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Oct-2024
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Overview
Market Insights Snapshot
Eugreen Farms has shown a mixed performance across different product categories in Oregon. In the Concentrates category, the brand experienced a downward trend, dropping from a rank of 28 in July 2024 to 35 in October 2024, which indicates they fell out of the top 30 brands by the end of the period. This decline is noteworthy as it suggests a significant decrease in market presence, accompanied by a drop in sales from $66,864 in September to $43,778 in October. On the other hand, Eugreen Farms maintained a strong position in the Flower category, consistently ranking within the top 10, with a notable improvement from 9th place in August to 7th place in October, reflecting a robust performance in this category.
The Vapor Pens category presents a different scenario for Eugreen Farms in Oregon, as they were not ranked in the top 30 throughout the observed months, landing at 68th place in October. This suggests a struggle to gain significant traction in this segment, contrasting with their stronger performance in Flower. The absence from the top 30 could indicate either a niche market presence or competitive challenges that need addressing. While the brand's Flower products continue to perform well, the varying performance across categories highlights areas of opportunity and potential growth for Eugreen Farms as they navigate the competitive cannabis market in Oregon.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Eugreen Farms has demonstrated a resilient performance amidst dynamic shifts in brand rankings from July to October 2024. Despite a slight dip in rank from 6th in July to 9th in August, Eugreen Farms rebounded to 7th place by October, showcasing its ability to maintain a strong market presence. This is particularly notable when compared to Self Made Farm, which climbed from 17th to 8th place over the same period, indicating a significant upward trajectory. Meanwhile, Deep Creek Gardens experienced fluctuations, peaking at 3rd in September before settling at 6th in October. Doghouse Farms (OR) showed a consistent yet less volatile pattern, maintaining a position close to Eugreen Farms, while Kaprikorn held a steady 5th place throughout. These movements highlight Eugreen Farms' competitive edge in sustaining sales momentum, as evidenced by its October sales surpassing those of several competitors, reinforcing its status as a formidable player in the Oregon flower category.
Notable Products
In October 2024, Eugreen Farms' top-performing product was Donny Burger (Bulk) in the Flower category, maintaining its consistent first-place ranking from previous months, with a sales figure of 2194 units. Donny Burger #13 (Bulk) climbed to second place, improving from fourth place in September. Dino Bites (Bulk) made a notable leap to third place, having been absent from the rankings in September. Galactic Runts (3.5g) entered the rankings at fourth place, showcasing strong sales. Terpee Slurpee (Bulk) dropped to fifth place after holding the second spot in September, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
