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Nov-2024
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Overview
Market Insights Snapshot
Even Cannabis Company has shown varied performance across different categories and provinces, with some notable movements in rankings. In British Columbia, the brand experienced fluctuations in the Vapor Pens category, moving from 39th in August to 42nd in November, indicating a slight decline in market position. However, the Concentrates category in the same province showed a more positive trend, climbing from 32nd in September to 28th in October, before settling at 30th in November. This upward movement in Concentrates suggests a growing acceptance or preference among consumers for their products in this category.
In Ontario, Even Cannabis Company maintained a relatively stable presence in the Edible category, with minor fluctuations between 27th and 29th place over the observed months. This consistency might indicate a steady consumer base for edibles in this region. Meanwhile, the brand did not make it into the top 30 for Vapor Pens in Alberta, which could be seen as a challenge or an opportunity for growth in that market. The absence from the top ranks in Alberta highlights a potential area for strategic focus to improve their market penetration in Vapor Pens.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Even Cannabis Company has experienced notable fluctuations in its market position. Starting from a rank of 39 in August 2024, the company improved to 33 by October, only to drop to 42 in November. This volatility is reflected in its sales, which peaked in October before declining in November. Comparatively, Lord Jones has consistently ranked higher, though it too shows a downward trend from 31 to 41 over the same period. Meanwhile, Greybeard demonstrated a significant improvement in September, reaching a rank of 33, but experienced similar fluctuations as Even Cannabis Company, ending at rank 40 in November. BLKMKT and BLAST have remained relatively stable, with BLKMKT not making the top 20 in August but improving to 43 by November, and BLAST maintaining a consistent presence around rank 44. These dynamics suggest a highly competitive market where Even Cannabis Company faces challenges in maintaining a stable rank, highlighting the importance of strategic adjustments to capitalize on sales opportunities and improve market standing.
Notable Products
In November 2024, Even Cannabis Company's top-performing product was the Grand Daddy Purple Live Resin Cartridge (1g) from the Vapor Pens category, which ascended to the number one rank with sales of 750 units. The Lake Gelato Live Resin Cartridge (1g), also in the Vapor Pens category, dropped to second place after leading in October. The CBD Blue Raspberry Lemonade Fast Acting Gummies 20-Pack (500mg CBD) marked a notable rise to third place, demonstrating significant growth compared to previous months. Meanwhile, the CBD Mango Lemonade Gummies 30-Pack (750mg CBD) experienced a decline, moving from third to fourth place. The Lake Gelato Live Resin (1.2g) maintained its steady fifth position across all months from August to November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
