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Sep-2024
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Overview
Market Insights Snapshot
Etain, a cannabis brand, has shown varied performance across different categories and states. In the state of New York, Etain's presence in the Edible category has been notably absent from the top rankings, indicating potential challenges in this segment. This absence from the top 30 could suggest either a strategic withdrawal from the edibles market or a struggle to compete against more dominant brands. However, this is contrasted by their performance in the Flower category, where there has been a consistent upward trend in rankings from June to September 2024, moving from 38th to 27th place. This steady climb in the Flower category suggests a strengthening position and growing consumer preference for Etain's flower products in New York.
The sales data for the Flower category in New York reveals a significant increase, with sales figures rising notably from June to September 2024. This growth trajectory in sales aligns with their improving rank, indicating that their strategies in product offerings or marketing may be effectively resonating with consumers. On the other hand, the lack of ranking in the Edible category suggests there might be untapped potential or areas needing improvement. The contrasting performance across these categories highlights the importance of targeted strategies tailored to specific market dynamics. This nuanced understanding of category performance can be crucial for stakeholders looking to optimize their market presence.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Etain has shown a promising upward trajectory in its rankings over the past few months. Starting from a rank of 38 in June 2024, Etain improved its position to 27 by September 2024, indicating a consistent increase in consumer preference and market penetration. This positive trend contrasts with Alchemy Pure, which experienced a decline from rank 18 in June to 25 in September, suggesting potential challenges in maintaining its market share. Meanwhile, High Falls Canna New York maintained a stable presence, hovering around the mid-20s, while Seed & Strain Cannabis Co. and Generic AF entered the top 30 only towards the latter months, indicating a late but noteworthy entry into the competitive space. Etain's consistent rise in rank suggests a strengthening brand presence and potentially increasing sales momentum, positioning it as a formidable player in the New York Flower market.
Notable Products
In September 2024, the top-performing product for Etain was Strawberry Lemonade (3.5g) in the Flower category, maintaining its leading position from August with sales of 1,261 units. Forte - Gorilla Cookies (3.5g), also a Flower product, moved up to second place from third in August, showing a notable increase in sales. White Widow (7g) made a significant entry into the rankings at third place, despite not being ranked in previous months. Forte - Strawberry Lemonade Smalls (7g) slipped from second to fourth place, indicating a slight decline in sales performance. Lastly, Forte - Girl Scout Cookies Smalls (7g) re-entered the rankings at fifth place, having been absent from the list in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
