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Aug-2024
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Overview
Market Insights Snapshot
The performance of Even Cannabis Company across various categories and states has shown notable fluctuations. In Alberta, the brand has seen a decline in the Edible category, dropping out of the top 30 rankings by August 2024 after holding the 24th position in July. This decline is mirrored in the Vapor Pens category, where Even Cannabis Company failed to maintain a top 30 position post-June 2024. The diminishing presence in these rankings could indicate challenges in maintaining market share or stiff competition in these categories. However, the brand's ability to stay within the top 30 for multiple months in the Edible category suggests a persistent, albeit waning, consumer interest.
In contrast, British Columbia presents a more mixed performance for Even Cannabis Company. The Edible category saw the brand maintaining a relatively stable presence, fluctuating between the 17th and 21st positions from May to August 2024. This stability, despite a slight downward trend, indicates a consistent consumer base. Interestingly, the Vapor Pens category showed a positive trajectory, with the brand improving its rank from 49th in June to 38th by August. This upward movement in the Vapor Pens category suggests that Even Cannabis Company might be gaining traction and increasing its market share, highlighting a potential area for growth and focus.
Competitive Landscape
In the British Columbia Vapor Pens category, Even Cannabis Company has shown a notable upward trend in its ranking from May to August 2024, moving from 42nd to 38th place. This improvement is significant when compared to competitors like Vacay, which fluctuated between 45th and 40th place, and Terra Labs, which dropped from 33rd to 41st place over the same period. While Phant remains a strong competitor, consistently ranking higher despite a decline from 22nd to 33rd place, Even Cannabis Company's sales saw a substantial increase in August, indicating a positive reception in the market. Additionally, Woody Nelson experienced a volatile ranking but ended up slightly ahead of Even Cannabis Company in August. These trends suggest that Even Cannabis Company is gaining traction and could continue to improve its market position if it maintains this momentum.
Notable Products
In August 2024, the top-performing product for Even Cannabis Company was CBD Mango Lemonade Gummies 30-Pack (750mg CBD), climbing to the number one spot with sales of 861 units. Pink Lemonade Gummies 4-Pack (10mg), which had been the leader for the previous three months, dropped to second place. Grand Daddy Purple Live Resin Cartridge (1g) improved its ranking to third place from fourth in July. CBD Blue Raspberry Lemonade Fast Acting Gummies 20-Pack (500mg CBD) slid to fourth place from third. A new entry, Lake Gelato Live Resin Cartridge (1g), debuted in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
