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Jan-2025
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Overview
Market Insights Snapshot
Even Cannabis Company has shown varied performance across different categories and regions. In Alberta, the brand has maintained a consistent presence in the Edible category, holding steady at the 23rd rank from October 2024 through January 2025. This stability suggests a solid footing in the Edible market there. However, their performance in the Vapor Pens category in Alberta has seen a decline, dropping from 63rd to 74th over the same period, indicating potential challenges in maintaining market share. Meanwhile, in British Columbia, Even Cannabis Company has consistently ranked within the top 15 for Edibles, though they experienced a slight drop from 11th to 13th by January 2025. This suggests that while they have a strong presence, competition in the Edible category may be intensifying.
In British Columbia, the brand's performance in the Concentrates category has been on a downward trajectory, moving from 29th to 37th place. This decline could indicate a need for strategic adjustments to regain traction in this category. The Vapor Pens category in British Columbia also reflects a downward trend, with Even Cannabis Company slipping from 35th to 45th place, highlighting potential issues in maintaining consumer interest or facing strong competition. In contrast, in Ontario, the brand has managed to improve its ranking in the Edible category, moving up to 23rd position by December 2024 and maintaining that rank into January 2025. This improvement, despite not being in the top 20, could signify effective strategies or growing consumer preference in this region.
Competitive Landscape
In the competitive landscape of the edible category in British Columbia, Even Cannabis Company experienced a notable shift in its market position from October 2024 to January 2025. Initially ranked 11th, Even Cannabis Company maintained this position through December 2024, indicating a stable market presence. However, by January 2025, the brand slipped to 13th place, suggesting a potential challenge in sustaining its competitive edge. During this period, Aurora Drift consistently hovered around the 10th to 12th ranks, showing a slightly more stable performance, while Wildflower Canada improved its rank to 11th by January 2025, surpassing Even Cannabis Company. This shift highlights the dynamic nature of the market, where Even Cannabis Company faces pressure from both established and emerging competitors. Despite the rank change, Even Cannabis Company's sales remained relatively robust, although the decline in rank suggests a need for strategic adjustments to regain its previous standing and fend off competitors like Bhang and BLAST, which are also vying for market share.
Notable Products
In January 2025, Even Cannabis Company's top-performing product was the CBD:THC 10:1 Biggies Ginger Ale Lemonade Soft Chews 4-Pack, which maintained its number one rank from previous months with sales reaching 3094 units. The CBD Mango Lemonade Gummies 30-Pack climbed to the second position, improving from its third rank in December 2024. The CBD Blue Raspberry Lemonade Fast Acting Gummies 20-Pack also saw a rise in popularity, moving up to third place from fifth in the prior month. Biggies Ice Pop Live Resin Soft Chews 4-Pack re-entered the rankings at fourth place, showcasing a notable presence in the Edible category. Meanwhile, the Grand Daddy Purple Live Resin Cartridge maintained a steady performance, securing the fifth position in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
