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Sep-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Evan's Creek Farms has demonstrated a notable upward trajectory within the Flower category over the past few months. Starting from a rank of 75 in June, the brand has made significant strides, reaching the 24th position by August. This upward momentum is indicative of a strong market presence and growing consumer preference. However, in September, there was a slight dip to the 25th rank. Despite this minor setback, the brand's overall trend remains positive, with sales figures showing a substantial increase from June to August, before a slight decrease in September.
Interestingly, Evan's Creek Farms did not appear in the top 30 rankings in any other state or province, which could suggest a strong regional focus or varying competitive dynamics in other markets. This absence from top rankings outside of Oregon might be viewed as a missed opportunity for broader market penetration. However, it also highlights the brand's concentrated success within Oregon, suggesting a potentially strategic focus on optimizing their performance in a key market. This localized success could serve as a foundation for future expansion efforts or strategies aimed at replicating their Oregon success in other regions.
Competitive Landscape
In the competitive landscape of the Oregon Flower market, Evan's Creek Farms has shown a remarkable upward trajectory in rank and sales over the summer months of 2024. Starting from a rank of 75 in June, Evan's Creek Farms climbed to 24 by August, maintaining a strong position at 25 in September. This impressive rise is indicative of a significant increase in consumer demand and market presence. In contrast, PDX Organics experienced fluctuations, peaking at rank 23 in August before dropping to 26 in September, while The Heights Co. showed a notable improvement, moving from rank 51 in August to 27 in September. Lofty also demonstrated a steady climb, reaching rank 23 in September. Despite these shifts, Evan's Creek Farms' consistent sales growth positions it as a formidable competitor, particularly against brands like Sugar Tree Farm, which did not make it into the top 20 during this period. This trend suggests that Evan's Creek Farms is effectively capturing market share and could continue to challenge its competitors in the coming months.
Notable Products
In September 2024, the top-performing product for Evan's Creek Farms was GMO (Bulk) in the Flower category, climbing to the number one rank with impressive sales of 1,418 units. Animal Mints (Bulk) also saw significant success, moving up to the second position from being unranked in August, with sales reaching 1,313 units. Banana Cannons (3.5g) made an entry into the rankings at the third position, while Fried Ice Cream (Bulk) debuted at fourth. Carbon Fiber (Bulk) slipped to fifth place from its previous third position in August. The notable rise of GMO (Bulk) and Animal Mints (Bulk) highlights a shift in consumer preferences towards these products in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
