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Oct-2024
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Overview
Market Insights Snapshot
Even Cannabis Company has demonstrated notable shifts in its performance across various categories and regions. In British Columbia, the brand showed a promising improvement in the Concentrates category, breaking into the top 30 by October 2024. This upward movement is significant as it marks their entrance into a competitive market segment. Meanwhile, in the Edible category, Even Cannabis Company has maintained a relatively strong position, consistently ranking within the top 20 over the past few months, peaking at 17th place in October. However, their performance in Vapor Pens has been less impressive, as they were unable to secure a spot within the top 30 until recently, suggesting room for growth in this category.
In Ontario, Even Cannabis Company has experienced a more static presence in the Edible category, consistently hovering around the 28th and 29th ranks. This stability indicates a steady market presence, but it also highlights the challenge of breaking into higher ranks amidst fierce competition. Despite the lack of dramatic movement in Ontario, the brand's consistent sales figures suggest a loyal consumer base. The differences in performance across these provinces underscore the importance of regional strategies and the varying market dynamics that Even Cannabis Company must navigate to optimize its market position.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Even Cannabis Company has shown a notable upward trajectory in rankings from July to October 2024, moving from 43rd to 31st place. This improvement is significant when compared to competitors like Palmetto, which only entered the top 20 in September and October, and Ness, which experienced a decline from 23rd to 34th place over the same period. Even Cannabis Company's sales have also surged, particularly in October, indicating a strong market presence and potential for continued growth. Meanwhile, Zyre and Contraband have fluctuated in rankings, with Zyre dropping from 24th to 30th and Contraband appearing in the rankings only in October at 29th. These dynamics suggest that Even Cannabis Company is effectively capitalizing on market opportunities, positioning itself as a rising contender in the vapor pen category in British Columbia.
Notable Products
In October 2024, the top-performing product for Even Cannabis Company was the Grand Daddy Purple Live Resin Cartridge (1g) from the Vapor Pens category, which climbed to the number one spot with sales reaching 731 units. This product showed a consistent rise in popularity, moving from fourth place in July to the top rank by October. The CBD Mango Lemonade Gummies 30-Pack (750mg CBD) from the Edible category, which had held the top position in August and September, slipped to second place in October. Notably, the Lake Gelato Live Resin Cartridge (1g) made a significant appearance at third place, despite not being ranked in July and September. The Lake Gelato Live Resin (1.2g) debuted in the rankings at fourth place, indicating a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
