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Nov-2024
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Overview
Market Insights Snapshot
Etain's performance in the New York market has shown some fluctuations across different product categories. In the Flower category, Etain managed to break into the top 30 in September and October 2024, holding the 29th rank, but slipped back to 32nd in November. This indicates a slight decline in their Flower sales momentum, with sales dropping from $249,002 in September to $179,919 in November. While they made a brief appearance in the top rankings, maintaining a consistent presence remains a challenge, especially as they fell out of the top 30 in August and November.
In contrast, Etain's performance in the Vapor Pens category in New York has been less impressive, consistently ranking outside the top 70. The brand's rank hovered around 71 to 74 from August to November 2024, indicating a struggle to gain traction in this category. Despite a slight increase in sales from September to October, the overall trend shows a downward trajectory, with November sales at $14,469. This persistent low ranking suggests that Etain faces significant competition in the Vapor Pens market, and they have yet to capture a significant share in this segment.
Competitive Landscape
In the competitive landscape of the New York flower category, Etain has experienced fluctuating rankings over the months from August to November 2024, indicating a dynamic market presence. In August, Etain was ranked 33rd, slightly improving to 29th in September and October, before slipping to 32nd in November. This trend suggests a struggle to maintain a stable position amidst competitors. Notably, House of Sacci consistently outperformed Etain, maintaining a rank within the top 30 for all months, peaking at 24th in September and October. Meanwhile, The Botanist showed a similar pattern, with a peak rank of 25th in September, though it dropped to 34th by November. DEALR also presented a competitive challenge, with a notable drop to 84th in October but recovering to 33rd in November. These fluctuations highlight the competitive pressures Etain faces, emphasizing the need for strategic adjustments to enhance its market position and sales performance in this volatile environment.
Notable Products
In November 2024, the top-performing product for Etain was Forte - Gorilla Cookies (7g) in the Flower category, which climbed to the number one spot with a notable sales figure of 507. The Forte - Strawberry Lemonade (7g) made a significant debut, ranking second. Forte - White Widow (7g) maintained a strong presence, securing the third position, though its sales saw a decline compared to October. Forte - Gorilla Cookies (3.5g) slipped to fourth place, experiencing a drop in sales from previous months. Meanwhile, Strawberry Lemonade (3.5g), which had consistently performed well in prior months, fell to fifth place in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
