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Nov-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Eugreen Farms has shown varied performance across different cannabis categories. Notably, in the Flower category, the brand maintained a strong presence with a ranking that fluctuated between 4th and 9th from August to November 2024. This consistency in the top 10 indicates a solid market presence and suggests that their Flower products are well-received by consumers. However, in the Concentrates category, Eugreen Farms experienced a decline in rankings, falling from 29th in September to 51st by November, indicating potential challenges or increased competition in this segment. The absence from the top 30 in the Vapor Pens category for the months leading up to October highlights a struggle to capture significant market share in this category, despite entering the rankings at 67th in October.
Sales trends for Eugreen Farms in Oregon reveal a downward trajectory in both Concentrates and Vapor Pens, with November sales figures notably lower than those in August. This decline could suggest shifting consumer preferences or the need for strategic adjustments in these categories. In contrast, while Flower sales also showed a decrease, the brand's ability to maintain a competitive ranking suggests a loyal customer base or effective product offerings that continue to support its position. The variations in performance across categories underscore the dynamic nature of the cannabis market in Oregon and highlight areas where Eugreen Farms could focus on to enhance their overall market strategy.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Eugreen Farms has experienced notable fluctuations in its rankings over the past few months, which could impact its sales trajectory. In August 2024, Eugreen Farms held a strong position at rank 4, but by November 2024, it had slipped to rank 9. This decline in rank is mirrored by a decrease in sales, suggesting a potential challenge in maintaining market share. Meanwhile, competitors such as Oregon Roots have shown a positive trend, climbing from rank 14 in August to rank 7 in November, indicating a significant improvement in their market position. Similarly, Focus North made a substantial leap from rank 15 in August to rank 8 in November, reflecting a strategic gain in sales. These shifts highlight the dynamic nature of the market and suggest that Eugreen Farms may need to reassess its strategies to regain its competitive edge and stabilize its sales performance.
Notable Products
In November 2024, the top-performing product for Eugreen Farms was Donny Burger (Bulk), which reclaimed its number one position from August and September after slipping to second in October, with impressive sales of 2616 units. Cement Crunch (Bulk) made a notable entrance, securing the second rank in its debut month. Showstopper OG (Bulk) also entered the rankings, claiming the third position. Donny Burger #13 (Bulk) dropped from third in October to fourth in November, showing a decline in sales performance. Blue God (Bulk) rounded out the top five, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
