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Jan-2025
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Overview
Market Insights Snapshot
Etain's performance across various categories in New York displays notable trends, especially in the Flower category. The brand's ranking in Flower has seen a decline from 31st place in October 2024 to 47th place by January 2025. This downward trajectory is accompanied by a decrease in sales, with January 2025 figures showing a significant drop compared to October 2024. The absence of Etain from the top 30 brands in this category during these months indicates a challenging competitive landscape and potentially points to market share erosion or shifts in consumer preferences.
In the Vapor Pens category, Etain has maintained a relatively stable presence, with its ranking fluctuating slightly between 63rd and 71st place from October 2024 to January 2025. Despite not breaking into the top 30, the brand's sales figures exhibit a more consistent pattern compared to the Flower category, suggesting a steadier demand or a loyal customer base. However, the lack of top-tier ranking highlights potential growth opportunities for Etain to enhance its market presence and capture a larger share in the Vapor Pens segment in New York.
Competitive Landscape
In the competitive landscape of the New York flower category, Etain has experienced a slight decline in rank from October 2024 to January 2025, moving from 31st to 47th. This shift in rank reflects a broader trend of fluctuating sales, with Etain's sales peaking in November 2024 before declining in the following months. Notably, Packs (fka Packwoods) also saw a significant drop in rank and sales, indicating a potential market shift or increased competition. Meanwhile, High Peaks and Canna Cure Farms have shown a more stable performance, with Canna Cure Farms improving their rank from 69th in October to 48th in January, suggesting a growing presence in the market. These dynamics highlight the competitive pressures Etain faces and underscore the importance of strategic adjustments to maintain or improve its market position.
Notable Products
In January 2025, Citrus Circus (3.5g) maintained its position as the top-performing product for Etain, with sales reaching $369. Forte - Girl Scout Cookies Smalls (7g) rose significantly to the second position, improving from fifth place in December 2024. Forte - Zkittles (3.5g) debuted in the third position, indicating strong consumer interest. Forte - Secret Meeting (3.5g) and Velvet Lushers (3.5g) followed, ranking fourth and fifth, respectively, both making their first appearance in the top five. This shift in rankings from previous months highlights a dynamic change in consumer preferences towards new product offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
