant rise, surpassing Etain in September with a rank of 21, though it slightly declined to 25th in October. Meanwhile, Aeterna maintained a relatively stable presence, ranking 29th in October, closely trailing Etain. Tarot Tokes and Weekenders have also been dynamic, with Tarot Tokes improving to 27th position in October, while Weekenders made a notable leap to 30th. These shifts highlight Etain's competitive positioning amidst a fluctuating market, suggesting potential for further growth if current trends continue.
Notable Products
In October 2024, the top-performing product for Etain was Strawberry Lemonade (3.5g) in the Flower category, maintaining its number one rank from August and reclaiming it from September with sales of 1119 units. Forte - White Widow (7g) rose to the second position, showing a steady climb from its third rank in September. Forte - Gorilla Cookies (3.5g), which was previously the top product in July and September, dropped to third place in October. Forte - Gorilla Cookies (7g) improved slightly from fifth in September to fourth in October. Meanwhile, Forte - White Widow Smalls (7g) made its debut in the rankings at fifth place, indicating a new entry in the competitive landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
